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anfora.com website review

Visit site (opens in a new tab)Reviewed 22 October 202630 issues · 79 checks

This review found 30 issues worth fixing on anfora.com, 9 of them high impact, across 79 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.4 s1.1 sMay 30Oct 171.1 s
Show as table
DateReal-visitor load time (LCP)
May 30, 20261.3 s
Jun 6, 20261.2 s
Jun 13, 20261.3 s
Jun 20, 20261.2 s
Jun 27, 20261.3 s
Jul 4, 20261.3 s
Jul 11, 20261.3 s
Jul 18, 20261.3 s
Jul 25, 20261.3 s
Aug 1, 20261.2 s
Aug 8, 20261.2 s
Aug 15, 20261.2 s
Aug 22, 20261.2 s
Aug 29, 20261.3 s
Sep 5, 20261.4 s
Sep 12, 20261.4 s
Sep 19, 20261.3 s
Sep 26, 20261.3 s
Oct 3, 20261.2 s
Oct 10, 20261.2 s
Oct 17, 20261.1 s
Real-visitor tap response (INP)75th percentile, phones
109 ms59 msJun 6Oct 1787 ms
Show as table
DateReal-visitor tap response (INP)
Jun 6, 202665 ms
Jun 13, 202671 ms
Jun 20, 202672 ms
Jun 27, 202675 ms
Jul 4, 202672 ms
Jul 11, 202675 ms
Jul 18, 202672 ms
Jul 25, 202670 ms
Aug 1, 202670 ms
Aug 8, 202674 ms
Aug 29, 202692 ms
Sep 5, 202695 ms
Sep 12, 2026101 ms
Sep 19, 2026103 ms
Sep 26, 2026101 ms
Oct 3, 202697 ms
Oct 10, 202691 ms
Oct 17, 202687 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of anfora.com (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. anfora.com at 0.4 s0.4 s
  2. anfora.com at 0.8 s0.8 s
  3. anfora.com at 1.2 s1.2 s
  4. anfora.com at 1.5 s1.5 s
  5. anfora.com at 1.9 s1.9 s
  6. anfora.com at 2.3 s2.3 s
  7. anfora.com at 2.7 s2.7 s
  8. anfora.com at 3.1 s3.1 s

Speed

8 to fix68
  • Reduce unused JavaScript

    1.8 s · 763 KiB

    About 763 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.8 s faster on a phone.

  • Reduce unused CSS

    1.1 s · 281 KiB

    About 281 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 1.1 s faster on a phone.

  • Improve image delivery

    900 ms · 303 KiB

    7 images could be 303 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 900 ms faster on a phone.

  • Mobile performance score: 68

    68/100

    Your mobile performance score is 68 (desktop: 91). Pages that score under 90 lose visitors before the first paint.

  • 8 third-party services on the page

    8 third-party services load with your homepage (autoketing.org, Shopify and Clarity and others), adding 1.0 MB and 508 ms of main-thread time.

  • Render-blocking requests

    550 ms

    3 files block the first paint until they finish downloading. Deferring or inlining them could save about 550 ms.

  • Main-thread work: 2.7 s

    A phone's processor spends 2.7 s on main-thread work while loading, 942 ms of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Shopify adds 111 ms

    111 ms

    Shopify costs a phone 111 ms of main-thread work and 632 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 5 long tasks on the main thread

    5 long tasks block the main thread while loading, the longest for 75 ms. During a long task the page ignores taps.

  • Use efficient cache lifetimes

    28 KiB

    4 files are served with short cache lifetimes, so returning visitors download them again (28 KiB).

  • Minify CSS

    12 KiB

    12 KiB could be saved by minifying CSS.

  • Legacy JavaScript

    9 KiB

    Polyfills for old browsers add 9 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify JavaScript

    3 KiB

    3 KiB could be saved by minifying JavaScript.

1 checks passed
  • Server response: 85 ms

    85 ms

    Your server sent the HTML in 85 ms, well inside Google's 600 ms guideline.

Core Web Vitals

5 to fix100
  • Largest Contentful Paint: 11.3 s

    11.3 s

    Your largest element takes 11.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Slideshow Image 1”.

  • Time to Interactive: 15.2 s

    15.2 s

    The page becomes fully interactive after 15.2 s. Good is under 3.8 s.

  • Tap response (INP) got 31% slower for real visitors

    +31%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 65 ms to 87 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Speed Index: 5.6 s

    5.6 s

    Visually, the page fills in at 5.6 s (Speed Index). Good is under 3.4 s.

  • First Contentful Paint: 2.1 s

    2.1 s

    The first text or image appears after 2.1 s on a phone. Good is under 1.8 s.

  • Largest content (LCP) held steady for real visitors

    -7%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 1.3 s to 1.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

8 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.1 s

    1.1 s

    Real visitors wait 1.1 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 87 ms

    87 ms

    Real visitors wait 87 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 0.6 s

    0.6 s

    Real visitors see the first content after 0.6 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 353 ms

    353 ms

    Real visitors wait 353 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Cumulative Layout Shift: 0.017

    0.017

    The layout barely moves while loading (CLS 0.017, good is under 0.1).

  • Total Blocking Time: 40 ms

    40 ms

    Scripts block the page for only 40 ms while loading. Good is under 200 ms.

Images and page weight

2 to fix83
  • Page weight: 3.5 MB in 290 requests

    3.5 MB

    Your homepage downloads 3.5 MB in 290 requests on a phone: scripts 1.1 MB (61), images 1,002 KiB (22) and other files 785 KiB (104). Under 2 MB keeps phones on slow connections fast.

  • An image on the first screen is lazy-loaded

    Motiva_Plana.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • 1 image below the first screen load straight away

    1 image further down the page (46 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.

  • About 1.0 g of CO₂ per visit

    1.00 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.00 g of CO₂e: 120.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

3 to fixGoogle 9694
  • 14 text elements with low contrast

    14 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Scrollable region must have keyboard access (1 element)

    Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.

  • 1 image without alt text

    1 image has no alt text, which hurts accessibility and image search.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (2 elements).

1 checks passed
  • 46 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 48 WCAG 2.2 A/AA and best-practice rules on the phone render: 46 passed and 2 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

4 to fixGoogle 9282
  • Title is short (6 characters)

    Your title is only 6 characters: “Anfora”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • Meta description is short (38 characters)

    Your meta description is only 38 characters: “Mexico's best professional dinnerware.”. 70 to 160 characters is enough to sell the click.

  • Structured data has 6 problems

    Structured data found (Organization and WebSite) but with 6 problems, for example “Organization: sameAs is not an absolute URL ("#")”.

  • 9 links with vague text

    9 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is set, so this is minor.

  • 76 internal links, 4 external

    The homepage links to 76 pages on anfora.com and 4 external pages.

5 checks passed
  • One H1 headline

    Your main headline reads: “A century of vitrified porcelain, made in North America for professional service.”.

  • Canonical URL set

    The canonical URL is https://anforausa.com/.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://anforausa.com/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,134 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://anforausa.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

2 to fix90
  • 15 pages without a meta description

    https://anforausa.com/es/pages/about-anfora, https://anforausa.com/pages/collections, https://anforausa.com/pages/plana-caribe-1, https://anforausa.com/pages/plana-bruma-titanio, https://anforausa.com/pages/motiva-2-0 and https://anforausa.com/pages/tulum-eco-ceramics and 9 others have no meta description, so Google writes the search snippet from whatever text it finds.

  • 15 pages without an H1

    https://anforausa.com/es/pages/about-anfora, https://anforausa.com/pages/collections, https://anforausa.com/pages/plana-caribe-1, https://anforausa.com/pages/plana-bruma-titanio, https://anforausa.com/pages/motiva-2-0 and https://anforausa.com/pages/tulum-eco-ceramics and 9 others have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 29 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9687
  • 2 small tap targets

    2 of 6 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

3 to fix58
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 997 words of copy

    The homepage carries about 997 words of visible text.

3 checks passed
  • 5 calls to action

    The homepage has 5 calls to action, for example “Contact Us”, “Talk to the studio team” and “Join”.

  • 4 short forms

    4 short forms (1 field at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager and Microsoft Clarity.

Privacy and tracking

1 to fix
  • 6 trackers load before any consent

    6

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and Microsoft Clarity and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 13 cookies set on arrival

    13

    Opening the homepage sets 13 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 29 other companies contacted

    Loading the homepage contacts 29 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at anfora.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

Framework
jQuery
E-commerce
Shopify
Analytics
Google Tag Manager | Microsoft Clarity

Upkeep, stack, hiring and company data from programmable.info

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