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arper.com website review

Visit site (opens in a new tab)Reviewed 27 October 202651 issues · 107 checks

This review found 51 issues worth fixing on arper.com, 21 of them high impact, across 107 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
3.5 s2.5 sMay 9Oct 243.1 s
Show as table
DateReal-visitor load time (LCP)
May 9, 20262.7 s
May 16, 20262.7 s
May 23, 20262.7 s
May 30, 20262.7 s
Jun 6, 20262.8 s
Jun 13, 20262.9 s
Jun 20, 20263.0 s
Jun 27, 20263.0 s
Jul 4, 20262.9 s
Jul 11, 20262.8 s
Jul 18, 20262.6 s
Jul 25, 20262.6 s
Aug 1, 20262.7 s
Aug 8, 20262.8 s
Aug 15, 20262.8 s
Aug 22, 20262.9 s
Aug 29, 20263.0 s
Sep 5, 20263.2 s
Sep 12, 20263.2 s
Sep 19, 20263.4 s
Sep 26, 20263.3 s
Oct 3, 20263.2 s
Oct 10, 20263.2 s
Oct 17, 20263.1 s
Oct 24, 20263.1 s
Real-visitor tap response (INP)75th percentile, phones
114 ms94 msMay 9Oct 24102 ms
Show as table
DateReal-visitor tap response (INP)
May 9, 2026111 ms
May 16, 2026112 ms
May 23, 2026112 ms
May 30, 2026111 ms
Jun 6, 2026112 ms
Jun 13, 2026109 ms
Jun 20, 2026105 ms
Jun 27, 2026105 ms
Jul 4, 2026104 ms
Jul 11, 2026106 ms
Jul 18, 2026105 ms
Jul 25, 2026103 ms
Aug 1, 2026104 ms
Aug 8, 2026104 ms
Aug 15, 2026104 ms
Aug 22, 2026105 ms
Aug 29, 2026104 ms
Sep 5, 2026108 ms
Sep 12, 2026110 ms
Sep 19, 2026108 ms
Sep 26, 2026105 ms
Oct 3, 202697 ms
Oct 10, 202696 ms
Oct 17, 2026102 ms
Oct 24, 2026102 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of arper.com (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. arper.com at 1.0 s1.0 s
  2. arper.com at 2.0 s2.0 s
  3. arper.com at 2.9 s2.9 s
  4. arper.com at 3.9 s3.9 s
  5. arper.com at 4.9 s4.9 s
  6. arper.com at 5.9 s5.9 s
  7. arper.com at 6.9 s6.9 s
  8. arper.com at 7.8 s7.8 s

arper.com does not allow embedding, so this is Google's rendering of the page.

Speed

14 to fix38
  • Render-blocking requests

    23.0 s

    13 files block the first paint until they finish downloading. Deferring or inlining them could save about 23.0 s.

  • Improve image delivery

    5.2 s · 9.9 MB

    21 images could be 9.9 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 5.2 s faster on a phone.

  • Reduce unused JavaScript

    7.3 s · 2.2 MB

    About 2.2 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 7.3 s faster on a phone.

  • Minify JavaScript

    6.0 s · 1.5 MB

    1.5 MB could be saved by minifying JavaScript.

  • Google Tag Manager adds 1.5 s

    1.5 s

    Google Tag Manager costs a phone 1.5 s of main-thread work and 924 KiB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Mobile performance score: 38

    38/100

    Your mobile performance score is 38 (desktop: 37). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 7.6 s

    A phone's processor spends 7.6 s on main-thread work while loading, 4.5 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Use efficient cache lifetimes

    5.0 MB

    17 files are served with short cache lifetimes, so returning visitors download them again (5.0 MB).

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, openassistantgpt.io and Accessibe Accessibility Overlay and others), adding 14.8 MB and 2.6 s of main-thread time.

  • thron.com adds 0 ms

    0 ms

    thron.com costs a phone 0 ms of main-thread work and 12.4 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 845 ms. During a long task the page ignores taps.

  • openassistantgpt.io adds 686 ms

    686 ms

    openassistantgpt.io costs a phone 686 ms of main-thread work and 1.2 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    600 ms · 127 KiB

    About 127 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 600 ms faster on a phone.

  • 1,787 HTML elements

    The page has 1,787 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Font display

    100 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 100 ms).

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 23 ms

    23 ms

    Your server sent the HTML in 23 ms, well inside Google's 600 ms guideline.

Core Web Vitals

10 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user TTFB: 2.0 s

    2.0 s

    Real visitors wait 2.0 s for your server to start answering (75th percentile). Good is under 800 ms.

  • First Contentful Paint: 25.4 s

    25.4 s

    The first text or image appears after 25.4 s on a phone. Good is under 1.8 s.

  • Largest Contentful Paint: 102.6 s

    102.6 s

    Your largest element takes 102.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Speed Index: 44.1 s

    44.1 s

    Visually, the page fills in at 44.1 s (Speed Index). Good is under 3.4 s.

  • Time to Interactive: 114.4 s

    114.4 s

    The page becomes fully interactive after 114.4 s. Good is under 3.8 s.

  • Total Blocking Time: 704 ms

    704 ms

    Scripts block taps and scrolling for 704 ms in total while the page loads. Good is under 200 ms.

  • Real-user LCP: 3.0 s

    3.0 s

    Real visitors wait 3.0 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user FCP: 2.5 s

    2.5 s

    Real visitors see the first content after 2.5 s (75th percentile). Good is under 1.8 s.

  • 9 images without width and height

    9 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    -9%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 111 ms to 102 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) got 15% slower for real visitors

    +15%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 2.7 s to 3.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

3 checks passed
  • Real-user INP: 101 ms

    101 ms

    Real visitors wait 101 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.09

    0.09

    For real visitors the layout shifts by 0.09 (75th percentile). Good is under 0.1.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

5 to fix18
  • Page weight: 44.7 MB in 201 requests

    44.7 MB

    Your homepage downloads 44.7 MB in 201 requests on a phone: images 24.2 MB (75), media 12.2 MB (2) and fonts 4.5 MB (7). Under 2 MB keeps phones on slow connections fast.

  • 20 images over 500 KB

    20 images weigh 16.2 MB together. On a phone connection a single image that size takes seconds.

  • 7 images far larger than shown

    2.5 MB

    7 images are downloaded at several times the size a phone draws them, for example Arper-Catifa.jpg at 1,920 px wide, shown at 390 px. Resized copies would save about 2.5 MB.

  • 20 images in older formats

    20 images (12.8 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 8 images below the first screen load straight away

    8 images further down the page (3.8 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 12.7 g of CO₂ per visit

    12.66 g

    By the Sustainable Web Design model, a visit to your homepage emits about 12.66 g of CO₂e: 1518.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

10 to fixGoogle 8288
  • Certain ARIA roles must contain particular children (1 element)

    Certain ARIA roles must contain particular children: 1 element on the page fails this check, rated critical by axe-core.

  • 3 text elements with low contrast

    3 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • ARIA dialog and alertdialog nodes should have an accessible name (1 element)

    ARIA dialog and alertdialog nodes should have an accessible name: 1 element on the page fails this check, rated serious by axe-core.

  • Frames without titles

    1 frame has no title, so screen-reader users cannot tell what it contains.

  • Document should not have more than one banner landmark (1 element)

    Document should not have more than one banner landmark: 1 element on the page fails this check, rated moderate by axe-core.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • All page content should be contained by landmarks (1 element)

    All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

  • 19 links without text

    19 visible links have no text or label, so screen readers cannot say where they go.

  • 1 form field without a label

    1 form field has no label, so screen readers announce an empty box and autofill guesses.

  • ARIA role should be appropriate for the element (1 element)

    ARIA role should be appropriate for the element: 1 element on the page fails this check, rated minor by axe-core.

  • Headings skip levels

    Headings skip levels (h1 → h5 and h3 → h5), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 91 images in the HTML carry an alt attribute.

  • 49 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 59 WCAG 2.2 A/AA and best-practice rules on the phone render: 49 passed and 10 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

5 to fixGoogle 9281
  • 51 links crawlers can't follow

    51 links have no real href, so search engines can't follow them.

  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • 3 H1 headlines

    There are 3 <h1> headlines (“Catifa”, “Popup” and “REDEFINING BEAUTY”). One clear main headline is easier for people and search engines.

  • Meta description is long (198 characters)

    Your meta description is 198 characters; Google truncates after about 160, so the end of your pitch is cut.

  • No social preview image

    No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is incomplete here.

  • 166 internal links, 15 external

    The homepage links to 166 pages on arper.com and 15 external pages.

4 checks passed
  • Title: 32 characters

    Your title is a healthy 32 characters: “The project of living | Arper US”.

  • Canonical URL set

    The canonical URL is https://www.arper.com/us_EN/.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.arper.com/media/sitemap/en_gb_sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,379 words), so crawlers that don't run JavaScript still read it.

Other pages

100
  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 83 found) and read each the way a search engine does.

1 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

Best practices

2 to fixGoogle 9287
  • 17 small tap targets

    17 of 37 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 6 JavaScript errors while loading

    6 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

  • Missing source maps

    Large scripts ship without source maps.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

2 to fix88
  • 1 broken external link

    1 link to other sites is dead, for example https://arper-cdn.thron.com/api/v1/content-delivery/shares/5nwknt/contents/078d073a-f4ed-4c47-b727-49bc4906cafd/original/upholstered_combinations_shaal_lepal_2024_usa (404).

  • No Content-Security-Policy

    No Content-Security-Policy header, the main browser-side defence against injected scripts.

  • 3 redirects before the homepage

    Opening https://arper.com goes through 3 redirects before the homepage loads.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • Deprecated X-XSS-Protection

    X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

6 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (arper.com).

  • Valid certificate (55 days left)

    The certificate from Let's Encrypt · YR1 verifies for arper.com and is valid for another 55 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • HSTS enabled

    Strict-Transport-Security is set, so browsers always use https.

  • http:// redirects to https

    http://arper.com redirects to the secure version.

  • HTTP/2

    The server speaks HTTP/2, so browsers load many files over one connection.

Domain and trust

1 to fix
  • Domain expires in 69 days

    arper.com is registered until Jan 2027. Make sure auto-renew is on and the card on file is current.

  • No CAA record

    arper.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

2 checks passed
  • Domain is 28 years old

    28 years

    arper.com was registered in Jan 1998 through Register SPA. An established domain carries more trust with email providers and search engines.

  • DNSSEC is on

    arper.com's DNS answers are signed (DNSSEC), so they can't be forged on the way to visitors.

Content and conversion

100
  • Phone number is not tap-to-call

    Your phone number appears as text but isn't a tel: link, so phone visitors can't tap to call.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 501 words of copy

    The homepage carries about 501 words of visible text.

5 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Learn more”.

  • 4 calls to action

    The homepage has 4 calls to action, for example “Join the conversation”, “Subscribe Here” and “Contact us”.

  • 4 short forms

    4 short forms (2 fields at most) are right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 8 testimonial or review blocks and 1 trust badge.

  • Analytics in place

    Analytics detected: Google Tag Manager.

Email authentication

1 to fix70
  • DMARC is monitor-only (p=none)

    DMARC is set to p=none, so mail pretending to be arper.com is still delivered. Reports are on, so moving to quarantine is the next step.

  • Email authentication score: 70/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

2 checks passed
  • SPF in place (~all)

    An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 mx include:spf-de.emailsignatures365.com include:spf.protection.outlook.com include:_spf.elasticemail.com includ…”.

  • DKIM signing found

    A DKIM key is published (selector “selector1” and “mail”), so receivers can verify mail really came from you.

Privacy and tracking

  • 3 trackers load before any consent

    3

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics and Google Tag Manager (measured from a US location before any click). A consent tool (iubenda) is installed; check it blocks these until visitors agree where the law requires it.

  • 16 cookies set on arrival

    16

    Opening the homepage sets 16 cookies (measured from a US location before any click).

  • 15 other companies contacted

    Loading the homepage contacts 15 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: iubenda

    A consent management tool (iubenda) loads with the page.

Upkeep, stack and company

No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.

Stack

E-commerce
Magento
Analytics
Google Tag Manager
Hosting
Fastly

Upkeep, stack, hiring and company data from programmable.info

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