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avatarla.com website review

Visit site (opens in a new tab)Reviewed 30 October 202620 issues · 80 checks

This review found 20 issues worth fixing on avatarla.com, 5 of them high impact, across 80 checks. The most urgent: page weight: 6.1 MB in 39 requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Live view · interaction off

Speed

4 to fix92
  • 3 third-party services on the page

    3 third-party services load with your homepage (Google Tag Manager, Google Analytics and Amazon Web Services), adding 5.8 MB and 154 ms of main-thread time.

  • Render-blocking requests

    650 ms

    3 files block the first paint until they finish downloading. Deferring or inlining them could save about 650 ms.

  • Amazon Web Services adds 0 ms

    0 ms

    Amazon Web Services costs a phone 0 ms of main-thread work and 5.5 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Google Tag Manager adds 138 ms

    138 ms

    Google Tag Manager costs a phone 138 ms of main-thread work and 303 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused JavaScript

    158 KiB

    About 158 KiB of JavaScript is downloaded but never used on this page.

  • 1 long task on the main thread

    1 long task block the main thread while loading, the longest for 89 ms. During a long task the page ignores taps.

  • Use efficient cache lifetimes

    16 KiB

    1 file is served with short cache lifetimes, so returning visitors download them again (16 KiB).

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

3 checks passed
  • Mobile performance score: 92

    92/100

    Your mobile performance score is 92. That is in Google's “good” band (90 and up).

  • Main-thread work: 1.1 s

    A phone's processor spends 1.1 s on main-thread work while loading, 308 ms of it running JavaScript. That is comfortably low.

  • Server response: 16 ms

    16 ms

    Your server sent the HTML in 16 ms, well inside Google's 600 ms guideline.

Core Web Vitals

2 to fix100
  • Speed Index: 7.9 s

    7.9 s

    Visually, the page fills in at 7.9 s (Speed Index). Good is under 3.4 s.

  • Time to Interactive: 5.1 s

    5.1 s

    The page becomes fully interactive after 5.1 s. Good is under 3.8 s.

  • Not enough real-visitor data yet

    Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

4 checks passed
  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

  • First Contentful Paint: 1.1 s

    1.1 s

    The first text or image appears after 1.1 s, inside the 1.8 s “good” threshold.

  • Largest Contentful Paint: 1.1 s

    1.1 s

    Your largest element renders in 1.1 s on a phone, inside Google's 2.5 s “good” threshold. The largest element is the text “ES”.

  • Total Blocking Time: 20 ms

    20 ms

    Scripts block the page for only 20 ms while loading. Good is under 200 ms.

Images and page weight

1 to fix33
  • Page weight: 6.1 MB in 39 requests

    6.1 MB

    Your homepage downloads 6.1 MB in 39 requests on a phone: media 5.4 MB (3), scripts 485 KiB (15) and fonts 84 KiB (3). Under 2 MB keeps phones on slow connections fast.

  • About 1.7 g of CO₂ per visit

    1.73 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.73 g of CO₂e: 207.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

100
  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (2 elements).

SEO

3 to fixGoogle 10088
  • Canonical points to another host

    Your canonical URL points to localhost, not avatarla.com, so Google may credit that host instead.

  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • No XML sitemap

    No XML sitemap at https://www.tudominio.com/sitemap.xml, so Google discovers your pages only by following links.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is set, so this is minor.

  • 13 internal links, 8 external

    The homepage links to 13 pages on avatarla.com and 8 external pages.

5 checks passed
  • Meta description: 119 characters

    Your meta description is 119 characters: “Somos una agencia nativa digital independiente. Con 18 años de experiencia y más de 150 profesionales en nuestro staff.”.

  • One H1 headline

    Your main headline reads: “Full Service Interactive Agency”.

  • Title: 42 characters

    Your title is a healthy 42 characters: “Full Service Interactive Agency | Avatarla”.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (157 words), so crawlers that don't run JavaScript still read it.

Other pages

1 to fix93
  • 2 pages share a title

    /es and /en all use the title “Full Service Interactive Agency | Avatarla”. Search engines can't tell which page to show for a search, so each competes with the others.

  • 8 pages slow to respond

    /es/nosotros, /es/clientes, /es/proyectos, /es/sumate, /es/contacto and /es/proyectos/sony-alpha-partners and 2 others took over 3 s to send their HTML from our server.

  • 10 internal pages checked

    We fetched 10 pages linked from your homepage and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 10 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 10 pages that loaded have a meta description.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 10 pages that loaded have a <title>.

Best practices

1 to fixGoogle 10093
  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

2 checks passed
  • Tap targets are thumb-sized

    20 of 24 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

1 to fix93
  • No Content-Security-Policy

    No Content-Security-Policy header, the main browser-side defence against injected scripts.

  • No clickjacking protection

    Neither X-Frame-Options nor a CSP frame-ancestors policy is set, so any site can embed yours in a frame.

  • No X-Content-Type-Options

    X-Content-Type-Options: nosniff is missing, so browsers may guess file types.

  • 2 redirects before the homepage

    Opening https://avatarla.com goes through 2 redirects before the homepage loads.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

6 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (avatarla.com).

  • Valid certificate (48 days left)

    The certificate from Let's Encrypt · YR1 verifies for avatarla.com and is valid for another 48 days.

  • HSTS enabled

    Strict-Transport-Security is set, so browsers always use https.

  • http:// redirects to https

    http://avatarla.com redirects to the secure version.

  • HTTP/2

    The server speaks HTTP/2, so browsers load many files over one connection.

  • All 15 links work

    All 15 links checked from your homepage (11 internal, 4 external) answered without errors.

Domain and trust

  • DNSSEC is off

    avatarla.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

3 checks passed
  • Domain is 25 years old

    25 years

    avatarla.com was registered in May 2001 through GoDaddy.com, LLC. An established domain carries more trust with email providers and search engines.

  • Certificate issuers are restricted

    CAA records allow only letsencrypt.org, pki.goog, sectigo.com and globalsign.com to issue certificates for avatarla.com, so a mis-issued certificate from anyone else is refused.

  • Registered until May 2027

    avatarla.com is registered until May 2027.

Content and conversion

4 to fix42
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No calls to action

    We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • Only about 223 words

    The homepage has only about 223 words of visible text; thin pages give Google and first-time buyers little to go on.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

2 checks passed
  • Analytics in place

    Analytics detected: Google Tag Manager.

  • Direct contact links

    Visitors can reach you directly: 8 phone links and 0 email links.

Email authentication

1 to fix70
  • DMARC is monitor-only (p=none)

    DMARC is set to p=none, so mail pretending to be avatarla.com is still delivered. Add a report address, check the reports, then move to quarantine.

  • Email authentication score: 70/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

2 checks passed
  • SPF in place (~all)

    An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 include:_spf.google.com ~all”.

  • DKIM signing found

    A DKIM key is published (selector “k2”), so receivers can verify mail really came from you.

Privacy and tracking

1 to fix
  • 2 trackers load before any consent

    2

    Before a visitor clicks anything, the page loads Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 4 cookies set on arrival

    4

    Opening the homepage sets 4 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 3 other companies contacted

    Loading the homepage contacts 3 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Upkeep, stack and company

No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.

Stack

CMS
WordPress
Framework
Nuxt
Analytics
Google Tag Manager
Hosting
Vercel

Upkeep, stack, hiring and company data from programmable.info

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  • Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
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  • Ideal customer profile, buyer segments and buying-stage funnel
  • Ranked channels, outreach sequences and content angles
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  • Earned media and PR openings
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