axeandsledge.com website review

A phone's processor spends 7.6 s on main-thread work while loading, 2.1 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

Your mobile performance score is 50. Pages that score under 90 lose visitors before the first paint.

8 third-party services load with your homepage (Shopify, userway.org and Klaviyo and others), adding 1.2 MB and 724 ms of main-thread time.

3 files block the first paint until they finish downloading. Deferring or inlining them could save about 750 ms.

5 images could be 132 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 450 ms faster on a phone.

About 566 KiB of JavaScript is downloaded but never used on this page.

About 60 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.

The page has 2,639 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

Shopify costs a phone 180 ms of main-thread work and 334 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

20 long tasks block the main thread while loading, the longest for 246 ms. During a long task the page ignores taps.

11 files are served with short cache lifetimes, so returning visitors download them again (208 KiB).

Polyfills for old browsers add 51 KiB JavaScript that modern phones do not need.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

4 KiB could be saved by minifying JavaScript.

2 KiB could be saved by minifying CSS.

The page becomes fully interactive after 16.0 s. Good is under 3.8 s.

Your largest element takes 6.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Promotional image for Farm Fed Chocolate Stuffed Snickerdoo…”.

Visually, the page fills in at 7.3 s (Speed Index). Good is under 3.4 s.

Scripts block taps and scrolling for 851 ms in total while the page loads. Good is under 200 ms.

Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 96 ms to 105 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.2 s to 1.2 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Your homepage downloads 4.7 MB in 322 requests on a phone: images 1.9 MB (43), scripts 1.2 MB (75) and other files 1.2 MB (181). Under 2 MB keeps phones on slow connections fast.

By the Sustainable Web Design model, a visit to your homepage emits about 1.35 g of CO₂e: 161.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 images have no alt text, which hurts accessibility and image search.

All page content should be contained by landmarks: 3 elements on the page fail this check, rated moderate by axe-core.

Heading levels should only increase by one: 1 element on the page fails this check, rated moderate by axe-core.

1 visible link has no text or label, so screen readers cannot say where it goes.

Your title is only 24 characters: “Axe & Sledge Supplements”. Between 30 and 65 characters leaves room to say what you do and for whom.

No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

Your <h1> is empty.

The homepage links to 224 pages on axeandsledge.com and 5 external pages.

There is no https://axeandsledge.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

/ and https://axeandsledge.com/collections/supplements all use the title “Axe & Sledge Supplements”. Search engines can't tell which page to show for a search, so each competes with the others.

We fetched 15 pages linked from your homepage (of 53 found) and read each the way a search engine does.

16 of 45 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

5 errors were logged to the browser console while the page loaded, for example “❌ [WAIT-FOR-UTILS] Growi cookie utilities not loaded after 5 retries (500ms total)”.

Social proof on the homepage: 53 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 553 words of visible text.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 17 cookies, 2 of them by other companies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 31 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.