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attarbazaar.com website review
Visit site (opens in a new tab)Reviewed 5 November 202637 issues · 105 checks
This review found 37 issues worth fixing on attarbazaar.com, 12 of them high impact, across 105 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
82B- #21,872 of 80,724 reviewed websitesbeats 67%
- #12,953 of 39,741 online storesbeats 61%
- #12,385 of 35,136 Shopify storesbeats 58%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| Jun 6, 2026 | 1.1 s |
| Jun 13, 2026 | 1.2 s |
| Jun 20, 2026 | 995 ms |
| Jun 27, 2026 | 986 ms |
| Jul 4, 2026 | 1.0 s |
| Jul 11, 2026 | 939 ms |
| Jul 18, 2026 | 925 ms |
| Jul 25, 2026 | 952 ms |
| Aug 1, 2026 | 999 ms |
| Aug 8, 2026 | 1.0 s |
| Aug 15, 2026 | 1.0 s |
| Aug 22, 2026 | 1.1 s |
| Aug 29, 2026 | 1.1 s |
| Sep 5, 2026 | 1.1 s |
| Sep 12, 2026 | 1.2 s |
| Sep 19, 2026 | 1.1 s |
| Sep 26, 2026 | 1.0 s |
| Oct 3, 2026 | 995 ms |
| Oct 10, 2026 | 990 ms |
| Oct 17, 2026 | 998 ms |
| Oct 24, 2026 | 1.1 s |
| Oct 31, 2026 | 1.1 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| Jun 13, 2026 | 113 ms |
| Jun 20, 2026 | 112 ms |
| Jun 27, 2026 | 112 ms |
| Jul 4, 2026 | 109 ms |
| Jul 11, 2026 | 106 ms |
| Jul 18, 2026 | 105 ms |
| Jul 25, 2026 | 104 ms |
| Aug 1, 2026 | 110 ms |
| Aug 8, 2026 | 114 ms |
| Aug 15, 2026 | 114 ms |
| Aug 22, 2026 | 130 ms |
| Aug 29, 2026 | 137 ms |
| Sep 5, 2026 | 129 ms |
| Sep 12, 2026 | 144 ms |
| Sep 19, 2026 | 128 ms |
| Sep 26, 2026 | 141 ms |
| Oct 3, 2026 | 145 ms |
| Oct 10, 2026 | 145 ms |
| Oct 17, 2026 | 145 ms |
| Oct 24, 2026 | 138 ms |
| Oct 31, 2026 | 137 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
1.1 s
2.3 s
3.4 s
4.6 s
5.7 s
6.8 s
8.0 s
9.1 s
attarbazaar.com does not allow embedding, so this is Google's rendering of the page.
Speed
Use efficient cache lifetimes
3.5 s · 662 KiB20 files are served with short cache lifetimes, so returning visitors download them again (662 KiB).
Reduce unused JavaScript
3.0 s · 614 KiBAbout 614 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 3.0 s faster on a phone.
Main-thread work: 4.8 s
A phone's processor spends 4.8 s on main-thread work while loading, 1.8 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Improve image delivery
500 ms · 836 KiB20 images could be 836 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 500 ms faster on a phone.
8 third-party services on the page
8 third-party services load with your homepage (PayPal, loox.io and squarecdn.com and others), adding 1.2 MB and 1.1 s of main-thread time.
Mobile performance score: 53
53/100Your mobile performance score is 53. Pages that score under 90 lose visitors before the first paint.
Render-blocking requests
900 ms2 files block the first paint until they finish downloading. Deferring or inlining them could save about 900 ms.
Font display
800 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 800 ms).
Legacy JavaScript
750 ms · 37 KiBPolyfills for old browsers add 37 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 750 ms faster on a phone.
PayPal adds 474 ms
474 msPayPal costs a phone 474 ms of main-thread work and 673 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
loox.io adds 344 ms
344 msloox.io costs a phone 344 ms of main-thread work and 27 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
1,576 HTML elements
The page has 1,576 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
8 long tasks on the main thread
8 long tasks block the main thread while loading, the longest for 104 ms. During a long task the page ignores taps.
Reduce unused CSS
31 KiBAbout 31 KiB of CSS is downloaded but never applied on this page.
Minify JavaScript
21 KiB21 KiB could be saved by minifying JavaScript.
Minify CSS
6 KiB6 KiB could be saved by minifying CSS.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
1 checks passed
Server response: 6 ms
6 msYour server sent the HTML in 6 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 13.9 s
13.9 sYour largest element takes 13.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
First Contentful Paint: 7.4 s
7.4 sThe first text or image appears after 7.4 s on a phone. Good is under 1.8 s.
Speed Index: 12.3 s
12.3 sVisually, the page fills in at 12.3 s (Speed Index). Good is under 3.4 s.
Time to Interactive: 14.0 s
14.0 sThe page becomes fully interactive after 14.0 s. Good is under 3.8 s.
Tap response (INP) got 22% slower for real visitors
+22%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 113 ms to 137 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
-5%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.1 s to 1.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
8 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 1.1 s
1.1 sReal visitors wait 1.1 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 139 ms
139 msReal visitors wait 139 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 0.8 s
0.8 sReal visitors see the first content after 0.8 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 463 ms
463 msReal visitors wait 463 ms for your server to start answering (75th percentile). Good is under 800 ms.
Total Blocking Time: 161 ms
161 msScripts block the page for only 161 ms while loading. Good is under 200 ms.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 4.0 MB in 160 requests
4.0 MBYour homepage downloads 4.0 MB in 160 requests on a phone: images 1.8 MB (36), scripts 1.1 MB (59) and other files 564 KiB (56). Under 2 MB keeps phones on slow connections fast.
An image on the first screen is lazy-loaded
fall-bouquet-close-up_t20_YVxd8X.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).
4 images below the first screen load straight away
4 images further down the page (177 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
About 1.1 g of CO₂ per visit
1.13 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.13 g of CO₂e: 136.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
17 tap targets too small
17 tap targets are too small or too close together to hit reliably with a finger.
Scrollable region must have keyboard access (2 elements)
Scrollable region must have keyboard access: 2 elements on the page fail this check, rated serious by axe-core.
ARIA dialog and alertdialog nodes should have an accessible name (1 element)
ARIA dialog and alertdialog nodes should have an accessible name: 1 element on the page fails this check, rated serious by axe-core.
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (2 elements)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 2 elements on the page fail this check, rated moderate by axe-core.
2 checks passed
Every image has alt text
All 178 images in the HTML carry an alt attribute.
52 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 56 WCAG 2.2 A/AA and best-practice rules on the phone render: 52 passed and 4 failed. 5 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Meta description is long (283 characters)
Your meta description is 283 characters; Google truncates after about 160, so the end of your pitch is cut.
No social preview image
No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.
No favicon declared
No favicon is declared in the HTML, so browser tabs and Google's mobile results may show a generic icon.
100 internal links, 1 external
The homepage links to 100 pages on attarbazaar.com and 1 external page.
6 checks passed
One H1 headline
Your main headline reads: “Attar Bazaar”.
Title: 62 characters
Your title is a healthy 62 characters: “Attar Bazaar - Fragrance Oils - Essential Oils - Absolute Oils”.
Canonical URL set
The canonical URL is https://www.attarbazaar.com/.
Structured data in place
Structured data found: BreadcrumbList, Organization and WebSite.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.attarbazaar.com/sitemap.xml.
AI search readiness
Organization data is thin (2 of 6 facts)
Your Organization JSON-LD is missing logo, sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (1,407 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes /llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
5 pages without a meta description
/collections/ambers, /collections/musks, /collections/sandalwoods, /collections/florals and /collections/gifts-gift-sets have no meta description, so Google writes the search snippet from whatever text it finds.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 56 found) and read each the way a search engine does.
6 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
9 small tap targets
9 of 36 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
2 third-party cookies
2 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.
Deprecated browser APIs
The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).
3 JavaScript errors while loading
3 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 400 ()”.
Browser-reported issues
Chrome logged issues while loading the page (“Cookie”).
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Security and trust
Short HSTS lifetime
HSTS is set, but max-age is 91 days; one year is the recommended minimum.
1 link through redirect chains
1 link go through two or more redirects, for example https://www.attarbazaar.com/account.
No Referrer-Policy
No Referrer-Policy header, so full URLs can leak to the sites you link to.
No Permissions-Policy
No Permissions-Policy header to switch off camera, microphone and location for embedded content.
Deprecated X-XSS-Protection
X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
7 checks passed
Served over HTTPS
The homepage is served over HTTPS (attarbazaar.com).
Valid certificate (47 days left)
The certificate from Let's Encrypt · YE1 verifies for attarbazaar.com and is valid for another 47 days.
Protected from clickjacking
X-Frame-Options or a frame-ancestors policy stops other sites framing yours.
Content-Security-Policy set
A Content-Security-Policy is set, the main browser-side defence against injected scripts.
http:// redirects to https
http://attarbazaar.com redirects to the secure version.
HTTP/2 and HTTP/3
The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.
All 41 links work
All 41 links checked from your homepage (40 internal, 1 external) answered without errors.
Domain and trust
DNSSEC is off
attarbazaar.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.
3 checks passed
Domain is 28 years old
28 yearsattarbazaar.com was registered in Mar 1998 through Domain.com - Network Solutions, LLC. An established domain carries more trust with email providers and search engines.
Certificate issuers are restricted
CAA records allow only globalsign.com, letsencrypt.org, pki.goog and ssl.com to issue certificates for attarbazaar.com, so a mis-issued certificate from anyone else is refused.
Registered until Mar 2027
attarbazaar.com is registered until Mar 2027.
Content and conversion
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 595 words of copy
The homepage carries about 595 words of visible text.
3 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “SUBSCRIBE”.
6 calls to action
The homepage has 6 calls to action, for example “Shop”, “Subscribe” and “Click Here to Learn More”.
8 short forms
8 short forms (1 field at most) are right on the homepage.
Email authentication
DMARC is monitor-only (p=none)
DMARC is set to p=none, so mail pretending to be attarbazaar.com is still delivered. Reports are on, so moving to quarantine is the next step.
Email authentication score: 70/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
2 checks passed
SPF in place (~all)
An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 include:spf.mailanyone.net ~all”.
DKIM signing found
A DKIM key is published (selector “s1” and “s2”), so receivers can verify mail really came from you.
Privacy and tracking
4 trackers load before any consent
4Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
13 cookies set on arrival
13Opening the homepage sets 13 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
27 other companies contacted
Loading the homepage contacts 27 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Apps on your store
Your storefront loads 6 apps. Each one is code from another company running for your shoppers.
None of the apps your storefront loads is on the list of apps with a known security problem.
Apps your storefront loads
Pagefly Ai Page Builder · Afterpay On Site Messaging · trafficmanager.net · loox.io · hextom.com · cloudfront.net
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.
Stack
- E-commerce
- Shopify
- Hosting
- Shopify
Company
- Headquarters
- Oceanside
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 37 issues on attarbazaar.com, including 17 speed issues, 3 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.