ayusunless.com website review

Your mobile performance score is 72. Pages that score under 90 lose visitors before the first paint.

7 images could be 280 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

The page has 1,725 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

Shopify costs a phone 74 ms of main-thread work and 381 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

About 45 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 290 ms faster on a phone.

About 12 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 140 ms faster on a phone.

3 third-party services load with your homepage (Shopify, shop.app and myshopify.com), adding 401 KiB and 74 ms of main-thread time.

1 long task block the main thread while loading, the longest for 58 ms. During a long task the page ignores taps.

7 KiB could be saved by minifying CSS.

4 files are served with short cache lifetimes, so returning visitors download them again (6 KiB).

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Your largest element takes 8.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Serene woman sitting near the ocean, representing calm, bal…”.

The page becomes fully interactive after 8.7 s. Good is under 3.8 s.

Visually, the page fills in at 4.0 s (Speed Index). Good is under 3.4 s.

The first text or image appears after 2.0 s on a phone. Good is under 1.8 s.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

Your homepage downloads 2.6 MB in 296 requests on a phone: other files 965 KiB (147), images 773 KiB (30) and scripts 456 KiB (82). Under 2 MB keeps phones on slow connections fast.

1 image further down the page (22 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.

By the Sustainable Web Design model, a visit to your homepage emits about 0.73 g of CO₂e: 88.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Certain ARIA roles must contain particular children: 1 element on the page fails this check, rated critical by axe-core.

15 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.

All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

ARIA role should be appropriate for the element: 13 elements on the page fail this check, rated minor by axe-core.

Alternative text of images should not be repeated as text: 1 element on the page fails this check, rated minor by axe-core.

Your title is 70 characters, so Google will cut it off around 60: “AYU Sunless | Skincare-Infused Spray Tanning & Body Care – AYU Sunless”.

No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

The homepage links to 117 pages on ayusunless.com and 8 external pages.

Your homepage links to /collections/competition-tan, which answers with an error. Visitors hit a dead end and search engines drop it.

We fetched 15 pages linked from your homepage (of 52 found) and read each the way a search engine does.

6 links from your homepage to your own site are broken, for example https://www.ayusunless.com/collections/tanning-solution (network).

HSTS is set, but max-age is 91 days; one year is the recommended minimum.

No Referrer-Policy header, so full URLs can leak to the sites you link to.

No Permissions-Policy header to switch off camera, microphone and location for embedded content.

X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

There is no /.well-known/security.txt telling researchers how to report a security problem to you.

ayusunless.com is registered until Nov 2026. If it lapses, the site and its email stop working and someone else can buy the name. Renew it, and turn on auto-renew.

ayusunless.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

Social proof on the homepage: 35 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

The homepage shows no opening hours. If customers visit or call, show when.

There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 846 words of visible text.

We found no DKIM key on the selectors the big email providers use. If you send through one of them, turning on DKIM signing improves delivery.

Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 10 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 13 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.