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autonal.com website review
Visit site (opens in a new tab)Reviewed 30 October 202657 issues · 117 checks
This review found 57 issues worth fixing on autonal.com, 22 of them high impact, across 117 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
62D- #83,227 of 86,820 reviewed websitesbeats 3%
- #43,880 of 44,642 online storesbeats 1%
- #2,045 of 2,144 WooCommerce storesbeats 3%
Closest competitors among WooCommerce stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 9, 2026 | 4.6 s |
| May 16, 2026 | 4.6 s |
| May 23, 2026 | 4.6 s |
| May 30, 2026 | 4.6 s |
| Jun 6, 2026 | 4.6 s |
| Jun 13, 2026 | 4.7 s |
| Jun 20, 2026 | 4.8 s |
| Jun 27, 2026 | 4.9 s |
| Jul 4, 2026 | 5.0 s |
| Jul 11, 2026 | 5.0 s |
| Jul 18, 2026 | 4.9 s |
| Jul 25, 2026 | 4.8 s |
| Aug 1, 2026 | 4.7 s |
| Aug 8, 2026 | 4.7 s |
| Aug 15, 2026 | 4.6 s |
| Aug 22, 2026 | 4.6 s |
| Aug 29, 2026 | 4.7 s |
| Sep 5, 2026 | 4.7 s |
| Sep 12, 2026 | 4.7 s |
| Sep 19, 2026 | 4.7 s |
| Sep 26, 2026 | 4.7 s |
| Oct 3, 2026 | 4.7 s |
| Oct 10, 2026 | 4.6 s |
| Oct 17, 2026 | 4.3 s |
| Oct 24, 2026 | 4.0 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 9, 2026 | 225 ms |
| May 16, 2026 | 226 ms |
| May 23, 2026 | 226 ms |
| May 30, 2026 | 226 ms |
| Jun 6, 2026 | 234 ms |
| Jun 13, 2026 | 248 ms |
| Jun 20, 2026 | 260 ms |
| Jun 27, 2026 | 269 ms |
| Jul 4, 2026 | 272 ms |
| Jul 11, 2026 | 271 ms |
| Jul 18, 2026 | 270 ms |
| Jul 25, 2026 | 269 ms |
| Aug 1, 2026 | 266 ms |
| Aug 8, 2026 | 264 ms |
| Aug 15, 2026 | 265 ms |
| Aug 22, 2026 | 265 ms |
| Aug 29, 2026 | 269 ms |
| Sep 5, 2026 | 270 ms |
| Sep 12, 2026 | 271 ms |
| Sep 19, 2026 | 274 ms |
| Sep 26, 2026 | 272 ms |
| Oct 3, 2026 | 274 ms |
| Oct 10, 2026 | 272 ms |
| Oct 17, 2026 | 258 ms |
| Oct 24, 2026 | 250 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
1.2 s
2.4 s
3.5 s
4.7 s
5.9 s
7.1 s
8.3 s
9.4 s
autonal.com does not allow embedding, so this is Google's rendering of the page.
Speed
Reduce unused JavaScript
1.2 s · 1.0 MBAbout 1.0 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.2 s faster on a phone.
Render-blocking requests
2.1 s30 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.1 s.
Mobile performance score: 34
34/100Your mobile performance score is 34. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Main-thread work: 8.3 s
A phone's processor spends 8.3 s on main-thread work while loading, 4.4 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
3,337 HTML elements
The page has 3,337 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, Google CDN and ZenDesk and others), adding 2.2 MB and 2.7 s of main-thread time.
Google Tag Manager adds 827 ms
827 msGoogle Tag Manager costs a phone 827 ms of main-thread work and 569 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Google CDN adds 587 ms
587 msGoogle CDN costs a phone 587 ms of main-thread work and 733 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Use efficient cache lifetimes
250 ms · 265 KiB8 files are served with short cache lifetimes, so returning visitors download them again (265 KiB).
20 long tasks on the main thread
20 long tasks block the main thread while loading, the longest for 480 ms. During a long task the page ignores taps.
ZenDesk adds 421 ms
421 msZenDesk costs a phone 421 ms of main-thread work and 423 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Reduce unused CSS
300 ms · 133 KiBAbout 133 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.
Improve image delivery
150 ms · 264 KiB13 images could be 264 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.
TikTok adds 367 ms
367 msTikTok costs a phone 367 ms of main-thread work and 156 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Facebook adds 254 ms
254 msFacebook costs a phone 254 ms of main-thread work and 166 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Legacy JavaScript
100 ms · 29 KiBPolyfills for old browsers add 29 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 100 ms faster on a phone.
Font display
50 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).
Minify JavaScript
9 KiB9 KiB could be saved by minifying JavaScript.
Minify CSS
7 KiB7 KiB could be saved by minifying CSS.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 108 ms
108 msYour server sent the HTML in 108 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Real-user FCP: 3.2 s
3.2 sReal visitors see the first content after 3.2 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 2.5 s
2.5 sReal visitors wait 2.5 s for your server to start answering (75th percentile). Good is under 800 ms.
Largest Contentful Paint: 10.3 s
10.3 sYour largest element takes 10.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Banner Aniversario Autonal Móvil Principal”.
Time to Interactive: 24.1 s
24.1 sThe page becomes fully interactive after 24.1 s. Good is under 3.8 s.
Total Blocking Time: 2.7 s
2.7 sScripts block taps and scrolling for 2.7 s in total while the page loads. Good is under 200 ms.
Speed Index: 11.1 s
11.1 sVisually, the page fills in at 11.1 s (Speed Index). Good is under 3.4 s.
Real-user LCP: 3.3 s
3.3 sReal visitors wait 3.3 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 230 ms
230 msReal visitors wait 230 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
First Contentful Paint: 2.4 s
2.4 sThe first text or image appears after 2.4 s on a phone. Good is under 1.8 s.
12 images without width and height
12 images have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) got 13% slower for real visitors
+13%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 225 ms to 250 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
3 checks passed
Real-user CLS: 0.01
0.01For real visitors the layout shifts by 0.01 (75th percentile). Good is under 0.1.
Largest content (LCP) got 10% faster for real visitors
-10%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 4.6 s to 4.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 4.4 MB in 184 requests
4.4 MBYour homepage downloads 4.4 MB in 184 requests on a phone: scripts 2.7 MB (78), images 988 KiB (46) and other files 367 KiB (31). Under 2 MB keeps phones on slow connections fast.
An image on the first screen is lazy-loaded
Banners-Web-Autonal-11.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).
About 1.2 g of CO₂ per visit
1.23 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.23 g of CO₂e: 148.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
1 button without a name
1 button has no accessible name, so screen readers announce just “button”.
11 text elements with low contrast
11 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
ARIA commands must have an accessible name (6 elements)
ARIA commands must have an accessible name: 6 elements on the page fail this check, rated serious by axe-core.
Malformed lists
Some lists contain elements other than list items, which screen readers announce wrongly.
Orphan list items
Some list items are not inside a list.
All page content should be contained by landmarks (60 elements)
All page content should be contained by landmarks: 60 elements on the page fail this check, rated moderate by axe-core.
No main landmark
The page has no <main> landmark, so screen-reader users cannot jump straight to the content.
Zoom is disabled
The viewport tag blocks pinch-zoom, which low-vision visitors rely on.
Page should contain a level-one heading (1 element)
Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.
8 form fields without a label
8 form fields have no label, so screen readers announce an empty box and autofill guesses.
3 links without text
3 visible links have no text or label, so screen readers cannot say where they go.
2 checks passed
Every image has alt text
All 180 images in the HTML carry an alt attribute.
37 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 47 WCAG 2.2 A/AA and best-practice rules on the phone render: 37 passed and 10 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No H1 headline
There is no <h1>, so neither visitors nor Google get a clear main headline.
1 link crawlers can't follow
1 link has no real href, so search engines can't follow it.
186 internal links, 86 external
The homepage links to 186 pages on autonal.com and 86 external pages.
7 checks passed
Meta description: 136 characters
Your meta description is 136 characters: “Concesionario multimarca con venta y compra de carros usados, nuevos y talleres de las marcas Ford, Hyundai, Peugeot, V…”.
Title: 60 characters
Your title is a healthy 60 characters: “Autonal | venta y compra de carros usados, nuevos y talleres”.
Canonical URL set
The canonical URL is https://autonal.com/.
Structured data in place
Structured data found: BreadcrumbList, ImageObject, Organization, WebPage and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://autonal.com/sitemap.xml.
AI search readiness
No llms.txt
There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (2,579 words), so crawlers that don't run JavaScript still read it.
Other pages
8 pages without a meta description
/outlet, /carros-usados/compra, /carros-usados/venta, /financiacion, /carros-nuevos/fiat and /carros-nuevos/chery and 2 others have no meta description, so Google writes the search snippet from whatever text it finds.
9 links to non-canonical URLs
Your homepage links to 9 pages by a URL that isn't their canonical one, for example /carros-nuevos/ford, whose canonical is /marca/ford. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.
13 pages without an H1
/outlet, /carros-usados, /carros-usados/venta, /carros-nuevos, /carros-nuevos/ford and /carros-nuevos/peugeot and 7 others have no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 82 found) and read each the way a search engine does.
4 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
Scrolls sideways on phones
On a 390 px-wide phone the page scrolls sideways, a sign that something is wider than the screen.
7 small tap targets
7 of 18 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
1 JavaScript error while loading
1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.
1 distorted image
1 image is displayed at the wrong aspect ratio, so it looks stretched or squashed.
1 low-resolution image
1 image is served at too low a resolution for sharp phone screens.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Security and trust
No Content-Security-Policy
No Content-Security-Policy header, the main browser-side defence against injected scripts.
5 links through redirect chains
5 links go through two or more redirects, for example https://www.zonapagos.com/t_bascautonal.
No Permissions-Policy
No Permissions-Policy header to switch off camera, microphone and location for embedded content.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
7 checks passed
Served over HTTPS
The homepage is served over HTTPS (autonal.com).
Valid certificate (68 days left)
The certificate from Let's Encrypt · YE2 verifies for autonal.com and is valid for another 68 days.
Protected from clickjacking
X-Frame-Options or a frame-ancestors policy stops other sites framing yours.
HSTS enabled
Strict-Transport-Security is set, so browsers always use https.
http:// redirects to https
http://autonal.com redirects to the secure version.
HTTP/2 and HTTP/3
The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.
All 60 links work
All 60 links checked from your homepage (40 internal, 20 external) answered without errors.
Domain and trust
DNSSEC is off
autonal.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.
3 checks passed
Domain is 26 years old
26 yearsautonal.com was registered in Mar 2000 through Network Solutions, LLC. An established domain carries more trust with email providers and search engines.
Certificate issuers are restricted
CAA records allow only digicert.com, pki.goog, letsencrypt.org and sectigo.com to issue certificates for autonal.com, so a mis-issued certificate from anyone else is refused.
Registered until Mar 2031
autonal.com is registered until Mar 2031.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No calls to action
We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
Local business without LocalBusiness data
Your homepage shows a map but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
A 16-field form
Your longest form asks for 16 fields (0 required). Every extra field lowers completion.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
Phone number is not tap-to-call
Your phone number appears as text but isn't a tel: link, so phone visitors can't tap to call.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 1,279 words of copy
The homepage carries about 1,279 words of visible text.
2 checks passed
Analytics in place
Analytics detected: Google Tag Manager and Meta Pixel.
Phone number on the homepage
Your phone number is on the homepage.
Email authentication
DMARC is monitor-only (p=none)
DMARC is set to p=none, so mail pretending to be autonal.com is still delivered. Reports are on, so moving to quarantine is the next step.
No DKIM key on the usual selectors
We found no DKIM key on the selectors the big email providers use. If you send through one of them, turning on DKIM signing improves delivery.
Email authentication score: 65/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
1 checks passed
SPF with a strict ending (-all)
An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 include:spf.protection.outlook.com -all”.
Privacy and tracking
6 trackers load before any consent
6Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and TikTok Pixel and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
18 cookies set on arrival
18Opening the homepage sets 18 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
21 other companies contacted
Loading the homepage contacts 21 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Upkeep, stack and company
- It runs WordPress 6.9.11; the current release is 7.1.4.
- 7 plugins are behind their latest release.woocommerce-ajax-filters 1.0.0 → 3.3 · categories-images 3.3.3 → 3.3.4 · woo-smart-quick-view 4.3.2 → 4.4.2 · cf7-conditional-fields 2.7.6 → 2.8.5 · yaymail 4.3.1 → 4.4.8 · woocommerce 11.0.1 → 11.2.1 · facebook-for-woocommerce 3.7.1 → 3.7.8
Stack
- CMS
- WordPress 6.9.11
- Framework
- jQuery
- E-commerce
- WooCommerce
- Analytics
- Google Tag Manager
- Hosting
- Oracle Cloud
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 57 issues on autonal.com, including 26 speed issues, 2 SEO issues and 5 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.