applieddatacorp.com website review

YouTube costs a phone 1.2 s of main-thread work and 1.9 MB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

Your mobile performance score is 43. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

A phone's processor spends 9.1 s on main-thread work while loading, 3.5 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

8 third-party services load with your homepage (YouTube, hsappstatic.net and Google Tag Manager and others), adding 5.1 MB and 2.4 s of main-thread time.

About 1.5 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 150 ms faster on a phone.

13 images could be 778 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

14 files block the first paint until they finish downloading. Deferring or inlining them could save about 750 ms.

hsappstatic.net costs a phone 557 ms of main-thread work and 715 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

20 long tasks block the main thread while loading, the longest for 521 ms. During a long task the page ignores taps.

Google Tag Manager costs a phone 388 ms of main-thread work and 467 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

wpenginepowered.com costs a phone 0 ms of main-thread work and 1.8 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

The page has 1,837 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

11 files are served with short cache lifetimes, so returning visitors download them again (170 KiB).

About 149 KiB of CSS is downloaded but never applied on this page.

Polyfills for old browsers add 14 KiB JavaScript that modern phones do not need.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

Real visitors see the first content after 3.3 s (75th percentile). Good is under 1.8 s.

Real visitors wait 2.7 s for your server to start answering (75th percentile). Good is under 800 ms.

The page becomes fully interactive after 35.3 s. Good is under 3.8 s.

Your largest element takes 7.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

Visually, the page fills in at 10.0 s (Speed Index). Good is under 3.4 s.

Scripts block taps and scrolling for 1.2 s in total while the page loads. Good is under 200 ms.

Real visitors wait 3.7 s for the largest content to appear (75th percentile). Good is under 2.5 s.

For real visitors the layout shifts by 0.22 (75th percentile). Good is under 0.1.

38 images have no width and height attributes, so the layout jumps as each one loads.

Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 181 ms to 204 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 3.3 s to 3.6 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Your homepage downloads 15.4 MB in 225 requests on a phone: media 7.7 MB (3), scripts 3.2 MB (77) and images 3.1 MB (73). Under 2 MB keeps phones on slow connections fast.

12 images further down the page (1.1 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

10 images (988 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

8 images are downloaded at several times the size a phone draws them, for example Groceryshop-2026_-Smarter-Shopping-Raises-the-Bar-for-Grocer at 1,500 px wide, shown at 318 px. Resized copies would save about 449 KiB.

By the Sustainable Web Design model, a visit to your homepage emits about 4.37 g of CO₂e: 524.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

6 buttons have no accessible name, so screen readers announce just “button”.

The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

13 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

6 visible links have no text or label, so screen readers cannot say where they go.

2 form fields have no label, so screen readers announce an empty box and autofill guesses.

Your title is only 13 characters: “Home - Upshop”. Between 30 and 65 characters leaves room to say what you do and for whom.

No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

No canonical URL, so duplicate versions of the homepage (with or without www, with tracking parameters) can split ranking signals.

No XML sitemap at https://upshop.com/sitemap.xml, so Google discovers your pages only by following links.

6 links have no real href, so search engines can't follow them.

No favicon is declared in the HTML, so browser tabs and Google's mobile results may show a generic icon.

The homepage links to 36 pages on applieddatacorp.com and 1 external page.

There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

The HTML your server sends has 242 of the 700 words a browser shows. AI crawlers don't run JavaScript, so they miss the rest.

There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

/ and /blog all use the title “Home - Upshop”, and 1 other title repeat too. Search engines can't tell which page to show for a search, so each competes with the others.

/about and /tour have no meta description, so Google writes the search snippet from whatever text it finds.

/solutions, /solutions/fresh-360 and /solutions/commissary-360 use the same meta description. A description written for each page earns more clicks.

/tour has no <h1> headline, so visitors and search engines get no clear main topic.

We fetched 15 pages linked from your homepage (of 29 found) and read each the way a search engine does.

1 image failed to load on a phone, for example https://upshop.com/.

6 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.

2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

Chrome logged issues while loading the page (“Cookie”).

http://applieddatacorp.com does not redirect to https, so some visitors land on the insecure version.

No Content-Security-Policy header, the main browser-side defence against injected scripts.

Neither X-Frame-Options nor a CSP frame-ancestors policy is set, so any site can embed yours in a frame.

X-Content-Type-Options: nosniff is missing, so browsers may guess file types.

Opening https://applieddatacorp.com goes through 2 redirects before the homepage loads.

1 link go through two or more redirects, for example https://upshop.com/solutions/.

No Referrer-Policy header, so full URLs can leak to the sites you link to.

No Permissions-Policy header to switch off camera, microphone and location for embedded content.

There is no /.well-known/security.txt telling researchers how to report a security problem to you.

upshop.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

upshop.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

The homepage carries about 700 words of visible text.

DMARC is set to p=none, so mail pretending to be applieddatacorp.com is still delivered. Reports are on, so moving to quarantine is the next step.

Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

Before a visitor clicks anything, the page loads Google Ads, Google Tag Manager and HubSpot (measured from a US location before any click). A consent tool (HubSpot cookie banner) is installed; check it blocks these until visitors agree where the law requires it.

Opening the homepage sets 2 cookies, 1 of them by other companies (measured from a US location before any click).

Loading the homepage contacts 29 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.