annello.com website review

Your mobile performance score is 71. Pages that score under 90 lose visitors before the first paint.

7 files block the first paint until they finish downloading. Deferring or inlining them could save about 650 ms.

About 93 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 300 ms faster on a phone.

About 73 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.

7 third-party services load with your homepage (Google Tag Manager, shgcdn3.com and Shopify and others), adding 334 KiB and 72 ms of main-thread time.

5 files are served with short cache lifetimes, so returning visitors download them again (33 KiB).

3 images could be 65 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

2 KiB could be saved by minifying CSS.

Your largest element takes 9.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below.

The page becomes fully interactive after 9.6 s. Good is under 3.8 s.

Visually, the page fills in at 4.6 s (Speed Index). Good is under 3.4 s.

22 images have no width and height attributes, so the layout jumps as each one loads.

The first text or image appears after 2.0 s on a phone. Good is under 1.8 s.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

By the Sustainable Web Design model, a visit to your homepage emits about 0.51 g of CO₂e: 61.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

13 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

ARIA input fields must have an accessible name: 3 elements on the page fail this check, rated serious by axe-core.

Interactive controls must not be nested: 3 elements on the page fail this check, rated serious by axe-core.

ARIA toggle fields must have an accessible name: 1 element on the page fails this check, rated serious by axe-core.

All page content should be contained by landmarks: 3 elements on the page fail this check, rated moderate by axe-core.

Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

10 visible links have no text or label, so screen readers cannot say where they go.

1 element hidden from screen readers can still receive keyboard focus.

1 form field has no label, so screen readers announce an empty box and autofill guesses.

Headings skip levels (h1 → h3), which makes the page harder to scan with a screen reader.

No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

Your meta description is 285 characters; Google truncates after about 160, so the end of your pitch is cut.

2 links have no real href, so search engines can't follow them.

Your <h1> is empty.

The homepage links to 85 pages on annello.com and 4 external pages.

There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

There is no https://annello.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

We fetched 15 pages linked from your homepage (of 28 found) and read each the way a search engine does.

4 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.

Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

Social proof on the homepage: 2 trust badges. Pairing it with named testimonials or customer logos makes it far more convincing.

There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 425 words of visible text.

Before a visitor clicks anything, the page loads Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 6 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 10 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.