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asurion.com website review

Visit site (opens in a new tab)Reviewed 11 October 202637 issues · 109 checks

This review found 37 issues worth fixing on asurion.com, 9 of them high impact, across 109 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
3.3 s2.8 sApr 18Oct 33.2 s
Show as table
DateReal-visitor load time (LCP)
Apr 18, 20262.9 s
Apr 25, 20262.9 s
May 2, 20262.9 s
May 9, 20262.8 s
May 16, 20262.8 s
May 23, 20262.8 s
May 30, 20262.8 s
Jun 6, 20262.8 s
Jun 13, 20262.9 s
Jun 20, 20263.0 s
Jun 27, 20263.0 s
Jul 4, 20263.1 s
Jul 11, 20263.1 s
Jul 18, 20263.1 s
Jul 25, 20263.1 s
Aug 1, 20263.0 s
Aug 8, 20263.0 s
Aug 15, 20263.0 s
Aug 22, 20263.0 s
Aug 29, 20263.0 s
Sep 5, 20263.1 s
Sep 12, 20263.1 s
Sep 19, 20263.1 s
Sep 26, 20263.2 s
Oct 3, 20263.2 s
Real-visitor tap response (INP)75th percentile, phones
201 ms149 msApr 18Oct 3191 ms
Show as table
DateReal-visitor tap response (INP)
Apr 18, 2026155 ms
Apr 25, 2026158 ms
May 2, 2026160 ms
May 9, 2026162 ms
May 16, 2026162 ms
May 23, 2026162 ms
May 30, 2026162 ms
Jun 6, 2026163 ms
Jun 13, 2026164 ms
Jun 20, 2026169 ms
Jun 27, 2026170 ms
Jul 4, 2026171 ms
Jul 11, 2026171 ms
Jul 18, 2026171 ms
Jul 25, 2026171 ms
Aug 1, 2026172 ms
Aug 8, 2026179 ms
Aug 15, 2026184 ms
Aug 22, 2026191 ms
Aug 29, 2026195 ms
Sep 5, 2026195 ms
Sep 12, 2026193 ms
Sep 19, 2026191 ms
Sep 26, 2026190 ms
Oct 3, 2026191 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of asurion.com (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. asurion.com at 0.6 s0.6 s
  2. asurion.com at 1.1 s1.1 s
  3. asurion.com at 1.7 s1.7 s
  4. asurion.com at 2.2 s2.2 s
  5. asurion.com at 2.8 s2.8 s
  6. asurion.com at 3.3 s3.3 s
  7. asurion.com at 3.9 s3.9 s
  8. asurion.com at 4.4 s4.4 s

asurion.com does not allow embedding, so this is Google's rendering of the page.

Speed

9 to fix35
  • Reduce unused JavaScript

    2.7 s · 1.8 MB

    About 1.8 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.7 s faster on a phone.

  • Mobile performance score: 35

    35/100

    Your mobile performance score is 35 (desktop: 53). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 6.8 s

    A phone's processor spends 6.8 s on main-thread work while loading, 4.9 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Dynatrace and Facebook and others), adding 1.8 MB and 1.9 s of main-thread time.

  • Use efficient cache lifetimes

    150 ms · 707 KiB

    20 files are served with short cache lifetimes, so returning visitors download them again (707 KiB).

  • Google Tag Manager adds 780 ms

    780 ms

    Google Tag Manager costs a phone 780 ms of main-thread work and 709 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Render-blocking requests

    750 ms

    2 files block the first paint until they finish downloading. Deferring or inlining them could save about 750 ms.

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 622 ms. During a long task the page ignores taps.

  • Dynatrace adds 301 ms

    301 ms

    Dynatrace costs a phone 301 ms of main-thread work and 80 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Improve image delivery

    98 KiB

    4 images could be 98 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Reduce unused CSS

    30 KiB

    About 30 KiB of CSS is downloaded but never applied on this page.

  • Legacy JavaScript

    21 KiB

    Polyfills for old browsers add 21 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 38 ms

    38 ms

    Your server sent the HTML in 38 ms, well inside Google's 600 ms guideline.

Core Web Vitals

10 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 15.2 s

    15.2 s

    Your largest element takes 15.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “An image of an Asurion Expert visiting a family on their po…”.

  • Time to Interactive: 47.1 s

    47.1 s

    The page becomes fully interactive after 47.1 s. Good is under 3.8 s.

  • Speed Index: 13.6 s

    13.6 s

    Visually, the page fills in at 13.6 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 1.6 s

    1.6 s

    Scripts block taps and scrolling for 1.6 s in total while the page loads. Good is under 200 ms.

  • Real-user INP: 217 ms

    217 ms

    Real visitors wait 217 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Tap response (INP) got 22% slower for real visitors

    +22%

    Over the last 25 four-week periods to 2026-10-03, real Chrome visitors' tap response (inp) went from 155 ms to 191 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Real-user TTFB: 850 ms

    850 ms

    Real visitors wait 850 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • First Contentful Paint: 2.7 s

    2.7 s

    The first text or image appears after 2.7 s on a phone. Good is under 1.8 s.

  • 3 images without width and height

    3 images have no width and height attributes, so the layout jumps as each one loads.

  • Largest content (LCP) held steady for real visitors

    +9%

    Over the last 25 four-week periods to 2026-10-03, real Chrome visitors' largest content (lcp) went from 2.9 s to 3.2 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

4 checks passed
  • Real-user LCP: 1.7 s

    1.7 s

    Real visitors wait 1.7 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user CLS: 0.01

    0.01

    For real visitors the layout shifts by 0.01 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.6 s

    1.6 s

    Real visitors see the first content after 1.6 s (75th percentile). Good is under 1.8 s.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

3 to fix60
  • Page weight: 8.3 MB in 241 requests

    8.3 MB

    Your homepage downloads 8.3 MB in 241 requests on a phone: scripts 4.2 MB (61), images 2.1 MB (66) and other files 1.4 MB (101). Under 2 MB keeps phones on slow connections fast.

  • 16 images in older formats

    16 images (1.6 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • An image on the first screen is lazy-loaded

    Start_a_claim.png is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • 3 images below the first screen load straight away

    3 images further down the page (96 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 2.4 g of CO₂ per visit

    2.35 g

    By the Sustainable Web Design model, a visit to your homepage emits about 2.35 g of CO₂e: 282.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

4 to fixGoogle 9396
  • All page content should be contained by landmarks (2 elements)

    All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • 1 link without text

    1 visible link has no text or label, so screen readers cannot say where it goes.

  • Malformed lists

    Some lists contain elements other than list items, which screen readers announce wrongly.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (2 elements).

2 checks passed
  • Every image has alt text

    All 68 images in the HTML carry an alt attribute.

  • 41 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 44 WCAG 2.2 A/AA and best-practice rules on the phone render: 41 passed and 3 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

1 to fixGoogle 9298
  • 1 link with vague text

    1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

  • 83 internal links, 11 external

    The homepage links to 83 pages on asurion.com and 11 external pages.

8 checks passed
  • Meta description: 156 characters

    Your meta description is 156 characters: “Asurion is a leading provider of device insurance, warranty & support services for cell phones, consumer electronics & …”.

  • One H1 headline

    Your main headline reads: “Handled with care”.

  • Title: 59 characters

    Your title is a healthy 59 characters: “Phone Insurance, Extended Warranty & Tech Support | Asurion”.

  • Canonical URL set

    The canonical URL is https://www.asurion.com/.

  • Structured data in place

    Structured data found: Organization.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.asurion.com/sitemap-index.xml.

AI search readiness

100
  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 5 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles) and description; contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (776 words), so crawlers that don't run JavaScript still read it.

Other pages

4 to fix81
  • 2 pages share a title

    /repairs/tech and /home/repair/fix-it all use the title “All Your Technology Repaired By Pros | Asurion Tech Repair”. Search engines can't tell which page to show for a search, so each competes with the others.

  • 2 pages share a meta description

    /repairs/tech and /home/repair/fix-it use the same meta description. A description written for each page earns more clicks.

  • 1 link to non-canonical URLs

    Your homepage links to 1 page by a URL that isn't its canonical one, for example /home/repair/fix-it, whose canonical is /repairs/tech. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

  • 2 pages without an H1

    /claims and /phone-insurance/app-center have no <h1> headline, so visitors and search engines get no clear main topic.

  • 4 pages slow to respond

    /fix-it-appliance, /phone-insurance, /repairs/tech/smartphones/screen-repair and /sustainability/recycle took over 3 s to send their HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 43 found) and read each the way a search engine does.

4 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 7394
  • 2 third-party cookies

    2 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.

  • 2 distorted images

    2 images are displayed at the wrong aspect ratio, so they look stretched or squashed.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

  • Missing source maps

    Large scripts ship without source maps.

3 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Tap targets are thumb-sized

    15 of 15 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

100
  • 4 links through redirect chains

    4 links go through two or more redirects, for example https://www.asurion.com/cricket/.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

8 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (asurion.com).

  • Valid certificate (86 days left)

    The certificate from Amazon · Amazon RSA 2048 M01 verifies for asurion.com and is valid for another 86 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • Content-Security-Policy set

    A Content-Security-Policy is set, the main browser-side defence against injected scripts.

  • HSTS enabled

    Strict-Transport-Security is set, so browsers always use https.

  • http:// redirects to https

    http://asurion.com redirects to the secure version.

  • HTTP/2

    The server speaks HTTP/2, so browsers load many files over one connection.

  • All 50 links work

    All 50 links checked from your homepage (40 internal, 10 external) answered without errors; 2 did not answer within 5 s.

Domain and trust

  • No CAA record

    asurion.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    asurion.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

2 checks passed
  • Domain is 25 years old

    25 years

    asurion.com was registered in Jan 2001 through CSC Corporate Domains, Inc.. An established domain carries more trust with email providers and search engines.

  • Registered until Jan 2027

    asurion.com is registered until Jan 2027.

Content and conversion

4 to fix71
  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No phone number on the homepage

    A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 465 words of copy

    The homepage carries about 465 words of visible text.

3 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Learn more” and “Start a claim Start or track your claim”.

  • 8 calls to action

    The homepage has 8 calls to action, for example “Get started”, “Learn more” and “Start a claimStart or track your claim”.

  • Social proof on the page

    Social proof on the homepage: 1 customer or partner logo and 2 trust badges.

Email authentication

90
  • Email authentication score: 90/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

3 checks passed
  • DMARC policy: quarantine

    DMARC tells receivers to quarantine mail that fails authentication.

  • SPF with a strict ending (-all)

    An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 IP4:96.63.76.0/24 IP4:96.63.68.0/24 IP4:96.63.88.0/24 include:spf1.asurion.com include:spf2.asurion.com -all”.

  • DKIM signing found

    A DKIM key is published (selector “google”, “selector1” and “selector2”), so receivers can verify mail really came from you.

Privacy and tracking

  • 1 tracker load before any consent

    1

    Before a visitor clicks anything, the page loads Google Tag Manager (measured from a US location before any click). A consent tool (OneTrust) is installed; check it blocks these until visitors agree where the law requires it.

  • 2 cookies set on arrival

    2

    Opening the homepage sets 2 cookies (measured from a US location before any click).

  • 8 other companies contacted

    Loading the homepage contacts 8 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: OneTrust

    A consent management tool (OneTrust) loads with the page.

Upkeep, stack and company

Stack

Hosting
AWS

Company

Founded
1994
Headquarters
Nashville

Upkeep, stack, hiring and company data from programmable.info

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