atu.com.tr website review

2 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.1 s.

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 550 ms).

About 93 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 270 ms faster on a phone.

2 images could be 133 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

1 third-party service load with your homepage (JSDelivr CDN), adding 7 KiB and 0 ms of main-thread time.

Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

Real visitors wait 1.1 s for your server to start answering (75th percentile). Good is under 800 ms.

The first text or image appears after 2.0 s on a phone. Good is under 1.8 s.

Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 101 ms to 96 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 1.3 s to 1.3 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

1 image is downloaded at several times the size a phone draws it, for example ATU_ORDER_COLLECT_LOGO-05-SQ-nobg.png at 390 px wide, shown at 108 px. Resized copies would save about 39 KiB.

2 images (268 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

1 image further down the page (126 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.

By the Sustainable Web Design model, a visit to your homepage emits about 0.20 g of CO₂e: 24.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

7 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

All page content should be contained by landmarks: 25 elements on the page fail this check, rated moderate by axe-core.

The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

2 visible links have no text or label, so screen readers cannot say where they go.

Headings skip levels (h2 → h4), which makes the page harder to scan with a screen reader.

There is no <h1>, so neither visitors nor Google get a clear main headline.

Your title is only 28 characters: “ATU DUTY FREE - Travel Happy”. Between 30 and 65 characters leaves room to say what you do and for whom.

No XML sitemap at https://atu.com.tr/sitemap_index.xml, so Google discovers your pages only by following links.

2 links have no real href, so search engines can't follow them.

The homepage links to 83 pages on atu.com.tr and 28 external pages.

There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

There is no https://atu.com.tr/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

https://atu.com.tr/locations/all-stores has no meta description, so Google writes the search snippet from whatever text it finds.

https://atu.com.tr/about-us/who-we-are and https://atu.com.tr/about-us/travel-happy use the same meta description. A description written for each page earns more clicks.

https://atu.com.tr/about-us/who-we-are, https://atu.com.tr/about-us/travel-happy, https://atu.com.tr/about-us/our-key-differentiators, https://atu.com.tr/about-us/our-journey, https://atu.com.tr/about-us/partnerships and https://atu.com.tr/about-us/contact and 9 others have no <h1> headline, so visitors and search engines get no clear main topic.

We fetched 15 pages linked from your homepage (of 30 found) and read each the way a search engine does.

1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 262 words of visible text.

Before a visitor clicks anything, the page loads Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 4 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 5 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.