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annele.world website review
Visit site (opens in a new tab)Reviewed 10 November 202636 issues · 80 checks
This review found 36 issues worth fixing on annele.world, 12 of them high impact, across 80 checks. The most urgent: page weight: 50.2 MB in 373 requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
80B- #43,168 of 108,952 reviewed websitesbeats 55%
- #28,693 of 61,775 online storesbeats 47%
- #27,621 of 56,370 Shopify storesbeats 44%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 23, 2026 | 1.4 s |
| May 30, 2026 | 1.4 s |
| Jun 6, 2026 | 1.4 s |
| Jun 13, 2026 | 1.4 s |
| Jun 20, 2026 | 1.5 s |
| Jun 27, 2026 | 1.5 s |
| Jul 4, 2026 | 1.5 s |
| Jul 11, 2026 | 1.5 s |
| Jul 18, 2026 | 1.4 s |
| Jul 25, 2026 | 1.5 s |
| Aug 1, 2026 | 1.5 s |
| Aug 8, 2026 | 1.5 s |
| Aug 15, 2026 | 1.5 s |
| Aug 22, 2026 | 1.6 s |
| Aug 29, 2026 | 1.6 s |
| Sep 5, 2026 | 1.6 s |
| Sep 12, 2026 | 1.7 s |
| Sep 19, 2026 | 1.6 s |
| Sep 26, 2026 | 1.6 s |
| Oct 3, 2026 | 1.5 s |
| Oct 10, 2026 | 1.4 s |
| Oct 17, 2026 | 1.4 s |
| Oct 24, 2026 | 1.4 s |
| Oct 31, 2026 | 1.4 s |
| Nov 7, 2026 | 1.4 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 23, 2026 | 175 ms |
| May 30, 2026 | 175 ms |
| Jun 6, 2026 | 180 ms |
| Jun 13, 2026 | 180 ms |
| Jun 20, 2026 | 182 ms |
| Jun 27, 2026 | 184 ms |
| Jul 4, 2026 | 189 ms |
| Jul 11, 2026 | 187 ms |
| Jul 18, 2026 | 191 ms |
| Jul 25, 2026 | 204 ms |
| Aug 1, 2026 | 214 ms |
| Aug 8, 2026 | 228 ms |
| Aug 15, 2026 | 231 ms |
| Aug 22, 2026 | 234 ms |
| Aug 29, 2026 | 235 ms |
| Sep 5, 2026 | 238 ms |
| Sep 12, 2026 | 239 ms |
| Sep 19, 2026 | 237 ms |
| Sep 26, 2026 | 235 ms |
| Oct 3, 2026 | 234 ms |
| Oct 10, 2026 | 237 ms |
| Oct 17, 2026 | 232 ms |
| Oct 24, 2026 | 232 ms |
| Oct 31, 2026 | 234 ms |
| Nov 7, 2026 | 237 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
5,990 HTML elements
The page has 5,990 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Main-thread work: 4.4 s
A phone's processor spends 4.4 s on main-thread work while loading, 1.1 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Mobile performance score: 71
71/100Your mobile performance score is 71. Pages that score under 90 lose visitors before the first paint.
Render-blocking requests
850 ms6 files block the first paint until they finish downloading. Deferring or inlining them could save about 850 ms.
8 third-party services on the page
8 third-party services load with your homepage (Shopify, Facebook and Klaviyo and others), adding 1.7 MB and 565 ms of main-thread time.
Shopify adds 305 ms
305 msShopify costs a phone 305 ms of main-thread work and 1.1 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Use efficient cache lifetimes
268 KiB11 files are served with short cache lifetimes, so returning visitors download them again (268 KiB).
Reduce unused JavaScript
266 KiBAbout 266 KiB of JavaScript is downloaded but never used on this page.
Reduce unused CSS
280 ms · 62 KiBAbout 62 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 280 ms faster on a phone.
Improve image delivery
230 KiB4 images could be 230 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
6 long tasks on the main thread
6 long tasks block the main thread while loading, the longest for 159 ms. During a long task the page ignores taps.
Legacy JavaScript
38 KiBPolyfills for old browsers add 38 KiB JavaScript that modern phones do not need.
Minify JavaScript
25 KiB25 KiB could be saved by minifying JavaScript.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
Minify CSS
2 KiB2 KiB could be saved by minifying CSS.
1 checks passed
Server response: 13 ms
13 msYour server sent the HTML in 13 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Time to Interactive: 17.0 s
17.0 sThe page becomes fully interactive after 17.0 s. Good is under 3.8 s.
Largest Contentful Paint: 6.1 s
6.1 sYour largest element takes 6.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Real-user INP: 238 ms
238 msReal visitors wait 238 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Tap response (INP) got 35% slower for real visitors
+35%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 175 ms to 237 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Speed Index: 5.3 s
5.3 sVisually, the page fills in at 5.3 s (Speed Index). Good is under 3.4 s.
Largest content (LCP) held steady for real visitors
-2%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.4 s to 1.4 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
7 checks passed
Real-user LCP: 1.4 s
1.4 sReal visitors wait 1.4 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 1.3 s
1.3 sReal visitors see the first content after 1.3 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 426 ms
426 msReal visitors wait 426 ms for your server to start answering (75th percentile). Good is under 800 ms.
Total Blocking Time: 188 ms
188 msScripts block the page for only 188 ms while loading. Good is under 200 ms.
First Contentful Paint: 1.3 s
1.3 sThe first text or image appears after 1.3 s, inside the 1.8 s “good” threshold.
Cumulative Layout Shift: 0.036
0.036The layout barely moves while loading (CLS 0.036, good is under 0.1).
Images and page weight
Page weight: 50.2 MB in 373 requests
50.2 MBYour homepage downloads 50.2 MB in 373 requests on a phone: media 43.7 MB (7), images 3.9 MB (52) and scripts 1.2 MB (149). Under 2 MB keeps phones on slow connections fast.
3 images far larger than shown
121 KiB3 images are downloaded at several times the size a phone draws them, for example 8L9A9686.jpg at 600 px wide, shown at 146 px. Resized copies would save about 121 KiB.
About 14.2 g of CO₂ per visit
14.23 gBy the Sustainable Web Design model, a visit to your homepage emits about 14.23 g of CO₂e: 1707.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Accessibility
8 tap targets too small
8 tap targets are too small or too close together to hit reliably with a finger.
4 text elements with low contrast
4 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Interactive controls must not be nested (1 element)
Interactive controls must not be nested: 1 element on the page fails this check, rated serious by axe-core.
10 images without alt text
10 images have no alt text, which hurts accessibility and image search.
All page content should be contained by landmarks (5 elements)
All page content should be contained by landmarks: 5 elements on the page fail this check, rated moderate by axe-core.
Heading levels should only increase by one (1 element)
Heading levels should only increase by one: 1 element on the page fails this check, rated moderate by axe-core.
39 links without text
39 visible links have no text or label, so screen readers cannot say where they go.
1 checks passed
48 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 55 WCAG 2.2 A/AA and best-practice rules on the phone render: 48 passed and 7 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Title is short (6 characters)
Your title is only 6 characters: “ANNELE”. Between 30 and 65 characters leaves room to say what you do and for whom.
Meta description is long (176 characters)
Your meta description is 176 characters; Google truncates after about 160, so the end of your pitch is cut.
124 internal links, 3 external
The homepage links to 124 pages on annele.world and 3 external pages.
6 checks passed
One H1 headline
Your main headline reads: “ANNELE”.
Canonical URL set
The canonical URL is https://annele.world/en-us.
Structured data in place
Structured data found: Organization.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://annele.world/sitemap.xml.
AI search readiness
Organization data is thin (3 of 6 facts)
Your Organization JSON-LD is missing sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (1,767 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://annele.world/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
1 page without a title
https://annele.world/customer_authentication/redirect has no <title>, so Google invents the link text in results.
1 linked page hidden from search
https://annele.world/customer_authentication/redirect is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.
2 pages without a meta description
https://annele.world/customer_authentication/redirect and https://annele.world/en-us/pages/our-story have no meta description, so Google writes the search snippet from whatever text it finds.
15 pages without an H1
https://annele.world/en-us/pages/shipping-and-delivery, https://annele.world/en-us/collections/all-bestsellers, https://annele.world/en-us/collections/mutti-x-annele, https://annele.world/en-us/collections/all, https://annele.world/en-us/collections/earrings and https://annele.world/en-us/collections/necklaces and 9 others have no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 39 found) and read each the way a search engine does.
3 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
Best practices
1 JavaScript error while loading
1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.
2 checks passed
Tap targets are thumb-sized
78 of 83 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
Only about 164 words
The homepage has only about 164 words of visible text; thin pages give Google and first-time buyers little to go on.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
3 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Shop Now”.
5 calls to action
The homepage has 5 calls to action, for example “Contact Us” and “Shop Now”.
24 short forms
24 short forms (1 field at most) are right on the homepage.
Privacy and tracking
6 trackers load before any consent
6Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
22 cookies set on arrival
22Opening the homepage sets 22 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
32 other companies contacted
Loading the homepage contacts 32 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at annele.world, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 10 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Consentmo Gdpr · Geo Pro Geolocation · Klaviyo Email Marketing Sms · Rimix Product Badges · Multifeeds · Microsoft Clarity · Easylocation · Gdpr Backpack · Swym Wishlist Plus · nfcube.com
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- E-commerce
- Shopify
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 36 issues on annele.world, including 14 speed issues, 2 SEO issues and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.