anthonysinclair.com website review

The page goes through 1 redirect before it starts loading, costing about 4.1 s. Link and advertise the final URL directly.

About 332 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.2 s faster on a phone.

Your mobile performance score is 65. Pages that score under 90 lose visitors before the first paint.

About 120 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 600 ms faster on a phone.

2 files block the first paint until they finish downloading. Deferring or inlining them could save about 450 ms.

A phone's processor spends 3.6 s on main-thread work while loading, 1.4 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

9 files are served with short cache lifetimes, so returning visitors download them again (159 KiB).

Polyfills for old browsers add 8 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

7 third-party services load with your homepage (Shopify, kiwisizing.com and Amazon Web Services and others), adding 302 KiB and 125 ms of main-thread time.

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

1 image could be 5 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

4 KiB could be saved by minifying JavaScript.

Your largest element takes 16.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

The page becomes fully interactive after 16.2 s. Good is under 3.8 s.

Visually, the page fills in at 8.7 s (Speed Index). Good is under 3.4 s.

The first text or image appears after 1.9 s on a phone. Good is under 1.8 s.

Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 71 ms to 62 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Your homepage downloads 3.9 MB in 446 requests on a phone: other files 1.9 MB (310), scripts 1,013 KiB (101) and fonts 431 KiB (10). Under 2 MB keeps phones on slow connections fast.

By the Sustainable Web Design model, a visit to your homepage emits about 1.09 g of CO₂e: 131.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

Headings skip levels (h1 → h3), which makes the page harder to scan with a screen reader.

Your title is only 16 characters: “Anthony Sinclair”. Between 30 and 65 characters leaves room to say what you do and for whom.

Your meta description is only 60 characters: “James Bond's original tailor and creator of the Conduit Cut.”. 70 to 160 characters is enough to sell the click.

No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

Your <h1> is empty.

The homepage links to 61 pages on anthonysinclair.com and 4 external pages.

There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

https://anthonysinclair.com/collections/dr-no has no <h1> headline, so visitors and search engines get no clear main topic.

We fetched 15 pages linked from your homepage (of 31 found) and read each the way a search engine does.

6 of 9 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

2 errors were logged to the browser console while the page loaded, for example “Access to XMLHttpRequest at 'https://d3e5sksd3aflri.cloudfront.net/assets/bundle.css' from origin 'https://us.anthonysi…”.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 451 words of visible text.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 18 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 15 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.