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asutra.com website review
Visit site (opens in a new tab)Reviewed 7 November 202637 issues · 108 checks
This review found 37 issues worth fixing on asutra.com, 11 of them high impact, across 108 checks. The most urgent: page weight: 4.2 MB in 234 requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
83B- #18,727 of 83,904 reviewed websitesbeats 73%
- #11,197 of 42,248 online storesbeats 67%
- #10,782 of 37,603 Shopify storesbeats 65%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 2.3 s |
| May 23, 2026 | 2.3 s |
| May 30, 2026 | 2.3 s |
| Jun 6, 2026 | 2.2 s |
| Jun 13, 2026 | 2.2 s |
| Jun 20, 2026 | 2.2 s |
| Jun 27, 2026 | 2.2 s |
| Jul 4, 2026 | 2.3 s |
| Jul 11, 2026 | 2.3 s |
| Jul 18, 2026 | 2.3 s |
| Jul 25, 2026 | 2.2 s |
| Aug 1, 2026 | 2.3 s |
| Aug 8, 2026 | 2.3 s |
| Aug 15, 2026 | 2.3 s |
| Aug 22, 2026 | 2.3 s |
| Aug 29, 2026 | 2.3 s |
| Sep 5, 2026 | 2.3 s |
| Sep 12, 2026 | 2.2 s |
| Sep 19, 2026 | 2.2 s |
| Sep 26, 2026 | 2.2 s |
| Oct 3, 2026 | 2.1 s |
| Oct 10, 2026 | 2.2 s |
| Oct 17, 2026 | 2.2 s |
| Oct 24, 2026 | 2.2 s |
| Oct 31, 2026 | 2.1 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 136 ms |
| May 23, 2026 | 133 ms |
| May 30, 2026 | 138 ms |
| Jun 6, 2026 | 139 ms |
| Jun 13, 2026 | 146 ms |
| Jun 20, 2026 | 146 ms |
| Jun 27, 2026 | 145 ms |
| Jul 4, 2026 | 143 ms |
| Jul 11, 2026 | 138 ms |
| Jul 18, 2026 | 141 ms |
| Jul 25, 2026 | 139 ms |
| Aug 1, 2026 | 146 ms |
| Aug 8, 2026 | 162 ms |
| Aug 15, 2026 | 174 ms |
| Aug 22, 2026 | 180 ms |
| Aug 29, 2026 | 188 ms |
| Sep 5, 2026 | 196 ms |
| Sep 12, 2026 | 188 ms |
| Sep 19, 2026 | 194 ms |
| Sep 26, 2026 | 188 ms |
| Oct 3, 2026 | 183 ms |
| Oct 10, 2026 | 188 ms |
| Oct 17, 2026 | 188 ms |
| Oct 24, 2026 | 210 ms |
| Oct 31, 2026 | 195 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.7 s
1.4 s
2.1 s
2.8 s
3.4 s
4.1 s
4.8 s
5.5 s
asutra.com does not allow embedding, so this is Google's rendering of the page.
Speed
Reduce unused JavaScript
450 ms · 756 KiBAbout 756 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 450 ms faster on a phone.
Mobile performance score: 65
65/100Your mobile performance score is 65. Pages that score under 90 lose visitors before the first paint.
8 third-party services on the page
8 third-party services load with your homepage (gotolstoy.com, Yotpo and rebuyengine.com and others), adding 2.1 MB and 780 ms of main-thread time.
Use efficient cache lifetimes
500 ms · 341 KiB14 files are served with short cache lifetimes, so returning visitors download them again (341 KiB).
Main-thread work: 3.5 s
A phone's processor spends 3.5 s on main-thread work while loading, 1.6 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Render-blocking requests
300 ms2 files block the first paint until they finish downloading. Deferring or inlining them could save about 300 ms.
rebuyengine.com adds 179 ms
179 msrebuyengine.com costs a phone 179 ms of main-thread work and 701 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Yotpo adds 184 ms
184 msYotpo costs a phone 184 ms of main-thread work and 329 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Shopify adds 37 ms
37 msShopify costs a phone 37 ms of main-thread work and 434 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Improve image delivery
228 KiB14 images could be 228 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
9 long tasks on the main thread
9 long tasks block the main thread while loading, the longest for 138 ms. During a long task the page ignores taps.
Font display
100 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 100 ms).
Reduce unused CSS
62 KiBAbout 62 KiB of CSS is downloaded but never applied on this page.
Legacy JavaScript
59 KiBPolyfills for old browsers add 59 KiB JavaScript that modern phones do not need.
Minify JavaScript
12 KiB12 KiB could be saved by minifying JavaScript.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 8 ms
8 msYour server sent the HTML in 8 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Time to Interactive: 19.4 s
19.4 sThe page becomes fully interactive after 19.4 s. Good is under 3.8 s.
Speed Index: 9.6 s
9.6 sVisually, the page fills in at 9.6 s (Speed Index). Good is under 3.4 s.
First Contentful Paint: 4.4 s
4.4 sThe first text or image appears after 4.4 s on a phone. Good is under 1.8 s.
Largest Contentful Paint: 4.4 s
4.4 sYour largest element takes 4.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “We and our partners, including Shopify, use cookies and oth…”. Most of its time is element render delay (2.5 s).
Tap response (INP) got 51% slower for real visitors
+51%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 136 ms to 195 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
3 images without width and height
3 images have no width and height attributes, so the layout jumps as each one loads.
Largest content (LCP) held steady for real visitors
-5%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.3 s to 2.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
8 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 2.4 s
2.4 sReal visitors wait 2.4 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 185 ms
185 msReal visitors wait 185 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 1.7 s
1.7 sReal visitors see the first content after 1.7 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 581 ms
581 msReal visitors wait 581 ms for your server to start answering (75th percentile). Good is under 800 ms.
Total Blocking Time: 162 ms
162 msScripts block the page for only 162 ms while loading. Good is under 200 ms.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 4.2 MB in 234 requests
4.2 MBYour homepage downloads 4.2 MB in 234 requests on a phone: scripts 1.6 MB (65), images 748 KiB (39) and other files 735 KiB (101). Under 2 MB keeps phones on slow connections fast.
2 images far larger than shown
55 KiB2 images are downloaded at several times the size a phone draws them, for example melt-pain-away-magnesium-body-butter-lotion-capsaicin-front- at 400 px wide, shown at 107 px. Resized copies would save about 55 KiB.
3 images below the first screen load straight away
3 images further down the page (304 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
3 images in older formats
3 images (340 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
About 1.2 g of CO₂ per visit
1.19 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.19 g of CO₂e: 142.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
11 tap targets too small
11 tap targets are too small or too close together to hit reliably with a finger.
Elements must only use permitted ARIA attributes (1 element)
Elements must only use permitted ARIA attributes: 1 element on the page fails this check, rated serious by axe-core.
Links must have discernible text (1 element)
Links must have discernible text: 1 element on the page fails this check, rated serious by axe-core.
2 images without alt text
2 images have no alt text, which hurts accessibility and image search.
All page content should be contained by landmarks (2 elements)
All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.
Zoom is disabled
The viewport tag blocks pinch-zoom, which low-vision visitors rely on.
Headings skip levels
Headings skip levels (h1 → h3), which makes the page harder to scan with a screen reader.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (3 elements).
1 checks passed
45 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 53 WCAG 2.2 A/AA and best-practice rules on the phone render: 45 passed and 8 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Meta description is long (204 characters)
Your meta description is 204 characters; Google truncates after about 160, so the end of your pitch is cut.
No social preview image
No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.
100 internal links, 5 external
The homepage links to 100 pages on asutra.com and 5 external pages.
6 checks passed
One H1 headline
Your main headline reads: “Asutra”.
Title: 36 characters
Your title is a healthy 36 characters: “Asutra | Empowering Active Self Care”.
Canonical URL set
The canonical URL is https://asutra.com/.
Structured data in place
Structured data found: BreadcrumbList, Organization and WebSite.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://asutra.com/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 5 of 6 facts
Your Organization JSON-LD gives name, url, logo, sameAs (social profiles) and description; contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (869 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes /llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
9 pages without an H1
/collections/eye-pillows, /collections/anti-aging-serums, /collections/aromatherapy-mists, /collections/yoga-mat-cleaners, /collections/bath-salts and /collections/body-scrubs and 3 others have no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 32 found) and read each the way a search engine does.
6 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 15 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
8 small tap targets
8 of 35 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
Deprecated browser APIs
The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).
1 third-party cookie
1 third-party cookie is set on load; browsers are restricting these, so whatever relies on them breaks.
1 JavaScript error while loading
1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.
Browser-reported issues
Chrome logged issues while loading the page (“Cookie”).
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Security and trust
Short HSTS lifetime
HSTS is set, but max-age is 91 days; one year is the recommended minimum.
2 links through redirect chains
2 links go through two or more redirects, for example https://asutra.com/customer_authentication/redirect?locale=en®ion_country=US.
No Referrer-Policy
No Referrer-Policy header, so full URLs can leak to the sites you link to.
No Permissions-Policy
No Permissions-Policy header to switch off camera, microphone and location for embedded content.
Deprecated X-XSS-Protection
X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
7 checks passed
Served over HTTPS
The homepage is served over HTTPS (asutra.com).
Valid certificate (45 days left)
The certificate from Let's Encrypt · YE2 verifies for asutra.com and is valid for another 45 days.
Protected from clickjacking
X-Frame-Options or a frame-ancestors policy stops other sites framing yours.
Content-Security-Policy set
A Content-Security-Policy is set, the main browser-side defence against injected scripts.
http:// redirects to https
http://asutra.com redirects to the secure version.
HTTP/2 and HTTP/3
The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.
All 40 links work
All 40 links checked from your homepage (36 internal, 4 external) answered without errors.
Domain and trust
No CAA record
asutra.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.
DNSSEC is off
asutra.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.
2 checks passed
Domain is 12 years old
12 yearsasutra.com was registered in Nov 2014 through GoDaddy.com, LLC. An established domain carries more trust with email providers and search engines.
Registered until Nov 2027
asutra.com is registered until Nov 2027.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
About 729 words of copy
The homepage carries about 729 words of visible text.
5 checks passed
12 calls to action
The homepage has 12 calls to action, for example “Shop”, “Shop All” and “Start shopping”.
1 short form
A short form (1 field at most) is right on the homepage.
Social proof on the page
Social proof on the homepage: 17 testimonial or review blocks and 2 customer or partner logos.
Analytics in place
Analytics detected: Microsoft Clarity.
Risk reducer mentioned
A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.
Email authentication
No SPF record
asutra.com has no SPF record, so mail servers can't tell which servers may send email as you. Your mail lands in spam more often, and anyone can send mail pretending to be you.
DMARC is monitor-only (p=none)
DMARC is set to p=none, so mail pretending to be asutra.com is still delivered. Add a report address, check the reports, then move to quarantine.
No DKIM key on the usual selectors
We found no DKIM key on the selectors the big email providers use. If you send through one of them, turning on DKIM signing improves delivery.
Email authentication score: 25/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
Privacy and tracking
10 cookies set on arrival
10Opening the homepage sets 10 cookies, 1 of them by other companies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
19 other companies contacted
Loading the homepage contacts 19 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
No known trackers before consent
No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).
Apps on your store
Your storefront loads 8 apps. Each one is code from another company running for your shoppers.
None of the apps your storefront loads is on the list of apps with a known security problem.
Apps your storefront loads
Essential A B Testing · Triplewhale · Yotpo Product Reviews · Rebuy Personalization Engine · Tolstoy · Yotpo Loyalty Rewards · Eg Auto Add To Cart · attn.tv
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.
Stack
- E-commerce
- Shopify
- Analytics
- Microsoft Clarity
- Hosting
- Shopify
Company
- Headquarters
- Chicago
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 37 issues on asutra.com, including 15 speed issues, 2 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.