avcreations.co website review

6 images could be 354 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 850 ms faster on a phone.

Your mobile performance score is 72. Pages that score under 90 lose visitors before the first paint.

10 files block the first paint until they finish downloading. Deferring or inlining them could save about 900 ms.

About 167 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 450 ms faster on a phone.

Google Tag Manager costs a phone 246 ms of main-thread work and 307 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

6 third-party services load with your homepage (Google Tag Manager, Shopify and Google Analytics and others), adding 629 KiB and 335 ms of main-thread time.

3 files are served with short cache lifetimes, so returning visitors download them again (26 KiB).

2 long tasks block the main thread while loading, the longest for 168 ms. During a long task the page ignores taps.

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

10 KiB could be saved by minifying JavaScript.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Your largest element takes 13.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Image heading for slide 1”.

The page becomes fully interactive after 13.2 s. Good is under 3.8 s.

Visually, the page fills in at 3.8 s (Speed Index). Good is under 3.4 s.

The first text or image appears after 1.9 s on a phone. Good is under 1.8 s.

3 images have no width and height attributes, so the layout jumps as each one loads.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

2 images weigh 1.2 MB together. On a phone connection a single image that size takes seconds.

Your homepage downloads 3.4 MB in 189 requests on a phone: images 1.8 MB (19), other files 775 KiB (95) and scripts 550 KiB (44). Under 2 MB keeps phones on slow connections fast.

2 images (1.2 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

PPPP.png is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

1 image further down the page (615 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.

2 images are downloaded at several times the size a phone draws them, for example mobilersfkfd.gif at 1,412 px wide, shown at 429 px. Resized copies would save about 119 KiB.

By the Sustainable Web Design model, a visit to your homepage emits about 0.98 g of CO₂e: 117.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

6 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

All page content should be contained by landmarks: 9 elements on the page fail this check, rated moderate by axe-core.

4 form fields have no label, so screen readers announce an empty box and autofill guesses.

Headings skip levels (h2 → h6 and h2 → h4), which makes the page harder to scan with a screen reader.

Your meta description is 296 characters; Google truncates after about 160, so the end of your pitch is cut.

Your <h1> is empty.

The homepage links to 60 pages on avcreations.co and 1 external page.

https://avcreations.co/collections/all, https://avcreations.co/collections/asheville-vapor-signature-line, https://avcreations.co/collections/asheville-vapor-freeze, https://avcreations.co/collections/sludge, https://avcreations.co/collections/bar-none and https://avcreations.co/collections/boosters-bases and 7 others are marked noindex but linked from your homepage. If they are meant to be found, remove the noindex.

https://avcreations.co/collections/all, https://avcreations.co/policies/shipping-policy, https://avcreations.co/collections/asheville-vapor-freeze, https://avcreations.co/collections/boosters-bases, https://avcreations.co/collections/bottles-openers and https://avcreations.co/collections/merch and 1 other have no meta description, so Google writes the search snippet from whatever text it finds.

https://avcreations.co/collections/all, https://avcreations.co/collections/asheville-vapor-signature-line, https://avcreations.co/collections/asheville-vapor-freeze, https://avcreations.co/collections/sludge, https://avcreations.co/collections/bar-none and https://avcreations.co/collections/boosters-bases and 7 others have no <h1> headline, so visitors and search engines get no clear main topic.

We fetched 15 pages linked from your homepage (of 25 found) and read each the way a search engine does.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

Social proof on the homepage: 2 trust badges. Pairing it with named testimonials or customer logos makes it far more convincing.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 326 words of visible text.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 9 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 9 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.