appier.com website review

11 images could be 11.7 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

103 files are served with short cache lifetimes, so returning visitors download them again (1.6 MB).

Your mobile performance score is 59 (desktop: 89). Pages that score under 90 lose visitors before the first paint.

18 files block the first paint until they finish downloading. Deferring or inlining them could save about 550 ms.

Polyfills for old browsers add 13 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

7 third-party services load with your homepage (Hubspot, Unpkg and hubspotusercontent-na2.net and others), adding 352 KiB and 108 ms of main-thread time.

1 long task block the main thread while loading, the longest for 54 ms. During a long task the page ignores taps.

About 11 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 10 ms faster on a phone.

Desktop scores 89 but mobile only 59. A gap that wide usually means heavy scripts and images that hit phones hardest.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

Real visitors wait 6.6 s for the largest content to appear (75th percentile). Good is under 2.5 s.

Real visitors see the first content after 3.8 s (75th percentile). Good is under 1.8 s.

Your largest element takes 37.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Empowering Businesses to Turn AI into ROI”.

The page becomes fully interactive after 40.3 s. Good is under 3.8 s.

Visually, the page fills in at 12.1 s (Speed Index). Good is under 3.4 s.

The first text or image appears after 3.3 s on a phone. Good is under 1.8 s.

Real visitors wait 466 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 140 ms to 229 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 2.3 s to 3.5 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Real visitors wait 1.5 s for your server to start answering (75th percentile). Good is under 800 ms.

4 images have no width and height attributes, so the layout jumps as each one loads.

4 images weigh 84.8 MB together. On a phone connection a single image that size takes seconds.

4 images are downloaded at several times the size a phone draws them, for example AI brain_EN_0909.gif at 2,400 px wide, shown at 330 px. Resized copies would save about 68.6 MB.

Your homepage downloads 15.6 MB in 129 requests on a phone: images 12.1 MB (71), media 3.1 MB (2) and scripts 354 KiB (26). Under 2 MB keeps phones on slow connections fast.

8 images further down the page (85.1 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

4 images (84.8 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

By the Sustainable Web Design model, a visit to your homepage emits about 4.43 g of CO₂e: 531.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

13 tap targets are too small or too close together to hit reliably with a finger.

1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.

Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.

5 images have no alt text, which hurts accessibility and image search.

All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.

2 form fields have no label, so screen readers announce an empty box and autofill guesses.

Headings skip levels (h1 → h3), which makes the page harder to scan with a screen reader.

There are 2 <h1> headlines (“Empowering Businesses to Turn AI into ROI” and “Built with Agentic DNA from Day One.”). One clear main headline is easier for people and search engines.

28 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

The homepage links to 167 pages on appier.com and 12 external pages.

There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

/en and / all use the title “Appier | Empowering Businesses to Turn AI into ROI”. Search engines can't tell which page to show for a search, so each competes with the others.

/en/contact and /en/products/botbonnie have no meta description, so Google writes the search snippet from whatever text it finds.

Your homepage links to 2 pages by a URL that isn't their canonical one, for example /, whose canonical is /en. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

/en/contact has no <h1> headline, so visitors and search engines get no clear main topic.

We fetched 15 pages linked from your homepage (of 75 found) and read each the way a search engine does.

14 of 19 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

1 third-party cookie is set on load; browsers are restricting these, so whatever relies on them breaks.

1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

3 images are displayed at the wrong aspect ratio, so they look stretched or squashed.

Chrome logged issues while loading the page (“Cookie”).

Large scripts ship without source maps.

Opening https://appier.com goes through 2 redirects before the homepage loads.

3 links go through two or more redirects, for example https://www.appier.com/?hsLang=en.

No Permissions-Policy header to switch off camera, microphone and location for embedded content.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 638 words of visible text.

Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

Before a visitor clicks anything, the page loads HubSpot (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 3 cookies, 1 of them by other companies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 17 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.