backtomodern.com website review

A phone's processor spends 4.8 s on main-thread work while loading, 1.7 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

The page has 4,009 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

8 third-party services load with your homepage (Shopify, loox.io and vitals.app and others), adding 5.3 MB and 930 ms of main-thread time.

31 images could be 628 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 750 ms faster on a phone.

Your mobile performance score is 63. Pages that score under 90 lose visitors before the first paint.

About 604 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 150 ms faster on a phone.

Shopify costs a phone 262 ms of main-thread work and 4.5 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

2 files block the first paint until they finish downloading. Deferring or inlining them could save about 450 ms.

17 files are served with short cache lifetimes, so returning visitors download them again (270 KiB).

8 long tasks block the main thread while loading, the longest for 209 ms. During a long task the page ignores taps.

Polyfills for old browsers add 112 KiB JavaScript that modern phones do not need.

67 KiB could be saved by minifying JavaScript.

About 26 KiB of CSS is downloaded but never applied on this page.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Your largest element takes 8.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Revi Cougar Pro at sunrise on a city avenue”.

The page becomes fully interactive after 17.8 s. Good is under 3.8 s.

Visually, the page fills in at 7.2 s (Speed Index). Good is under 3.4 s.

Scripts block taps and scrolling for 248 ms in total while the page loads. Good is under 200 ms.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

Your homepage downloads 8.0 MB in 458 requests on a phone: media 3.3 MB (2), scripts 1.7 MB (171) and images 1.6 MB (81). Under 2 MB keeps phones on slow connections fast.

cheetah-pro-hero-coast.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

25 images further down the page (620 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

1 image is downloaded at several times the size a phone draws it, for example cheetah-pro-hero-coast.jpg at 2,000 px wide, shown at 390 px. Resized copies would save about 145 KiB.

By the Sustainable Web Design model, a visit to your homepage emits about 2.27 g of CO₂e: 272.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

197 visible links have no text or label, so screen readers cannot say where they go.

Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

Headings should not be empty: 1 element on the page fails this check, rated minor by axe-core.

Your title is only 29 characters: “Back To Modern – BackToModern”. Between 30 and 65 characters leaves room to say what you do and for whom.

No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

Your meta description is 291 characters; Google truncates after about 160, so the end of your pitch is cut.

Your <h1> is empty.

The homepage links to 145 pages on backtomodern.com and 8 external pages.

There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

https://backtomodern.com/customer_authentication/redirect has no <title>, so Google invents the link text in results.

https://backtomodern.com/customer_authentication/redirect is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.

https://backtomodern.com/customer_authentication/redirect, https://backtomodern.com/pages/manuals-start-guides and https://backtomodern.com/pages/contact-us have no meta description, so Google writes the search snippet from whatever text it finds.

Your homepage links to 1 page by a URL that isn't its canonical one, for example https://backtomodern.com/apps/parcelpanel, whose canonical is https://backtomodern.com/apps/tracking. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

https://backtomodern.com/customer_authentication/redirect and https://backtomodern.com/apps/parcelpanel have no <h1> headline, so visitors and search engines get no clear main topic.

We fetched 15 pages linked from your homepage (of 50 found) and read each the way a search engine does.

15 of 48 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

The homepage shows no opening hours. If customers visit or call, show when.

There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

The homepage carries about 637 words of visible text.

The page uses urgency cues (a countdown or limited-time wording).

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 19 cookies, 1 of them by other companies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 35 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.