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appistoki.com website review

Visit site (opens in a new tab)Reviewed 20 October 202638 issues · 94 checks

This review found 38 issues worth fixing on appistoki.com, 19 of them high impact, across 94 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Live view · interaction off

Speed

10 to fix28
  • Use efficient cache lifetimes

    59.1 s · 13.2 MB

    105 files are served with short cache lifetimes, so returning visitors download them again (13.2 MB).

  • Improve image delivery

    33.1 s · 7.0 MB

    12 images could be 7.0 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 33.1 s faster on a phone.

  • Reduce unused JavaScript

    3.0 s · 1.2 MB

    About 1.2 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 3.0 s faster on a phone.

  • Render-blocking requests

    3.8 s

    34 files block the first paint until they finish downloading. Deferring or inlining them could save about 3.8 s.

  • Reduce unused CSS

    1.5 s · 293 KiB

    About 293 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 1.5 s faster on a phone.

  • Google CDN adds 1.6 s

    1.6 s

    Google CDN costs a phone 1.6 s of main-thread work and 1.8 MB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Mobile performance score: 28

    28/100

    Your mobile performance score is 28 (desktop: 26). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 6.3 s

    A phone's processor spends 6.3 s on main-thread work while loading, 3.4 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 4 third-party services on the page

    4 third-party services load with your homepage (Google CDN, Other Google APIs/SDKs and Cloudflare CDN and others), adding 2.0 MB and 1.8 s of main-thread time.

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 265 ms. During a long task the page ignores taps.

  • Minify CSS

    150 ms · 26 KiB

    26 KiB could be saved by minifying CSS.

  • Minify JavaScript

    12 KiB

    12 KiB could be saved by minifying JavaScript.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 57 ms

    57 ms

    Your server sent the HTML in 57 ms, well inside Google's 600 ms guideline.

Core Web Vitals

6 to fix30
  • Largest Contentful Paint: 63.1 s

    63.1 s

    Your largest element takes 63.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “With a CSAT score of 4.9/5, the preferred implementation pa…”.

  • Speed Index: 23.4 s

    23.4 s

    Visually, the page fills in at 23.4 s (Speed Index). Good is under 3.4 s.

  • Time to Interactive: 69.1 s

    69.1 s

    The page becomes fully interactive after 69.1 s. Good is under 3.8 s.

  • Total Blocking Time: 1.7 s

    1.7 s

    Scripts block taps and scrolling for 1.7 s in total while the page loads. Good is under 200 ms.

  • First Contentful Paint: 3.2 s

    3.2 s

    The first text or image appears after 3.2 s on a phone. Good is under 1.8 s.

  • Cumulative Layout Shift: 0.137

    0.137

    The layout shifts by 0.137 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • Not enough real-visitor data yet

    Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

Images and page weight

3 to fix50
  • Page weight: 16.0 MB in 129 requests

    16.0 MB

    Your homepage downloads 16.0 MB in 129 requests on a phone: images 12.3 MB (21), scripts 2.3 MB (52) and other files 705 KiB (4). Under 2 MB keeps phones on slow connections fast.

  • 4 images in older formats

    4 images (669 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 1 image far larger than shown

    121 KiB

    1 image is downloaded at several times the size a phone draws it, for example Appistoki-Logo_Horizontal-scaled.png at 2,560 px wide, shown at 200 px. Resized copies would save about 121 KiB.

  • 1 image below the first screen load straight away

    1 image further down the page (131 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.

  • About 4.5 g of CO₂ per visit

    4.53 g

    By the Sustainable Web Design model, a visit to your homepage emits about 4.53 g of CO₂e: 543.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

7 to fixGoogle 9192
  • 35 text elements with low contrast

    35 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Form elements should have a visible label (2 elements)

    Form elements should have a visible label: 2 elements on the page fail this check, rated serious by axe-core.

  • All page content should be contained by landmarks (15 elements)

    All page content should be contained by landmarks: 15 elements on the page fail this check, rated moderate by axe-core.

  • No main landmark

    The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

  • Zoom is disabled

    The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

  • Page should contain a level-one heading (1 element)

    Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

  • 9 form fields without a label

    9 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • Headings skip levels

    Headings skip levels (h2 → h5), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 10 images in the HTML carry an alt attribute.

  • 46 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 53 WCAG 2.2 A/AA and best-practice rules on the phone render: 46 passed and 7 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

5 to fixGoogle 8577
  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • Title is short (28 characters)

    Your title is only 28 characters: “Home - Appistoki - Appistoki”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • 8 links with vague text

    8 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • 1 link crawlers can't follow

    1 link has no real href, so search engines can't follow it.

  • 46 internal links, 2 external

    The homepage links to 46 pages on appistoki.com and 2 external pages.

5 checks passed
  • Meta description: 148 characters

    Your meta description is 148 characters: “Had a great time conversing the problems and potential solutions with the Appistoki team. Explored the possible outcome…”.

  • Canonical URL set

    The canonical URL is https://appistoki.com/.

  • Structured data in place

    Structured data found: Article, ImageObject, Organization, Person and WebPage.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://appistoki.com/sitemap_index.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and description; sameAs (social profiles) and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,271 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes /llms.txt (35 KiB, 182 links, though it should open with a “# Title” line), a plain-text guide to the site for AI tools.

Other pages

100
  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 22 found) and read each the way a search engine does.

7 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

Google 96100
3 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Tap targets are thumb-sized

    19 of 23 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

3 to fix71
  • 1 broken link to your own pages

    1 link from your homepage to your own site is broken, for example https://appistoki.com/einstein-ai (404).

  • No HSTS header

    No Strict-Transport-Security header, so browsers may still try plain http first on a return visit.

  • No Content-Security-Policy

    No Content-Security-Policy header, the main browser-side defence against injected scripts.

  • No clickjacking protection

    Neither X-Frame-Options nor a CSP frame-ancestors policy is set, so any site can embed yours in a frame.

  • No X-Content-Type-Options

    X-Content-Type-Options: nosniff is missing, so browsers may guess file types.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

4 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (appistoki.com).

  • Valid certificate (52 days left)

    The certificate from Let's Encrypt · YR1 verifies for appistoki.com and is valid for another 52 days.

  • http:// redirects to https

    http://appistoki.com redirects to the secure version.

  • HTTP/2

    The server speaks HTTP/2, so browsers load many files over one connection.

Domain and trust

  • No CAA record

    appistoki.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    appistoki.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

2 checks passed
  • Domain is 15 years old

    15 years

    appistoki.com was registered in Jul 2011 through BigRock Solutions Ltd. An established domain carries more trust with email providers and search engines.

  • Registered until Jul 2027

    appistoki.com is registered until Jul 2027.

Content and conversion

3 to fix75
  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • A 9-field form

    Your longest form asks for 9 fields (0 required). Every extra field lowers completion.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 1,125 words of copy

    The homepage carries about 1,125 words of visible text.

  • Urgency cues

    The page uses urgency cues (a countdown or limited-time wording).

3 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Learn more” and “Learn More”.

  • 9 calls to action

    The homepage has 9 calls to action, for example “Contact”, “Learn More” and “Learn more”.

  • Social proof on the page

    Social proof on the homepage: 26 testimonial or review blocks and a star rating.

Email authentication

1 to fix45
  • No DMARC policy

    appistoki.com has no DMARC record, so nothing tells receivers what to do with mail that fails SPF or DKIM. Gmail and Yahoo require DMARC from bulk senders.

  • Email authentication score: 45/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

2 checks passed
  • SPF in place (~all)

    An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 +a +mx include:webhostbox.net ~all”.

  • DKIM signing found

    A DKIM key is published (selector “default”), so receivers can verify mail really came from you.

Privacy and tracking

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 4 other companies contacted

    Loading the homepage contacts 4 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • No known trackers before consent

    No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).

Upkeep, stack and company

No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.

Stack

CMS
WordPress 7.1.3
Framework
jQuery

Upkeep, stack, hiring and company data from programmable.info

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