appinio.com website review

About 1.7 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 3.7 s faster on a phone.

61 files are served with short cache lifetimes, so returning visitors download them again (453 KiB).

Google CDN costs a phone 1.1 s of main-thread work and 1.8 MB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

Your mobile performance score is 45. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

A phone's processor spends 6.3 s on main-thread work while loading, 3.8 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

8 third-party services load with your homepage (Google CDN, Google Tag Manager and Other Google APIs/SDKs and others), adding 3.1 MB and 1.6 s of main-thread time.

8 images could be 271 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 450 ms faster on a phone.

4 files block the first paint until they finish downloading. Deferring or inlining them could save about 700 ms.

The page has 2,118 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

hubspotusercontent-na1.net costs a phone 56 ms of main-thread work and 570 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

20 long tasks block the main thread while loading, the longest for 236 ms. During a long task the page ignores taps.

11 KiB could be saved by minifying JavaScript.

About 79 KiB of CSS is downloaded but never applied on this page.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

Your largest element takes 14.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Rigorous, rapid research. Refreshingly human. Appinio is he…”.

The page becomes fully interactive after 24.9 s. Good is under 3.8 s.

Visually, the page fills in at 8.9 s (Speed Index). Good is under 3.4 s.

Scripts block taps and scrolling for 999 ms in total while the page loads. Good is under 200 ms.

Real visitors wait 3.0 s for the largest content to appear (75th percentile). Good is under 2.5 s.

Real visitors wait 225 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

Real visitors see the first content after 2.5 s (75th percentile). Good is under 1.8 s.

Real visitors wait 1.8 s for your server to start answering (75th percentile). Good is under 800 ms.

Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 209 ms to 189 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.9 s to 2.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Your homepage downloads 4.8 MB in 137 requests on a phone: scripts 2.5 MB (36), images 1,019 KiB (48) and other files 790 KiB (29). Under 2 MB keeps phones on slow connections fast.

By the Sustainable Web Design model, a visit to your homepage emits about 1.35 g of CO₂e: 161.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

Headings skip levels (h1 → h3), which makes the page harder to scan with a screen reader.

Your title is 69 characters, so Google will cut it off around 60: “Appinio: Insights for everyone | Global market research powered by AI”.

No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

The homepage links to 88 pages on appinio.com and 5 external pages.

There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

/en and /en-gb all use the title “Appinio: Insights for everyone | Global market research powered by AI”. Search engines can't tell which page to show for a search, so each competes with the others.

We fetched 15 pages linked from your homepage (of 38 found) and read each the way a search engine does.

1 third-party cookie is set on load; browsers are restricting these, so whatever relies on them breaks.

Large scripts ship without source maps.

Chrome logged issues while loading the page (“Cookie”).

1 link from your homepage to your own site is broken, for example https://www.appinio.com/en/about-us-old-version (404).

Opening https://appinio.com goes through 2 redirects before the homepage loads.

X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

appinio.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

There is no form on the homepage, so every lead has to click through to another page first.

The homepage carries about 490 words of visible text.

Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

Before a visitor clicks anything, the page loads Google Tag Manager, HubSpot and Microsoft Clarity (measured from a US location before any click). A consent tool (HubSpot cookie banner) is installed; check it blocks these until visitors agree where the law requires it.

Opening the homepage sets 4 cookies (measured from a US location before any click).

Loading the homepage contacts 23 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.