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axeonsupply.com website review

Visit site (opens in a new tab)Reviewed 10 November 202642 issues · 86 checks

This review found 42 issues worth fixing on axeonsupply.com, 14 of them high impact, across 86 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
3.9 s1.8 sMay 23Nov 72.1 s
Show as table
DateReal-visitor load time (LCP)
May 23, 20262.0 s
May 30, 20262.1 s
Jun 6, 20262.1 s
Jun 13, 20262.3 s
Jun 20, 20262.3 s
Jun 27, 20262.3 s
Jul 4, 20262.2 s
Jul 11, 20262.2 s
Jul 18, 20262.4 s
Jul 25, 20262.4 s
Aug 1, 20262.4 s
Aug 8, 20262.3 s
Aug 15, 20262.4 s
Aug 22, 20262.4 s
Aug 29, 20262.3 s
Sep 5, 20262.2 s
Sep 12, 20262.1 s
Sep 19, 20262.1 s
Sep 26, 20262.5 s
Oct 3, 20262.8 s
Oct 10, 20263.2 s
Oct 17, 20263.6 s
Oct 24, 20263.6 s
Oct 31, 20263.4 s
Nov 7, 20262.1 s
Real-visitor tap response (INP)75th percentile, phones
120 ms74 msMay 23Nov 799 ms
Show as table
DateReal-visitor tap response (INP)
May 23, 202687 ms
May 30, 2026110 ms
Jun 6, 2026112 ms
Jun 13, 2026115 ms
Jun 20, 2026104 ms
Jun 27, 202687 ms
Jul 4, 202680 ms
Jul 11, 202679 ms
Jul 18, 2026104 ms
Jul 25, 202699 ms
Aug 1, 2026104 ms
Aug 8, 2026101 ms
Aug 15, 2026100 ms
Aug 22, 2026103 ms
Aug 29, 2026101 ms
Sep 5, 2026111 ms
Sep 12, 202696 ms
Sep 19, 202695 ms
Sep 26, 2026104 ms
Oct 3, 202694 ms
Oct 10, 2026101 ms
Oct 17, 2026112 ms
Oct 24, 202699 ms
Oct 31, 2026112 ms
Nov 7, 202699 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of axeonsupply.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. axeonsupply.com at 0.4 s0.4 s
  2. axeonsupply.com at 0.9 s0.9 s
  3. axeonsupply.com at 1.3 s1.3 s
  4. axeonsupply.com at 1.7 s1.7 s
  5. axeonsupply.com at 2.2 s2.2 s
  6. axeonsupply.com at 2.6 s2.6 s
  7. axeonsupply.com at 3.1 s3.1 s
  8. axeonsupply.com at 3.5 s3.5 s

Speed

13 to fix32
  • Reduce unused JavaScript

    4.8 s · 738 KiB

    About 738 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 4.8 s faster on a phone.

  • Mobile performance score: 32

    32/100

    Your mobile performance score is 32. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 5.9 s

    A phone's processor spends 5.9 s on main-thread work while loading, 3.2 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google CDN, Google Tag Manager and Shopify and others), adding 2.0 MB and 1.9 s of main-thread time.

  • Use efficient cache lifetimes

    850 ms · 233 KiB

    14 files are served with short cache lifetimes, so returning visitors download them again (233 KiB).

  • Google CDN adds 776 ms

    776 ms

    Google CDN costs a phone 776 ms of main-thread work and 1.1 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Render-blocking requests

    750 ms

    9 files block the first paint until they finish downloading. Deferring or inlining them could save about 750 ms.

  • Reduce unused CSS

    600 ms · 96 KiB

    About 96 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 600 ms faster on a phone.

  • 19 long tasks on the main thread

    19 long tasks block the main thread while loading, the longest for 450 ms. During a long task the page ignores taps.

  • Google Tag Manager adds 383 ms

    383 ms

    Google Tag Manager costs a phone 383 ms of main-thread work and 190 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Improve image delivery

    397 KiB

    38 images could be 397 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Shopify adds 365 ms

    365 ms

    Shopify costs a phone 365 ms of main-thread work and 167 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 2,278 HTML elements

    The page has 2,278 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Legacy JavaScript

    20 KiB

    Polyfills for old browsers add 20 KiB JavaScript that modern phones do not need.

  • Minify CSS

    12 KiB

    12 KiB could be saved by minifying CSS.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 12 ms

    12 ms

    Your server sent the HTML in 12 ms, well inside Google's 600 ms guideline.

Core Web Vitals

9 to fix100
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 18.3 s

    18.3 s

    Your largest element takes 18.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • First Contentful Paint: 7.0 s

    7.0 s

    The first text or image appears after 7.0 s on a phone. Good is under 1.8 s.

  • Time to Interactive: 21.2 s

    21.2 s

    The page becomes fully interactive after 21.2 s. Good is under 3.8 s.

  • Speed Index: 9.3 s

    9.3 s

    Visually, the page fills in at 9.3 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 1.3 s

    1.3 s

    Scripts block taps and scrolling for 1.3 s in total while the page loads. Good is under 200 ms.

  • Largest content (LCP) got 35% slower for real visitors

    +35%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 2.0 s to 2.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Real-user TTFB: 954 ms

    954 ms

    Real visitors wait 954 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • 79 images without width and height

    79 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    +7%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 87 ms to 99 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

5 checks passed
  • Real-user LCP: 2.2 s

    2.2 s

    Real visitors wait 2.2 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 97 ms

    97 ms

    Real visitors wait 97 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.07

    0.07

    For real visitors the layout shifts by 0.07 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.5 s

    1.5 s

    Real visitors see the first content after 1.5 s (75th percentile). Good is under 1.8 s.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

1 to fix70
  • Page weight: 4.7 MB in 292 requests

    4.7 MB

    Your homepage downloads 4.7 MB in 292 requests on a phone: scripts 1.8 MB (60), images 1.1 MB (100) and other files 1.0 MB (93). Under 2 MB keeps phones on slow connections fast.

  • 2 images in older formats

    2 images (189 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 1 image below the first screen load straight away

    1 image further down the page (22 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.

  • About 1.3 g of CO₂ per visit

    1.33 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.33 g of CO₂e: 159.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

10 to fixGoogle 8389
  • 16 text elements with low contrast

    16 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • ARIA dialog and alertdialog nodes should have an accessible name (2 elements)

    ARIA dialog and alertdialog nodes should have an accessible name: 2 elements on the page fail this check, rated serious by axe-core.

  • Links look like plain text

    1 link inside paragraphs relies on colour alone to stand out.

  • 3 images without alt text

    3 images have no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (4 elements)

    All page content should be contained by landmarks: 4 elements on the page fail this check, rated moderate by axe-core.

  • 7 links without text

    7 visible links have no text or label, so screen readers cannot say where they go.

  • Alternative text of images should not be repeated as text (16 elements)

    Alternative text of images should not be repeated as text: 16 elements on the page fail this check, rated minor by axe-core.

  • 1 form field without a label

    1 form field has no label, so screen readers announce an empty box and autofill guesses.

  • ARIA role should be appropriate for the element (5 elements)

    ARIA role should be appropriate for the element: 5 elements on the page fail this check, rated minor by axe-core.

  • Elements marked as presentational should be consistently ignored (5 elements)

    Elements marked as presentational should be consistently ignored: 5 elements on the page fail this check, rated minor by axe-core.

1 checks passed
  • 51 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 60 WCAG 2.2 A/AA and best-practice rules on the phone render: 51 passed and 9 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 9286
  • Title is long (82 characters)

    Your title is 82 characters, so Google will cut it off around 60: “Commercial Reverse Osmosis | Industrial Water Filtration | AXEON – AXEONSupply.com”.

  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • 426 internal links, 16 external

    The homepage links to 426 pages on axeonsupply.com and 16 external pages.

5 checks passed
  • Meta description: 123 characters

    Your meta description is 123 characters: “Leading supplier of commercial water filtration systems, whole house water filters & industrial water treatment solutio…”.

  • One H1 headline

    Your main headline reads: “INDUSTRIAL WATERFILTRATION COMPONENTS& SYSTEMS”.

  • Canonical URL set

    The canonical URL is https://axeonsupply.com/.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://axeonsupply.com/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no https://axeonsupply.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,251 words), so crawlers that don't run JavaScript still read it.

Other pages

2 to fix90
  • 9 pages without a meta description

    https://axeonsupply.com/pages/exclusive-benefits, https://axeonsupply.com/pages/customer-support, https://axeonsupply.com/pages/about-us, https://axeonsupply.com/pages/contact-us, https://axeonsupply.com/collections/all-categories and https://axeonsupply.com/collections/reverse-osmosis-systems and 3 others have no meta description, so Google writes the search snippet from whatever text it finds.

  • 2 pages without an H1

    https://axeonsupply.com/collections/all-categories and https://axeonsupply.com/collections/reverse-osmosis-systems have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 148 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    9 pages of 15 loaded without an error (the rest turned automated requests away).

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 9 pages that loaded have a <title>.

Best practices

1 to fixGoogle 9693
  • 3 JavaScript errors while loading

    3 errors were logged to the browser console while the page loaded, for example “Unexpected token '<'”.

2 checks passed
  • Tap targets are thumb-sized

    68 of 73 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

1 to fix92
  • Thin social proof

    Social proof on the homepage: 3 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 492 words of copy

    The homepage carries about 492 words of visible text.

5 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Apply To Become a Customer Today” and “Apply”.

  • 20 calls to action

    The homepage has 20 calls to action, for example “Apply To Become a Customer Today”, “Order Status” and “Contact Us”.

  • 3 short forms

    3 short forms (2 fields at most) are right on the homepage, asking for an email.

  • Analytics in place

    Analytics detected: Google Analytics.

  • Direct contact links

    Visitors can reach you directly: 1 phone link and 2 email links.

Privacy and tracking

1 to fix
  • 4 trackers load before any consent

    4

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and HubSpot (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 19 cookies set on arrival

    19

    Opening the homepage sets 19 cookies, 7 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 30 other companies contacted

    Loading the homepage contacts 30 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at axeonsupply.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 6 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Smart Filter Search · Vo Product Options · Helium Customer Fields · Smart Product Filters · wisernotify.com · hubapi.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
jQuery
E-commerce
Shopify
Analytics
Google Analytics
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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