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asossamplesale.com website review
Visit site (opens in a new tab)Reviewed 4 November 202619 issues · 87 checks
This review found 19 issues worth fixing on asossamplesale.com, 2 of them high impact, across 87 checks. The most urgent: no social proof. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
88B- #4,026 of 85,245 reviewed websitesbeats 93%
- #2,023 of 43,358 online storesbeats 93%
- #1,955 of 38,692 Shopify storesbeats 92%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 729 ms |
| May 23, 2026 | 720 ms |
| May 30, 2026 | 725 ms |
| Jun 6, 2026 | 734 ms |
| Jun 13, 2026 | 744 ms |
| Jun 20, 2026 | 770 ms |
| Jun 27, 2026 | 796 ms |
| Jul 4, 2026 | 806 ms |
| Jul 11, 2026 | 832 ms |
| Jul 18, 2026 | 837 ms |
| Jul 25, 2026 | 844 ms |
| Aug 1, 2026 | 875 ms |
| Aug 8, 2026 | 874 ms |
| Aug 15, 2026 | 877 ms |
| Aug 22, 2026 | 876 ms |
| Aug 29, 2026 | 870 ms |
| Sep 5, 2026 | 861 ms |
| Sep 12, 2026 | 851 ms |
| Sep 19, 2026 | 826 ms |
| Sep 26, 2026 | 789 ms |
| Oct 3, 2026 | 751 ms |
| Oct 10, 2026 | 742 ms |
| Oct 17, 2026 | 733 ms |
| Oct 24, 2026 | 729 ms |
| Oct 31, 2026 | 723 ms |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 79 ms |
| May 23, 2026 | 79 ms |
| May 30, 2026 | 79 ms |
| Jun 6, 2026 | 79 ms |
| Jun 13, 2026 | 80 ms |
| Jun 20, 2026 | 81 ms |
| Jun 27, 2026 | 80 ms |
| Jul 4, 2026 | 79 ms |
| Jul 11, 2026 | 80 ms |
| Jul 18, 2026 | 80 ms |
| Jul 25, 2026 | 81 ms |
| Aug 1, 2026 | 82 ms |
| Aug 8, 2026 | 80 ms |
| Aug 15, 2026 | 80 ms |
| Aug 22, 2026 | 80 ms |
| Aug 29, 2026 | 80 ms |
| Sep 5, 2026 | 79 ms |
| Sep 12, 2026 | 79 ms |
| Sep 19, 2026 | 78 ms |
| Sep 26, 2026 | 77 ms |
| Oct 3, 2026 | 77 ms |
| Oct 10, 2026 | 77 ms |
| Oct 17, 2026 | 77 ms |
| Oct 24, 2026 | 77 ms |
| Oct 31, 2026 | 77 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.4 s
0.8 s
1.1 s
1.5 s
1.9 s
2.3 s
2.6 s
3.0 s
asossamplesale.com does not allow embedding, so this is Google's rendering of the page.
Speed
Mobile performance score: 73
73/100Your mobile performance score is 73. Pages that score under 90 lose visitors before the first paint.
Use efficient cache lifetimes
650 ms · 14 KiB3 files are served with short cache lifetimes, so returning visitors download them again (14 KiB).
Improve image delivery
500 ms · 78 KiB2 images could be 78 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 500 ms faster on a phone.
2 third-party services on the page
2 third-party services load with your homepage (Clarity and Shopify), adding 92 KiB and 105 ms of main-thread time.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
2 checks passed
Main-thread work: 0.8 s
A phone's processor spends 0.8 s on main-thread work while loading, 352 ms of it running JavaScript. That is comfortably low.
Server response: 3 ms
3 msYour server sent the HTML in 3 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 6.3 s
6.3 sYour largest element takes 6.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Time to Interactive: 6.3 s
6.3 sThe page becomes fully interactive after 6.3 s. Good is under 3.8 s.
Speed Index: 5.1 s
5.1 sVisually, the page fills in at 5.1 s (Speed Index). Good is under 3.4 s.
First Contentful Paint: 1.8 s
1.8 sThe first text or image appears after 1.8 s on a phone. Good is under 1.8 s.
Tap response (INP) held steady for real visitors
-3%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 79 ms to 77 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
0%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 0.7 s to 0.7 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
8 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 1.0 s
1.0 sReal visitors wait 1.0 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 62 ms
62 msReal visitors wait 62 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 0.8 s
0.8 sReal visitors see the first content after 0.8 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 385 ms
385 msReal visitors wait 385 ms for your server to start answering (75th percentile). Good is under 800 ms.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Total Blocking Time: 0 ms
0 msScripts block the page for only 0 ms while loading. Good is under 200 ms.
Images and page weight
About 0.4 g of CO₂ per visit
0.36 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.36 g of CO₂e: 43.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
4 checks passed
Page weight: 1.3 MB in 181 requests
1.3 MBYour homepage downloads 1.3 MB in 181 requests on a phone: other files 713 KiB (82), scripts 309 KiB (73) and images 155 KiB (7). That is a lean page.
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
4 links without text
4 visible links have no text or label, so screen readers cannot say where they go.
Headings should not be empty (2 elements)
Headings should not be empty: 2 elements on the page fail this check, rated minor by axe-core.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (1 element).
2 checks passed
Every image has alt text
All 12 images in the HTML carry an alt attribute.
45 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 46 WCAG 2.2 A/AA and best-practice rules on the phone render: 45 passed and 1 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Title is short (16 characters)
Your title is only 16 characters: “ASOS Sample Sale”. Between 30 and 65 characters leaves room to say what you do and for whom.
Meta description is short (67 characters)
Your meta description is only 67 characters: “Shop limited drops featuring amazing discounts on the latest trends”. 70 to 160 characters is enough to sell the click.
No social preview image
No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.
One H1 headline
Your <h1> is empty.
13 internal links, 0 external
The homepage links to 13 pages on asossamplesale.com and 0 external pages.
4 checks passed
Canonical URL set
The canonical URL is https://www.asossamplesale.com/.
Structured data in place
Structured data found: Organization and WebSite.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.asossamplesale.com/sitemap.xml.
AI search readiness
No llms.txt
There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
Other pages
1 page without a meta description
/collections/all has no meta description, so Google writes the search snippet from whatever text it finds.
9 internal pages checked
We fetched 9 pages linked from your homepage and read each the way a search engine does.
6 checks passed
Linked pages load
1 page of 9 loaded without an error (the rest turned automated requests away).
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 1 page that loaded have a <title>.
Best practices
14 small tap targets
14 of 18 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
2 checks passed
No console errors
No JavaScript errors were logged while the page loaded on a phone.
Mobile viewport set
The page declares a mobile viewport.
Security and trust
Short HSTS lifetime
HSTS is set, but max-age is 91 days; one year is the recommended minimum.
No Referrer-Policy
No Referrer-Policy header, so full URLs can leak to the sites you link to.
No Permissions-Policy
No Permissions-Policy header to switch off camera, microphone and location for embedded content.
Deprecated X-XSS-Protection
X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
7 checks passed
Served over HTTPS
The homepage is served over HTTPS (asossamplesale.com).
Valid certificate (65 days left)
The certificate from Google Trust Services · WR1 verifies for asossamplesale.com and is valid for another 65 days.
Protected from clickjacking
X-Frame-Options or a frame-ancestors policy stops other sites framing yours.
Content-Security-Policy set
A Content-Security-Policy is set, the main browser-side defence against injected scripts.
http:// redirects to https
http://asossamplesale.com redirects to the secure version.
HTTP/2 and HTTP/3
The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.
All 10 links work
All 10 links checked from your homepage (10 internal, 0 external) answered without errors.
Domain and trust
DNSSEC is off
asossamplesale.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.
3 checks passed
Domain is 3 years old
3 yearsasossamplesale.com was registered in Apr 2023 through CSC Corporate Domains, Inc.. An established domain carries more trust with email providers and search engines.
Certificate issuers are restricted
CAA records allow only ssl.com, digicert.com, globalsign.com and letsencrypt.org to issue certificates for asossamplesale.com, so a mis-issued certificate from anyone else is refused.
Registered until Apr 2027
asossamplesale.com is registered until Apr 2027.
Content and conversion
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
Only about 56 words
The homepage has only about 56 words of visible text; thin pages give Google and first-time buyers little to go on.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
4 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “SHOP WOMEN'S” and “SHOP MEN'S”.
3 calls to action
The homepage has 3 calls to action, for example “Shop Women's”, “Shop Men's” and “Contact”.
2 short forms
2 short forms (0 fields at most) are right on the homepage.
Analytics in place
Analytics detected: Microsoft Clarity.
Email authentication
Email authentication score: 100/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
3 checks passed
DMARC policy: reject
DMARC tells receivers to reject mail that fails authentication, and sends you reports.
SPF with a strict ending (-all)
An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 include:spf.protection.outlook.com include:_spf.hostedemail.com -all”.
DKIM signing found
A DKIM key is published (selector “s1” and “s2”), so receivers can verify mail really came from you.
Privacy and tracking
1 tracker load before any consent
1Before a visitor clicks anything, the page loads Microsoft Clarity (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
6 cookies set on arrival
6Opening the homepage sets 6 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
7 other companies contacted
Loading the homepage contacts 7 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Upkeep, stack and company
No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.
Stack
- CMS
- fuse3.0
- E-commerce
- Shopify
- Analytics
- Microsoft Clarity
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 19 issues on asossamplesale.com, including 7 speed issues, 4 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.