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arbys.com website review

Visit site (opens in a new tab)Reviewed 11 October 202641 issues · 92 checks

This review found 41 issues worth fixing on arbys.com, 17 of them high impact, across 92 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
4.1 s2.9 sApr 18Oct 33.0 s
Show as table
DateReal-visitor load time (LCP)
Apr 18, 20263.8 s
Apr 25, 20263.8 s
May 2, 20263.8 s
May 9, 20263.8 s
May 16, 20263.7 s
May 23, 20263.7 s
May 30, 20263.6 s
Jun 6, 20263.6 s
Jun 13, 20263.7 s
Jun 20, 20263.7 s
Jun 27, 20263.7 s
Jul 4, 20263.7 s
Jul 11, 20263.7 s
Jul 18, 20263.7 s
Jul 25, 20263.8 s
Aug 1, 20263.9 s
Aug 8, 20264.0 s
Aug 15, 20263.9 s
Aug 22, 20263.7 s
Aug 29, 20263.4 s
Sep 5, 20263.2 s
Sep 12, 20263.1 s
Sep 19, 20263.1 s
Sep 26, 20263.1 s
Oct 3, 20263.0 s
Real-visitor tap response (INP)75th percentile, phones
550 ms222 msApr 18Oct 3260 ms
Show as table
DateReal-visitor tap response (INP)
Apr 18, 2026352 ms
Apr 25, 2026369 ms
May 2, 2026383 ms
May 9, 2026393 ms
May 16, 2026404 ms
May 23, 2026414 ms
May 30, 2026418 ms
Jun 6, 2026423 ms
Jun 13, 2026447 ms
Jun 20, 2026480 ms
Jun 27, 2026512 ms
Jul 4, 2026493 ms
Jul 11, 2026452 ms
Jul 18, 2026437 ms
Jul 25, 2026436 ms
Aug 1, 2026480 ms
Aug 8, 2026481 ms
Aug 15, 2026410 ms
Aug 22, 2026348 ms
Aug 29, 2026292 ms
Sep 5, 2026269 ms
Sep 12, 2026265 ms
Sep 19, 2026263 ms
Sep 26, 2026261 ms
Oct 3, 2026260 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of arbys.com (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. arbys.com at 0.8 s0.8 s
  2. arbys.com at 1.6 s1.6 s
  3. arbys.com at 2.3 s2.3 s
  4. arbys.com at 3.1 s3.1 s
  5. arbys.com at 3.9 s3.9 s
  6. arbys.com at 4.7 s4.7 s
  7. arbys.com at 5.5 s5.5 s
  8. arbys.com at 6.2 s6.2 s

arbys.com does not allow embedding, so this is Google's rendering of the page.

Speed

11 to fix9
  • Reduce unused JavaScript

    2.0 s · 838 KiB

    About 838 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.0 s faster on a phone.

  • Main-thread work: 11.5 s

    A phone's processor spends 11.5 s on main-thread work while loading, 7.6 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Mobile performance score: 9

    9/100

    Your mobile performance score is 9 (desktop: 42). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, px-cloud.net and Optimizely and others), adding 1.2 MB and 1.5 s of main-thread time.

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 865 ms. During a long task the page ignores taps.

  • Use efficient cache lifetimes

    150 ms · 697 KiB

    28 files are served with short cache lifetimes, so returning visitors download them again (697 KiB).

  • Render-blocking requests

    800 ms

    16 files block the first paint until they finish downloading. Deferring or inlining them could save about 800 ms.

  • Google Tag Manager adds 628 ms

    628 ms

    Google Tag Manager costs a phone 628 ms of main-thread work and 395 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • px-cloud.net adds 511 ms

    511 ms

    px-cloud.net costs a phone 511 ms of main-thread work and 328 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Optimizely adds 338 ms

    338 ms

    Optimizely costs a phone 338 ms of main-thread work and 104 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • imagedelivery.net adds 0 ms

    0 ms

    imagedelivery.net costs a phone 0 ms of main-thread work and 382 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Legacy JavaScript

    150 ms · 54 KiB

    Polyfills for old browsers add 54 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

  • Reduce unused CSS

    150 ms · 16 KiB

    About 16 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • Improve image delivery

    93 KiB

    2 images could be 93 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Phones get a much slower page than desktops

    Desktop scores 42 but mobile only 9. A gap that wide usually means heavy scripts and images that hit phones hardest.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

1 checks passed
  • Server response: 5 ms

    5 ms

    Your server sent the HTML in 5 ms, well inside Google's 600 ms guideline.

Core Web Vitals

10 to fix33
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user CLS: 0.61

    0.61

    For real visitors the layout shifts by 0.61 (75th percentile). Good is under 0.1.

  • First Contentful Paint: 7.7 s

    7.7 s

    The first text or image appears after 7.7 s on a phone. Good is under 1.8 s.

  • Largest Contentful Paint: 13.9 s

    13.9 s

    Your largest element takes 13.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Total Blocking Time: 4.2 s

    4.2 s

    Scripts block taps and scrolling for 4.2 s in total while the page loads. Good is under 200 ms.

  • Time to Interactive: 24.0 s

    24.0 s

    The page becomes fully interactive after 24.0 s. Good is under 3.8 s.

  • Speed Index: 12.3 s

    12.3 s

    Visually, the page fills in at 12.3 s (Speed Index). Good is under 3.4 s.

  • Cumulative Layout Shift: 0.34

    0.34

    The layout shifts by 0.34 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • Real-user INP: 254 ms

    254 ms

    Real visitors wait 254 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • 10 images without width and height

    10 images have no width and height attributes, so the layout jumps as each one loads.

5 checks passed
  • Real-user LCP: 1.3 s

    1.3 s

    Real visitors wait 1.3 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user FCP: 1.0 s

    1.0 s

    Real visitors see the first content after 1.0 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 391 ms

    391 ms

    Real visitors wait 391 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Tap response (INP) got 28% faster for real visitors

    -28%

    Over the last 25 four-week periods to 2026-10-03, real Chrome visitors' tap response (inp) went from 352 ms to 260 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) got 21% faster for real visitors

    -21%

    Over the last 25 four-week periods to 2026-10-03, real Chrome visitors' largest content (lcp) went from 3.8 s to 3.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Images and page weight

2 to fix75
  • Page weight: 3.5 MB in 195 requests

    3.5 MB

    Your homepage downloads 3.5 MB in 195 requests on a phone: scripts 2.6 MB (79), images 497 KiB (23) and other files 266 KiB (60). Under 2 MB keeps phones on slow connections fast.

  • 1 image far larger than shown

    44 KiB

    1 image is downloaded at several times the size a phone draws it, for example f=auto,w=600,q=100 at 390 px wide, shown at 113 px. Resized copies would save about 44 KiB.

  • About 1.0 g of CO₂ per visit

    1.00 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.00 g of CO₂e: 119.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

Accessibility

2 to fixGoogle 10098
  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • Page should contain a level-one heading (1 element)

    Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

2 checks passed
  • Every image has alt text

    All 1 image in the HTML carry an alt attribute.

  • 41 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 43 WCAG 2.2 A/AA and best-practice rules on the phone render: 41 passed and 2 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

6 to fixGoogle 9272
  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • Title is short (15 characters)

    Your title is only 15 characters: “Arby's | Meats®”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • Structured data has 2 problems

    Structured data found ((untyped) and BreadcrumbList) but with 2 problems, for example “untyped block: missing @context (expected "https://schema.org")”.

  • No social preview image

    No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • Only 0 internal links

    The homepage links to only 0 pages on your own site, so visitors and crawlers find few routes into the rest of it.

  • 8 links crawlers can't follow

    8 links have no real href, so search engines can't follow them.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is incomplete here.

4 checks passed
  • Meta description: 127 characters

    Your meta description is 127 characters: “Arby's sandwich shops are known for slow roasted roast beef, turkey, and premium Angus beef sandwiches, sliced fresh ev…”.

  • Canonical URL set

    The canonical URL is https://www.arbys.com/.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.arbys.com/sitemap.xml.

AI search readiness

2 to fix63
  • Most text only appears after JavaScript runs

    12%

    A phone browser shows 268 words, but the HTML your server sends has only 33. GPTBot, ClaudeBot and PerplexityBot read that HTML without running JavaScript, so they see an almost empty page. Server-side rendering or pre-rendering fixes it.

  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

1 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

Best practices

3 to fixGoogle 7376
  • 1 broken image

    1 image failed to load on a phone, for example https://bat.bing.com/action/0?ti=355016004&tm=gtm002&Ver=2&mid=16b62d42-122b-4b65-86d5-d2caf1d641f3&bo=1&sid=7f49c7a0c5ce11f181a07f3f92d2afb4&vid=7f4a06b0c5ce11f1b1656f9cfdfa03de&vids=1&msclkid=N&pi=9.

  • 1 third-party cookie

    1 third-party cookie is set on load; browsers are restricting these, so whatever relies on them breaks.

  • 4 JavaScript errors while loading

    4 errors were logged to the browser console while the page loaded, for example “Minified React error #418; visit https://reactjs.org/docs/error-decoder.html?invariant=418 for the full message or use …”.

  • Missing source maps

    Large scripts ship without source maps.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

2 checks passed
  • Tap targets are thumb-sized

    14 of 15 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

1 to fix93
  • No Content-Security-Policy

    No Content-Security-Policy header, the main browser-side defence against injected scripts.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

6 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (arbys.com).

  • Valid certificate (89 days left)

    The certificate from Google Trust Services · WE1 verifies for arbys.com and is valid for another 89 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • HSTS enabled

    Strict-Transport-Security is set, so browsers always use https.

  • http:// redirects to https

    http://arbys.com redirects to the secure version.

  • HTTP/2 and HTTP/3

    The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.

Domain and trust

1 to fix
  • Domain expires in 23 days

    arbys.com is registered until Nov 2026. If it lapses, the site and its email stop working and someone else can buy the name. Renew it, and turn on auto-renew.

  • No CAA record

    arbys.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    arbys.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

1 checks passed
  • Domain is 29 years old

    29 years

    arbys.com was registered in Apr 1997 through CSC Corporate Domains, Inc.. An established domain carries more trust with email providers and search engines.

Content and conversion

3 to fix50
  • No calls to action

    We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 268 words of copy

    The homepage carries about 268 words of visible text.

2 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “JOIN NOW” and “ORDER NOW”.

  • Analytics in place

    Analytics detected: Cloudflare Web Analytics.

Email authentication

95
  • Email authentication score: 95/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

3 checks passed
  • DMARC policy: reject

    DMARC tells receivers to reject mail that fails authentication, and sends you reports.

  • SPF in place (~all)

    An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 include:%{ir}.%{v}.%{d}.spf.has.pphosted.com ~all”.

  • DKIM signing found

    A DKIM key is published (selector “selector1”, “s1” and “s2”), so receivers can verify mail really came from you.

Privacy and tracking

  • 5 trackers load before any consent

    5

    Before a visitor clicks anything, the page loads Amazon Ads, Google Ads, Google Analytics, Google Tag Manager and Microsoft Ads (measured from a US location before any click). A consent tool (Ketch) is installed; check it blocks these until visitors agree where the law requires it.

  • 22 cookies set on arrival

    22

    Opening the homepage sets 22 cookies (measured from a US location before any click).

  • 34 other companies contacted

    Loading the homepage contacts 34 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: Ketch

    A consent management tool (Ketch) loads with the page.

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This free review found 41 issues on arbys.com, including 21 speed issues, 6 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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