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audible.com website review

Visit site (opens in a new tab)Reviewed 11 October 202655 issues · 113 checks

This review found 55 issues worth fixing on audible.com, 19 of them high impact, across 113 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
3.2 s2.2 sApr 18Oct 32.4 s
Show as table
DateReal-visitor load time (LCP)
Apr 18, 20262.5 s
Apr 25, 20262.5 s
May 2, 20262.5 s
May 9, 20262.4 s
May 16, 20262.4 s
May 23, 20262.4 s
May 30, 20262.4 s
Jun 6, 20262.5 s
Jun 13, 20262.7 s
Jun 20, 20262.8 s
Jun 27, 20262.9 s
Jul 4, 20263.0 s
Jul 11, 20262.9 s
Jul 18, 20263.0 s
Jul 25, 20263.1 s
Aug 1, 20263.0 s
Aug 8, 20262.9 s
Aug 15, 20262.7 s
Aug 22, 20262.5 s
Aug 29, 20262.4 s
Sep 5, 20262.4 s
Sep 12, 20262.4 s
Sep 19, 20262.3 s
Sep 26, 20262.4 s
Oct 3, 20262.4 s
Real-visitor tap response (INP)75th percentile, phones
150 ms135 msApr 18Oct 3140 ms
Show as table
DateReal-visitor tap response (INP)
Apr 18, 2026146 ms
Apr 25, 2026146 ms
May 2, 2026144 ms
May 9, 2026138 ms
May 16, 2026137 ms
May 23, 2026137 ms
May 30, 2026138 ms
Jun 6, 2026144 ms
Jun 13, 2026146 ms
Jun 20, 2026147 ms
Jun 27, 2026148 ms
Jul 4, 2026148 ms
Jul 11, 2026146 ms
Jul 18, 2026143 ms
Jul 25, 2026140 ms
Aug 1, 2026139 ms
Aug 8, 2026143 ms
Aug 15, 2026145 ms
Aug 22, 2026146 ms
Aug 29, 2026144 ms
Sep 5, 2026141 ms
Sep 12, 2026139 ms
Sep 19, 2026138 ms
Sep 26, 2026139 ms
Oct 3, 2026140 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Live view · interaction off

Speed

15 to fix33
  • Reduce unused JavaScript

    1.1 s · 705 KiB

    About 705 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.1 s faster on a phone.

  • Mobile performance score: 33

    33/100

    Your mobile performance score is 33 (desktop: 49). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 6.9 s

    A phone's processor spends 6.9 s on main-thread work while loading, 3.2 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 3,774 HTML elements

    The page has 3,774 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, amazon.dev and Facebook and others), adding 6.0 MB and 2.3 s of main-thread time.

  • Improve image delivery

    2.2 MB

    45 images could be 2.2 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Use efficient cache lifetimes

    1.4 MB

    62 files are served with short cache lifetimes, so returning visitors download them again (1.4 MB).

  • Google Tag Manager adds 880 ms

    880 ms

    Google Tag Manager costs a phone 880 ms of main-thread work and 892 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Render-blocking requests

    700 ms

    3 files block the first paint until they finish downloading. Deferring or inlining them could save about 700 ms.

  • amazon.dev adds 601 ms

    601 ms

    amazon.dev costs a phone 601 ms of main-thread work and 284 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • media-amazon.com adds 138 ms

    138 ms

    media-amazon.com costs a phone 138 ms of main-thread work and 4.2 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Minify JavaScript

    450 ms · 53 KiB

    53 KiB could be saved by minifying JavaScript.

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 496 ms. During a long task the page ignores taps.

  • Facebook adds 258 ms

    258 ms

    Facebook costs a phone 258 ms of main-thread work and 197 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • cloudfront.net adds 196 ms

    196 ms

    cloudfront.net costs a phone 196 ms of main-thread work and 343 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    63 KiB

    About 63 KiB of CSS is downloaded but never applied on this page.

  • Legacy JavaScript

    35 KiB

    Polyfills for old browsers add 35 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 193 ms

    193 ms

    Your server sent the HTML in 193 ms, well inside Google's 600 ms guideline.

Core Web Vitals

10 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Time to Interactive: 34.2 s

    34.2 s

    The page becomes fully interactive after 34.2 s. Good is under 3.8 s.

  • Largest Contentful Paint: 6.9 s

    6.9 s

    Your largest element takes 6.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Audible Logo”.

  • First Contentful Paint: 5.0 s

    5.0 s

    The first text or image appears after 5.0 s on a phone. Good is under 1.8 s.

  • Total Blocking Time: 1.6 s

    1.6 s

    Scripts block taps and scrolling for 1.6 s in total while the page loads. Good is under 200 ms.

  • Speed Index: 8.3 s

    8.3 s

    Visually, the page fills in at 8.3 s (Speed Index). Good is under 3.4 s.

  • Real-user LCP: 3.1 s

    3.1 s

    Real visitors wait 3.1 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user FCP: 2.1 s

    2.1 s

    Real visitors see the first content after 2.1 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 878 ms

    878 ms

    Real visitors wait 878 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • 5 images without width and height

    5 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    -4%

    Over the last 25 four-week periods to 2026-10-03, real Chrome visitors' tap response (inp) went from 146 ms to 140 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    -4%

    Over the last 25 four-week periods to 2026-10-03, real Chrome visitors' largest content (lcp) went from 2.5 s to 2.4 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

3 checks passed
  • Real-user INP: 163 ms

    163 ms

    Real visitors wait 163 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

4 to fix43
  • Page weight: 6.2 MB in 333 requests

    6.2 MB

    Your homepage downloads 6.2 MB in 333 requests on a phone: images 3.8 MB (136), scripts 2.1 MB (68) and other files 80 KiB (109). Under 2 MB keeps phones on slow connections fast.

  • 40 images in older formats

    40 images (2.0 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 14 images below the first screen load straight away

    14 images further down the page (676 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • 1 image far larger than shown

    9 KiB

    1 image is downloaded at several times the size a phone draws it, for example 51HIZdnqASL._SL500_.jpg at 250 px wide, shown at 76 px. Resized copies would save about 9 KiB.

  • About 1.8 g of CO₂ per visit

    1.76 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.76 g of CO₂e: 211.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

8 to fixGoogle 8789
  • 5 buttons without a name

    5 buttons have no accessible name, so screen readers announce just “button”.

  • Hidden but focusable

    4 elements hidden from screen readers can still receive keyboard focus.

  • 11 images without alt text

    11 images have no alt text, which hurts accessibility and image search.

  • Zoom is disabled

    The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

  • Page should contain a level-one heading (1 element)

    Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

  • All page content should be contained by landmarks (1 element)

    All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

  • 1 form field without a label

    1 form field has no label, so screen readers announce an empty box and autofill guesses.

  • 1 link without text

    1 visible link has no text or label, so screen readers cannot say where it goes.

1 checks passed
  • 41 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 46 WCAG 2.2 A/AA and best-practice rules on the phone render: 41 passed and 5 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

1 to fixGoogle 10090
  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • Open Graph partly set

    Open Graph is missing og:title and og:description, so shared links fall back to guesses.

  • 147 internal links, 3 external

    The homepage links to 147 pages on audible.com and 3 external pages.

6 checks passed
  • Meta description: 148 characters

    Your meta description is 148 characters: “Try Audible free for 30 days. Discover best-selling audiobooks, free podcasts, and exclusive Audible Originals. Listen …”.

  • Title: 53 characters

    Your title is a healthy 53 characters: “Audible | Listen to Audiobooks, Podcasts, & Originals”.

  • Canonical URL set

    The canonical URL is https://www.audible.com/.

  • Structured data in place

    Structured data found: Organization and WebSite.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.audible.com/sitemaps/productDetail_sitemap_index.xml.

AI search readiness

100
  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 5 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles) and contact details; description would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,079 words), so crawlers that don't run JavaScript still read it.

Other pages

1 to fix75
  • 7 linked pages are broken

    Your homepage links to /pd/The-Witch-Audiobook/B0GTN8FDBN, /pd/Bram-Stokers-Dracula-Audiobook/B0H956N76W, /pd/Threshing-Day-Wing-and-Claw-Collection-Audiobook/B0GYQHXFKG, /pd/Dungeon-Crawler-Carl-Audiobook/B08V8B2CGV, /pd/The-Calamity-Club-Audiobook/B0FTBK545H and /pd/He-Who-Fights-with-Monsters-13-A-LitRPG-Adventure-Audiobook/B0H4LKXP2C and 1 other, which answer with an error. Visitors hit a dead end and search engines drop them.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 71 found) and read each the way a search engine does.

6 checks passed
  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 8 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 8 pages that loaded have a <title>.

Best practices

5 to fixGoogle 5469
  • 1 broken image

    1 image failed to load on a phone, for example https://bat.bing.com/action/0?ti=4004590&Ver=2&mid=97da98df-a4ee-44a6-8759-7d898631bd86&bo=1&sid=3d1c6f20c5c711f1a7516dd85ea1c176&vid=3d1cba00c5c711f18c90dff216ce6ff8&vids=1&msclkid=N&pi=918639831&lg=.

  • 67 small tap targets

    67 of 128 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 5 third-party cookies

    5 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.

  • Deprecated browser APIs

    The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).

  • 4 JavaScript errors while loading

    4 errors were logged to the browser console while the page loaded, for example “Identifier 'scope' has already been declared”.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

2 to fix79
  • 15 broken links to your own pages

    15 links from your homepage to your own site are broken, for example https://www.audible.com/pd/The-Witch-Audiobook/B0GTN8FDBN?ref_pageloadid=not_applicable&pf_rd_p=4cc3cdf9-96ac-4f0f-b9b3-e094fac10559&pf_rd_r=Q4HPD5MESN7ZPTC4G225&plink=ReSKYPvUnWPJruw2&pageLoadId=PW9zlqTbN5kbO6VX&creativeId=32c7d04f-9938-4d74-b8cc-98935b01cae0&ref=a_hp_c1_adblp13nbssp (503).

  • No Content-Security-Policy

    No Content-Security-Policy header, the main browser-side defence against injected scripts.

  • No clickjacking protection

    Neither X-Frame-Options nor a CSP frame-ancestors policy is set, so any site can embed yours in a frame.

  • 1 link through redirect chains

    1 link go through two or more redirects, for example https://help.audible.com/.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • Deprecated X-XSS-Protection

    X-XSS-Protection is set to “1;”; the header is deprecated and can introduce bugs. Use 0 or remove it.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

5 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (audible.com).

  • Valid certificate (127 days left)

    The certificate from Amazon · Amazon RSA 2048 M01 verifies for audible.com and is valid for another 127 days.

  • HSTS enabled

    Strict-Transport-Security is set, so browsers always use https.

  • http:// redirects to https

    http://audible.com redirects to the secure version.

  • HTTP/2

    The server speaks HTTP/2, so browsers load many files over one connection.

Domain and trust

1 to fix
  • Domain expires in 53 days

    audible.com is registered until Dec 2026. Make sure auto-renew is on and the card on file is current.

  • No CAA record

    audible.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    audible.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

1 checks passed
  • Domain is 29 years old

    29 years

    audible.com was registered in Dec 1996 through CSC Corporate Domains, Inc.. An established domain carries more trust with email providers and search engines.

Content and conversion

6 to fix61
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No phone number on the homepage

    A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

  • Thin social proof

    Social proof on the homepage: 1 trust badge. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • About 784 words of copy

    The homepage carries about 784 words of visible text.

3 checks passed
  • 4 calls to action

    The homepage has 4 calls to action, for example “A Great Book with Barack Obama”, “Yesteryear: A GMA Book Club Pick” and “Plans & pricing page”.

  • 3 short forms

    3 short forms (0 fields at most) are right on the homepage.

  • Risk reducer mentioned

    A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.

Email authentication

1 to fix80
  • No DKIM key on the usual selectors

    We found no DKIM key on the selectors the big email providers use. If you send through one of them, turning on DKIM signing improves delivery.

  • Email authentication score: 80/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

2 checks passed
  • DMARC policy: quarantine

    DMARC tells receivers to quarantine mail that fails authentication, and sends you reports.

  • SPF with a strict ending (-all)

    An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 include:amazon.com include:amazonses.com -all”.

Privacy and tracking

1 to fix
  • 7 trackers load before any consent

    7

    Before a visitor clicks anything, the page loads Amazon Ads, Google Ads, Google Tag Manager, Meta Pixel and Microsoft Ads and 2 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 42 cookies set on arrival

    42

    Opening the homepage sets 42 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 30 other companies contacted

    Loading the homepage contacts 30 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

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