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artero.com website review
Visit site (opens in a new tab)Reviewed 21 October 202638 issues · 101 checks
This review found 38 issues worth fixing on artero.com, 16 of them high impact, across 101 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
65D- #77,431 of 83,636 reviewed websitesbeats 6%
- #40,484 of 42,030 online storesbeats 3%
- #478 of 604 Magento storesbeats 18%
Closest competitors among Magento stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 2, 2026 | 3.8 s |
| May 9, 2026 | 3.7 s |
| May 16, 2026 | 3.7 s |
| May 23, 2026 | 3.8 s |
| May 30, 2026 | 3.8 s |
| Jun 6, 2026 | 3.8 s |
| Jun 13, 2026 | 3.8 s |
| Jun 20, 2026 | 3.6 s |
| Jun 27, 2026 | 3.5 s |
| Jul 4, 2026 | 3.6 s |
| Jul 11, 2026 | 3.8 s |
| Jul 18, 2026 | 4.0 s |
| Jul 25, 2026 | 4.1 s |
| Aug 1, 2026 | 4.0 s |
| Aug 8, 2026 | 4.0 s |
| Aug 15, 2026 | 4.0 s |
| Aug 22, 2026 | 4.0 s |
| Aug 29, 2026 | 4.2 s |
| Sep 5, 2026 | 4.2 s |
| Sep 12, 2026 | 4.2 s |
| Sep 19, 2026 | 4.2 s |
| Sep 26, 2026 | 4.1 s |
| Oct 3, 2026 | 4.1 s |
| Oct 10, 2026 | 4.3 s |
| Oct 17, 2026 | 4.4 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 2, 2026 | 134 ms |
| May 9, 2026 | 131 ms |
| May 16, 2026 | 130 ms |
| May 23, 2026 | 131 ms |
| May 30, 2026 | 135 ms |
| Jun 6, 2026 | 139 ms |
| Jun 13, 2026 | 142 ms |
| Jun 20, 2026 | 145 ms |
| Jun 27, 2026 | 149 ms |
| Jul 4, 2026 | 151 ms |
| Jul 11, 2026 | 154 ms |
| Jul 18, 2026 | 155 ms |
| Jul 25, 2026 | 154 ms |
| Aug 1, 2026 | 158 ms |
| Aug 8, 2026 | 161 ms |
| Aug 15, 2026 | 164 ms |
| Aug 22, 2026 | 166 ms |
| Aug 29, 2026 | 167 ms |
| Sep 5, 2026 | 166 ms |
| Sep 12, 2026 | 167 ms |
| Sep 19, 2026 | 177 ms |
| Sep 26, 2026 | 192 ms |
| Oct 3, 2026 | 210 ms |
| Oct 10, 2026 | 228 ms |
| Oct 17, 2026 | 225 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.9 s
1.8 s
2.7 s
3.6 s
4.5 s
5.4 s
6.3 s
7.2 s
artero.com does not allow embedding, so this is Google's rendering of the page.
Speed
Render-blocking requests
2.3 s13 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.3 s.
Reduce unused CSS
1.1 s · 312 KiBAbout 312 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 1.1 s faster on a phone.
Mobile performance score: 36
36/100Your mobile performance score is 36 (desktop: 48). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Main-thread work: 6.7 s
A phone's processor spends 6.7 s on main-thread work while loading, 4.1 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Reduce unused JavaScript
1.9 MBAbout 1.9 MB of JavaScript is downloaded but never used on this page.
8 third-party services on the page
8 third-party services load with your homepage (YouTube, Facebook and Google Analytics and others), adding 2.3 MB and 1.3 s of main-thread time.
YouTube adds 904 ms
904 msYouTube costs a phone 904 ms of main-thread work and 1.9 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Use efficient cache lifetimes
269 KiB10 files are served with short cache lifetimes, so returning visitors download them again (269 KiB).
20 long tasks on the main thread
20 long tasks block the main thread while loading, the longest for 259 ms. During a long task the page ignores taps.
Minify JavaScript
202 KiB202 KiB could be saved by minifying JavaScript.
Font display
50 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).
Legacy JavaScript
23 KiBPolyfills for old browsers add 23 KiB JavaScript that modern phones do not need.
Improve image delivery
13 KiB2 images could be 13 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Minify CSS
7 KiB7 KiB could be saved by minifying CSS.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
1 checks passed
Server response: 5 ms
5 msYour server sent the HTML in 5 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Real-user CLS: 1.06
1.06For real visitors the layout shifts by 1.06 (75th percentile). Good is under 0.1.
Speed Index: 16.1 s
16.1 sVisually, the page fills in at 16.1 s (Speed Index). Good is under 3.4 s.
Time to Interactive: 34.8 s
34.8 sThe page becomes fully interactive after 34.8 s. Good is under 3.8 s.
Largest Contentful Paint: 5.8 s
5.8 sYour largest element takes 5.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Peluquería Canina”.
Total Blocking Time: 1.4 s
1.4 sScripts block taps and scrolling for 1.4 s in total while the page loads. Good is under 200 ms.
First Contentful Paint: 3.8 s
3.8 sThe first text or image appears after 3.8 s on a phone. Good is under 1.8 s.
Real-user LCP: 3.6 s
3.6 sReal visitors wait 3.6 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Tap response (INP) got 71% slower for real visitors
+71%Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 134 ms to 225 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Real-user FCP: 2.5 s
2.5 sReal visitors see the first content after 2.5 s (75th percentile). Good is under 1.8 s.
4 images without width and height
4 images have no width and height attributes, so the layout jumps as each one loads.
Largest content (LCP) got 15% slower for real visitors
+15%Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 3.8 s to 4.4 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
3 checks passed
Real-user INP: 192 ms
192 msReal visitors wait 192 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user TTFB: 659 ms
659 msReal visitors wait 659 ms for your server to start answering (75th percentile). Good is under 800 ms.
Cumulative Layout Shift: 0.037
0.037The layout barely moves while loading (CLS 0.037, good is under 0.1).
Images and page weight
Page weight: 5.6 MB in 353 requests
5.6 MBYour homepage downloads 5.6 MB in 353 requests on a phone: scripts 4.2 MB (245), stylesheets 483 KiB (16) and images 470 KiB (46). Under 2 MB keeps phones on slow connections fast.
About 1.6 g of CO₂ per visit
1.58 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.58 g of CO₂e: 189.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
3 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
All page content should be contained by landmarks (1 element)
All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.
1 form field without a label
1 form field has no label, so screen readers announce an empty box and autofill guesses.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (1 element).
2 checks passed
Every image has alt text
All 73 images in the HTML carry an alt attribute.
40 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 41 WCAG 2.2 A/AA and best-practice rules on the phone render: 40 passed and 1 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No H1 headline
There is no <h1>, so neither visitors nor Google get a clear main headline.
No canonical URL
No canonical URL, so duplicate versions of the homepage (with or without www, with tracking parameters) can split ranking signals.
No social preview image
No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.
1 link crawlers can't follow
1 link has no real href, so search engines can't follow it.
No X (Twitter) card tag
No twitter:card tag. X falls back to Open Graph, which is incomplete here.
80 internal links, 0 external
The homepage links to 80 pages on artero.com and 0 external pages.
5 checks passed
Meta description: 130 characters
Your meta description is 130 characters: “Artero - Fabricante de productos de peluquería desde 1909. Para personas ( Hairtools ), mascotas (PetCare) y Caballos (…”.
Title: 57 characters
Your title is a healthy 57 characters: “Artero - Fabricante de productos de peluquería desde 1909”.
Structured data in place
Structured data found: Organization and WebSite.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://artero.com/media/sitemap/sitemap_index.xml.
AI search readiness
No llms.txt
There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 6 of 6 facts
Your Organization JSON-LD gives name, url, logo, sameAs (social profiles), description and contact details.
Other pages
15 internal pages checked
We fetched 15 pages linked from your homepage (of 60 found) and read each the way a search engine does.
1 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Best practices
13 small tap targets
13 of 19 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
2 JavaScript errors while loading
2 errors were logged to the browser console while the page loaded, for example “Unexpected identifier 'events'”.
1 distorted image
1 image is displayed at the wrong aspect ratio, so it looks stretched or squashed.
10 low-resolution images
10 images are served at too low a resolution for sharp phone screens.
Missing source maps
Large scripts ship without source maps.
Browser-reported issues
Chrome logged issues while loading the page (“Cookie”).
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Security and trust
No Content-Security-Policy
No Content-Security-Policy header, the main browser-side defence against injected scripts.
No X-Content-Type-Options
X-Content-Type-Options: nosniff is missing, so browsers may guess file types.
No Referrer-Policy
No Referrer-Policy header, so full URLs can leak to the sites you link to.
No Permissions-Policy
No Permissions-Policy header to switch off camera, microphone and location for embedded content.
Deprecated X-XSS-Protection
X-XSS-Protection is set to “1; mode=block, 1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
7 checks passed
Served over HTTPS
The homepage is served over HTTPS (artero.com).
Valid certificate (74 days left)
The certificate from Google Trust Services · WE1 verifies for artero.com and is valid for another 74 days.
Protected from clickjacking
X-Frame-Options or a frame-ancestors policy stops other sites framing yours.
HSTS enabled
Strict-Transport-Security is set, so browsers always use https.
http:// redirects to https
http://artero.com redirects to the secure version.
HTTP/2 and HTTP/3
The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.
All 40 links work
All 40 links checked from your homepage (40 internal, 0 external) answered without errors.
Domain and trust
No CAA record
artero.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.
DNSSEC is off
artero.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.
2 checks passed
Domain is 29 years old
29 yearsartero.com was registered in Feb 1997 through EuroDNS S.A.. An established domain carries more trust with email providers and search engines.
Registered until Feb 2027
artero.com is registered until Feb 2027.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No calls to action
We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
Only about 115 words
The homepage has only about 115 words of visible text; thin pages give Google and first-time buyers little to go on.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
Phone number is not tap-to-call
Your phone number appears as text but isn't a tel: link, so phone visitors can't tap to call.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
3 checks passed
1 short form
A short form (4 fields at most) is right on the homepage, asking for an email.
Analytics in place
Analytics detected: Google Tag Manager, Meta Pixel and Cloudflare Web Analytics.
Phone number on the homepage
Your phone number is on the homepage.
Email authentication
DMARC is monitor-only (p=none)
DMARC is set to p=none, so mail pretending to be artero.com is still delivered. Reports are on, so moving to quarantine is the next step.
Email authentication score: 70/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
2 checks passed
SPF in place (~all)
An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 include:spf.protection.outlook.com include:mailgun.org include:_spf.crisp.email ~all”.
DKIM signing found
A DKIM key is published (selector “k2”), so receivers can verify mail really came from you.
Privacy and tracking
3 trackers load before any consent
3Before a visitor clicks anything, the page loads Google Analytics, Google Tag Manager and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
20 cookies set on arrival
20Opening the homepage sets 20 cookies, 1 of them by other companies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
15 other companies contacted
Loading the homepage contacts 15 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Upkeep, stack and company
- The footer still says © 2013.
Stack
- E-commerce
- Magento
- Analytics
- Google Tag Manager
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This free review found 38 issues on artero.com, including 20 speed issues, 4 SEO issues and 5 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
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