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ashleystewart.com website review

Visit site (opens in a new tab)Reviewed 3 November 202633 issues · 102 checks

This review found 33 issues worth fixing on ashleystewart.com, 7 of them high impact, across 102 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Score over time2 reviews
1000Oct 11Nov 387
Show as table
DateScore over time
Oct 11, 202680
Nov 3, 202687

Since Oct 11, 2026: Speed +33 · Best practices -10 · Accessibility +6

Real-visitor load time (LCP)75th percentile, phones
2.5 s1.7 sMay 16Oct 311.8 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20262.3 s
May 23, 20262.2 s
May 30, 20262.2 s
Jun 6, 20262.2 s
Jun 13, 20262.2 s
Jun 20, 20262.2 s
Jun 27, 20262.3 s
Jul 4, 20262.3 s
Jul 11, 20262.3 s
Jul 18, 20262.3 s
Jul 25, 20262.3 s
Aug 1, 20262.3 s
Aug 8, 20262.4 s
Aug 15, 20262.4 s
Aug 22, 20262.3 s
Aug 29, 20262.3 s
Sep 5, 20262.2 s
Sep 12, 20262.2 s
Sep 19, 20262.1 s
Sep 26, 20262.1 s
Oct 3, 20262.0 s
Oct 10, 20261.9 s
Oct 17, 20261.9 s
Oct 24, 20261.8 s
Oct 31, 20261.8 s
Real-visitor tap response (INP)75th percentile, phones
286 ms189 msMay 16Oct 31205 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026275 ms
May 23, 2026268 ms
May 30, 2026264 ms
Jun 6, 2026261 ms
Jun 13, 2026254 ms
Jun 20, 2026249 ms
Jun 27, 2026246 ms
Jul 4, 2026245 ms
Jul 11, 2026239 ms
Jul 18, 2026233 ms
Jul 25, 2026229 ms
Aug 1, 2026228 ms
Aug 8, 2026228 ms
Aug 15, 2026222 ms
Aug 22, 2026219 ms
Aug 29, 2026212 ms
Sep 5, 2026205 ms
Sep 12, 2026205 ms
Sep 19, 2026204 ms
Sep 26, 2026203 ms
Oct 3, 2026203 ms
Oct 10, 2026200 ms
Oct 17, 2026203 ms
Oct 24, 2026204 ms
Oct 31, 2026205 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of ashleystewart.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. ashleystewart.com at 0.5 s0.5 s
  2. ashleystewart.com at 1.1 s1.1 s
  3. ashleystewart.com at 1.6 s1.6 s
  4. ashleystewart.com at 2.1 s2.1 s
  5. ashleystewart.com at 2.7 s2.7 s
  6. ashleystewart.com at 3.2 s3.2 s
  7. ashleystewart.com at 3.7 s3.7 s
  8. ashleystewart.com at 4.3 s4.3 s

ashleystewart.com does not allow embedding, so this is Google's rendering of the page.

Speed

7 to fix72
  • Render-blocking requests

    1.6 s

    15 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.6 s.

  • Mobile performance score: 72

    72/100

    Your mobile performance score is 72. Pages that score under 90 lose visitors before the first paint.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Criteo and Shopify and others), adding 1.1 MB and 552 ms of main-thread time.

  • Google Tag Manager adds 503 ms

    503 ms

    Google Tag Manager costs a phone 503 ms of main-thread work and 684 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused JavaScript

    150 ms · 407 KiB

    About 407 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • 2,877 HTML elements

    The page has 2,877 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Shopify adds 13 ms

    13 ms

    Shopify costs a phone 13 ms of main-thread work and 352 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    150 ms · 33 KiB

    About 33 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • 5 long tasks on the main thread

    5 long tasks block the main thread while loading, the longest for 157 ms. During a long task the page ignores taps.

  • Use efficient cache lifetimes

    67 KiB

    10 files are served with short cache lifetimes, so returning visitors download them again (67 KiB).

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

2 checks passed
  • Main-thread work: 1.8 s

    A phone's processor spends 1.8 s on main-thread work while loading, 685 ms of it running JavaScript. That is comfortably low.

  • Server response: 15 ms

    15 ms

    Your server sent the HTML in 15 ms, well inside Google's 600 ms guideline.

Core Web Vitals

8 to fix100
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Time to Interactive: 13.4 s

    13.4 s

    The page becomes fully interactive after 13.4 s. Good is under 3.8 s.

  • Largest Contentful Paint: 5.6 s

    5.6 s

    Your largest element takes 5.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Real-user FCP: 1.9 s

    1.9 s

    Real visitors see the first content after 1.9 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 1.0 s

    1.0 s

    Real visitors wait 1.0 s for your server to start answering (75th percentile). Good is under 800 ms.

  • Total Blocking Time: 284 ms

    284 ms

    Scripts block taps and scrolling for 284 ms in total while the page loads. Good is under 200 ms.

  • Speed Index: 3.4 s

    3.4 s

    Visually, the page fills in at 3.4 s (Speed Index). Good is under 3.4 s.

  • 1 image without width and height

    1 image have no width and height attributes, so the layout jumps as each one loads.

7 checks passed
  • Real-user LCP: 2.2 s

    2.2 s

    Real visitors wait 2.2 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 159 ms

    159 ms

    Real visitors wait 159 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Tap response (INP) got 25% faster for real visitors

    -25%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 275 ms to 205 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) got 21% faster for real visitors

    -21%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.3 s to 1.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • First Contentful Paint: 1.4 s

    1.4 s

    The first text or image appears after 1.4 s, inside the 1.8 s “good” threshold.

  • Cumulative Layout Shift: 0.006

    0.006

    The layout barely moves while loading (CLS 0.006, good is under 0.1).

Images and page weight

100
  • 2 images below the first screen load straight away

    2 images further down the page (62 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 0.6 g of CO₂ per visit

    0.56 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.56 g of CO₂e: 66.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Page weight: 2.0 MB in 162 requests

    2.0 MB

    Your homepage downloads 2.0 MB in 162 requests on a phone: scripts 1.2 MB (67), images 418 KiB (21) and stylesheets 142 KiB (38). That is a lean page.

  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

5 to fixGoogle 9794
  • Interactive controls must not be nested (6 elements)

    Interactive controls must not be nested: 6 elements on the page fail this check, rated serious by axe-core.

  • ARIA input fields must have an accessible name (2 elements)

    ARIA input fields must have an accessible name: 2 elements on the page fail this check, rated serious by axe-core.

  • All page content should be contained by landmarks (9 elements)

    All page content should be contained by landmarks: 9 elements on the page fail this check, rated moderate by axe-core.

  • Page should contain a level-one heading (1 element)

    Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

  • 1 form field without a label

    1 form field has no label, so screen readers announce an empty box and autofill guesses.

  • Headings skip levels

    Headings skip levels (h1 → h3 and h2 → h5), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 76 images in the HTML carry an alt attribute.

  • 53 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 57 WCAG 2.2 A/AA and best-practice rules on the phone render: 53 passed and 4 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

1 to fixGoogle 10095
  • Meta description is long (177 characters)

    Your meta description is 177 characters; Google truncates after about 160, so the end of your pitch is cut.

  • 366 internal links, 9 external

    The homepage links to 366 pages on ashleystewart.com and 9 external pages.

7 checks passed
  • One H1 headline

    Your main headline reads: “Ashley Stewart”.

  • Title: 48 characters

    Your title is a healthy 48 characters: “Plus Size Clothing, Sizes 10-36 | Ashley Stewart”.

  • Canonical URL set

    The canonical URL is https://www.ashleystewart.com/.

  • Structured data in place

    Structured data found: Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.ashleystewart.com/sitemap.xml.

AI search readiness

1 to fix83
  • Organization data is thin (3 of 6 facts)

    Your Organization JSON-LD is missing logo, description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

1 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

Other pages

1 to fix95
  • 1 page without an H1

    /collections/new-arrivals has no <h1> headline, so visitors and search engines get no clear main topic.

  • 1 page with very little text

    /collections/new-arrivals has under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 177 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    1 page of 15 loaded without an error (the rest turned automated requests away).

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 1 page that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 1 page that loaded have a <title>.

Best practices

4 to fixGoogle 6983
  • 5 small tap targets

    5 of 25 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 1 third-party cookie

    1 third-party cookie is set on load; browsers are restricting these, so whatever relies on them breaks.

  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Refused to apply style from 'https://www.ashleystewart.com/cdn/shop/t/888/assets/component-image-banner.css?v=114236' b…”.

  • 3 distorted images

    3 images are displayed at the wrong aspect ratio, so they look stretched or squashed.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

100
  • Short HSTS lifetime

    HSTS is set, but max-age is 91 days; one year is the recommended minimum.

  • 1 link through redirect chains

    1 link go through two or more redirects, for example https://us241.dayforcehcm.com/CandidatePortal/en-US/ashleystewart?q=Ashley%20Stewart.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • Deprecated X-XSS-Protection

    X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

7 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (ashleystewart.com).

  • Valid certificate (52 days left)

    The certificate from Let's Encrypt · YE2 verifies for ashleystewart.com and is valid for another 52 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • Content-Security-Policy set

    A Content-Security-Policy is set, the main browser-side defence against injected scripts.

  • http:// redirects to https

    http://ashleystewart.com redirects to the secure version.

  • HTTP/2 and HTTP/3

    The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.

  • All 48 links work

    All 48 links checked from your homepage (40 internal, 8 external) answered without errors.

Domain and trust

  • DNSSEC is off

    ashleystewart.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

3 checks passed
  • Domain is 28 years old

    28 years

    ashleystewart.com was registered in Apr 1998 through Network Solutions, LLC. An established domain carries more trust with email providers and search engines.

  • Certificate issuers are restricted

    CAA records allow only globalsign.com, ssl.com, letsencrypt.org and pki.goog to issue certificates for ashleystewart.com, so a mis-issued certificate from anyone else is refused.

  • Registered until Apr 2030

    ashleystewart.com is registered until Apr 2030.

Content and conversion

4 to fix69
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • Thin social proof

    Social proof on the homepage: 3 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • Only about 137 words

    The homepage has only about 137 words of visible text; thin pages give Google and first-time buyers little to go on.

4 checks passed
  • 12 calls to action

    The homepage has 12 calls to action, for example “$16.99 Graphic Tees • Shop Now”, “Extra 30% Off Clearance • Shop Now” and “50% Off Active • Shop Now”.

  • 5 short forms

    5 short forms (2 fields at most) are right on the homepage, asking for an email.

  • Analytics in place

    Analytics detected: Google Tag Manager, Google Analytics and TikTok Pixel.

  • Risk reducer mentioned

    A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.

Email authentication

1 to fix75
  • DMARC is monitor-only (p=none)

    DMARC is set to p=none, so mail pretending to be ashleystewart.com is still delivered. Add a report address, check the reports, then move to quarantine.

  • Email authentication score: 75/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

2 checks passed
  • SPF with a strict ending (-all)

    An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 mx include:spf.protection.outlook.com include:_spf.salesforce.com a:production.store.ashleystewart.demandware.ne…”.

  • DKIM signing found

    A DKIM key is published (selector “s1” and “s2”), so receivers can verify mail really came from you.

Privacy and tracking

1 to fix
  • 4 trackers load before any consent

    4

    Before a visitor clicks anything, the page loads Criteo, Google Ads, Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 8 cookies set on arrival

    8

    Opening the homepage sets 8 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 19 other companies contacted

    Loading the homepage contacts 19 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Upkeep, stack and company

Stack

E-commerce
Shopify
Analytics
Google Analytics | Google Tag Manager
Hosting
Shopify

Company

Founded
1991

Upkeep, stack, hiring and company data from programmable.info

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