Website review, no card needed
avasant.com website review
Visit site (opens in a new tab)Reviewed 28 October 202631 issues · 104 checks
This review found 31 issues worth fixing on avasant.com, 11 of them high impact, across 104 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
82B- #22,240 of 81,751 reviewed websitesbeats 67%
- #13,265 of 40,547 online storesbeats 61%
- #299 of 2,110 WooCommerce storesbeats 82%
Closest competitors among WooCommerce stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 9, 2026 | 8.0 s |
| May 16, 2026 | 8.6 s |
| May 23, 2026 | 9.1 s |
| May 30, 2026 | 9.2 s |
| Jun 6, 2026 | 9.4 s |
| Jun 13, 2026 | 9.2 s |
| Jun 20, 2026 | 8.4 s |
| Jun 27, 2026 | 6.9 s |
| Jul 4, 2026 | 6.1 s |
| Jul 11, 2026 | 5.8 s |
| Jul 18, 2026 | 5.8 s |
| Jul 25, 2026 | 5.8 s |
| Aug 1, 2026 | 5.7 s |
| Aug 8, 2026 | 5.7 s |
| Aug 15, 2026 | 5.7 s |
| Aug 22, 2026 | 5.7 s |
| Aug 29, 2026 | 6.0 s |
| Sep 5, 2026 | 6.2 s |
| Sep 12, 2026 | 6.3 s |
| Sep 19, 2026 | 6.4 s |
| Sep 26, 2026 | 6.4 s |
| Oct 3, 2026 | 6.3 s |
| Oct 10, 2026 | 6.3 s |
| Oct 17, 2026 | 6.5 s |
| Oct 24, 2026 | 6.7 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 9, 2026 | 213 ms |
| May 16, 2026 | 213 ms |
| May 23, 2026 | 221 ms |
| May 30, 2026 | 221 ms |
| Jun 6, 2026 | 252 ms |
| Jun 13, 2026 | 276 ms |
| Jun 20, 2026 | 205 ms |
| Jun 27, 2026 | 189 ms |
| Jul 4, 2026 | 168 ms |
| Jul 11, 2026 | 179 ms |
| Jul 18, 2026 | 196 ms |
| Jul 25, 2026 | 263 ms |
| Aug 1, 2026 | 271 ms |
| Aug 8, 2026 | 285 ms |
| Aug 15, 2026 | 291 ms |
| Aug 22, 2026 | 289 ms |
| Aug 29, 2026 | 306 ms |
| Sep 5, 2026 | 306 ms |
| Sep 12, 2026 | 289 ms |
| Sep 19, 2026 | 266 ms |
| Sep 26, 2026 | 219 ms |
| Oct 3, 2026 | 204 ms |
| Oct 10, 2026 | 211 ms |
| Oct 17, 2026 | 216 ms |
| Oct 24, 2026 | 228 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.8 s
1.5 s
2.3 s
3.1 s
3.8 s
4.6 s
5.4 s
6.1 s
avasant.com does not allow embedding, so this is Google's rendering of the page.
Speed
Render-blocking requests
1.5 s11 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.5 s.
3,472 HTML elements
The page has 3,472 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
6 third-party services on the page
6 third-party services load with your homepage (exactdn.com, Google Tag Manager and Hubspot and others), adding 4.0 MB and 736 ms of main-thread time.
Mobile performance score: 74
74/100Your mobile performance score is 74 (desktop: 82). Pages that score under 90 lose visitors before the first paint.
exactdn.com adds 535 ms
535 msexactdn.com costs a phone 535 ms of main-thread work and 3.8 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Improve image delivery
477 KiB1 image could be 477 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
3 long tasks on the main thread
3 long tasks block the main thread while loading, the longest for 180 ms. During a long task the page ignores taps.
Use efficient cache lifetimes
90 KiB14 files are served with short cache lifetimes, so returning visitors download them again (90 KiB).
Reduce unused JavaScript
80 KiBAbout 80 KiB of JavaScript is downloaded but never used on this page.
Reduce unused CSS
19 KiBAbout 19 KiB of CSS is downloaded but never applied on this page.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
2 checks passed
Main-thread work: 1.7 s
A phone's processor spends 1.7 s on main-thread work while loading, 1.1 s of it running JavaScript. That is comfortably low.
Server response: 23 ms
23 msYour server sent the HTML in 23 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Real-user TTFB: 1.9 s
1.9 sReal visitors wait 1.9 s for your server to start answering (75th percentile). Good is under 800 ms.
Speed Index: 9.3 s
9.3 sVisually, the page fills in at 9.3 s (Speed Index). Good is under 3.4 s.
Time to Interactive: 8.2 s
8.2 sThe page becomes fully interactive after 8.2 s. Good is under 3.8 s.
Largest Contentful Paint: 4.0 s
4.0 sYour largest element takes 4.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “image-10”. Most of its time is resource load delay (5.0 s).
Real-user LCP: 3.0 s
3.0 sReal visitors wait 3.0 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user FCP: 2.8 s
2.8 sReal visitors see the first content after 2.8 s (75th percentile). Good is under 1.8 s.
First Contentful Paint: 2.3 s
2.3 sThe first text or image appears after 2.3 s on a phone. Good is under 1.8 s.
Tap response (INP) held steady for real visitors
+4%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 213 ms to 228 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
5 checks passed
Real-user INP: 170 ms
170 msReal visitors wait 170 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Largest content (LCP) got 20% faster for real visitors
-20%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 8.0 s to 6.7 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Total Blocking Time: 163 ms
163 msScripts block the page for only 163 ms while loading. Good is under 200 ms.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 4.1 MB in 80 requests
4.1 MBYour homepage downloads 4.1 MB in 80 requests on a phone: images 3.5 MB (15), scripts 534 KiB (53) and HTML 67 KiB (1). Under 2 MB keeps phones on slow connections fast.
About 1.2 g of CO₂ per visit
1.17 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.17 g of CO₂e: 140.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
3 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
Certain ARIA roles must contain particular children (2 elements)
Certain ARIA roles must contain particular children: 2 elements on the page fail this check, rated critical by axe-core.
9 tap targets too small
9 tap targets are too small or too close together to hit reliably with a finger.
Banner landmark should not be contained in another landmark (1 element)
Banner landmark should not be contained in another landmark: 1 element on the page fails this check, rated moderate by axe-core.
Document should not have more than one banner landmark (1 element)
Document should not have more than one banner landmark: 1 element on the page fails this check, rated moderate by axe-core.
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.
20 links without text
20 visible links have no text or label, so screen readers cannot say where they go.
2 checks passed
Every image has alt text
All 22 images in the HTML carry an alt attribute.
46 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 52 WCAG 2.2 A/AA and best-practice rules on the phone render: 46 passed and 6 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
3 H1 headlines
There are 3 <h1> headlines (“Management Consulting”, “Empowering Beyond Summit” and “Avasant HALO™ - Human-AI Level Optimizer”). One clear main headline is easier for people and search engines.
Structured data has 1 problem
Structured data found (Article, ImageObject, Organization and Person) but with 1 problem, for example “Organization: url is not an absolute URL ("https:/avasant.com")”.
8 links with vague text
8 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.
323 internal links, 13 external
The homepage links to 323 pages on avasant.com and 13 external pages.
6 checks passed
Meta description: 145 characters
Your meta description is 145 characters: “Leading management consulting firm specializing in sourcing advisory, digital and IT transformation, global development…”.
Title: 52 characters
Your title is a healthy 52 characters: “Avasant | Strategic Advisors For The Digital Economy”.
Canonical URL set
The canonical URL is https://avasant.com/.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place.
XML sitemap found
Your XML sitemap is reachable at https://avasant.com/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 5 of 6 facts
Your Organization JSON-LD gives name, url, logo, description and contact details; sameAs (social profiles) would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (1,490 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes /llms.txt (79 KiB, 251 links, though it should open with a “# Title” line), a plain-text guide to the site for AI tools.
Other pages
1 page slow to respond
/what-we-do/gcc-consulting took over 3 s to send its HTML from our server.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 92 found) and read each the way a search engine does.
7 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 1 page that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 1 page that loaded have a <title>.
Best practices
15 small tap targets
15 of 65 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
1 JavaScript error while loading
1 error was logged to the browser console while the page loaded, for example “elementorCsrf is not defined”.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Security and trust
No X-Content-Type-Options
X-Content-Type-Options: nosniff is missing, so browsers may guess file types.
No Referrer-Policy
No Referrer-Policy header, so full URLs can leak to the sites you link to.
No Permissions-Policy
No Permissions-Policy header to switch off camera, microphone and location for embedded content.
Deprecated X-XSS-Protection
X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
8 checks passed
Served over HTTPS
The homepage is served over HTTPS (avasant.com).
Valid certificate (75 days left)
The certificate from GoDaddy.com · GoDaddy TLS Intermediate CA DV - R1v1 verifies for avasant.com and is valid for another 75 days.
Protected from clickjacking
X-Frame-Options or a frame-ancestors policy stops other sites framing yours.
Content-Security-Policy set
A Content-Security-Policy is set, the main browser-side defence against injected scripts.
HSTS enabled
Strict-Transport-Security is set, so browsers always use https.
http:// redirects to https
http://avasant.com redirects to the secure version.
HTTP/2 and HTTP/3
The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.
All 46 links work
All 46 links checked from your homepage (40 internal, 6 external) answered without errors; 32 did not answer within 5 s.
Domain and trust
No CAA record
avasant.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.
DNSSEC is off
avasant.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.
2 checks passed
Domain is 18 years old
18 yearsavasant.com was registered in May 2008 through GoDaddy.com, LLC. An established domain carries more trust with email providers and search engines.
Registered until May 2027
avasant.com is registered until May 2027.
Content and conversion
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
No phone number on the homepage
A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.
A 9-field form
Your longest form asks for 9 fields (6 required). Every extra field lowers completion.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 1,019 words of copy
The homepage carries about 1,019 words of visible text.
3 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Learn More”.
7 calls to action
The homepage has 7 calls to action, for example “Contact”, “Learn More” and “Register”.
Analytics in place
Analytics detected: Google Tag Manager, Microsoft Clarity, HubSpot, Matomo and LinkedIn Insight.
Email authentication
Email authentication score: 90/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
3 checks passed
DMARC policy: quarantine
DMARC tells receivers to quarantine mail that fails authentication, and sends you reports.
SPF with a strict ending (-all)
An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 include:spf.protection.outlook.com include:1773457.spf05.hubspotemail.net -all”.
DKIM signing found
A DKIM key is published (selector “selector1”, “selector2” and “k2”), so receivers can verify mail really came from you.
Privacy and tracking
4 trackers load before any consent
4Before a visitor clicks anything, the page loads Google Ads, Google Tag Manager, HubSpot and LinkedIn Insight (measured from a US location before any click). A consent tool (HubSpot cookie banner) is installed; check it blocks these until visitors agree where the law requires it.
12 cookies set on arrival
12Opening the homepage sets 12 cookies (measured from a US location before any click).
12 other companies contacted
Loading the homepage contacts 12 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
Consent tool: HubSpot cookie banner
A consent management tool (HubSpot cookie banner) loads with the page.
Upkeep, stack and company
No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.
Stack
- CMS
- WordPress
- Framework
- jQuery
- E-commerce
- WooCommerce
- Analytics
- Google Tag Manager | Matomo | Microsoft Clarity
- Hosting
- Sucuri
Company
- Employees
- 64
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 31 issues on avasant.com, including 14 speed issues, 3 SEO issues and 5 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.