Website review, no card needed
audible.com website review
Visit site (opens in a new tab)Reviewed 11 October 202655 issues · 113 checks
This review found 55 issues worth fixing on audible.com, 19 of them high impact, across 113 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
68DClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| Apr 18, 2026 | 2.5 s |
| Apr 25, 2026 | 2.5 s |
| May 2, 2026 | 2.5 s |
| May 9, 2026 | 2.4 s |
| May 16, 2026 | 2.4 s |
| May 23, 2026 | 2.4 s |
| May 30, 2026 | 2.4 s |
| Jun 6, 2026 | 2.5 s |
| Jun 13, 2026 | 2.7 s |
| Jun 20, 2026 | 2.8 s |
| Jun 27, 2026 | 2.9 s |
| Jul 4, 2026 | 3.0 s |
| Jul 11, 2026 | 2.9 s |
| Jul 18, 2026 | 3.0 s |
| Jul 25, 2026 | 3.1 s |
| Aug 1, 2026 | 3.0 s |
| Aug 8, 2026 | 2.9 s |
| Aug 15, 2026 | 2.7 s |
| Aug 22, 2026 | 2.5 s |
| Aug 29, 2026 | 2.4 s |
| Sep 5, 2026 | 2.4 s |
| Sep 12, 2026 | 2.4 s |
| Sep 19, 2026 | 2.3 s |
| Sep 26, 2026 | 2.4 s |
| Oct 3, 2026 | 2.4 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| Apr 18, 2026 | 146 ms |
| Apr 25, 2026 | 146 ms |
| May 2, 2026 | 144 ms |
| May 9, 2026 | 138 ms |
| May 16, 2026 | 137 ms |
| May 23, 2026 | 137 ms |
| May 30, 2026 | 138 ms |
| Jun 6, 2026 | 144 ms |
| Jun 13, 2026 | 146 ms |
| Jun 20, 2026 | 147 ms |
| Jun 27, 2026 | 148 ms |
| Jul 4, 2026 | 148 ms |
| Jul 11, 2026 | 146 ms |
| Jul 18, 2026 | 143 ms |
| Jul 25, 2026 | 140 ms |
| Aug 1, 2026 | 139 ms |
| Aug 8, 2026 | 143 ms |
| Aug 15, 2026 | 145 ms |
| Aug 22, 2026 | 146 ms |
| Aug 29, 2026 | 144 ms |
| Sep 5, 2026 | 141 ms |
| Sep 12, 2026 | 139 ms |
| Sep 19, 2026 | 138 ms |
| Sep 26, 2026 | 139 ms |
| Oct 3, 2026 | 140 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Reduce unused JavaScript
1.1 s · 705 KiBAbout 705 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.1 s faster on a phone.
Mobile performance score: 33
33/100Your mobile performance score is 33 (desktop: 49). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Main-thread work: 6.9 s
A phone's processor spends 6.9 s on main-thread work while loading, 3.2 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
3,774 HTML elements
The page has 3,774 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, amazon.dev and Facebook and others), adding 6.0 MB and 2.3 s of main-thread time.
Improve image delivery
2.2 MB45 images could be 2.2 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Use efficient cache lifetimes
1.4 MB62 files are served with short cache lifetimes, so returning visitors download them again (1.4 MB).
Google Tag Manager adds 880 ms
880 msGoogle Tag Manager costs a phone 880 ms of main-thread work and 892 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Render-blocking requests
700 ms3 files block the first paint until they finish downloading. Deferring or inlining them could save about 700 ms.
amazon.dev adds 601 ms
601 msamazon.dev costs a phone 601 ms of main-thread work and 284 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
media-amazon.com adds 138 ms
138 msmedia-amazon.com costs a phone 138 ms of main-thread work and 4.2 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Minify JavaScript
450 ms · 53 KiB53 KiB could be saved by minifying JavaScript.
20 long tasks on the main thread
20 long tasks block the main thread while loading, the longest for 496 ms. During a long task the page ignores taps.
Facebook adds 258 ms
258 msFacebook costs a phone 258 ms of main-thread work and 197 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
cloudfront.net adds 196 ms
196 mscloudfront.net costs a phone 196 ms of main-thread work and 343 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Reduce unused CSS
63 KiBAbout 63 KiB of CSS is downloaded but never applied on this page.
Legacy JavaScript
35 KiBPolyfills for old browsers add 35 KiB JavaScript that modern phones do not need.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 193 ms
193 msYour server sent the HTML in 193 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Time to Interactive: 34.2 s
34.2 sThe page becomes fully interactive after 34.2 s. Good is under 3.8 s.
Largest Contentful Paint: 6.9 s
6.9 sYour largest element takes 6.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Audible Logo”.
First Contentful Paint: 5.0 s
5.0 sThe first text or image appears after 5.0 s on a phone. Good is under 1.8 s.
Total Blocking Time: 1.6 s
1.6 sScripts block taps and scrolling for 1.6 s in total while the page loads. Good is under 200 ms.
Speed Index: 8.3 s
8.3 sVisually, the page fills in at 8.3 s (Speed Index). Good is under 3.4 s.
Real-user LCP: 3.1 s
3.1 sReal visitors wait 3.1 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user FCP: 2.1 s
2.1 sReal visitors see the first content after 2.1 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 878 ms
878 msReal visitors wait 878 ms for your server to start answering (75th percentile). Good is under 800 ms.
5 images without width and height
5 images have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) held steady for real visitors
-4%Over the last 25 four-week periods to 2026-10-03, real Chrome visitors' tap response (inp) went from 146 ms to 140 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
-4%Over the last 25 four-week periods to 2026-10-03, real Chrome visitors' largest content (lcp) went from 2.5 s to 2.4 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
3 checks passed
Real-user INP: 163 ms
163 msReal visitors wait 163 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 6.2 MB in 333 requests
6.2 MBYour homepage downloads 6.2 MB in 333 requests on a phone: images 3.8 MB (136), scripts 2.1 MB (68) and other files 80 KiB (109). Under 2 MB keeps phones on slow connections fast.
40 images in older formats
40 images (2.0 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
14 images below the first screen load straight away
14 images further down the page (676 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
1 image far larger than shown
9 KiB1 image is downloaded at several times the size a phone draws it, for example 51HIZdnqASL._SL500_.jpg at 250 px wide, shown at 76 px. Resized copies would save about 9 KiB.
About 1.8 g of CO₂ per visit
1.76 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.76 g of CO₂e: 211.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
5 buttons without a name
5 buttons have no accessible name, so screen readers announce just “button”.
Hidden but focusable
4 elements hidden from screen readers can still receive keyboard focus.
11 images without alt text
11 images have no alt text, which hurts accessibility and image search.
Zoom is disabled
The viewport tag blocks pinch-zoom, which low-vision visitors rely on.
Page should contain a level-one heading (1 element)
Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.
All page content should be contained by landmarks (1 element)
All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.
1 form field without a label
1 form field has no label, so screen readers announce an empty box and autofill guesses.
1 link without text
1 visible link has no text or label, so screen readers cannot say where it goes.
1 checks passed
41 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 46 WCAG 2.2 A/AA and best-practice rules on the phone render: 41 passed and 5 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No H1 headline
There is no <h1>, so neither visitors nor Google get a clear main headline.
Open Graph partly set
Open Graph is missing og:title and og:description, so shared links fall back to guesses.
147 internal links, 3 external
The homepage links to 147 pages on audible.com and 3 external pages.
6 checks passed
Meta description: 148 characters
Your meta description is 148 characters: “Try Audible free for 30 days. Discover best-selling audiobooks, free podcasts, and exclusive Audible Originals. Listen …”.
Title: 53 characters
Your title is a healthy 53 characters: “Audible | Listen to Audiobooks, Podcasts, & Originals”.
Canonical URL set
The canonical URL is https://www.audible.com/.
Structured data in place
Structured data found: Organization and WebSite.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.audible.com/sitemaps/productDetail_sitemap_index.xml.
AI search readiness
No llms.txt
There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 5 of 6 facts
Your Organization JSON-LD gives name, url, logo, sameAs (social profiles) and contact details; description would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (1,079 words), so crawlers that don't run JavaScript still read it.
Other pages
7 linked pages are broken
Your homepage links to /pd/The-Witch-Audiobook/B0GTN8FDBN, /pd/Bram-Stokers-Dracula-Audiobook/B0H956N76W, /pd/Threshing-Day-Wing-and-Claw-Collection-Audiobook/B0GYQHXFKG, /pd/Dungeon-Crawler-Carl-Audiobook/B08V8B2CGV, /pd/The-Calamity-Club-Audiobook/B0FTBK545H and /pd/He-Who-Fights-with-Monsters-13-A-LitRPG-Adventure-Audiobook/B0H4LKXP2C and 1 other, which answer with an error. Visitors hit a dead end and search engines drop them.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 71 found) and read each the way a search engine does.
6 checks passed
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 8 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 8 pages that loaded have a <title>.
Best practices
1 broken image
1 image failed to load on a phone, for example https://bat.bing.com/action/0?ti=4004590&Ver=2&mid=97da98df-a4ee-44a6-8759-7d898631bd86&bo=1&sid=3d1c6f20c5c711f1a7516dd85ea1c176&vid=3d1cba00c5c711f18c90dff216ce6ff8&vids=1&msclkid=N&pi=918639831&lg=.
67 small tap targets
67 of 128 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
5 third-party cookies
5 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.
Deprecated browser APIs
The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).
4 JavaScript errors while loading
4 errors were logged to the browser console while the page loaded, for example “Identifier 'scope' has already been declared”.
Browser-reported issues
Chrome logged issues while loading the page (“Cookie”).
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Security and trust
15 broken links to your own pages
15 links from your homepage to your own site are broken, for example https://www.audible.com/pd/The-Witch-Audiobook/B0GTN8FDBN?ref_pageloadid=not_applicable&pf_rd_p=4cc3cdf9-96ac-4f0f-b9b3-e094fac10559&pf_rd_r=Q4HPD5MESN7ZPTC4G225&plink=ReSKYPvUnWPJruw2&pageLoadId=PW9zlqTbN5kbO6VX&creativeId=32c7d04f-9938-4d74-b8cc-98935b01cae0&ref=a_hp_c1_adblp13nbssp (503).
No Content-Security-Policy
No Content-Security-Policy header, the main browser-side defence against injected scripts.
No clickjacking protection
Neither X-Frame-Options nor a CSP frame-ancestors policy is set, so any site can embed yours in a frame.
1 link through redirect chains
1 link go through two or more redirects, for example https://help.audible.com/.
No Referrer-Policy
No Referrer-Policy header, so full URLs can leak to the sites you link to.
Deprecated X-XSS-Protection
X-XSS-Protection is set to “1;”; the header is deprecated and can introduce bugs. Use 0 or remove it.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
5 checks passed
Served over HTTPS
The homepage is served over HTTPS (audible.com).
Valid certificate (127 days left)
The certificate from Amazon · Amazon RSA 2048 M01 verifies for audible.com and is valid for another 127 days.
HSTS enabled
Strict-Transport-Security is set, so browsers always use https.
http:// redirects to https
http://audible.com redirects to the secure version.
HTTP/2
The server speaks HTTP/2, so browsers load many files over one connection.
Domain and trust
Domain expires in 53 days
audible.com is registered until Dec 2026. Make sure auto-renew is on and the card on file is current.
No CAA record
audible.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.
DNSSEC is off
audible.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.
1 checks passed
Domain is 29 years old
29 yearsaudible.com was registered in Dec 1996 through CSC Corporate Domains, Inc.. An established domain carries more trust with email providers and search engines.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
No phone number on the homepage
A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.
Thin social proof
Social proof on the homepage: 1 trust badge. Pairing it with named testimonials or customer logos makes it far more convincing.
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
About 784 words of copy
The homepage carries about 784 words of visible text.
3 checks passed
4 calls to action
The homepage has 4 calls to action, for example “A Great Book with Barack Obama”, “Yesteryear: A GMA Book Club Pick” and “Plans & pricing page”.
3 short forms
3 short forms (0 fields at most) are right on the homepage.
Risk reducer mentioned
A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.
Email authentication
No DKIM key on the usual selectors
We found no DKIM key on the selectors the big email providers use. If you send through one of them, turning on DKIM signing improves delivery.
Email authentication score: 80/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
2 checks passed
DMARC policy: quarantine
DMARC tells receivers to quarantine mail that fails authentication, and sends you reports.
SPF with a strict ending (-all)
An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 include:amazon.com include:amazonses.com -all”.
Privacy and tracking
7 trackers load before any consent
7Before a visitor clicks anything, the page loads Amazon Ads, Google Ads, Google Tag Manager, Meta Pixel and Microsoft Ads and 2 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
42 cookies set on arrival
42Opening the homepage sets 42 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
30 other companies contacted
Loading the homepage contacts 30 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Go beyond the website
What your $25 Growth Playbook adds
This free review found 55 issues on audible.com, including 25 speed issues, 1 SEO issue and 6 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.