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anthonysespresso.com website review

Visit site (opens in a new tab)Reviewed 11 November 202637 issues · 93 checks

This review found 37 issues worth fixing on anthonysespresso.com, 16 of them high impact, across 93 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.1 s1.9 sMay 23Nov 71.9 s
Show as table
DateReal-visitor load time (LCP)
May 23, 20262.1 s
May 30, 20262.1 s
Jun 6, 20262.1 s
Jun 13, 20262.1 s
Jun 20, 20262.0 s
Jun 27, 20262.1 s
Jul 4, 20262.1 s
Jul 11, 20262.1 s
Jul 18, 20262.1 s
Jul 25, 20262.0 s
Aug 1, 20262.0 s
Aug 8, 20262.0 s
Aug 15, 20262.0 s
Aug 22, 20262.0 s
Aug 29, 20262.0 s
Sep 5, 20261.9 s
Sep 12, 20262.0 s
Sep 19, 20262.0 s
Sep 26, 20262.0 s
Oct 3, 20261.9 s
Oct 10, 20261.9 s
Oct 17, 20261.9 s
Oct 24, 20261.9 s
Oct 31, 20262.0 s
Nov 7, 20261.9 s
Real-visitor tap response (INP)75th percentile, phones
184 ms131 msMay 23Nov 7153 ms
Show as table
DateReal-visitor tap response (INP)
May 23, 2026153 ms
May 30, 2026144 ms
Jun 6, 2026144 ms
Jun 13, 2026137 ms
Jun 20, 2026137 ms
Jun 27, 2026145 ms
Jul 4, 2026146 ms
Jul 11, 2026148 ms
Jul 18, 2026153 ms
Jul 25, 2026154 ms
Aug 1, 2026154 ms
Aug 8, 2026170 ms
Aug 15, 2026170 ms
Aug 22, 2026162 ms
Aug 29, 2026159 ms
Sep 5, 2026157 ms
Sep 12, 2026167 ms
Sep 19, 2026172 ms
Sep 26, 2026178 ms
Oct 3, 2026163 ms
Oct 10, 2026155 ms
Oct 17, 2026154 ms
Oct 24, 2026150 ms
Oct 31, 2026152 ms
Nov 7, 2026153 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of anthonysespresso.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. anthonysespresso.com at 0.7 s0.7 s
  2. anthonysespresso.com at 1.4 s1.4 s
  3. anthonysespresso.com at 2.1 s2.1 s
  4. anthonysespresso.com at 2.8 s2.8 s
  5. anthonysespresso.com at 3.5 s3.5 s
  6. anthonysespresso.com at 4.2 s4.2 s
  7. anthonysespresso.com at 4.9 s4.9 s
  8. anthonysespresso.com at 5.6 s5.6 s

Speed

12 to fix45
  • Reduce unused JavaScript

    1.6 s · 1.7 MB

    About 1.7 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.6 s faster on a phone.

  • Use efficient cache lifetimes

    1.1 s · 702 KiB

    20 files are served with short cache lifetimes, so returning visitors download them again (702 KiB).

  • Mobile performance score: 45

    45/100

    Your mobile performance score is 45. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 7.3 s

    A phone's processor spends 7.3 s on main-thread work while loading, 3.2 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 5,290 HTML elements

    The page has 5,290 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Yotpo and Shopify and others), adding 2.1 MB and 1.2 s of main-thread time.

  • Render-blocking requests

    800 ms

    2 files block the first paint until they finish downloading. Deferring or inlining them could save about 800 ms.

  • Reduce unused CSS

    450 ms · 131 KiB

    About 131 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 450 ms faster on a phone.

  • 12 long tasks on the main thread

    12 long tasks block the main thread while loading, the longest for 493 ms. During a long task the page ignores taps.

  • Google Tag Manager adds 429 ms

    429 ms

    Google Tag Manager costs a phone 429 ms of main-thread work and 516 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Yotpo adds 324 ms

    324 ms

    Yotpo costs a phone 324 ms of main-thread work and 574 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Shopify adds 225 ms

    225 ms

    Shopify costs a phone 225 ms of main-thread work and 447 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Minify JavaScript

    150 ms · 18 KiB

    18 KiB could be saved by minifying JavaScript.

  • Font display

    100 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 100 ms).

  • Legacy JavaScript

    19 KiB

    Polyfills for old browsers add 19 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 26 ms

    26 ms

    Your server sent the HTML in 26 ms, well inside Google's 600 ms guideline.

Core Web Vitals

6 to fix100
  • Largest Contentful Paint: 12.7 s

    12.7 s

    Your largest element takes 12.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Time to Interactive: 28.6 s

    28.6 s

    The page becomes fully interactive after 28.6 s. Good is under 3.8 s.

  • Speed Index: 7.8 s

    7.8 s

    Visually, the page fills in at 7.8 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 941 ms

    941 ms

    Scripts block taps and scrolling for 941 ms in total while the page loads. Good is under 200 ms.

  • First Contentful Paint: 1.8 s

    1.8 s

    The first text or image appears after 1.8 s on a phone. Good is under 1.8 s.

  • 9 images without width and height

    9 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    +3%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 153 ms to 153 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    -7%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 2.1 s to 1.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

7 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 2.3 s

    2.3 s

    Real visitors wait 2.3 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 169 ms

    169 ms

    Real visitors wait 169 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.3 s

    1.3 s

    Real visitors see the first content after 1.3 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 320 ms

    320 ms

    Real visitors wait 320 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Cumulative Layout Shift: 0.003

    0.003

    The layout barely moves while loading (CLS 0.003, good is under 0.1).

Images and page weight

1 to fix70
  • Page weight: 5.2 MB in 382 requests

    5.2 MB

    Your homepage downloads 5.2 MB in 382 requests on a phone: scripts 3.1 MB (143), other files 894 KiB (141) and images 572 KiB (58). Under 2 MB keeps phones on slow connections fast.

  • About 1.5 g of CO₂ per visit

    1.46 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.46 g of CO₂e: 175.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

7 to fixGoogle 7990
  • 31 text elements with low contrast

    31 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 11 tap targets too small

    11 tap targets are too small or too close together to hit reliably with a finger.

  • Hidden but focusable

    2 elements hidden from screen readers can still receive keyboard focus.

  • Elements must only use permitted ARIA attributes (1 element)

    Elements must only use permitted ARIA attributes: 1 element on the page fails this check, rated serious by axe-core.

  • 33 images without alt text

    33 images have no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (1 element)

    All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

  • 20 links without text

    20 visible links have no text or label, so screen readers cannot say where they go.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (1 element).

1 checks passed
  • 51 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 58 WCAG 2.2 A/AA and best-practice rules on the phone render: 51 passed and 7 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

1 to fixGoogle 9296
  • Structured data has 1 problem

    Structured data found (BreadcrumbList, CreativeWorkSeries, LocalBusiness and Organization) but with 1 problem, for example “ld+json block 4 is not valid JSON (Unexpected non-whitespace character after JSON at position 2)”.

  • 308 internal links, 8 external

    The homepage links to 308 pages on anthonysespresso.com and 8 external pages.

7 checks passed
  • Meta description: 151 characters

    Your meta description is 151 characters: “Buy quality espresso machines, grinders, beans & parts from Canada's trusted source, Anthony's Espresso Equipment. Free…”.

  • One H1 headline

    Your main headline reads: “Best Coffee | Espresso Machines | Expert Service”.

  • Title: 63 characters

    Your title is a healthy 63 characters: “Espresso Coffee Machine Supplier in Canada | Anthony's Espresso”.

  • Canonical URL set

    The canonical URL is https://anthonysespresso.com/.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://anthonysespresso.com/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 6 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles), description and contact details.

  • Text is in the HTML

    Your server sends the page's text in the HTML (2,666 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://anthonysespresso.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

5 to fix74
  • 3 linked pages hidden from search

    https://anthonysespresso.com/apps/subscriptions, https://anthonysespresso.com/collections/delonghi/De'Longhi and https://anthonysespresso.com/collections/philips/Philips are marked noindex but linked from your homepage. If they are meant to be found, remove the noindex.

  • 2 pages share a title

    https://anthonysespresso.com/collections/philips/Philips and https://anthonysespresso.com/collections/miele all use the title “Buy Online | Anthony’s Espresso”. Search engines can't tell which page to show for a search, so each competes with the others.

  • 3 pages without a meta description

    https://anthonysespresso.com/apps/subscriptions, https://anthonysespresso.com/collections/smeg and https://anthonysespresso.com/collections/quick-mill-rocket-and-ceado-save-the-tax-and-more have no meta description, so Google writes the search snippet from whatever text it finds.

  • 2 pages share a meta description

    https://anthonysespresso.com/collections/philips/Philips and https://anthonysespresso.com/collections/miele use the same meta description. A description written for each page earns more clicks.

  • 6 pages without an H1

    https://anthonysespresso.com/collections/sale, https://anthonysespresso.com/apps/subscriptions, https://anthonysespresso.com/collections/delonghi/De'Longhi, https://anthonysespresso.com/collections/philips/Philips, https://anthonysespresso.com/collections/jura and https://anthonysespresso.com/collections/bezzera have no <h1> headline, so visitors and search engines get no clear main topic.

  • 4 pages slow to respond

    https://anthonysespresso.com/collections/philips/Philips, https://anthonysespresso.com/collections/smeg, https://anthonysespresso.com/pages/shop-breville and https://anthonysespresso.com/collections/gaggia took over 3 s to send their HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 127 found) and read each the way a search engine does.

3 checks passed
  • Linked pages load

    14 pages of 15 loaded without an error (the rest turned automated requests away).

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a title

    All 14 pages that loaded have a <title>.

Best practices

3 to fixGoogle 7387
  • Deprecated browser APIs

    The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).

  • 6 JavaScript errors while loading

    6 errors were logged to the browser console while the page loaded, for example “Cannot assign to read only property 'protect' of object '#<Object>'”.

  • No HTML doctype

    The page has no <!DOCTYPE html>, so browsers render it in quirks mode.

  • Missing source maps

    Large scripts ship without source maps.

2 checks passed
  • Tap targets are thumb-sized

    11 of 11 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

1 to fix89
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 1,648 words of copy

    The homepage carries about 1,648 words of visible text.

  • Urgency cues

    The page uses urgency cues (a countdown or limited-time wording).

8 checks passed
  • 31 calls to action

    The homepage has 31 calls to action, for example “Shop All Brands”, “Open Box | Demo & Refurb” and “Shop All”.

  • 6 short forms

    6 short forms (1 field at most) are right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 2 testimonial or review blocks, a star rating and 2 trust badges.

  • Analytics in place

    Analytics detected: Google Tag Manager.

  • Direct contact links

    Visitors can reach you directly: 1 phone link and 0 email links.

  • Opening hours shown

    Your opening hours are on the homepage.

  • Phone number on the homepage

    Your phone number is on the homepage as a tap-to-call link.

  • LocalBusiness structured data

    Your homepage describes the business with LocalBusiness JSON-LD, so search engines and AI assistants can read its address, hours and phone reliably.

Privacy and tracking

1 to fix
  • 6 trackers load before any consent

    6

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and Pinterest Tag and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 26 cookies set on arrival

    26

    Opening the homepage sets 26 cookies, 1 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 42 other companies contacted

    Loading the homepage contacts 42 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at anthonysespresso.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 17 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Yotpo Product Reviews · Epa Easy Product Addons · Powerful Form Builder · Inbox · Yotpo Loyalty Rewards · Sc Easy Redirects · Attentive · Simprosys Google Shopping Feed · Reputon Google Reviews Widget · Ease Product Attachments · Bestpush · pxucdn.com · cloudfront.net · breadgateway.net · bestfreecdn.com · kxcdn.com · Swym Wishlist Plus

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
jQuery
E-commerce
Shopify
Analytics
Google Tag Manager
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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What your $25 Growth Playbook adds

This review found 37 issues on anthonysespresso.com, including 18 speed issues, 1 SEO issue and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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