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aspenpublishing.com website review

Visit site (opens in a new tab)Reviewed 3 November 202637 issues · 104 checks

This review found 37 issues worth fixing on aspenpublishing.com, 14 of them high impact, across 104 checks. The most urgent: sentry adds 3.3 s. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.2 s1.6 sMay 16Oct 311.9 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20262.1 s
May 23, 20262.1 s
May 30, 20262.0 s
Jun 6, 20262.0 s
Jun 13, 20262.0 s
Jun 20, 20262.0 s
Jun 27, 20262.1 s
Jul 4, 20262.1 s
Jul 11, 20262.2 s
Jul 18, 20262.1 s
Jul 25, 20262.2 s
Aug 1, 20262.1 s
Aug 8, 20262.0 s
Aug 15, 20261.8 s
Aug 22, 20261.7 s
Aug 29, 20261.7 s
Sep 5, 20261.7 s
Sep 12, 20261.8 s
Sep 19, 20261.9 s
Sep 26, 20262.0 s
Oct 3, 20261.9 s
Oct 10, 20261.9 s
Oct 17, 20262.0 s
Oct 24, 20262.0 s
Oct 31, 20261.9 s
Real-visitor tap response (INP)75th percentile, phones
250 ms113 msMay 16Oct 31157 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026234 ms
May 23, 2026229 ms
May 30, 2026205 ms
Jun 6, 2026201 ms
Jun 13, 2026180 ms
Jun 20, 2026164 ms
Jun 27, 2026149 ms
Jul 4, 2026129 ms
Jul 11, 2026140 ms
Jul 18, 2026151 ms
Jul 25, 2026166 ms
Aug 1, 2026163 ms
Aug 8, 2026146 ms
Aug 15, 2026144 ms
Aug 22, 2026141 ms
Aug 29, 2026139 ms
Sep 5, 2026138 ms
Sep 12, 2026147 ms
Sep 19, 2026150 ms
Sep 26, 2026151 ms
Oct 3, 2026158 ms
Oct 10, 2026148 ms
Oct 17, 2026153 ms
Oct 24, 2026166 ms
Oct 31, 2026157 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of aspenpublishing.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. aspenpublishing.com at 0.8 s0.8 s
  2. aspenpublishing.com at 1.7 s1.7 s
  3. aspenpublishing.com at 2.5 s2.5 s
  4. aspenpublishing.com at 3.4 s3.4 s
  5. aspenpublishing.com at 4.2 s4.2 s
  6. aspenpublishing.com at 5.1 s5.1 s
  7. aspenpublishing.com at 5.9 s5.9 s
  8. aspenpublishing.com at 6.8 s6.8 s

aspenpublishing.com does not allow embedding, so this is Google's rendering of the page.

Speed

12 to fix17
  • Sentry adds 3.3 s

    3.3 s

    Sentry costs a phone 3.3 s of main-thread work and 76 KiB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Render-blocking requests

    1.4 s

    11 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.4 s.

  • Main-thread work: 12.4 s

    A phone's processor spends 12.4 s on main-thread work while loading, 7.6 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Mobile performance score: 17

    17/100

    Your mobile performance score is 17. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Sentry, Facebook and Google CDN and others), adding 1.4 MB and 4.8 s of main-thread time.

  • Reduce unused JavaScript

    581 KiB

    About 581 KiB of JavaScript is downloaded but never used on this page.

  • Use efficient cache lifetimes

    574 KiB

    14 files are served with short cache lifetimes, so returning visitors download them again (574 KiB).

  • Improve image delivery

    481 KiB

    16 images could be 481 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 444 ms. During a long task the page ignores taps.

  • Facebook adds 383 ms

    383 ms

    Facebook costs a phone 383 ms of main-thread work and 254 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Google CDN adds 312 ms

    312 ms

    Google CDN costs a phone 312 ms of main-thread work and 294 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 1,586 HTML elements

    The page has 1,586 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Reduce unused CSS

    150 ms · 75 KiB

    About 75 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • Legacy JavaScript

    29 KiB

    Polyfills for old browsers add 29 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify CSS

    2 KiB

    2 KiB could be saved by minifying CSS.

1 checks passed
  • Server response: 19 ms

    19 ms

    Your server sent the HTML in 19 ms, well inside Google's 600 ms guideline.

Core Web Vitals

8 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Time to Interactive: 22.3 s

    22.3 s

    The page becomes fully interactive after 22.3 s. Good is under 3.8 s.

  • Cumulative Layout Shift: 0.88

    0.88

    The layout shifts by 0.88 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • Largest Contentful Paint: 7.7 s

    7.7 s

    Your largest element takes 7.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below.

  • Total Blocking Time: 1.6 s

    1.6 s

    Scripts block taps and scrolling for 1.6 s in total while the page loads. Good is under 200 ms.

  • Speed Index: 6.4 s

    6.4 s

    Visually, the page fills in at 6.4 s (Speed Index). Good is under 3.4 s.

  • Real-user CLS: 0.18

    0.18

    For real visitors the layout shifts by 0.18 (75th percentile). Good is under 0.1.

  • First Contentful Paint: 2.3 s

    2.3 s

    The first text or image appears after 2.3 s on a phone. Good is under 1.8 s.

  • Largest content (LCP) held steady for real visitors

    -6%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.1 s to 1.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

5 checks passed
  • Real-user LCP: 1.7 s

    1.7 s

    Real visitors wait 1.7 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 128 ms

    128 ms

    Real visitors wait 128 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user FCP: 1.2 s

    1.2 s

    Real visitors see the first content after 1.2 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 658 ms

    658 ms

    Real visitors wait 658 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Tap response (INP) got 30% faster for real visitors

    -30%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 234 ms to 157 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Images and page weight

1 to fix70
  • Page weight: 4.9 MB in 408 requests

    4.9 MB

    Your homepage downloads 4.9 MB in 408 requests on a phone: scripts 1.7 MB (98), other files 1.5 MB (244) and images 1.0 MB (27). Under 2 MB keeps phones on slow connections fast.

  • About 1.4 g of CO₂ per visit

    1.40 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.40 g of CO₂e: 167.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

6 to fixGoogle 9294
  • ARIA attributes must conform to valid values (1 element)

    ARIA attributes must conform to valid values: 1 element on the page fails this check, rated critical by axe-core.

  • Banner landmark should not be contained in another landmark (2 elements)

    Banner landmark should not be contained in another landmark: 2 elements on the page fail this check, rated moderate by axe-core.

  • Document should not have more than one banner landmark (1 element)

    Document should not have more than one banner landmark: 1 element on the page fails this check, rated moderate by axe-core.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • All page content should be contained by landmarks (1 element)

    All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

  • Frames without titles

    1 frame has no title, so screen-reader users cannot tell what it contains.

2 checks passed
  • Every image has alt text

    All 46 images in the HTML carry an alt attribute.

  • 48 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 53 WCAG 2.2 A/AA and best-practice rules on the phone render: 48 passed and 5 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

1 to fixGoogle 10095
  • 8 H1 headlines

    There are 8 <h1> headlines (“Aspen Publishing”, “Find the casebooks you need and the study aids yo…” and “The most trusted legal casebooks and study aids a…”). One clear main headline is easier for people and search engines.

  • 208 internal links, 21 external

    The homepage links to 208 pages on aspenpublishing.com and 21 external pages.

7 checks passed
  • Meta description: 134 characters

    Your meta description is 134 characters: “Shop law books. Aspen Publishing produces high quality, pedagogically rich, market-leading textbooks covering every dis…”.

  • Title: 61 characters

    Your title is a healthy 61 characters: “Aspen Publishing | Trusted Law Textbooks & Learning Materials”.

  • Canonical URL set

    The canonical URL is https://aspenpublishing.com/.

  • Structured data in place

    Structured data found: Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://aspenpublishing.com/sitemap.xml.

AI search readiness

1 to fix88
  • Organization data is thin (3 of 6 facts)

    Your Organization JSON-LD is missing sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,381 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes /llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

3 to fix65
  • 1 linked page is broken

    Your homepage links to /pages/practiceperfect-resources-for-students, which answers with an error. Visitors hit a dead end and search engines drop it.

  • 10 pages without a meta description

    /collections/shop-all, /collections/study-aids, /pages/aspen-access-program, /pages/aspen-learning-library-user-guides, /pages/connected-quizzing-resources-for-students and /pages/on-demand-print-companion and 4 others have no meta description, so Google writes the search snippet from whatever text it finds.

  • 8 pages without an H1

    /collections/shop-all, /collections/study-aids, /pages/aspen-access-program, /pages/connected-quizzing-resources-for-students, /pages/on-demand-print-companion and /collections/custom-edition-textbooks and 2 others have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 103 found) and read each the way a search engine does.

4 checks passed
  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 14 pages that loaded have a <title>.

Best practices

2 to fixGoogle 7391
  • 1 third-party cookie

    1 third-party cookie is set on load; browsers are restricting these, so whatever relies on them breaks.

  • 2 JavaScript errors while loading

    2 errors were logged to the browser console while the page loaded, for example “Cart icon is not found”.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

2 checks passed
  • Tap targets are thumb-sized

    29 of 32 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

2 to fix81
  • 3 broken links to your own pages

    3 links from your homepage to your own site are broken, for example https://aspenpublishing.com/blogs/how-to-articles/aspen-access-educator-tutorial (503).

  • 1 broken external link

    1 link to other sites is dead, for example https://twitter.com/AspenPublishing%22 (404).

  • Short HSTS lifetime

    HSTS is set, but max-age is 91 days; one year is the recommended minimum.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • Deprecated X-XSS-Protection

    X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

6 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (aspenpublishing.com).

  • Valid certificate (71 days left)

    The certificate from Let's Encrypt · YE2 verifies for aspenpublishing.com and is valid for another 71 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • Content-Security-Policy set

    A Content-Security-Policy is set, the main browser-side defence against injected scripts.

  • http:// redirects to https

    http://aspenpublishing.com redirects to the secure version.

  • HTTP/2 and HTTP/3

    The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.

Domain and trust

  • No CAA record

    aspenpublishing.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    aspenpublishing.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

2 checks passed
  • Domain is 24 years old

    24 years

    aspenpublishing.com was registered in Nov 2001 through GoDaddy.com, LLC. An established domain carries more trust with email providers and search engines.

  • Registered until Nov 2027

    aspenpublishing.com is registered until Nov 2027.

Content and conversion

100
  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 611 words of copy

    The homepage carries about 611 words of visible text.

6 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Join Aspen Rewards”.

  • 12 calls to action

    The homepage has 12 calls to action, for example “Join Aspen Rewards”, “Shop Textbooks” and “Shop Study Aids”.

  • 2 short forms

    2 short forms (1 field at most) are right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 2 customer or partner logos and 1 trust badge.

  • Analytics in place

    Analytics detected: Google Tag Manager.

  • Direct contact links

    Visitors can reach you directly: 0 phone links and 2 email links.

Email authentication

90
  • Email authentication score: 90/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

3 checks passed
  • DMARC policy: quarantine

    DMARC tells receivers to quarantine mail that fails authentication, and sends you reports.

  • SPF with a strict ending (-all)

    An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 include:us._netblocks.mimecast.com include:mail.zendesk.com include:spf.aspenpublishing.com include:transmail.ne…”.

  • DKIM signing found

    A DKIM key is published (selector “selector1”, “s1” and “s2”), so receivers can verify mail really came from you.

Privacy and tracking

1 to fix
  • 1 tracker load before any consent

    1

    Before a visitor clicks anything, the page loads Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 4 cookies set on arrival

    4

    Opening the homepage sets 4 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 11 other companies contacted

    Loading the homepage contacts 11 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Upkeep, stack and company

No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.

Stack

E-commerce
Shopify
Analytics
Google Tag Manager
Hosting
Automattic;Shopify Hosted;WordPress.com Hosting;Microsoft;Microsoft Azure

Upkeep, stack, hiring and company data from programmable.info

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What your $25 Growth Playbook adds

This review found 37 issues on aspenpublishing.com, including 20 speed issues and 1 SEO issue. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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  • Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
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  • Ideal customer profile, buyer segments and buying-stage funnel
  • Ranked channels, outreach sequences and content angles
  • Live Reddit threads where buyers ask for what you sell, with draft replies
  • Earned media and PR openings
  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
  • PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
  • Refresh the playbook later to see what changed

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