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avionicinstruments.com website review
Visit site (opens in a new tab)Reviewed 23 October 202638 issues · 99 checks
This review found 38 issues worth fixing on avionicinstruments.com, 8 of them high impact, across 99 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
80BClosest competitors among reviewed websites
Compare side by sideOne score from every part of this review. How it works
Speed
Render-blocking requests
2.4 s3 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.4 s.
Use efficient cache lifetimes
150 ms · 9.4 MB7 files are served with short cache lifetimes, so returning visitors download them again (9.4 MB).
8 third-party services on the page
8 third-party services load with your homepage (website-files.com, Embedly and cloudfront.net and others), adding 10.4 MB and 288 ms of main-thread time.
website-files.com adds 98 ms
98 mswebsite-files.com costs a phone 98 ms of main-thread work and 9.6 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Mobile performance score: 75
75/100Your mobile performance score is 75 (desktop: 72). Pages that score under 90 lose visitors before the first paint.
Reduce unused JavaScript
150 ms · 417 KiBAbout 417 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 150 ms faster on a phone.
1,708 HTML elements
The page has 1,708 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Vimeo adds 41 ms
41 msVimeo costs a phone 41 ms of main-thread work and 523 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Improve image delivery
150 ms · 115 KiB2 images could be 115 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.
8 long tasks on the main thread
8 long tasks block the main thread while loading, the longest for 132 ms. During a long task the page ignores taps.
Reduce unused CSS
53 KiBAbout 53 KiB of CSS is downloaded but never applied on this page.
Legacy JavaScript
10 KiBPolyfills for old browsers add 10 KiB JavaScript that modern phones do not need.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Minify CSS
5 KiB5 KiB could be saved by minifying CSS.
2 checks passed
Main-thread work: 1.6 s
A phone's processor spends 1.6 s on main-thread work while loading, 829 ms of it running JavaScript. That is comfortably low.
Server response: 2 ms
2 msYour server sent the HTML in 2 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Time to Interactive: 10.7 s
10.7 sThe page becomes fully interactive after 10.7 s. Good is under 3.8 s.
First Contentful Paint: 3.3 s
3.3 sThe first text or image appears after 3.3 s on a phone. Good is under 1.8 s.
Largest Contentful Paint: 4.2 s
4.2 sYour largest element takes 4.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below.
Speed Index: 3.7 s
3.7 sVisually, the page fills in at 3.7 s (Speed Index). Good is under 3.4 s.
12 images without width and height
12 images have no width and height attributes, so the layout jumps as each one loads.
Total Blocking Time: 209 ms
209 msScripts block taps and scrolling for 209 ms in total while the page loads. Good is under 200 ms.
Not enough real-visitor data yet
Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.
1 checks passed
Cumulative Layout Shift: 0.008
0.008The layout barely moves while loading (CLS 0.008, good is under 0.1).
Images and page weight
Page weight: 10.6 MB in 50 requests
10.6 MBYour homepage downloads 10.6 MB in 50 requests on a phone: media 9.3 MB (2), scripts 774 KiB (13) and images 229 KiB (11). Under 2 MB keeps phones on slow connections fast.
1 image in older formats
1 image (36 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
About 3.0 g of CO₂ per visit
3.01 gBy the Sustainable Web Design model, a visit to your homepage emits about 3.01 g of CO₂e: 360.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
<html> element must have a lang attribute (1 element)
<html> element must have a lang attribute: 1 element on the page fails this check, rated serious by axe-core.
All page content should be contained by landmarks (11 elements)
All page content should be contained by landmarks: 11 elements on the page fail this check, rated moderate by axe-core.
No main landmark
The page has no <main> landmark, so screen-reader users cannot jump straight to the content.
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.
2 form fields without a label
2 form fields have no label, so screen readers announce an empty box and autofill guesses.
No page language
The <html> element has no lang attribute, so screen readers may read the page in the wrong voice and accent.
2 checks passed
Every image has alt text
All 16 images in the HTML carry an alt attribute.
38 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 42 WCAG 2.2 A/AA and best-practice rules on the phone render: 38 passed and 4 failed. 6 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No meta description
No meta description, so Google writes its own snippet from whatever text it finds.
Title is short (4 characters)
Your title is only 4 characters: “Home”. Between 30 and 65 characters leaves room to say what you do and for whom.
No structured data
No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.
11 H1 headlines
There are 11 <h1> headlines (“Request Quotation”, “Career Application” and “Request Quotation”). One clear main headline is easier for people and search engines.
No canonical URL
No canonical URL, so duplicate versions of the homepage (with or without www, with tracking parameters) can split ranking signals.
2 links with vague text
2 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.
Open Graph partly set
Open Graph is missing og:description, so shared links fall back to guesses.
No X (Twitter) card tag
No twitter:card tag. X falls back to Open Graph, which is incomplete here.
282 internal links, 7 external
The homepage links to 282 pages on avionicinstruments.com and 7 external pages.
2 checks passed
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://avionicinstruments.com/sitemap.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
No llms.txt
There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (1,816 words), so crawlers that don't run JavaScript still read it.
Other pages
14 pages share a title
/markets/other, /markets/military-modifications, /markets/commercial-completions, /markets/commercial-rotocraft, /markets/large-commercial-transport and /markets/business-regional-aircraft and 8 others all use the title “Avionic”. Search engines can't tell which page to show for a search, so each competes with the others.
15 pages without a meta description
/legal/privacy-policy, /markets/other, /markets/military-modifications, /markets/commercial-completions, /markets/commercial-rotocraft and /markets/large-commercial-transport and 9 others have no meta description, so Google writes the search snippet from whatever text it finds.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 67 found) and read each the way a search engine does.
5 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
2 third-party cookies
2 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.
Deprecated browser APIs
The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).
2 JavaScript errors while loading
2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.
Browser-reported issues
Chrome logged issues while loading the page (“Cookie”).
Missing source maps
Large scripts ship without source maps.
2 checks passed
Tap targets are thumb-sized
6 of 7 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Security and trust
No Content-Security-Policy
No Content-Security-Policy header, the main browser-side defence against injected scripts.
No clickjacking protection
Neither X-Frame-Options nor a CSP frame-ancestors policy is set, so any site can embed yours in a frame.
No X-Content-Type-Options
X-Content-Type-Options: nosniff is missing, so browsers may guess file types.
No Referrer-Policy
No Referrer-Policy header, so full URLs can leak to the sites you link to.
No Permissions-Policy
No Permissions-Policy header to switch off camera, microphone and location for embedded content.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
6 checks passed
Served over HTTPS
The homepage is served over HTTPS (avionicinstruments.com).
Valid certificate (58 days left)
The certificate from Google Trust Services · WE1 verifies for avionicinstruments.com and is valid for another 58 days.
HSTS enabled
Strict-Transport-Security is set, so browsers always use https.
http:// redirects to https
http://avionicinstruments.com redirects to the secure version.
HTTP/2 and HTTP/3
The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.
All 44 links work
All 44 links checked from your homepage (40 internal, 4 external) answered without errors.
Domain and trust
No CAA record
avionicinstruments.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.
DNSSEC is off
avionicinstruments.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.
2 checks passed
Domain is 27 years old
27 yearsavionicinstruments.com was registered in Apr 1999 through Network Solutions, LLC. An established domain carries more trust with email providers and search engines.
Registered until Apr 2029
avionicinstruments.com is registered until Apr 2029.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
Thin social proof
Social proof on the homepage: 4 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.
A 16-field form
Your longest form asks for 16 fields (15 required). Every extra field lowers completion.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 572 words of copy
The homepage carries about 572 words of visible text.
3 checks passed
12 calls to action
The homepage has 12 calls to action, for example “Download”, “Request a Quote” and “Request Quote”.
Analytics in place
Analytics detected: Google Analytics.
Direct contact links
Visitors can reach you directly: 2 phone links and 2 email links.
Email authentication
No DKIM key on the usual selectors
We found no DKIM key on the selectors the big email providers use. If you send through one of them, turning on DKIM signing improves delivery.
Email authentication score: 85/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
2 checks passed
DMARC policy: reject
DMARC tells receivers to reject mail that fails authentication, and sends you reports.
SPF in place (~all)
An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 ip4:63.247.165.26 include:_spf.google.com include:spf.protection.office365.us include:spf.protection.outlook.com…”.
Privacy and tracking
1 tracker load before any consent
1Before a visitor clicks anything, the page loads Google Analytics (measured from a US location before any click). A consent tool (CookieYes) is installed; check it blocks these until visitors agree where the law requires it.
4 cookies set on arrival
4Opening the homepage sets 4 cookies, 2 of them by other companies (measured from a US location before any click).
13 other companies contacted
Loading the homepage contacts 13 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
Consent tool: CookieYes
A consent management tool (CookieYes) loads with the page.
Upkeep, stack and company
- The footer still says © 2021.
Stack
- CMS
- Webflow
- Analytics
- Google Analytics
Company
- Employees
- 200
- Headquarters
- Woodbridge Township
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 38 issues on avionicinstruments.com, including 14 speed issues, 6 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.