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apspayroll.com website review
Visit site (opens in a new tab)Reviewed 24 October 202631 issues · 101 checks
This review found 31 issues worth fixing on apspayroll.com, 12 of them high impact, across 101 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
75CClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 2, 2026 | 2.2 s |
| May 9, 2026 | 2.2 s |
| May 16, 2026 | 2.5 s |
| May 23, 2026 | 2.8 s |
| May 30, 2026 | 2.6 s |
| Jun 6, 2026 | 2.6 s |
| Jun 13, 2026 | 2.5 s |
| Jun 20, 2026 | 2.4 s |
| Jun 27, 2026 | 2.4 s |
| Jul 4, 2026 | 2.3 s |
| Jul 11, 2026 | 2.3 s |
| Jul 18, 2026 | 2.4 s |
| Jul 25, 2026 | 2.5 s |
| Aug 1, 2026 | 2.7 s |
| Aug 8, 2026 | 2.7 s |
| Aug 15, 2026 | 2.6 s |
| Aug 22, 2026 | 2.4 s |
| Aug 29, 2026 | 2.4 s |
| Sep 5, 2026 | 2.4 s |
| Sep 12, 2026 | 2.5 s |
| Sep 19, 2026 | 2.6 s |
| Sep 26, 2026 | 2.7 s |
| Oct 3, 2026 | 2.6 s |
| Oct 10, 2026 | 2.5 s |
| Oct 17, 2026 | 2.5 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 2, 2026 | 222 ms |
| May 9, 2026 | 226 ms |
| May 16, 2026 | 276 ms |
| May 23, 2026 | 275 ms |
| May 30, 2026 | 259 ms |
| Jun 6, 2026 | 259 ms |
| Jun 13, 2026 | 241 ms |
| Jun 20, 2026 | 238 ms |
| Jun 27, 2026 | 240 ms |
| Jul 4, 2026 | 227 ms |
| Jul 11, 2026 | 234 ms |
| Jul 18, 2026 | 219 ms |
| Jul 25, 2026 | 212 ms |
| Aug 1, 2026 | 216 ms |
| Aug 8, 2026 | 219 ms |
| Aug 15, 2026 | 225 ms |
| Aug 22, 2026 | 232 ms |
| Aug 29, 2026 | 234 ms |
| Sep 5, 2026 | 240 ms |
| Sep 12, 2026 | 237 ms |
| Sep 19, 2026 | 243 ms |
| Sep 26, 2026 | 239 ms |
| Oct 3, 2026 | 242 ms |
| Oct 10, 2026 | 250 ms |
| Oct 17, 2026 | 250 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Use efficient cache lifetimes
1.7 s · 382 KiB16 files are served with short cache lifetimes, so returning visitors download them again (382 KiB).
Reduce unused JavaScript
1.2 s · 350 KiBAbout 350 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.2 s faster on a phone.
Mobile performance score: 37
37/100Your mobile performance score is 37 (desktop: 58). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Main-thread work: 8.9 s
A phone's processor spends 8.9 s on main-thread work while loading, 4.5 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
3,633 HTML elements
The page has 3,633 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, Facebook and clixtell.com and others), adding 1,020 KiB and 1.2 s of main-thread time.
Improve image delivery
500 ms · 165 KiB10 images could be 165 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 500 ms faster on a phone.
Google Tag Manager adds 570 ms
570 msGoogle Tag Manager costs a phone 570 ms of main-thread work and 530 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Reduce unused CSS
300 ms · 14 KiBAbout 14 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.
19 long tasks on the main thread
19 long tasks block the main thread while loading, the longest for 292 ms. During a long task the page ignores taps.
Legacy JavaScript
150 ms · 26 KiBPolyfills for old browsers add 26 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.
Render-blocking requests
150 ms4 files block the first paint until they finish downloading. Deferring or inlining them could save about 150 ms.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 3 ms
3 msYour server sent the HTML in 3 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Largest Contentful Paint: 10.1 s
10.1 sYour largest element takes 10.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “4.6 stars 860 reviews HCM for Growth. Support for Peace of …”.
Time to Interactive: 15.3 s
15.3 sThe page becomes fully interactive after 15.3 s. Good is under 3.8 s.
First Contentful Paint: 4.3 s
4.3 sThe first text or image appears after 4.3 s on a phone. Good is under 1.8 s.
Speed Index: 7.5 s
7.5 sVisually, the page fills in at 7.5 s (Speed Index). Good is under 3.4 s.
Total Blocking Time: 870 ms
870 msScripts block taps and scrolling for 870 ms in total while the page loads. Good is under 200 ms.
Real-user INP: 250 ms
250 msReal visitors wait 250 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user FCP: 1.8 s
1.8 sReal visitors see the first content after 1.8 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 1.1 s
1.1 sReal visitors wait 1.1 s for your server to start answering (75th percentile). Good is under 800 ms.
Cumulative Layout Shift: 0.103
0.103The layout shifts by 0.103 while loading, so content jumps under the reader's thumb. Good is under 0.1.
1 image without width and height
1 image have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) got 12% slower for real visitors
+12%Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 222 ms to 250 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) got 14% slower for real visitors
+14%Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 2.2 s to 2.5 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
2 checks passed
Real-user LCP: 2.1 s
2.1 sReal visitors wait 2.1 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user CLS: 0.02
0.02For real visitors the layout shifts by 0.02 (75th percentile). Good is under 0.1.
Images and page weight
2 images in older formats
2 images (76 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
About 0.5 g of CO₂ per visit
0.53 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.53 g of CO₂e: 63.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
3 checks passed
Page weight: 1.9 MB in 115 requests
1.9 MBYour homepage downloads 1.9 MB in 115 requests on a phone: scripts 1.2 MB (27), images 419 KiB (47) and fonts 102 KiB (5). That is a lean page.
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
Elements use prohibited ARIA attributes
Elements use prohibited ARIA attributes (34 elements).
1 checks passed
Every image has alt text
All 94 images in the HTML carry an alt attribute.
SEO
No social preview image
No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.
8 links crawlers can't follow
8 links have no real href, so search engines can't follow them.
6 links with vague text
6 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.
119 internal links, 18 external
The homepage links to 119 pages on apspayroll.com and 18 external pages.
7 checks passed
Meta description: 138 characters
Your meta description is 138 characters: “Automatic Payroll Systems, Inc. (APS) designs all-in-one human capital management technology to make payroll and HR eas…”.
One H1 headline
Your main headline reads: “HCM for Growth. Support for Peace of Mind.”.
Title: 60 characters
Your title is a healthy 60 characters: “All-in-One Human Capital Management Technology | APS Payroll”.
Canonical URL set
The canonical URL is https://apspayroll.com/.
Structured data in place
Structured data found: BreadcrumbList, Organization, WebPage and WebSite.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://apspayroll.com/sitemap_index.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 6 of 6 facts
Your Organization JSON-LD gives name, url, logo, sameAs (social profiles), description and contact details.
Text is in the HTML
Your server sends the page's text in the HTML (1,137 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes /llms.txt (4 KiB, 31 links), a plain-text guide to the site for AI tools.
Other pages
15 internal pages checked
We fetched 15 pages linked from your homepage (of 76 found) and read each the way a search engine does.
7 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 15 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
1 broken image
1 image failed to load on a phone, for example https://bat.bing.com/action/0?ti=52016659&tm=gtm002&Ver=2&mid=8f2b902b-b7c5-40cc-aa76-2ea11f682bc0&bo=1&sid=285ab040cfd811f197c0cfc06ab117be&vid=285ade90cfd811f187cbeb930fee215b&vids=1&msclkid=N>m_t.
15 small tap targets
15 of 22 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
3 JavaScript errors while loading
3 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.
Missing source maps
Large scripts ship without source maps.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Security and trust
No Content-Security-Policy
No Content-Security-Policy header, the main browser-side defence against injected scripts.
No clickjacking protection
Neither X-Frame-Options nor a CSP frame-ancestors policy is set, so any site can embed yours in a frame.
No X-Content-Type-Options
X-Content-Type-Options: nosniff is missing, so browsers may guess file types.
No Referrer-Policy
No Referrer-Policy header, so full URLs can leak to the sites you link to.
No Permissions-Policy
No Permissions-Policy header to switch off camera, microphone and location for embedded content.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
6 checks passed
Served over HTTPS
The homepage is served over HTTPS (apspayroll.com).
Valid certificate (85 days left)
The certificate from Let's Encrypt · YE1 verifies for apspayroll.com and is valid for another 85 days.
HSTS enabled
Strict-Transport-Security is set, so browsers always use https.
http:// redirects to https
http://apspayroll.com redirects to the secure version.
HTTP/2 and HTTP/3
The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.
All 53 links work
All 53 links checked from your homepage (40 internal, 13 external) answered without errors.
Domain and trust
No CAA record
apspayroll.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.
3 checks passed
Domain is 28 years old
28 yearsapspayroll.com was registered in Oct 1998 through Network Solutions, LLC. An established domain carries more trust with email providers and search engines.
DNSSEC is on
apspayroll.com's DNS answers are signed (DNSSEC), so they can't be forged on the way to visitors.
Registered until Oct 2028
apspayroll.com is registered until Oct 2028.
Content and conversion
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
No form on the homepage
There is no form on the homepage, so every lead has to click through to another page first.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 648 words of copy
The homepage carries about 648 words of visible text.
6 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “See a Demo”.
16 calls to action
The homepage has 16 calls to action, for example “Learn More”, “Download the Buyer's Guide” and “Contact Us”.
Social proof on the page
Social proof on the homepage: 38 testimonial or review blocks, 28 customer or partner logos, a star rating and 1 trust badge.
Analytics in place
Analytics detected: Google Tag Manager and HubSpot.
Direct contact links
Visitors can reach you directly: 3 phone links and 0 email links.
Phone number on the homepage
Your phone number is on the homepage as a tap-to-call link.
Email authentication
DMARC is monitor-only (p=none)
DMARC is set to p=none, so mail pretending to be apspayroll.com is still delivered. Reports are on, so moving to quarantine is the next step.
Email authentication score: 70/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
2 checks passed
SPF in place (~all)
An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 ip4:66.112.46.178 ip4:206.123.120.126 include:_phishspf.knowbe4.com ip4:192.254.121.248 include:_spf.google.com …”.
DKIM signing found
A DKIM key is published (selector “google” and “k1”), so receivers can verify mail really came from you.
Privacy and tracking
9 trackers load before any consent
9Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, HubSpot and LinkedIn Insight and 4 mores (measured from a US location before any click). A consent tool (HubSpot cookie banner) is installed; check it blocks these until visitors agree where the law requires it.
20 cookies set on arrival
20Opening the homepage sets 20 cookies (measured from a US location before any click).
43 other companies contacted
Loading the homepage contacts 43 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
Consent tool: HubSpot cookie banner
A consent management tool (HubSpot cookie banner) loads with the page.
Upkeep, stack and company
- It runs WordPress 3.7.1; the current release is 7.1.3.
Stack
- CMS
- WordPress 3.7.1
- Framework
- jQuery
- Analytics
- Google Tag Manager
Company
- Employees
- 200
- Founded
- 1996
- Headquarters
- Shreveport
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 31 issues on apspayroll.com, including 21 speed issues, 3 SEO issues and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
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