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arpm.com website review

Visit site (opens in a new tab)Reviewed 6 November 202641 issues · 102 checks

This review found 41 issues worth fixing on arpm.com, 20 of them high impact, across 102 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.9 s926 msMay 16Oct 311.3 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20261.0 s
May 23, 20261.1 s
May 30, 20261.2 s
Jun 6, 20261.3 s
Jun 13, 20261.4 s
Jun 20, 20261.6 s
Jun 27, 20261.8 s
Jul 4, 20261.4 s
Jul 11, 20261.3 s
Jul 18, 20261.2 s
Jul 25, 20261.3 s
Aug 1, 20261.5 s
Aug 8, 20261.8 s
Aug 15, 20261.8 s
Aug 22, 20261.6 s
Aug 29, 20261.6 s
Sep 5, 20261.6 s
Sep 12, 20261.6 s
Sep 19, 20261.6 s
Sep 26, 20261.5 s
Oct 3, 20261.5 s
Oct 10, 20261.3 s
Oct 17, 20261.4 s
Oct 24, 20261.3 s
Oct 31, 20261.3 s
Real-visitor tap response (INP)75th percentile, phones
98 ms74 msMay 16Oct 3177 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 202680 ms
May 23, 202686 ms
May 30, 202687 ms
Jun 6, 202686 ms
Jun 13, 202686 ms
Jun 20, 202687 ms
Jun 27, 202685 ms
Jul 4, 202684 ms
Jul 11, 202679 ms
Jul 18, 202680 ms
Jul 25, 202687 ms
Aug 1, 202688 ms
Aug 8, 202695 ms
Aug 15, 202691 ms
Aug 22, 202687 ms
Aug 29, 202686 ms
Sep 5, 202682 ms
Sep 12, 202681 ms
Sep 19, 202683 ms
Sep 26, 202685 ms
Oct 3, 202684 ms
Oct 10, 202680 ms
Oct 17, 202679 ms
Oct 24, 202679 ms
Oct 31, 202677 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of arpm.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. arpm.com at 0.4 s0.4 s
  2. arpm.com at 0.8 s0.8 s
  3. arpm.com at 1.1 s1.1 s
  4. arpm.com at 1.5 s1.5 s
  5. arpm.com at 1.9 s1.9 s
  6. arpm.com at 2.3 s2.3 s
  7. arpm.com at 2.6 s2.6 s
  8. arpm.com at 3.0 s3.0 s

arpm.com does not allow embedding, so this is Google's rendering of the page.

Speed

10 to fix48
  • Use efficient cache lifetimes

    6.8 s · 1.8 MB

    104 files are served with short cache lifetimes, so returning visitors download them again (1.8 MB).

  • Improve image delivery

    4.4 s · 2.5 MB

    5 images could be 2.5 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 4.4 s faster on a phone.

  • Reduce unused JavaScript

    4.7 s · 525 KiB

    About 525 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 4.7 s faster on a phone.

  • Render-blocking requests

    2.6 s

    53 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.6 s.

  • Mobile performance score: 48

    48/100

    Your mobile performance score is 48. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Minify JavaScript

    750 ms · 145 KiB

    145 KiB could be saved by minifying JavaScript.

  • Reduce unused CSS

    750 ms · 138 KiB

    About 138 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 750 ms faster on a phone.

  • 4 third-party services on the page

    4 third-party services load with your homepage (Google CDN, Other Google APIs/SDKs and Cloudflare and others), adding 856 KiB and 520 ms of main-thread time.

  • Google CDN adds 464 ms

    464 ms

    Google CDN costs a phone 464 ms of main-thread work and 733 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Main-thread work: 2.8 s

    A phone's processor spends 2.8 s on main-thread work while loading, 1.6 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Font display

    250 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 250 ms).

  • 9 long tasks on the main thread

    9 long tasks block the main thread while loading, the longest for 194 ms. During a long task the page ignores taps.

  • Legacy JavaScript

    150 ms · 18 KiB

    Polyfills for old browsers add 18 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 6 ms

    6 ms

    Your server sent the HTML in 6 ms, well inside Google's 600 ms guideline.

Core Web Vitals

6 to fix100
  • First Contentful Paint: 8.4 s

    8.4 s

    The first text or image appears after 8.4 s on a phone. Good is under 1.8 s.

  • Largest Contentful Paint: 21.6 s

    21.6 s

    Your largest element takes 21.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Associated Realty Property Management For over 45 years, As…”.

  • Time to Interactive: 21.6 s

    21.6 s

    The page becomes fully interactive after 21.6 s. Good is under 3.8 s.

  • Speed Index: 8.4 s

    8.4 s

    Visually, the page fills in at 8.4 s (Speed Index). Good is under 3.4 s.

  • Largest content (LCP) got 22% slower for real visitors

    +22%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.0 s to 1.3 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Total Blocking Time: 368 ms

    368 ms

    Scripts block taps and scrolling for 368 ms in total while the page loads. Good is under 200 ms.

  • Tap response (INP) held steady for real visitors

    -6%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 80 ms to 77 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

7 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.3 s

    1.3 s

    Real visitors wait 1.3 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 81 ms

    81 ms

    Real visitors wait 81 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.0 s

    1.0 s

    Real visitors see the first content after 1.0 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 548 ms

    548 ms

    Real visitors wait 548 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

4 to fix25
  • Page weight: 5.7 MB in 126 requests

    5.7 MB

    Your homepage downloads 5.7 MB in 126 requests on a phone: images 2.9 MB (6), scripts 1.4 MB (59) and fonts 774 KiB (5). Under 2 MB keeps phones on slow connections fast.

  • 1 image over 500 KB

    Ambassador_EXT-scaled.jpg weighs 677 KiB. On a phone connection a single image that size takes seconds.

  • 2 images far larger than shown

    699 KiB

    2 images are downloaded at several times the size a phone draws them, for example Ambassador_EXT-scaled.jpg at 2,560 px wide, shown at 318 px. Resized copies would save about 699 KiB.

  • 2 images in older formats

    2 images (857 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 1.6 g of CO₂ per visit

    1.61 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.61 g of CO₂e: 193.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

Accessibility

7 to fixGoogle 8790
  • Unlabelled dropdowns

    3 dropdowns have no label.

  • Certain ARIA roles must contain particular children (2 elements)

    Certain ARIA roles must contain particular children: 2 elements on the page fail this check, rated critical by axe-core.

  • 3 text elements with low contrast

    3 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Scrollable region must have keyboard access (1 element)

    Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.

  • All page content should be contained by landmarks (2 elements)

    All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.

  • 9 form fields without a label

    9 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • ARIA role should be appropriate for the element (1 element)

    ARIA role should be appropriate for the element: 1 element on the page fails this check, rated minor by axe-core.

  • Headings skip levels

    Headings skip levels (h2 → h4 and h1 → h3), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 36 images in the HTML carry an alt attribute.

  • 47 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 54 WCAG 2.2 A/AA and best-practice rules on the phone render: 47 passed and 7 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

4 to fixGoogle 8582
  • No meta description

    No meta description, so Google writes its own snippet from whatever text it finds.

  • 5 H1 headlines

    There are 5 <h1> headlines (“Associated Realty Property Management”, “Undergrads-View our Availability for 2027-2028!” and “2026-27 Professional / Graduate Student Rentals –…”). One clear main headline is easier for people and search engines.

  • No favicon declared

    No favicon is declared in the HTML, so browser tabs and Google's mobile results may show a generic icon.

  • 1 link crawlers can't follow

    1 link has no real href, so search engines can't follow it.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is set, so this is minor.

  • 77 internal links, 5 external

    The homepage links to 77 pages on arpm.com and 5 external pages.

6 checks passed
  • Title: 44 characters

    Your title is a healthy 44 characters: “Home - Associated Realty Property Management”.

  • Canonical URL set

    The canonical URL is https://www.arpm.com/.

  • Structured data in place

    Structured data found: BreadcrumbList, ImageObject, WebPage and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.arpm.com/wp-sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,016 words), so crawlers that don't run JavaScript still read it.

Other pages

100
  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 31 found) and read each the way a search engine does.

1 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

Best practices

2 to fixGoogle 9687
  • 22 small tap targets

    22 of 28 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

3 to fix75
  • 1 broken link to your own pages

    1 link from your homepage to your own site is broken, for example https://www.arpm.com/cdn-cgi/l/email-protection (404).

  • http:// does not redirect

    http://arpm.com does not redirect to https, so some visitors land on the insecure version.

  • No HSTS header

    No Strict-Transport-Security header, so browsers may still try plain http first on a return visit.

  • 2 links through redirect chains

    2 links go through two or more redirects, for example http://arpm.com/parking-rentals-27-28.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

5 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (arpm.com).

  • Valid certificate (51 days left)

    The certificate from Google Trust Services · WE1 verifies for arpm.com and is valid for another 51 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • Content-Security-Policy set

    A Content-Security-Policy is set, the main browser-side defence against injected scripts.

  • HTTP/2 and HTTP/3

    The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.

Domain and trust

  • No CAA record

    arpm.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    arpm.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

2 checks passed
  • Domain is 30 years old

    30 years

    arpm.com was registered in Mar 1996 through Network Solutions, LLC. An established domain carries more trust with email providers and search engines.

  • Registered until Mar 2035

    arpm.com is registered until Mar 2035.

Content and conversion

2 to fix81
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 498 words of copy

    The homepage carries about 498 words of visible text.

6 checks passed
  • 13 calls to action

    The homepage has 13 calls to action, for example “Apply Online”, “Contact” and “Contact Rentals”.

  • 5 short forms

    5 short forms (5 fields at most) are right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 3 testimonial or review blocks and a star rating.

  • Analytics in place

    Analytics detected: Cloudflare Web Analytics.

  • Direct contact links

    Visitors can reach you directly: 1 phone link and 0 email links.

  • Phone number on the homepage

    Your phone number is on the homepage as a tap-to-call link.

Email authentication

2 to fix35
  • No DMARC policy

    arpm.com has no DMARC record, so nothing tells receivers what to do with mail that fails SPF or DKIM. Gmail and Yahoo require DMARC from bulk senders.

  • No DKIM key on the usual selectors

    We found no DKIM key on the selectors the big email providers use. If you send through one of them, turning on DKIM signing improves delivery.

  • Email authentication score: 35/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

1 checks passed
  • SPF in place (~all)

    An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 +a +mx include:_spf.google.com +include:comcast.net ~all”.

Privacy and tracking

  • 2 cookies set on arrival

    2

    Opening the homepage sets 2 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 7 other companies contacted

    Loading the homepage contacts 7 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • No known trackers before consent

    No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).

Upkeep, stack and company

No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.

Stack

CMS
WordPress
Framework
jQuery
Hosting
Cloudflare

Upkeep, stack, hiring and company data from programmable.info

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