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appistoki.com website review
Visit site (opens in a new tab)Reviewed 20 October 202638 issues · 94 checks
This review found 38 issues worth fixing on appistoki.com, 19 of them high impact, across 94 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
62DClosest competitors among reviewed websites
Compare side by sideOne score from every part of this review. How it works
Speed
Use efficient cache lifetimes
59.1 s · 13.2 MB105 files are served with short cache lifetimes, so returning visitors download them again (13.2 MB).
Improve image delivery
33.1 s · 7.0 MB12 images could be 7.0 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 33.1 s faster on a phone.
Reduce unused JavaScript
3.0 s · 1.2 MBAbout 1.2 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 3.0 s faster on a phone.
Render-blocking requests
3.8 s34 files block the first paint until they finish downloading. Deferring or inlining them could save about 3.8 s.
Reduce unused CSS
1.5 s · 293 KiBAbout 293 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 1.5 s faster on a phone.
Google CDN adds 1.6 s
1.6 sGoogle CDN costs a phone 1.6 s of main-thread work and 1.8 MB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Mobile performance score: 28
28/100Your mobile performance score is 28 (desktop: 26). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Main-thread work: 6.3 s
A phone's processor spends 6.3 s on main-thread work while loading, 3.4 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
4 third-party services on the page
4 third-party services load with your homepage (Google CDN, Other Google APIs/SDKs and Cloudflare CDN and others), adding 2.0 MB and 1.8 s of main-thread time.
20 long tasks on the main thread
20 long tasks block the main thread while loading, the longest for 265 ms. During a long task the page ignores taps.
Minify CSS
150 ms · 26 KiB26 KiB could be saved by minifying CSS.
Minify JavaScript
12 KiB12 KiB could be saved by minifying JavaScript.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 57 ms
57 msYour server sent the HTML in 57 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 63.1 s
63.1 sYour largest element takes 63.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “With a CSAT score of 4.9/5, the preferred implementation pa…”.
Speed Index: 23.4 s
23.4 sVisually, the page fills in at 23.4 s (Speed Index). Good is under 3.4 s.
Time to Interactive: 69.1 s
69.1 sThe page becomes fully interactive after 69.1 s. Good is under 3.8 s.
Total Blocking Time: 1.7 s
1.7 sScripts block taps and scrolling for 1.7 s in total while the page loads. Good is under 200 ms.
First Contentful Paint: 3.2 s
3.2 sThe first text or image appears after 3.2 s on a phone. Good is under 1.8 s.
Cumulative Layout Shift: 0.137
0.137The layout shifts by 0.137 while loading, so content jumps under the reader's thumb. Good is under 0.1.
Not enough real-visitor data yet
Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.
Images and page weight
Page weight: 16.0 MB in 129 requests
16.0 MBYour homepage downloads 16.0 MB in 129 requests on a phone: images 12.3 MB (21), scripts 2.3 MB (52) and other files 705 KiB (4). Under 2 MB keeps phones on slow connections fast.
4 images in older formats
4 images (669 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
1 image far larger than shown
121 KiB1 image is downloaded at several times the size a phone draws it, for example Appistoki-Logo_Horizontal-scaled.png at 2,560 px wide, shown at 200 px. Resized copies would save about 121 KiB.
1 image below the first screen load straight away
1 image further down the page (131 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.
About 4.5 g of CO₂ per visit
4.53 gBy the Sustainable Web Design model, a visit to your homepage emits about 4.53 g of CO₂e: 543.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
35 text elements with low contrast
35 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Form elements should have a visible label (2 elements)
Form elements should have a visible label: 2 elements on the page fail this check, rated serious by axe-core.
All page content should be contained by landmarks (15 elements)
All page content should be contained by landmarks: 15 elements on the page fail this check, rated moderate by axe-core.
No main landmark
The page has no <main> landmark, so screen-reader users cannot jump straight to the content.
Zoom is disabled
The viewport tag blocks pinch-zoom, which low-vision visitors rely on.
Page should contain a level-one heading (1 element)
Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.
9 form fields without a label
9 form fields have no label, so screen readers announce an empty box and autofill guesses.
Headings skip levels
Headings skip levels (h2 → h5), which makes the page harder to scan with a screen reader.
2 checks passed
Every image has alt text
All 10 images in the HTML carry an alt attribute.
46 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 53 WCAG 2.2 A/AA and best-practice rules on the phone render: 46 passed and 7 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No H1 headline
There is no <h1>, so neither visitors nor Google get a clear main headline.
Title is short (28 characters)
Your title is only 28 characters: “Home - Appistoki - Appistoki”. Between 30 and 65 characters leaves room to say what you do and for whom.
No social preview image
No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.
8 links with vague text
8 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.
1 link crawlers can't follow
1 link has no real href, so search engines can't follow it.
46 internal links, 2 external
The homepage links to 46 pages on appistoki.com and 2 external pages.
5 checks passed
Meta description: 148 characters
Your meta description is 148 characters: “Had a great time conversing the problems and potential solutions with the Appistoki team. Explored the possible outcome…”.
Canonical URL set
The canonical URL is https://appistoki.com/.
Structured data in place
Structured data found: Article, ImageObject, Organization, Person and WebPage.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://appistoki.com/sitemap_index.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and description; sameAs (social profiles) and contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (1,271 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes /llms.txt (35 KiB, 182 links, though it should open with a “# Title” line), a plain-text guide to the site for AI tools.
Other pages
15 internal pages checked
We fetched 15 pages linked from your homepage (of 22 found) and read each the way a search engine does.
7 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 15 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
3 checks passed
No console errors
No JavaScript errors were logged while the page loaded on a phone.
Tap targets are thumb-sized
19 of 23 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Security and trust
1 broken link to your own pages
1 link from your homepage to your own site is broken, for example https://appistoki.com/einstein-ai (404).
No HSTS header
No Strict-Transport-Security header, so browsers may still try plain http first on a return visit.
No Content-Security-Policy
No Content-Security-Policy header, the main browser-side defence against injected scripts.
No clickjacking protection
Neither X-Frame-Options nor a CSP frame-ancestors policy is set, so any site can embed yours in a frame.
No X-Content-Type-Options
X-Content-Type-Options: nosniff is missing, so browsers may guess file types.
No Referrer-Policy
No Referrer-Policy header, so full URLs can leak to the sites you link to.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
4 checks passed
Served over HTTPS
The homepage is served over HTTPS (appistoki.com).
Valid certificate (52 days left)
The certificate from Let's Encrypt · YR1 verifies for appistoki.com and is valid for another 52 days.
http:// redirects to https
http://appistoki.com redirects to the secure version.
HTTP/2
The server speaks HTTP/2, so browsers load many files over one connection.
Domain and trust
No CAA record
appistoki.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.
DNSSEC is off
appistoki.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.
2 checks passed
Domain is 15 years old
15 yearsappistoki.com was registered in Jul 2011 through BigRock Solutions Ltd. An established domain carries more trust with email providers and search engines.
Registered until Jul 2027
appistoki.com is registered until Jul 2027.
Content and conversion
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
A 9-field form
Your longest form asks for 9 fields (0 required). Every extra field lowers completion.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 1,125 words of copy
The homepage carries about 1,125 words of visible text.
Urgency cues
The page uses urgency cues (a countdown or limited-time wording).
3 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Learn more” and “Learn More”.
9 calls to action
The homepage has 9 calls to action, for example “Contact”, “Learn More” and “Learn more”.
Social proof on the page
Social proof on the homepage: 26 testimonial or review blocks and a star rating.
Email authentication
No DMARC policy
appistoki.com has no DMARC record, so nothing tells receivers what to do with mail that fails SPF or DKIM. Gmail and Yahoo require DMARC from bulk senders.
Email authentication score: 45/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
2 checks passed
SPF in place (~all)
An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 +a +mx include:webhostbox.net ~all”.
DKIM signing found
A DKIM key is published (selector “default”), so receivers can verify mail really came from you.
Privacy and tracking
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
4 other companies contacted
Loading the homepage contacts 4 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
No known trackers before consent
No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).
Upkeep, stack and company
No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.
Stack
- CMS
- WordPress 7.1.3
- Framework
- jQuery
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This free review found 38 issues on appistoki.com, including 16 speed issues, 5 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
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