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arlingtoncigar.com website review

Visit site (opens in a new tab)Reviewed 5 November 202628 issues · 98 checks

This review found 28 issues worth fixing on arlingtoncigar.com, 9 of them high impact, across 98 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.1 s738 msMay 16Oct 31790 ms
Show as table
DateReal-visitor load time (LCP)
May 16, 2026913 ms
May 23, 2026981 ms
May 30, 20261.0 s
Jun 6, 2026912 ms
Jun 13, 2026834 ms
Jun 20, 2026798 ms
Jun 27, 2026823 ms
Jul 4, 2026837 ms
Jul 11, 2026914 ms
Jul 18, 2026962 ms
Jul 25, 2026933 ms
Aug 1, 2026945 ms
Aug 8, 2026942 ms
Aug 15, 2026796 ms
Aug 22, 2026801 ms
Aug 29, 2026787 ms
Sep 5, 2026796 ms
Sep 12, 2026796 ms
Sep 19, 2026805 ms
Sep 26, 2026823 ms
Oct 3, 2026792 ms
Oct 10, 2026802 ms
Oct 17, 2026808 ms
Oct 24, 2026774 ms
Oct 31, 2026790 ms
Real-visitor tap response (INP)75th percentile, phones
79 ms69 msJun 6Oct 3171 ms
Show as table
DateReal-visitor tap response (INP)
Jun 6, 202678 ms
Jun 13, 202678 ms
Jun 20, 202673 ms
Jun 27, 202671 ms
Jul 4, 202671 ms
Jul 11, 202671 ms
Jul 18, 202671 ms
Jul 25, 202674 ms
Aug 1, 202674 ms
Aug 8, 202676 ms
Aug 15, 202677 ms
Aug 22, 202674 ms
Aug 29, 202676 ms
Sep 5, 202675 ms
Sep 12, 202671 ms
Sep 19, 202671 ms
Sep 26, 202671 ms
Oct 3, 202670 ms
Oct 10, 202671 ms
Oct 17, 202673 ms
Oct 24, 202670 ms
Oct 31, 202671 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of arlingtoncigar.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. arlingtoncigar.com at 0.4 s0.4 s
  2. arlingtoncigar.com at 0.8 s0.8 s
  3. arlingtoncigar.com at 1.1 s1.1 s
  4. arlingtoncigar.com at 1.5 s1.5 s
  5. arlingtoncigar.com at 1.9 s1.9 s
  6. arlingtoncigar.com at 2.3 s2.3 s
  7. arlingtoncigar.com at 2.6 s2.6 s
  8. arlingtoncigar.com at 3.0 s3.0 s

arlingtoncigar.com does not allow embedding, so this is Google's rendering of the page.

Speed

7 to fix52
  • Reduce unused JavaScript

    6.5 s · 666 KiB

    About 666 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 6.5 s faster on a phone.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google CDN, Constant Contact and Other Google APIs/SDKs and others), adding 1.5 MB and 890 ms of main-thread time.

  • Mobile performance score: 52

    52/100

    Your mobile performance score is 52. Pages that score under 90 lose visitors before the first paint.

  • Google CDN adds 707 ms

    707 ms

    Google CDN costs a phone 707 ms of main-thread work and 1.1 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Use efficient cache lifetimes

    500 ms · 102 KiB

    11 files are served with short cache lifetimes, so returning visitors download them again (102 KiB).

  • Improve image delivery

    300 ms · 45 KiB

    1 image could be 45 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 300 ms faster on a phone.

  • Main-thread work: 2.7 s

    A phone's processor spends 2.7 s on main-thread work while loading, 1.7 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 9 long tasks on the main thread

    9 long tasks block the main thread while loading, the longest for 168 ms. During a long task the page ignores taps.

  • Reduce unused CSS

    18 KiB

    About 18 KiB of CSS is downloaded but never applied on this page.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

1 checks passed
  • Server response: 5 ms

    5 ms

    Your server sent the HTML in 5 ms, well inside Google's 600 ms guideline.

Core Web Vitals

6 to fix100
  • First Contentful Paint: 9.2 s

    9.2 s

    The first text or image appears after 9.2 s on a phone. Good is under 1.8 s.

  • Largest Contentful Paint: 13.2 s

    13.2 s

    Your largest element takes 13.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “YOUR HOME...AWAY FROM HOME Shop your favorite tobacco where…”.

  • Time to Interactive: 15.2 s

    15.2 s

    The page becomes fully interactive after 15.2 s. Good is under 3.8 s.

  • Speed Index: 9.2 s

    9.2 s

    Visually, the page fills in at 9.2 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 234 ms

    234 ms

    Scripts block taps and scrolling for 234 ms in total while the page loads. Good is under 200 ms.

  • 2 images without width and height

    2 images have no width and height attributes, so the layout jumps as each one loads.

9 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 0.8 s

    0.8 s

    Real visitors wait 0.8 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 71 ms

    71 ms

    Real visitors wait 71 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 0.5 s

    0.5 s

    Real visitors see the first content after 0.5 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 370 ms

    370 ms

    Real visitors wait 370 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Tap response (INP) got 10% faster for real visitors

    -10%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 78 ms to 71 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) got 17% faster for real visitors

    -17%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 0.9 s to 0.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

1 to fix85
  • Page weight: 2.9 MB in 124 requests

    2.9 MB

    Your homepage downloads 2.9 MB in 124 requests on a phone: scripts 1.4 MB (40), other files 959 KiB (58) and images 359 KiB (10). Under 2 MB keeps phones on slow connections fast.

  • About 0.8 g of CO₂ per visit

    0.83 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.83 g of CO₂e: 100.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

4 to fixGoogle 8093
  • Invalid ARIA attributes

    1 element use ARIA attributes their role does not allow, which confuses screen readers.

  • 5 tap targets too small

    5 tap targets are too small or too close together to hit reliably with a finger.

  • 3 text elements with low contrast

    3 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 1 form field without a label

    1 form field has no label, so screen readers announce an empty box and autofill guesses.

2 checks passed
  • Every image has alt text

    All 6 images in the HTML carry an alt attribute.

  • 48 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 51 WCAG 2.2 A/AA and best-practice rules on the phone render: 48 passed and 3 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

1 to fixGoogle 9295
  • Meta description is long (315 characters)

    Your meta description is 315 characters; Google truncates after about 160, so the end of your pitch is cut.

  • 51 internal links, 4 external

    The homepage links to 51 pages on arlingtoncigar.com and 4 external pages.

7 checks passed
  • One H1 headline

    Your main headline reads: “<img src="//arlingtoncigar.com/cdn/shop/files/logo-trans_120x.png?v=1615322490" srcset="//arlingtoncigar.com/cdn/shop/f…”.

  • Title: 63 characters

    Your title is a healthy 63 characters: “Arlington Pipe and Cigar Lounge – Arlington Pipe & Cigar Lounge”.

  • Canonical URL set

    The canonical URL is https://arlingtoncigar.com/.

  • Structured data in place

    Structured data found: Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://arlingtoncigar.com/sitemap.xml.

AI search readiness

100
  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (804 words), so crawlers that don't run JavaScript still read it.

Other pages

100
  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 25 found) and read each the way a search engine does.

7 checks passed
  • Linked pages load

    2 pages of 15 loaded without an error (the rest turned automated requests away).

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 2 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 2 pages that loaded have a <title>.

Best practices

1 to fixGoogle 9693
  • 3 JavaScript errors while loading

    3 errors were logged to the browser console while the page loaded, for example “Access to XMLHttpRequest at 'https://cloudonegalaxy.com/cloud/assets/css/clg_lightbox.css' from origin 'https://arlingt…”.

2 checks passed
  • Tap targets are thumb-sized

    8 of 9 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

1 to fix93
  • 1 broken external link

    1 link to other sites is dead, for example https://twitter.com/cigararlington (404).

  • Short HSTS lifetime

    HSTS is set, but max-age is 91 days; one year is the recommended minimum.

  • 1 link through redirect chains

    1 link go through two or more redirects, for example https://arlingtoncigar.com/collections/leather-goods-1/Leather+Pouch+Bag.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • Deprecated X-XSS-Protection

    X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

6 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (arlingtoncigar.com).

  • Valid certificate (54 days left)

    The certificate from Let's Encrypt · YE2 verifies for arlingtoncigar.com and is valid for another 54 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • Content-Security-Policy set

    A Content-Security-Policy is set, the main browser-side defence against injected scripts.

  • http:// redirects to https

    http://arlingtoncigar.com redirects to the secure version.

  • HTTP/2 and HTTP/3

    The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.

Domain and trust

  • No CAA record

    arlingtoncigar.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    arlingtoncigar.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

2 checks passed
  • Domain is 10 years old

    10 years

    arlingtoncigar.com was registered in Apr 2016 through GoDaddy.com, LLC. An established domain carries more trust with email providers and search engines.

  • Registered until Apr 2027

    arlingtoncigar.com is registered until Apr 2027.

Content and conversion

5 to fix72
  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No phone number on the homepage

    A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

  • Thin social proof

    Social proof on the homepage: 24 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 707 words of copy

    The homepage carries about 707 words of visible text.

4 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “SHOP PIPES”.

  • 9 calls to action

    The homepage has 9 calls to action, for example “The Pipe Shop”, “Shop Pipes” and “SHOP”.

  • 2 short forms

    2 short forms (1 field at most) are right on the homepage.

  • Opening hours shown

    Your opening hours are on the homepage.

Email authentication

1 to fix50
  • No DMARC policy

    arlingtoncigar.com has no DMARC record, so nothing tells receivers what to do with mail that fails SPF or DKIM. Gmail and Yahoo require DMARC from bulk senders.

  • Email authentication score: 50/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

2 checks passed
  • SPF with a strict ending (-all)

    An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 include:spf.protection.outlook.com -all”.

  • DKIM signing found

    A DKIM key is published (selector “k1”), so receivers can verify mail really came from you.

Privacy and tracking

1 to fix
  • 4 trackers load before any consent

    4

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 10 cookies set on arrival

    10

    Opening the homepage sets 10 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 22 other companies contacted

    Loading the homepage contacts 22 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Apps on your store

Your storefront loads 5 apps. Each one is code from another company running for your shoppers.

None of the apps your storefront loads is on the list of apps with a known security problem.

Apps your storefront loads

Blockify Fraud Filter · Kor Order Limit Quantity · Region Restrictions · Purchase Limit · eventscalendar.co

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

  • It loads jQuery 3.4.1, older than 3.5 (which fixed known security holes).

Stack

Framework
jQuery
E-commerce
Shopify
Hosting
Shopify

Company

Headquarters
Arlington Heights

Upkeep, stack, hiring and company data from programmable.info

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What your $25 Growth Playbook adds

This review found 28 issues on arlingtoncigar.com, including 13 speed issues, 1 SEO issue and 5 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

  • 28 research agents read your site, reviews, competitors, communities and public filings
  • Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
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  • Ideal customer profile, buyer segments and buying-stage funnel
  • Ranked channels, outreach sequences and content angles
  • Live Reddit threads where buyers ask for what you sell, with draft replies
  • Earned media and PR openings
  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
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