backyardclearance.com website review

19 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.6 s.

The page has 2,047 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

About 62 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 180 ms faster on a phone.

4 third-party services load with your homepage (Shopify, JSDelivr CDN and Google Fonts and others), adding 148 KiB and 23 ms of main-thread time.

About 12 KiB of CSS is downloaded but never applied on this page.

5 files are served with short cache lifetimes, so returning visitors download them again (7 KiB).

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

The first text or image appears after 2.1 s on a phone. Good is under 1.8 s.

1 image have no width and height attributes, so the layout jumps as each one loads.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

By the Sustainable Web Design model, a visit to your homepage emits about 0.35 g of CO₂e: 41.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

7 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

All page content should be contained by landmarks: 11 elements on the page fail this check, rated moderate by axe-core.

2 visible links have no text or label, so screen readers cannot say where they go.

Headings skip levels (h1 → h3, h1 → h5 and h3 → h5), which makes the page harder to scan with a screen reader.

Your title is only 21 characters: “Backyardclearance.com”. Between 30 and 65 characters leaves room to say what you do and for whom.

Your meta description is only 64 characters: “You home to clearance swimming pool, hot tub and backyard items.”. 70 to 160 characters is enough to sell the click.

There are 3 <h1> headlines (“”, “Shop the look” and “Choose Options”). One clear main headline is easier for people and search engines.

22 links have no real href, so search engines can't follow them.

No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

No favicon is declared in the HTML, so browser tabs and Google's mobile results may show a generic icon.

The homepage links to 42 pages on backyardclearance.com and 12 external pages.

Your homepage links to /pages/pumps, /pages/pool-cleaners, /pages/filters, /pages/heaters, /pages/valves and /collections/skimmer-baskets and 1 other, which answer with an error. Visitors hit a dead end and search engines drop them.

/customer_authentication/redirect has no <title>, so Google invents the link text in results.

/customer_authentication/redirect is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.

/collections/all and /customer_authentication/redirect have no meta description, so Google writes the search snippet from whatever text it finds.

/customer_authentication/redirect has no <h1> headline, so visitors and search engines get no clear main topic.

/customer_authentication/redirect took over 3 s to send its HTML from our server.

We fetched 12 pages linked from your homepage and read each the way a search engine does.

1 error was logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.

7 links from your homepage to your own site are broken, for example https://backyardclearance.com/pages/pumps (404).

HSTS is set, but max-age is 91 days; one year is the recommended minimum.

1 link go through two or more redirects, for example https://backyardclearance.com/customer_authentication/redirect?locale=en&region_country=US.

No Referrer-Policy header, so full URLs can leak to the sites you link to.

No Permissions-Policy header to switch off camera, microphone and location for embedded content.

X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

There is no /.well-known/security.txt telling researchers how to report a security problem to you.

backyardclearance.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

backyardclearance.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

Social proof on the homepage: 2 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

The homepage shows no opening hours. If customers visit or call, show when.

There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 390 words of visible text.

backyardclearance.com has no DMARC record, so nothing tells receivers what to do with mail that fails SPF or DKIM. Gmail and Yahoo require DMARC from bulk senders.

We found no DKIM key on the selectors the big email providers use. If you send through one of them, turning on DKIM signing improves delivery.

Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

Opening the homepage sets 6 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 6 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.