asend.co.uk website review

57 files are served with short cache lifetimes, so returning visitors download them again (6.2 MB).

3 images could be 4.8 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.2 s faster on a phone.

29 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.2 s.

About 211 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.2 s faster on a phone.

Your mobile performance score is 67 (desktop: 74). Pages that score under 90 lose visitors before the first paint.

Google Tag Manager costs a phone 176 ms of main-thread work and 301 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

5 third-party services load with your homepage (Google Tag Manager, cdn-cookieyes.com and WordPress Site Stats and others), adding 367 KiB and 187 ms of main-thread time.

3 long tasks block the main thread while loading, the longest for 101 ms. During a long task the page ignores taps.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

Real visitors wait 1.8 s for your server to start answering (75th percentile). Good is under 800 ms.

Your largest element takes 7.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “JOBS SERVICES WORK WITH US ABOUT US CONTACT Request a Servi…”.

The page becomes fully interactive after 7.8 s. Good is under 3.8 s.

Visually, the page fills in at 5.9 s (Speed Index). Good is under 3.4 s.

Real visitors see the first content after 2.1 s (75th percentile). Good is under 1.8 s.

The first text or image appears after 2.6 s on a phone. Good is under 1.8 s.

Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 2.2 s to 2.2 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Your homepage downloads 6.6 MB in 75 requests on a phone: images 5.8 MB (12), scripts 519 KiB (20) and fonts 151 KiB (9). Under 2 MB keeps phones on slow connections fast.

1 image (277 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

1 image further down the page (277 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.

By the Sustainable Web Design model, a visit to your homepage emits about 1.86 g of CO₂e: 223.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

10 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

1 visible link has no text or label, so screen readers cannot say where it goes.

Headings skip levels (h2 → h5, h2 → h5 and h3 → h5), which makes the page harder to scan with a screen reader.

No meta description, so Google writes its own snippet from whatever text it finds.

No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.

No twitter:card tag. X falls back to Open Graph, which is incomplete here.

The homepage links to 47 pages on asend.co.uk and 4 external pages.

There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

/work-with-us, /services, /services/consulting, /services/contracts-packages, /services/local-authorities and /services/specialist-matching and 7 others have no meta description, so Google writes the search snippet from whatever text it finds.

/work-with-us and /therapies-at-asend took over 3 s to send their HTML from our server.

We fetched 15 pages linked from your homepage (of 19 found) and read each the way a search engine does.

1 image is served at too low a resolution for sharp phone screens.

No Strict-Transport-Security header, so browsers may still try plain http first on a return visit.

No Content-Security-Policy header, the main browser-side defence against injected scripts.

Neither X-Frame-Options nor a CSP frame-ancestors policy is set, so any site can embed yours in a frame.

X-Content-Type-Options: nosniff is missing, so browsers may guess file types.

No Referrer-Policy header, so full URLs can leak to the sites you link to.

No Permissions-Policy header to switch off camera, microphone and location for embedded content.

There is no /.well-known/security.txt telling researchers how to report a security problem to you.

asend.co.uk has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

asend.co.uk's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

Social proof on the homepage: a star rating. Pairing it with named testimonials or customer logos makes it far more convincing.

The homepage shows no opening hours. If customers visit or call, show when.

There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 262 words of visible text.

asend.co.uk has no DMARC record, so nothing tells receivers what to do with mail that fails SPF or DKIM. Gmail and Yahoo require DMARC from bulk senders.

Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

Before a visitor clicks anything, the page loads Google Analytics and Google Tag Manager (measured from a US location before any click). A consent tool (CookieYes) is installed; check it blocks these until visitors agree where the law requires it.

Opening the homepage sets 1 cookie (measured from a US location before any click).

Loading the homepage contacts 8 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.