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avio.com website review
Visit site (opens in a new tab)Reviewed 25 October 202639 issues · 106 checks
This review found 39 issues worth fixing on avio.com, 15 of them high impact, across 106 checks. The most urgent: mobile performance score: 48. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
81BClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 2, 2026 | 3.5 s |
| May 9, 2026 | 3.4 s |
| May 16, 2026 | 3.1 s |
| May 23, 2026 | 2.4 s |
| May 30, 2026 | 1.7 s |
| Jun 6, 2026 | 1.6 s |
| Jun 13, 2026 | 1.6 s |
| Jun 20, 2026 | 1.7 s |
| Jun 27, 2026 | 1.7 s |
| Jul 4, 2026 | 1.7 s |
| Jul 11, 2026 | 1.8 s |
| Jul 18, 2026 | 1.8 s |
| Jul 25, 2026 | 1.8 s |
| Aug 1, 2026 | 1.7 s |
| Aug 8, 2026 | 1.7 s |
| Aug 15, 2026 | 1.7 s |
| Aug 22, 2026 | 1.8 s |
| Aug 29, 2026 | 1.8 s |
| Sep 5, 2026 | 1.8 s |
| Sep 12, 2026 | 1.8 s |
| Sep 19, 2026 | 1.8 s |
| Sep 26, 2026 | 1.8 s |
| Oct 3, 2026 | 1.8 s |
| Oct 10, 2026 | 1.8 s |
| Oct 17, 2026 | 1.8 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 2, 2026 | 110 ms |
| May 9, 2026 | 113 ms |
| May 16, 2026 | 115 ms |
| May 23, 2026 | 119 ms |
| May 30, 2026 | 122 ms |
| Jun 6, 2026 | 122 ms |
| Jun 13, 2026 | 121 ms |
| Jun 20, 2026 | 123 ms |
| Jun 27, 2026 | 125 ms |
| Jul 4, 2026 | 127 ms |
| Jul 11, 2026 | 129 ms |
| Jul 18, 2026 | 127 ms |
| Jul 25, 2026 | 126 ms |
| Aug 1, 2026 | 121 ms |
| Aug 8, 2026 | 120 ms |
| Aug 15, 2026 | 125 ms |
| Aug 22, 2026 | 126 ms |
| Aug 29, 2026 | 126 ms |
| Sep 5, 2026 | 127 ms |
| Sep 12, 2026 | 125 ms |
| Sep 19, 2026 | 122 ms |
| Sep 26, 2026 | 124 ms |
| Oct 3, 2026 | 122 ms |
| Oct 10, 2026 | 121 ms |
| Oct 17, 2026 | 123 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.5 s
1.0 s
1.4 s
1.9 s
2.4 s
2.9 s
3.4 s
3.9 s
avio.com does not allow embedding, so this is Google's rendering of the page.
Speed
Mobile performance score: 48
48/100Your mobile performance score is 48 (desktop: 93). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Main-thread work: 4.6 s
A phone's processor spends 4.6 s on main-thread work while loading, 2.8 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
8 third-party services on the page
8 third-party services load with your homepage (Google CDN, Google Tag Manager and Accessibe Accessibility Overlay and others), adding 1.5 MB and 1.7 s of main-thread time.
Reduce unused JavaScript
450 ms · 803 KiBAbout 803 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 450 ms faster on a phone.
Render-blocking requests
900 ms9 files block the first paint until they finish downloading. Deferring or inlining them could save about 900 ms.
Google CDN adds 716 ms
716 msGoogle CDN costs a phone 716 ms of main-thread work and 351 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Google Tag Manager adds 444 ms
444 msGoogle Tag Manager costs a phone 444 ms of main-thread work and 308 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
20 long tasks on the main thread
20 long tasks block the main thread while loading, the longest for 335 ms. During a long task the page ignores taps.
Accessibe Accessibility Overlay adds 286 ms
286 msAccessibe Accessibility Overlay costs a phone 286 ms of main-thread work and 243 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Use efficient cache lifetimes
105 KiB11 files are served with short cache lifetimes, so returning visitors download them again (105 KiB).
Improve image delivery
84 KiB3 images could be 84 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Reduce unused CSS
32 KiBAbout 32 KiB of CSS is downloaded but never applied on this page.
Phones get a much slower page than desktops
Desktop scores 93 but mobile only 48. A gap that wide usually means heavy scripts and images that hit phones hardest.
Legacy JavaScript
9 KiBPolyfills for old browsers add 9 KiB JavaScript that modern phones do not need.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 49 ms
49 msYour server sent the HTML in 49 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Time to Interactive: 16.7 s
16.7 sThe page becomes fully interactive after 16.7 s. Good is under 3.8 s.
First Contentful Paint: 4.2 s
4.2 sThe first text or image appears after 4.2 s on a phone. Good is under 1.8 s.
Total Blocking Time: 1.1 s
1.1 sScripts block taps and scrolling for 1.1 s in total while the page loads. Good is under 200 ms.
Largest Contentful Paint: 4.4 s
4.4 sYour largest element takes 4.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Avio is a leader in space propulsion, with more than 1,500 …”.
Speed Index: 6.2 s
6.2 sVisually, the page fills in at 6.2 s (Speed Index). Good is under 3.4 s.
Real-user FCP: 2.3 s
2.3 sReal visitors see the first content after 2.3 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 1.4 s
1.4 sReal visitors wait 1.4 s for your server to start answering (75th percentile). Good is under 800 ms.
Tap response (INP) held steady for real visitors
+9%Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 110 ms to 123 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
5 checks passed
Real-user LCP: 2.4 s
2.4 sReal visitors wait 2.4 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 120 ms
120 msReal visitors wait 120 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.03
0.03For real visitors the layout shifts by 0.03 (75th percentile). Good is under 0.1.
Largest content (LCP) got 48% faster for real visitors
-48%Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 3.5 s to 1.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Cumulative Layout Shift: 0.001
0.001The layout barely moves while loading (CLS 0.001, good is under 0.1).
Images and page weight
Page weight: 3.5 MB in 109 requests
3.5 MBYour homepage downloads 3.5 MB in 109 requests on a phone: scripts 2.1 MB (56), other files 744 KiB (14) and fonts 275 KiB (7). Under 2 MB keeps phones on slow connections fast.
1 image far larger than shown
31 KiB1 image is downloaded at several times the size a phone draws it, for example avio_manual.jpg at 1,699 px wide, shown at 390 px. Resized copies would save about 31 KiB.
4 images below the first screen load straight away
4 images further down the page (132 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
About 1.0 g of CO₂ per visit
1.00 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.00 g of CO₂e: 120.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Accessibility
2 buttons without a name
2 buttons have no accessible name, so screen readers announce just “button”.
1 text element with low contrast
1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.
Frames without titles
1 frame has no title, so screen-reader users cannot tell what it contains.
1 tap target too small
1 tap target is too small or too close together to hit reliably with a finger.
3 images without alt text
3 images have no alt text, which hurts accessibility and image search.
All page content should be contained by landmarks (27 elements)
All page content should be contained by landmarks: 27 elements on the page fail this check, rated moderate by axe-core.
Document should not have more than one contentinfo landmark (1 element)
Document should not have more than one contentinfo landmark: 1 element on the page fails this check, rated moderate by axe-core.
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.
5 links without text
5 visible links have no text or label, so screen readers cannot say where they go.
2 form fields without a label
2 form fields have no label, so screen readers announce an empty box and autofill guesses.
Headings skip levels
Headings skip levels (h1 → h3), which makes the page harder to scan with a screen reader.
1 checks passed
47 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 57 WCAG 2.2 A/AA and best-practice rules on the phone render: 47 passed and 10 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No structured data
No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.
Meta description is long (179 characters)
Your meta description is 179 characters; Google truncates after about 160, so the end of your pitch is cut.
2 links with vague text
2 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.
No X (Twitter) card tag
No twitter:card tag. X falls back to Open Graph, which is set, so this is minor.
72 internal links, 25 external
The homepage links to 72 pages on avio.com and 25 external pages.
6 checks passed
One H1 headline
Your main headline reads: “Space is closer”.
Title: 54 characters
Your title is a healthy 54 characters: “Avio – Advanced Space Propulsion & Aerospace Solutions”.
Canonical URL set
The canonical URL is https://www.avio.com/.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.avio.com/sitemap_index.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
No llms.txt
There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (868 words), so crawlers that don't run JavaScript still read it.
Other pages
1 page without an H1
/what-we-do has no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 27 found) and read each the way a search engine does.
6 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 15 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
1 JavaScript error while loading
1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.
2 checks passed
Tap targets are thumb-sized
77 of 95 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Security and trust
1 broken link to your own pages
1 link from your homepage to your own site is broken, for example https://www.avio.com/media-hub/news (404).
Short HSTS lifetime
HSTS is set, but max-age is 180 days; one year is the recommended minimum.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
6 checks passed
Served over HTTPS
The homepage is served over HTTPS (avio.com).
Valid certificate (36 days left)
The certificate from Let's Encrypt · YE1 verifies for avio.com and is valid for another 36 days.
Protected from clickjacking
X-Frame-Options or a frame-ancestors policy stops other sites framing yours.
Content-Security-Policy set
A Content-Security-Policy is set, the main browser-side defence against injected scripts.
http:// redirects to https
http://avio.com redirects to the secure version.
HTTP/2 and HTTP/3
The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.
Domain and trust
No CAA record
avio.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.
DNSSEC is off
avio.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.
2 checks passed
Domain is 28 years old
28 yearsavio.com was registered in Sep 1998 through Register SPA. An established domain carries more trust with email providers and search engines.
Registered until Sep 2027
avio.com is registered until Sep 2027.
Content and conversion
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
Local business without LocalBusiness data
Your homepage shows a map but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
No phone number on the homepage
A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 952 words of copy
The homepage carries about 952 words of visible text.
5 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “LEARN MORE” and “SUBSCRIBE”.
2 calls to action
The homepage has 2 calls to action, for example “Learn more” and “Contact us now”.
2 short forms
2 short forms (1 field at most) are right on the homepage.
Analytics in place
Analytics detected: Google Tag Manager.
Direct contact links
Visitors can reach you directly: 0 phone links and 6 email links.
Email authentication
Email authentication score: 90/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
3 checks passed
DMARC policy: quarantine
DMARC tells receivers to quarantine mail that fails authentication, and sends you reports.
SPF with a strict ending (-all)
An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 ip4:2.228.163.105 ip4:2.228.163.108 ip4:2.228.163.109 include:spf.protection.outlook.com -all”.
DKIM signing found
A DKIM key is published (selector “selector1”), so receivers can verify mail really came from you.
Privacy and tracking
2 trackers load before any consent
2Before a visitor clicks anything, the page loads Google Analytics and Google Tag Manager (measured from a US location before any click). A consent tool (OneTrust) is installed; check it blocks these until visitors agree where the law requires it.
1 cookie set on arrival
1Opening the homepage sets 1 cookie (measured from a US location before any click).
12 other companies contacted
Loading the homepage contacts 12 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
Consent tool: OneTrust
A consent management tool (OneTrust) loads with the page.
Upkeep, stack and company
No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.
Stack
- Framework
- Nuxt
- Analytics
- Google Tag Manager
Company
- Employees
- 1,500
- Founded
- 2003
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 39 issues on avio.com, including 17 speed issues, 3 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.