avea-life.ch website review

6 images could be 625 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.6 s faster on a phone.

About 183 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.1 s faster on a phone.

Your mobile performance score is 64. Pages that score under 90 lose visitors before the first paint.

2 files block the first paint until they finish downloading. Deferring or inlining them could save about 800 ms.

About 110 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 590 ms faster on a phone.

Klaviyo costs a phone 123 ms of main-thread work and 333 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

8 third-party services load with your homepage (Klaviyo, Shopify and 9gtb.com and others), adding 652 KiB and 214 ms of main-thread time.

10 files are served with short cache lifetimes, so returning visitors download them again (47 KiB).

20 KiB could be saved by minifying CSS.

2 long tasks block the main thread while loading, the longest for 69 ms. During a long task the page ignores taps.

Polyfills for old browsers add 19 KiB JavaScript that modern phones do not need.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Your largest element takes 12.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “HeroBM_E8W.png”.

The page becomes fully interactive after 12.8 s. Good is under 3.8 s.

Visually, the page fills in at 7.1 s (Speed Index). Good is under 3.4 s.

The first text or image appears after 2.7 s on a phone. Good is under 1.8 s.

1 image have no width and height attributes, so the layout jumps as each one loads.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

Your homepage downloads 2.7 MB in 179 requests on a phone: images 975 KiB (12), scripts 790 KiB (77) and other files 730 KiB (74). Under 2 MB keeps phones on slow connections fast.

1 image (329 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

By the Sustainable Web Design model, a visit to your homepage emits about 0.77 g of CO₂e: 92.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

11 images have no alt text, which hurts accessibility and image search.

52 form fields have no label, so screen readers announce an empty box and autofill guesses.

4 visible links have no text or label, so screen readers cannot say where they go.

The robots meta tag says “noindex, nofollow”: Google is told not to list this page at all.

No meta description, so Google writes its own snippet from whatever text it finds.

Google's crawler is blocked from indexing this page.

Your title is only 7 characters: “AVEA CH”. Between 30 and 65 characters leaves room to say what you do and for whom.

The homepage links to 31 pages on avea-life.ch and 8 external pages.

https://avea-life.ch/collections/all, https://avea-life.ch/pages/about, https://avea-life.ch/products/nad-vitaliser-bundle, https://avea-life.ch/products/collagen-activator, https://avea-life.ch/products/biomind and https://avea-life.ch/products/sereniser and 3 others are marked noindex but linked from your homepage. If they are meant to be found, remove the noindex.

https://avea-life.ch/collections/all, https://avea-life.ch/pages/about, https://avea-life.ch/pages/work-with-us and https://avea-life.ch/pages/contact have no meta description, so Google writes the search snippet from whatever text it finds.

We fetched 9 pages linked from your homepage and read each the way a search engine does.

7 of 21 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

1 error was logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 528 words of visible text.

The page uses urgency cues (a countdown or limited-time wording).

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 15 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 31 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.