ascopower.com website review

76 files are served with short cache lifetimes, so returning visitors download them again (854 KiB).

About 663 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.5 s faster on a phone.

35 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.4 s.

Your mobile performance score is 30. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

A phone's processor spends 8.5 s on main-thread work while loading, 5.1 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

The page has 5,148 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

16 images could be 1.8 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 700 ms faster on a phone.

8 third-party services load with your homepage (Dynatrace, Google Tag Manager and VWO and others), adding 851 KiB and 1.2 s of main-thread time.

19 long tasks block the main thread while loading, the longest for 1.0 s. During a long task the page ignores taps.

Dynatrace costs a phone 445 ms of main-thread work and 144 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

About 69 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.

Google Tag Manager costs a phone 277 ms of main-thread work and 196 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

148 KiB could be saved by minifying JavaScript.

39 KiB JavaScript is shipped twice across bundles. Google estimates it would make the page about 50 ms faster on a phone.

Polyfills for old browsers add 9 KiB JavaScript that modern phones do not need.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

The first text or image appears after 8.4 s on a phone. Good is under 1.8 s.

Your largest element takes 16.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

The page becomes fully interactive after 31.1 s. Good is under 3.8 s.

Visually, the page fills in at 14.9 s (Speed Index). Good is under 3.4 s.

Scripts block taps and scrolling for 1.3 s in total while the page loads. Good is under 200 ms.

Real visitors wait 2.8 s for the largest content to appear (75th percentile). Good is under 2.5 s.

Real visitors see the first content after 1.9 s (75th percentile). Good is under 1.8 s.

Real visitors wait 1.1 s for your server to start answering (75th percentile). Good is under 800 ms.

Your homepage downloads 5.3 MB in 769 requests on a phone: scripts 2.6 MB (488), images 2.0 MB (29) and other files 272 KiB (193). Under 2 MB keeps phones on slow connections fast.

5 images (564 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

1 image further down the page (105 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.

By the Sustainable Web Design model, a visit to your homepage emits about 1.50 g of CO₂e: 180.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Certain ARIA roles must be contained by particular parents: 5 elements on the page fail this check, rated critical by axe-core.

Certain ARIA roles must contain particular children: 2 elements on the page fail this check, rated critical by axe-core.

ARIA attributes must conform to valid values: 1 element on the page fails this check, rated critical by axe-core.

7 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

Links must have discernible text: 1 element on the page fails this check, rated serious by axe-core.

1 image has no alt text, which hurts accessibility and image search.

All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.

Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

<html> element does not have a valid value for its [lang] attribute. (1 element).

1 link inside paragraphs relies on colour alone to stand out.

Elements with visible text labels do not have matching accessible names. (2 elements).

There are 2 <h1> headlines (“ASCO Power Technologies™” and “”). One clear main headline is easier for people and search engines.

Your meta description is 170 characters; Google truncates after about 160, so the end of your pitch is cut.

9 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

7 links have no real href, so search engines can't follow them.

The homepage links to 76 pages on ascopower.com and 14 external pages.

There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

/us/en/download/mylist is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.

/us/en/product-cart has no meta description, so Google writes the search snippet from whatever text it finds.

Your homepage links to 1 page by a URL that isn't its canonical one, for example /us/en/work/support, whose canonical is /us/en/work/help. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

/us/en/download/mylist, /us/en/product-cart and /us/en/all-products have no <h1> headline, so visitors and search engines get no clear main topic.

/us/en/brands/apc, /us/en/brands/squared, /us/en/product-cart, /us/en/home, /us/en/all-products and /us/en/work/software and 7 others have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

/us/en/work/campaign/customer-stories, /us/en/work/solutions and /us/en/work/support took over 3 s to send their HTML from our server.

We fetched 15 pages linked from your homepage (of 53 found) and read each the way a search engine does.

1 error was logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 429 ()”.

Large scripts ship without source maps.

Chrome logged issues while loading the page (“Content security policy”).

Opening https://ascopower.com goes through 2 redirects before the homepage loads.

2 links go through two or more redirects, for example https://idp.se.com/u/login/identifier?state=hKFo2SBDUEhpYUhzdDlmdjg4RERvUVFKdXdhRGpaS19QRXd5bKFur3VuaXZlcnNhbC1sb2dpbqN0aWTZIGhydjF5aEhkYzIzdjVwVXJ1TGRLNnpITERyVThKWEV4o2NpZNkgTldBb0ozVkZoejMzN041bTNwelBoUTRwOFdLYmt4WFM&use_email=1.

No Permissions-Policy header to switch off camera, microphone and location for embedded content.

X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

se.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

Social proof on the homepage: 2 customer or partner logos. Pairing it with named testimonials or customer logos makes it far more convincing.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 502 words of visible text.

Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

Before a visitor clicks anything, the page loads Google Tag Manager (measured from a US location before any click). A consent tool (OneTrust) is installed; check it blocks these until visitors agree where the law requires it.

Opening the homepage sets 22 cookies (measured from a US location before any click).

Loading the homepage contacts 16 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.