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arper.com website review
Visit site (opens in a new tab)Reviewed 27 October 202651 issues · 107 checks
This review found 51 issues worth fixing on arper.com, 21 of them high impact, across 107 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
74C- #59,311 of 85,290 reviewed websitesbeats 26%
- #33,825 of 43,385 online storesbeats 18%
- #270 of 605 Magento storesbeats 50%
Closest competitors among Magento stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 9, 2026 | 2.7 s |
| May 16, 2026 | 2.7 s |
| May 23, 2026 | 2.7 s |
| May 30, 2026 | 2.7 s |
| Jun 6, 2026 | 2.8 s |
| Jun 13, 2026 | 2.9 s |
| Jun 20, 2026 | 3.0 s |
| Jun 27, 2026 | 3.0 s |
| Jul 4, 2026 | 2.9 s |
| Jul 11, 2026 | 2.8 s |
| Jul 18, 2026 | 2.6 s |
| Jul 25, 2026 | 2.6 s |
| Aug 1, 2026 | 2.7 s |
| Aug 8, 2026 | 2.8 s |
| Aug 15, 2026 | 2.8 s |
| Aug 22, 2026 | 2.9 s |
| Aug 29, 2026 | 3.0 s |
| Sep 5, 2026 | 3.2 s |
| Sep 12, 2026 | 3.2 s |
| Sep 19, 2026 | 3.4 s |
| Sep 26, 2026 | 3.3 s |
| Oct 3, 2026 | 3.2 s |
| Oct 10, 2026 | 3.2 s |
| Oct 17, 2026 | 3.1 s |
| Oct 24, 2026 | 3.1 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 9, 2026 | 111 ms |
| May 16, 2026 | 112 ms |
| May 23, 2026 | 112 ms |
| May 30, 2026 | 111 ms |
| Jun 6, 2026 | 112 ms |
| Jun 13, 2026 | 109 ms |
| Jun 20, 2026 | 105 ms |
| Jun 27, 2026 | 105 ms |
| Jul 4, 2026 | 104 ms |
| Jul 11, 2026 | 106 ms |
| Jul 18, 2026 | 105 ms |
| Jul 25, 2026 | 103 ms |
| Aug 1, 2026 | 104 ms |
| Aug 8, 2026 | 104 ms |
| Aug 15, 2026 | 104 ms |
| Aug 22, 2026 | 105 ms |
| Aug 29, 2026 | 104 ms |
| Sep 5, 2026 | 108 ms |
| Sep 12, 2026 | 110 ms |
| Sep 19, 2026 | 108 ms |
| Sep 26, 2026 | 105 ms |
| Oct 3, 2026 | 97 ms |
| Oct 10, 2026 | 96 ms |
| Oct 17, 2026 | 102 ms |
| Oct 24, 2026 | 102 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
1.0 s
2.0 s
2.9 s
3.9 s
4.9 s
5.9 s
6.9 s
7.8 s
arper.com does not allow embedding, so this is Google's rendering of the page.
Speed
Render-blocking requests
23.0 s13 files block the first paint until they finish downloading. Deferring or inlining them could save about 23.0 s.
Improve image delivery
5.2 s · 9.9 MB21 images could be 9.9 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 5.2 s faster on a phone.
Reduce unused JavaScript
7.3 s · 2.2 MBAbout 2.2 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 7.3 s faster on a phone.
Minify JavaScript
6.0 s · 1.5 MB1.5 MB could be saved by minifying JavaScript.
Google Tag Manager adds 1.5 s
1.5 sGoogle Tag Manager costs a phone 1.5 s of main-thread work and 924 KiB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Mobile performance score: 38
38/100Your mobile performance score is 38 (desktop: 37). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Main-thread work: 7.6 s
A phone's processor spends 7.6 s on main-thread work while loading, 4.5 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Use efficient cache lifetimes
5.0 MB17 files are served with short cache lifetimes, so returning visitors download them again (5.0 MB).
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, openassistantgpt.io and Accessibe Accessibility Overlay and others), adding 14.8 MB and 2.6 s of main-thread time.
thron.com adds 0 ms
0 msthron.com costs a phone 0 ms of main-thread work and 12.4 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
20 long tasks on the main thread
20 long tasks block the main thread while loading, the longest for 845 ms. During a long task the page ignores taps.
openassistantgpt.io adds 686 ms
686 msopenassistantgpt.io costs a phone 686 ms of main-thread work and 1.2 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Reduce unused CSS
600 ms · 127 KiBAbout 127 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 600 ms faster on a phone.
1,787 HTML elements
The page has 1,787 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Font display
100 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 100 ms).
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 23 ms
23 msYour server sent the HTML in 23 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Real-user TTFB: 2.0 s
2.0 sReal visitors wait 2.0 s for your server to start answering (75th percentile). Good is under 800 ms.
First Contentful Paint: 25.4 s
25.4 sThe first text or image appears after 25.4 s on a phone. Good is under 1.8 s.
Largest Contentful Paint: 102.6 s
102.6 sYour largest element takes 102.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Speed Index: 44.1 s
44.1 sVisually, the page fills in at 44.1 s (Speed Index). Good is under 3.4 s.
Time to Interactive: 114.4 s
114.4 sThe page becomes fully interactive after 114.4 s. Good is under 3.8 s.
Total Blocking Time: 704 ms
704 msScripts block taps and scrolling for 704 ms in total while the page loads. Good is under 200 ms.
Real-user LCP: 3.0 s
3.0 sReal visitors wait 3.0 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user FCP: 2.5 s
2.5 sReal visitors see the first content after 2.5 s (75th percentile). Good is under 1.8 s.
9 images without width and height
9 images have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) held steady for real visitors
-9%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 111 ms to 102 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) got 15% slower for real visitors
+15%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 2.7 s to 3.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
3 checks passed
Real-user INP: 101 ms
101 msReal visitors wait 101 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.09
0.09For real visitors the layout shifts by 0.09 (75th percentile). Good is under 0.1.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 44.7 MB in 201 requests
44.7 MBYour homepage downloads 44.7 MB in 201 requests on a phone: images 24.2 MB (75), media 12.2 MB (2) and fonts 4.5 MB (7). Under 2 MB keeps phones on slow connections fast.
20 images over 500 KB
20 images weigh 16.2 MB together. On a phone connection a single image that size takes seconds.
7 images far larger than shown
2.5 MB7 images are downloaded at several times the size a phone draws them, for example Arper-Catifa.jpg at 1,920 px wide, shown at 390 px. Resized copies would save about 2.5 MB.
20 images in older formats
20 images (12.8 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
8 images below the first screen load straight away
8 images further down the page (3.8 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
About 12.7 g of CO₂ per visit
12.66 gBy the Sustainable Web Design model, a visit to your homepage emits about 12.66 g of CO₂e: 1518.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
Certain ARIA roles must contain particular children (1 element)
Certain ARIA roles must contain particular children: 1 element on the page fails this check, rated critical by axe-core.
3 text elements with low contrast
3 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
ARIA dialog and alertdialog nodes should have an accessible name (1 element)
ARIA dialog and alertdialog nodes should have an accessible name: 1 element on the page fails this check, rated serious by axe-core.
Frames without titles
1 frame has no title, so screen-reader users cannot tell what it contains.
Document should not have more than one banner landmark (1 element)
Document should not have more than one banner landmark: 1 element on the page fails this check, rated moderate by axe-core.
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.
All page content should be contained by landmarks (1 element)
All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.
19 links without text
19 visible links have no text or label, so screen readers cannot say where they go.
1 form field without a label
1 form field has no label, so screen readers announce an empty box and autofill guesses.
ARIA role should be appropriate for the element (1 element)
ARIA role should be appropriate for the element: 1 element on the page fails this check, rated minor by axe-core.
Headings skip levels
Headings skip levels (h1 → h5 and h3 → h5), which makes the page harder to scan with a screen reader.
2 checks passed
Every image has alt text
All 91 images in the HTML carry an alt attribute.
49 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 59 WCAG 2.2 A/AA and best-practice rules on the phone render: 49 passed and 10 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
51 links crawlers can't follow
51 links have no real href, so search engines can't follow them.
No structured data
No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.
3 H1 headlines
There are 3 <h1> headlines (“Catifa”, “Popup” and “REDEFINING BEAUTY”). One clear main headline is easier for people and search engines.
Meta description is long (198 characters)
Your meta description is 198 characters; Google truncates after about 160, so the end of your pitch is cut.
No social preview image
No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.
No X (Twitter) card tag
No twitter:card tag. X falls back to Open Graph, which is incomplete here.
166 internal links, 15 external
The homepage links to 166 pages on arper.com and 15 external pages.
4 checks passed
Title: 32 characters
Your title is a healthy 32 characters: “The project of living | Arper US”.
Canonical URL set
The canonical URL is https://www.arper.com/us_EN/.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.arper.com/media/sitemap/en_gb_sitemap.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
No llms.txt
There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (1,379 words), so crawlers that don't run JavaScript still read it.
Other pages
15 internal pages checked
We fetched 15 pages linked from your homepage (of 83 found) and read each the way a search engine does.
1 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Best practices
17 small tap targets
17 of 37 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
6 JavaScript errors while loading
6 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.
Browser-reported issues
Chrome logged issues while loading the page (“Cookie”).
Missing source maps
Large scripts ship without source maps.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Security and trust
1 broken external link
1 link to other sites is dead, for example https://arper-cdn.thron.com/api/v1/content-delivery/shares/5nwknt/contents/078d073a-f4ed-4c47-b727-49bc4906cafd/original/upholstered_combinations_shaal_lepal_2024_usa (404).
No Content-Security-Policy
No Content-Security-Policy header, the main browser-side defence against injected scripts.
3 redirects before the homepage
Opening https://arper.com goes through 3 redirects before the homepage loads.
No Referrer-Policy
No Referrer-Policy header, so full URLs can leak to the sites you link to.
No Permissions-Policy
No Permissions-Policy header to switch off camera, microphone and location for embedded content.
Deprecated X-XSS-Protection
X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
6 checks passed
Served over HTTPS
The homepage is served over HTTPS (arper.com).
Valid certificate (55 days left)
The certificate from Let's Encrypt · YR1 verifies for arper.com and is valid for another 55 days.
Protected from clickjacking
X-Frame-Options or a frame-ancestors policy stops other sites framing yours.
HSTS enabled
Strict-Transport-Security is set, so browsers always use https.
http:// redirects to https
http://arper.com redirects to the secure version.
HTTP/2
The server speaks HTTP/2, so browsers load many files over one connection.
Domain and trust
Domain expires in 69 days
arper.com is registered until Jan 2027. Make sure auto-renew is on and the card on file is current.
No CAA record
arper.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.
2 checks passed
Domain is 28 years old
28 yearsarper.com was registered in Jan 1998 through Register SPA. An established domain carries more trust with email providers and search engines.
DNSSEC is on
arper.com's DNS answers are signed (DNSSEC), so they can't be forged on the way to visitors.
Content and conversion
Phone number is not tap-to-call
Your phone number appears as text but isn't a tel: link, so phone visitors can't tap to call.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 501 words of copy
The homepage carries about 501 words of visible text.
5 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Learn more”.
4 calls to action
The homepage has 4 calls to action, for example “Join the conversation”, “Subscribe Here” and “Contact us”.
4 short forms
4 short forms (2 fields at most) are right on the homepage.
Social proof on the page
Social proof on the homepage: 8 testimonial or review blocks and 1 trust badge.
Analytics in place
Analytics detected: Google Tag Manager.
Email authentication
DMARC is monitor-only (p=none)
DMARC is set to p=none, so mail pretending to be arper.com is still delivered. Reports are on, so moving to quarantine is the next step.
Email authentication score: 70/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
2 checks passed
SPF in place (~all)
An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 mx include:spf-de.emailsignatures365.com include:spf.protection.outlook.com include:_spf.elasticemail.com includ…”.
DKIM signing found
A DKIM key is published (selector “selector1” and “mail”), so receivers can verify mail really came from you.
Privacy and tracking
3 trackers load before any consent
3Before a visitor clicks anything, the page loads Google Ads, Google Analytics and Google Tag Manager (measured from a US location before any click). A consent tool (iubenda) is installed; check it blocks these until visitors agree where the law requires it.
16 cookies set on arrival
16Opening the homepage sets 16 cookies (measured from a US location before any click).
15 other companies contacted
Loading the homepage contacts 15 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
Consent tool: iubenda
A consent management tool (iubenda) loads with the page.
Upkeep, stack and company
No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.
Stack
- E-commerce
- Magento
- Analytics
- Google Tag Manager
- Hosting
- Fastly
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 51 issues on arper.com, including 24 speed issues and 5 SEO issues. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.