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attarbazaar.com website review

Visit site (opens in a new tab)Reviewed 5 November 202637 issues · 105 checks

This review found 37 issues worth fixing on attarbazaar.com, 12 of them high impact, across 105 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.3 s882 msJun 6Oct 311.1 s
Show as table
DateReal-visitor load time (LCP)
Jun 6, 20261.1 s
Jun 13, 20261.2 s
Jun 20, 2026995 ms
Jun 27, 2026986 ms
Jul 4, 20261.0 s
Jul 11, 2026939 ms
Jul 18, 2026925 ms
Jul 25, 2026952 ms
Aug 1, 2026999 ms
Aug 8, 20261.0 s
Aug 15, 20261.0 s
Aug 22, 20261.1 s
Aug 29, 20261.1 s
Sep 5, 20261.1 s
Sep 12, 20261.2 s
Sep 19, 20261.1 s
Sep 26, 20261.0 s
Oct 3, 2026995 ms
Oct 10, 2026990 ms
Oct 17, 2026998 ms
Oct 24, 20261.1 s
Oct 31, 20261.1 s
Real-visitor tap response (INP)75th percentile, phones
151 ms98 msJun 13Oct 31137 ms
Show as table
DateReal-visitor tap response (INP)
Jun 13, 2026113 ms
Jun 20, 2026112 ms
Jun 27, 2026112 ms
Jul 4, 2026109 ms
Jul 11, 2026106 ms
Jul 18, 2026105 ms
Jul 25, 2026104 ms
Aug 1, 2026110 ms
Aug 8, 2026114 ms
Aug 15, 2026114 ms
Aug 22, 2026130 ms
Aug 29, 2026137 ms
Sep 5, 2026129 ms
Sep 12, 2026144 ms
Sep 19, 2026128 ms
Sep 26, 2026141 ms
Oct 3, 2026145 ms
Oct 10, 2026145 ms
Oct 17, 2026145 ms
Oct 24, 2026138 ms
Oct 31, 2026137 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of attarbazaar.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. attarbazaar.com at 1.1 s1.1 s
  2. attarbazaar.com at 2.3 s2.3 s
  3. attarbazaar.com at 3.4 s3.4 s
  4. attarbazaar.com at 4.6 s4.6 s
  5. attarbazaar.com at 5.7 s5.7 s
  6. attarbazaar.com at 6.8 s6.8 s
  7. attarbazaar.com at 8.0 s8.0 s
  8. attarbazaar.com at 9.1 s9.1 s

attarbazaar.com does not allow embedding, so this is Google's rendering of the page.

Speed

12 to fix53
  • Use efficient cache lifetimes

    3.5 s · 662 KiB

    20 files are served with short cache lifetimes, so returning visitors download them again (662 KiB).

  • Reduce unused JavaScript

    3.0 s · 614 KiB

    About 614 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 3.0 s faster on a phone.

  • Main-thread work: 4.8 s

    A phone's processor spends 4.8 s on main-thread work while loading, 1.8 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Improve image delivery

    500 ms · 836 KiB

    20 images could be 836 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 500 ms faster on a phone.

  • 8 third-party services on the page

    8 third-party services load with your homepage (PayPal, loox.io and squarecdn.com and others), adding 1.2 MB and 1.1 s of main-thread time.

  • Mobile performance score: 53

    53/100

    Your mobile performance score is 53. Pages that score under 90 lose visitors before the first paint.

  • Render-blocking requests

    900 ms

    2 files block the first paint until they finish downloading. Deferring or inlining them could save about 900 ms.

  • Font display

    800 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 800 ms).

  • Legacy JavaScript

    750 ms · 37 KiB

    Polyfills for old browsers add 37 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 750 ms faster on a phone.

  • PayPal adds 474 ms

    474 ms

    PayPal costs a phone 474 ms of main-thread work and 673 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • loox.io adds 344 ms

    344 ms

    loox.io costs a phone 344 ms of main-thread work and 27 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 1,576 HTML elements

    The page has 1,576 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • 8 long tasks on the main thread

    8 long tasks block the main thread while loading, the longest for 104 ms. During a long task the page ignores taps.

  • Reduce unused CSS

    31 KiB

    About 31 KiB of CSS is downloaded but never applied on this page.

  • Minify JavaScript

    21 KiB

    21 KiB could be saved by minifying JavaScript.

  • Minify CSS

    6 KiB

    6 KiB could be saved by minifying CSS.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

1 checks passed
  • Server response: 6 ms

    6 ms

    Your server sent the HTML in 6 ms, well inside Google's 600 ms guideline.

Core Web Vitals

5 to fix100
  • Largest Contentful Paint: 13.9 s

    13.9 s

    Your largest element takes 13.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • First Contentful Paint: 7.4 s

    7.4 s

    The first text or image appears after 7.4 s on a phone. Good is under 1.8 s.

  • Speed Index: 12.3 s

    12.3 s

    Visually, the page fills in at 12.3 s (Speed Index). Good is under 3.4 s.

  • Time to Interactive: 14.0 s

    14.0 s

    The page becomes fully interactive after 14.0 s. Good is under 3.8 s.

  • Tap response (INP) got 22% slower for real visitors

    +22%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 113 ms to 137 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    -5%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.1 s to 1.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

8 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.1 s

    1.1 s

    Real visitors wait 1.1 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 139 ms

    139 ms

    Real visitors wait 139 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 0.8 s

    0.8 s

    Real visitors see the first content after 0.8 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 463 ms

    463 ms

    Real visitors wait 463 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Total Blocking Time: 161 ms

    161 ms

    Scripts block the page for only 161 ms while loading. Good is under 200 ms.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

2 to fix69
  • Page weight: 4.0 MB in 160 requests

    4.0 MB

    Your homepage downloads 4.0 MB in 160 requests on a phone: images 1.8 MB (36), scripts 1.1 MB (59) and other files 564 KiB (56). Under 2 MB keeps phones on slow connections fast.

  • An image on the first screen is lazy-loaded

    fall-bouquet-close-up_t20_YVxd8X.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • 4 images below the first screen load straight away

    4 images further down the page (177 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 1.1 g of CO₂ per visit

    1.13 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.13 g of CO₂e: 136.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

4 to fixGoogle 9494
  • 17 tap targets too small

    17 tap targets are too small or too close together to hit reliably with a finger.

  • Scrollable region must have keyboard access (2 elements)

    Scrollable region must have keyboard access: 2 elements on the page fail this check, rated serious by axe-core.

  • ARIA dialog and alertdialog nodes should have an accessible name (1 element)

    ARIA dialog and alertdialog nodes should have an accessible name: 1 element on the page fails this check, rated serious by axe-core.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (2 elements)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 2 elements on the page fail this check, rated moderate by axe-core.

2 checks passed
  • Every image has alt text

    All 178 images in the HTML carry an alt attribute.

  • 52 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 56 WCAG 2.2 A/AA and best-practice rules on the phone render: 52 passed and 4 failed. 5 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 10091
  • Meta description is long (283 characters)

    Your meta description is 283 characters; Google truncates after about 160, so the end of your pitch is cut.

  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • No favicon declared

    No favicon is declared in the HTML, so browser tabs and Google's mobile results may show a generic icon.

  • 100 internal links, 1 external

    The homepage links to 100 pages on attarbazaar.com and 1 external page.

6 checks passed
  • One H1 headline

    Your main headline reads: “Attar Bazaar”.

  • Title: 62 characters

    Your title is a healthy 62 characters: “Attar Bazaar - Fragrance Oils - Essential Oils - Absolute Oils”.

  • Canonical URL set

    The canonical URL is https://www.attarbazaar.com/.

  • Structured data in place

    Structured data found: BreadcrumbList, Organization and WebSite.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.attarbazaar.com/sitemap.xml.

AI search readiness

1 to fix88
  • Organization data is thin (2 of 6 facts)

    Your Organization JSON-LD is missing logo, sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,407 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes /llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

1 to fix95
  • 5 pages without a meta description

    /collections/ambers, /collections/musks, /collections/sandalwoods, /collections/florals and /collections/gifts-gift-sets have no meta description, so Google writes the search snippet from whatever text it finds.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 56 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

4 to fixGoogle 5483
  • 9 small tap targets

    9 of 36 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 2 third-party cookies

    2 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.

  • Deprecated browser APIs

    The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).

  • 3 JavaScript errors while loading

    3 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 400 ()”.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

100
  • Short HSTS lifetime

    HSTS is set, but max-age is 91 days; one year is the recommended minimum.

  • 1 link through redirect chains

    1 link go through two or more redirects, for example https://www.attarbazaar.com/account.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • Deprecated X-XSS-Protection

    X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

7 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (attarbazaar.com).

  • Valid certificate (47 days left)

    The certificate from Let's Encrypt · YE1 verifies for attarbazaar.com and is valid for another 47 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • Content-Security-Policy set

    A Content-Security-Policy is set, the main browser-side defence against injected scripts.

  • http:// redirects to https

    http://attarbazaar.com redirects to the secure version.

  • HTTP/2 and HTTP/3

    The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.

  • All 41 links work

    All 41 links checked from your homepage (40 internal, 1 external) answered without errors.

Domain and trust

  • DNSSEC is off

    attarbazaar.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

3 checks passed
  • Domain is 28 years old

    28 years

    attarbazaar.com was registered in Mar 1998 through Domain.com - Network Solutions, LLC. An established domain carries more trust with email providers and search engines.

  • Certificate issuers are restricted

    CAA records allow only globalsign.com, letsencrypt.org, pki.goog and ssl.com to issue certificates for attarbazaar.com, so a mis-issued certificate from anyone else is refused.

  • Registered until Mar 2027

    attarbazaar.com is registered until Mar 2027.

Content and conversion

3 to fix67
  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 595 words of copy

    The homepage carries about 595 words of visible text.

3 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “SUBSCRIBE”.

  • 6 calls to action

    The homepage has 6 calls to action, for example “Shop”, “Subscribe” and “Click Here to Learn More”.

  • 8 short forms

    8 short forms (1 field at most) are right on the homepage.

Email authentication

1 to fix70
  • DMARC is monitor-only (p=none)

    DMARC is set to p=none, so mail pretending to be attarbazaar.com is still delivered. Reports are on, so moving to quarantine is the next step.

  • Email authentication score: 70/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

2 checks passed
  • SPF in place (~all)

    An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 include:spf.mailanyone.net ~all”.

  • DKIM signing found

    A DKIM key is published (selector “s1” and “s2”), so receivers can verify mail really came from you.

Privacy and tracking

1 to fix
  • 4 trackers load before any consent

    4

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 13 cookies set on arrival

    13

    Opening the homepage sets 13 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 27 other companies contacted

    Loading the homepage contacts 27 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Apps on your store

Your storefront loads 6 apps. Each one is code from another company running for your shoppers.

None of the apps your storefront loads is on the list of apps with a known security problem.

Apps your storefront loads

Pagefly Ai Page Builder · Afterpay On Site Messaging · trafficmanager.net · loox.io · hextom.com · cloudfront.net

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.

Stack

E-commerce
Shopify
Hosting
Shopify

Company

Headquarters
Oceanside

Upkeep, stack, hiring and company data from programmable.info

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What your $25 Growth Playbook adds

This review found 37 issues on attarbazaar.com, including 17 speed issues, 3 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
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