atbbq.com website review

Signyfyd costs a phone 1.2 s of main-thread work and 264 KiB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

Your mobile performance score is 44. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

A phone's processor spends 9.5 s on main-thread work while loading, 5.7 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

The page has 3,349 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

3 images could be 10.6 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 200 ms faster on a phone.

8 third-party services load with your homepage (Signyfyd, negate.io and Klaviyo and others), adding 1.8 MB and 3.1 s of main-thread time.

About 910 KiB of JavaScript is downloaded but never used on this page.

3 files block the first paint until they finish downloading. Deferring or inlining them could save about 700 ms.

38 files are served with short cache lifetimes, so returning visitors download them again (325 KiB).

negate.io costs a phone 642 ms of main-thread work and 40 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

20 long tasks block the main thread while loading, the longest for 470 ms. During a long task the page ignores taps.

Klaviyo costs a phone 382 ms of main-thread work and 515 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

Shopify costs a phone 231 ms of main-thread work and 371 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

rebuyengine.com costs a phone 195 ms of main-thread work and 305 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

About 43 KiB of CSS is downloaded but never applied on this page.

Polyfills for old browsers add 41 KiB JavaScript that modern phones do not need.

14 KiB could be saved by minifying JavaScript.

12 KiB JavaScript is shipped twice across bundles.

6 KiB could be saved by minifying CSS.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

The page becomes fully interactive after 25.9 s. Good is under 3.8 s.

Visually, the page fills in at 10.8 s (Speed Index). Good is under 3.4 s.

Scripts block taps and scrolling for 1.3 s in total while the page loads. Good is under 200 ms.

Your largest element takes 5.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

The first text or image appears after 2.3 s on a phone. Good is under 1.8 s.

Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 153 ms to 163 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Your homepage downloads 14.4 MB in 317 requests on a phone: images 10.8 MB (13), scripts 2.6 MB (172) and other files 659 KiB (91). Under 2 MB keeps phones on slow connections fast.

1 image (62 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

By the Sustainable Web Design model, a visit to your homepage emits about 4.09 g of CO₂e: 490.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.

ARIA role should be appropriate for the element: 3 elements on the page fail this check, rated minor by axe-core.

2 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

The homepage links to 680 pages on atbbq.com and 6 external pages.

/customer_authentication/redirect has no <title>, so Google invents the link text in results.

/customer_authentication/redirect is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.

/policies/shipping-policy and /customer_authentication/redirect have no meta description, so Google writes the search snippet from whatever text it finds.

/customer_authentication/redirect and /collections/outdoor-kitchens-cooking-grill-heads have no <h1> headline, so visitors and search engines get no clear main topic.

We fetched 15 pages linked from your homepage (of 198 found) and read each the way a search engine does.

4 of 17 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

6 errors were logged to the browser console while the page loaded, for example “Uncaught (in promise) ReferenceError: AVADA_COOKIES_BAR is not defined”.

1 image is served at too low a resolution for sharp phone screens.

Chrome logged issues while loading the page (“Cookie”).

HSTS is set, but max-age is 91 days; one year is the recommended minimum.

1 link go through two or more redirects, for example https://www.atbbq.com/customer_authentication/redirect?locale=en&region_country=US.

No Referrer-Policy header, so full URLs can leak to the sites you link to.

No Permissions-Policy header to switch off camera, microphone and location for embedded content.

X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

There is no /.well-known/security.txt telling researchers how to report a security problem to you.

atbbq.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 1,062 words of visible text.

DMARC is set to p=none, so mail pretending to be atbbq.com is still delivered. Reports are on, so moving to quarantine is the next step.

Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

Before a visitor clicks anything, the page loads Criteo, Google Ads, Google Analytics, Google Tag Manager and Klaviyo and 5 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 35 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 69 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.