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ariesmar.com website review

Visit site (opens in a new tab)Reviewed 2 November 202650 issues · 108 checks

This review found 50 issues worth fixing on ariesmar.com, 21 of them high impact, across 108 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Live view · interaction off

Speed

10 to fix32
  • Use efficient cache lifetimes

    3.5 s · 5.1 MB

    83 files are served with short cache lifetimes, so returning visitors download them again (5.1 MB).

  • Avoid multiple page redirects

    7.7 s

    The page goes through 2 redirects before it starts loading, costing about 7.7 s. Link and advertise the final URL directly.

  • Render-blocking requests

    5.8 s

    10 files block the first paint until they finish downloading. Deferring or inlining them could save about 5.8 s.

  • Reduce unused CSS

    3.0 s · 306 KiB

    About 306 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 3.0 s faster on a phone.

  • Reduce unused JavaScript

    1.2 s · 422 KiB

    About 422 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.2 s faster on a phone.

  • Mobile performance score: 32

    32/100

    Your mobile performance score is 32. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Improve image delivery

    150 ms · 866 KiB

    5 images could be 866 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.

  • Document request latency

    750 ms · 63 KiB

    The HTML itself could arrive about 750 ms sooner: redirects, a slow server response or missing compression delay everything after it.

  • Google Tag Manager adds 349 ms

    349 ms

    Google Tag Manager costs a phone 349 ms of main-thread work and 703 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Minify CSS

    300 ms · 36 KiB

    36 KiB could be saved by minifying CSS.

  • 7 third-party services on the page

    7 third-party services load with your homepage (Google Tag Manager, Google Analytics and getchat.app and others), adding 799 KiB and 426 ms of main-thread time.

  • 5 long tasks on the main thread

    5 long tasks block the main thread while loading, the longest for 192 ms. During a long task the page ignores taps.

  • Minify JavaScript

    8 KiB

    8 KiB could be saved by minifying JavaScript.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

2 checks passed
  • Main-thread work: 1.2 s

    A phone's processor spends 1.2 s on main-thread work while loading, 481 ms of it running JavaScript. That is comfortably low.

  • Server response: 171 ms

    171 ms

    Your server sent the HTML in 171 ms, well inside Google's 600 ms guideline.

Core Web Vitals

6 to fix37
  • First Contentful Paint: 12.5 s

    12.5 s

    The first text or image appears after 12.5 s on a phone. Good is under 1.8 s.

  • Largest Contentful Paint: 19.8 s

    19.8 s

    Your largest element takes 19.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Remedial Engineering Management”.

  • Time to Interactive: 39.3 s

    39.3 s

    The page becomes fully interactive after 39.3 s. Good is under 3.8 s.

  • Speed Index: 12.6 s

    12.6 s

    Visually, the page fills in at 12.6 s (Speed Index). Good is under 3.4 s.

  • Cumulative Layout Shift: 0.491

    0.491

    The layout shifts by 0.491 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • 1 image without width and height

    1 image have no width and height attributes, so the layout jumps as each one loads.

  • Not enough real-visitor data yet

    Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

1 checks passed
  • Total Blocking Time: 168 ms

    168 ms

    Scripts block the page for only 168 ms while loading. Good is under 200 ms.

Images and page weight

3 to fix53
  • Page weight: 7.2 MB in 135 requests

    7.2 MB

    Your homepage downloads 7.2 MB in 135 requests on a phone: scripts 3.7 MB (25), stylesheets 1.8 MB (20) and images 1.4 MB (79). Under 2 MB keeps phones on slow connections fast.

  • 6 images in older formats

    6 images (1.2 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 4 images below the first screen load straight away

    4 images further down the page (751 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 2.0 g of CO₂ per visit

    2.04 g

    By the Sustainable Web Design model, a visit to your homepage emits about 2.04 g of CO₂e: 244.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

9 to fixGoogle 6984
  • 1 button without a name

    1 button has no accessible name, so screen readers announce just “button”.

  • 3 text elements with low contrast

    3 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Malformed lists

    Some lists contain elements other than list items, which screen readers announce wrongly.

  • 30 images without alt text

    30 images have no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (16 elements)

    All page content should be contained by landmarks: 16 elements on the page fail this check, rated moderate by axe-core.

  • No main landmark

    The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • Page should contain a level-one heading (1 element)

    Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

  • 4 links without text

    4 visible links have no text or label, so screen readers cannot say where they go.

  • Headings skip levels

    Headings skip levels (h2 → h5, h1 → h4 and h1 → h4), which makes the page harder to scan with a screen reader.

1 checks passed
  • 32 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 42 WCAG 2.2 A/AA and best-practice rules on the phone render: 32 passed and 10 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 8589
  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • 6 H1 headlines

    There are 6 <h1> headlines (“Aries Group”, “Aries Group” and “Remedial Engineering Management”). One clear main headline is easier for people and search engines.

  • 8 links with vague text

    8 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is set, so this is minor.

  • 197 internal links, 18 external

    The homepage links to 197 pages on ariesmar.com and 18 external pages.

6 checks passed
  • Meta description: 146 characters

    Your meta description is 146 characters: “Aries Marine and Engineering Services delivers ship design & marine surveys in the USA. Flagship brand Aries Group with…”.

  • Title: 52 characters

    Your title is a healthy 52 characters: “ARIES Energy - Engineering, Inspection & Maintenance”.

  • Canonical URL set

    The canonical URL is https://www.ariesmar.com/us/en.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.ariesmar.com/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,091 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes /llms.txt (21 KiB, 76 links), a plain-text guide to the site for AI tools.

Other pages

5 to fix57
  • 2 linked pages are broken

    Your homepage links to /us/en/blogs and /us/en/csr-activities, which answer with an error. Visitors hit a dead end and search engines drop them.

  • 3 pages share a title

    /, /us/en/home and /us/en all use the title “ARIES Energy - Engineering, Inspection & Maintenance”. Search engines can't tell which page to show for a search, so each competes with the others.

  • 5 pages without a meta description

    /us/en/training, /us/en/careers, /us/en/project-gallery, /us/en/videogallery and /us/en/press-news have no meta description, so Google writes the search snippet from whatever text it finds.

  • 2 pages share a meta description

    /us/en/home and /us/en use the same meta description. A description written for each page earns more clicks.

  • 1 link to non-canonical URLs

    Your homepage links to 1 page by a URL that isn't its canonical one, for example /us/en/home, whose canonical is /us/en. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

  • 1 page with very little text

    /us/en/videogallery has under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 119 found) and read each the way a search engine does.

3 checks passed
  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 13 pages that loaded have a <title>.

Best practices

3 to fixGoogle 9274
  • 1 broken image

    1 image failed to load on a phone, for example https://ariesmar.effismtime.com/assets/front-end/assets/images/mobile-banner.webp.

  • 3 JavaScript errors while loading

    3 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 500 (Internal Server Error)”.

  • No HTML doctype

    The page has no <!DOCTYPE html>, so browsers render it in quirks mode.

  • 2 low-resolution images

    2 images are served at too low a resolution for sharp phone screens.

  • Missing source maps

    Large scripts ship without source maps.

2 checks passed
  • Tap targets are thumb-sized

    7 of 7 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

3 to fix67
  • 2 broken links to your own pages

    2 links from your homepage to your own site are broken, for example https://ariesmar.com/us/en/blogs (404).

  • No HSTS header

    No Strict-Transport-Security header, so browsers may still try plain http first on a return visit.

  • No Content-Security-Policy

    No Content-Security-Policy header, the main browser-side defence against injected scripts.

  • HTTP/1.1 only

    The server only offers HTTP/1.1, so browsers open several connections and load files more slowly. Most hosts and CDNs turn on HTTP/2 with a setting.

  • No clickjacking protection

    Neither X-Frame-Options nor a CSP frame-ancestors policy is set, so any site can embed yours in a frame.

  • No X-Content-Type-Options

    X-Content-Type-Options: nosniff is missing, so browsers may guess file types.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

3 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (ariesmar.com).

  • Valid certificate (69 days left)

    The certificate from Let's Encrypt · YR1 verifies for ariesmar.com and is valid for another 69 days.

  • http:// redirects to https

    http://ariesmar.com redirects to the secure version.

Domain and trust

  • No CAA record

    ariesmar.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    ariesmar.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

2 checks passed
  • Domain is 22 years old

    22 years

    ariesmar.com was registered in Jul 2004 through GoDaddy.com, LLC. An established domain carries more trust with email providers and search engines.

  • Registered until Jul 2027

    ariesmar.com is registered until Jul 2027.

Content and conversion

5 to fix56
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No phone number on the homepage

    A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 435 words of copy

    The homepage carries about 435 words of visible text.

3 checks passed
  • 2 calls to action

    The homepage has 2 calls to action, for example “Contact us”.

  • 1 short form

    A short form (0 fields at most) is right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager and Google Analytics.

Email authentication

1 to fix75
  • DMARC is monitor-only (p=none)

    DMARC is set to p=none, so mail pretending to be ariesmar.com is still delivered. Reports are on, so moving to quarantine is the next step.

  • Email authentication score: 75/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

2 checks passed
  • SPF with a strict ending (-all)

    An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 include:zohomail.in include:spf.protection.outlook.com -all”.

  • DKIM signing found

    A DKIM key is published (selector “selector1” and “selector2”), so receivers can verify mail really came from you.

Privacy and tracking

1 to fix
  • 3 trackers load before any consent

    3

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 7 cookies set on arrival

    7

    Opening the homepage sets 7 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 10 other companies contacted

    Loading the homepage contacts 10 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Upkeep, stack and company

Stack

Framework
jQuery
Analytics
Google Analytics | Google Tag Manager
Hosting
DigitalOcean

Hiring

Hiring
2 open roles
Job board
careers page

Upkeep, stack, hiring and company data from programmable.info

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