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bactrack.com website review

Visit site (opens in a new tab)Reviewed 8 November 202630 issues · 105 checks

This review found 30 issues worth fixing on bactrack.com, 5 of them high impact, across 105 checks. The most urgent: 6,720 HTML elements. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.9 s1.6 sMay 16Oct 311.7 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20261.8 s
May 23, 20261.8 s
May 30, 20261.9 s
Jun 6, 20261.8 s
Jun 13, 20261.8 s
Jun 20, 20261.8 s
Jun 27, 20261.7 s
Jul 4, 20261.8 s
Jul 11, 20261.7 s
Jul 18, 20261.8 s
Jul 25, 20261.8 s
Aug 1, 20261.7 s
Aug 8, 20261.7 s
Aug 15, 20261.7 s
Aug 22, 20261.6 s
Aug 29, 20261.6 s
Sep 5, 20261.7 s
Sep 12, 20261.6 s
Sep 19, 20261.6 s
Sep 26, 20261.6 s
Oct 3, 20261.6 s
Oct 10, 20261.7 s
Oct 17, 20261.7 s
Oct 24, 20261.7 s
Oct 31, 20261.7 s
Real-visitor tap response (INP)75th percentile, phones
183 ms113 msMay 16Oct 31173 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026121 ms
May 23, 2026122 ms
May 30, 2026129 ms
Jun 6, 2026131 ms
Jun 13, 2026132 ms
Jun 20, 2026134 ms
Jun 27, 2026138 ms
Jul 4, 2026149 ms
Jul 11, 2026160 ms
Jul 18, 2026171 ms
Jul 25, 2026171 ms
Aug 1, 2026171 ms
Aug 8, 2026163 ms
Aug 15, 2026163 ms
Aug 22, 2026162 ms
Aug 29, 2026162 ms
Sep 5, 2026166 ms
Sep 12, 2026162 ms
Sep 19, 2026163 ms
Sep 26, 2026163 ms
Oct 3, 2026163 ms
Oct 10, 2026169 ms
Oct 17, 2026170 ms
Oct 24, 2026175 ms
Oct 31, 2026173 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of bactrack.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. bactrack.com at 0.5 s0.5 s
  2. bactrack.com at 0.9 s0.9 s
  3. bactrack.com at 1.4 s1.4 s
  4. bactrack.com at 1.9 s1.9 s
  5. bactrack.com at 2.3 s2.3 s
  6. bactrack.com at 2.8 s2.8 s
  7. bactrack.com at 3.2 s3.2 s
  8. bactrack.com at 3.7 s3.7 s

bactrack.com does not allow embedding, so this is Google's rendering of the page.

Speed

10 to fix74
  • 6,720 HTML elements

    The page has 6,720 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Improve image delivery

    900 ms · 267 KiB

    5 images could be 267 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 900 ms faster on a phone.

  • Mobile performance score: 74

    74/100

    Your mobile performance score is 74. Pages that score under 90 lose visitors before the first paint.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Shopify, Google Tag Manager and Klaviyo and others), adding 1.6 MB and 539 ms of main-thread time.

  • Reduce unused CSS

    450 ms · 118 KiB

    About 118 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 450 ms faster on a phone.

  • Render-blocking requests

    350 ms

    7 files block the first paint until they finish downloading. Deferring or inlining them could save about 350 ms.

  • Main-thread work: 2.8 s

    A phone's processor spends 2.8 s on main-thread work while loading, 946 ms of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Shopify adds 182 ms

    182 ms

    Shopify costs a phone 182 ms of main-thread work and 640 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Google Tag Manager adds 173 ms

    173 ms

    Google Tag Manager costs a phone 173 ms of main-thread work and 345 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Klaviyo adds 119 ms

    119 ms

    Klaviyo costs a phone 119 ms of main-thread work and 414 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused JavaScript

    236 KiB

    About 236 KiB of JavaScript is downloaded but never used on this page.

  • Use efficient cache lifetimes

    100 ms · 91 KiB

    18 files are served with short cache lifetimes, so returning visitors download them again (91 KiB).

  • 4 long tasks on the main thread

    4 long tasks block the main thread while loading, the longest for 94 ms. During a long task the page ignores taps.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Legacy JavaScript

    19 KiB

    Polyfills for old browsers add 19 KiB JavaScript that modern phones do not need.

  • Minify JavaScript

    14 KiB

    14 KiB could be saved by minifying JavaScript.

  • Minify CSS

    6 KiB

    6 KiB could be saved by minifying CSS.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 19 ms

    19 ms

    Your server sent the HTML in 19 ms, well inside Google's 600 ms guideline.

Core Web Vitals

5 to fix100
  • Time to Interactive: 16.6 s

    16.6 s

    The page becomes fully interactive after 16.6 s. Good is under 3.8 s.

  • Largest Contentful Paint: 5.8 s

    5.8 s

    Your largest element takes 5.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “drink splash”.

  • Tap response (INP) got 43% slower for real visitors

    +43%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 121 ms to 173 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Speed Index: 4.8 s

    4.8 s

    Visually, the page fills in at 4.8 s (Speed Index). Good is under 3.4 s.

  • First Contentful Paint: 2.0 s

    2.0 s

    The first text or image appears after 2.0 s on a phone. Good is under 1.8 s.

  • Largest content (LCP) held steady for real visitors

    -7%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.8 s to 1.7 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

8 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.5 s

    1.5 s

    Real visitors wait 1.5 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 149 ms

    149 ms

    Real visitors wait 149 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.4 s

    1.4 s

    Real visitors see the first content after 1.4 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 621 ms

    621 ms

    Real visitors wait 621 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Total Blocking Time: 79 ms

    79 ms

    Scripts block the page for only 79 ms while loading. Good is under 200 ms.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

1 to fix85
  • Page weight: 3.9 MB in 369 requests

    3.9 MB

    Your homepage downloads 3.9 MB in 369 requests on a phone: scripts 1.5 MB (197), images 995 KiB (29) and other files 814 KiB (112). Under 2 MB keeps phones on slow connections fast.

  • About 1.1 g of CO₂ per visit

    1.09 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.09 g of CO₂e: 131.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

2 to fixGoogle 10097
  • Scrollable region must have keyboard access (1 element)

    Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.

  • 40 links without text

    40 visible links have no text or label, so screen readers cannot say where they go.

  • Headings skip levels

    Headings skip levels (h2 → h4), which makes the page harder to scan with a screen reader.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (20 elements).

2 checks passed
  • Every image has alt text

    All 72 images in the HTML carry an alt attribute.

  • 50 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 51 WCAG 2.2 A/AA and best-practice rules on the phone render: 50 passed and 1 failed. 5 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 9288
  • 2 H1 headlines

    There are 2 <h1> headlines (“BACtrack” and “BACtrack Breathalyzers Help You Make Better Decis…”). One clear main headline is easier for people and search engines.

  • Meta description is long (183 characters)

    Your meta description is 183 characters; Google truncates after about 160, so the end of your pitch is cut.

  • 1 link with vague text

    1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

  • 123 internal links, 16 external

    The homepage links to 123 pages on bactrack.com and 16 external pages.

6 checks passed
  • Title: 57 characters

    Your title is a healthy 57 characters: “BACtrack Breathalyzers | Discover A Reliable Breathalyzer”.

  • Canonical URL set

    The canonical URL is https://www.bactrack.com/.

  • Structured data in place

    Structured data found: Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.bactrack.com/sitemap.xml.

AI search readiness

100
  • Opted out of AI training for 1 crawler

    robots.txt blocks CCBot, which collect pages to train models. That's a legitimate choice and doesn't by itself stop the site appearing in AI answers, which the crawlers above handle.

4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (2,112 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes /llms.txt (3 KiB, 20 links), a plain-text guide to the site for AI tools.

Other pages

4 to fix83
  • 3 pages without a meta description

    /collections/breathalyzer-comparison, /blogs/breathalyzer and /blogs/expert-center have no meta description, so Google writes the search snippet from whatever text it finds.

  • 2 pages share a meta description

    /collections/all-breathalyzers and /collections/all-breathalyzers/Personal use the same meta description. A description written for each page earns more clicks.

  • 1 link to non-canonical URLs

    Your homepage links to 1 page by a URL that isn't its canonical one, for example /collections/all-breathalyzers/Personal, whose canonical is /collections/all-breathalyzers/personal. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

  • 15 pages without an H1

    /collections/all-breathalyzers, /collections/smartphone-breathalyzers, /collections/pro-grade-breathalyzers, /collections/all-breathalyzers/Personal, /collections/breathalyzer-mouthpieces and /products/breathalyzer-calibration and 9 others have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 52 found) and read each the way a search engine does.

4 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

1 to fixGoogle 9693
  • 2 JavaScript errors while loading

    2 errors were logged to the browser console while the page loaded, for example “Access to XMLHttpRequest at 'https://d19ayerf5ehaab.cloudfront.net/css/product-widget/style.css' from origin 'https://w…”.

2 checks passed
  • Tap targets are thumb-sized

    20 of 20 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

1 to fix86
  • 3 broken links to your own pages

    3 links from your homepage to your own site are broken, for example https://www.bactrack.com/collections/all-breathalyzers/Personal (network).

  • Short HSTS lifetime

    HSTS is set, but max-age is 91 days; one year is the recommended minimum.

  • 2 links through redirect chains

    2 links go through two or more redirects, for example https://www.bactrack.com/customer_authentication/redirect?locale=en&region_country=US.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • Deprecated X-XSS-Protection

    X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

6 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (bactrack.com).

  • Valid certificate (49 days left)

    The certificate from Let's Encrypt · YE2 verifies for bactrack.com and is valid for another 49 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • Content-Security-Policy set

    A Content-Security-Policy is set, the main browser-side defence against injected scripts.

  • http:// redirects to https

    http://bactrack.com redirects to the secure version.

  • HTTP/2 and HTTP/3

    The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.

Domain and trust

  • DNSSEC is off

    bactrack.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

3 checks passed
  • Domain is 26 years old

    26 years

    bactrack.com was registered in May 2000 through GoDaddy.com, LLC. An established domain carries more trust with email providers and search engines.

  • Certificate issuers are restricted

    CAA records allow only letsencrypt.org, pki.goog, ssl.com and digicert.com to issue certificates for bactrack.com, so a mis-issued certificate from anyone else is refused.

  • Registered until May 2028

    bactrack.com is registered until May 2028.

Content and conversion

2 to fix83
  • Thin social proof

    Social proof on the homepage: 15 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 1,286 words of copy

    The homepage carries about 1,286 words of visible text.

4 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Shop Breathalyzers”.

  • 6 calls to action

    The homepage has 6 calls to action, for example “Shop”, “Shop Breathalyzers” and “Learn More”.

  • 4 short forms

    4 short forms (2 fields at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Microsoft Clarity and TikTok Pixel.

Email authentication

85
  • Email authentication score: 85/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

3 checks passed
  • DMARC policy: quarantine

    DMARC tells receivers to quarantine mail that fails authentication, and sends you reports.

  • SPF in place (~all)

    An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 include:_spf.google.com include:_spf.salesforce.com ~all”.

  • DKIM signing found

    A DKIM key is published (selector “google”, “s1” and “s2”), so receivers can verify mail really came from you.

Privacy and tracking

1 to fix
  • 3 trackers load before any consent

    3

    Before a visitor clicks anything, the page loads Google Ads, Google Tag Manager and Klaviyo (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 7 cookies set on arrival

    7

    Opening the homepage sets 7 cookies, 2 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 21 other companies contacted

    Loading the homepage contacts 21 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Apps on your store

Your storefront loads 10 apps. Each one is code from another company running for your shoppers.

None of the apps your storefront loads is on the list of apps with a known security problem.

Apps your storefront loads

Pandectes Gdpr · Simple Affiliate · Klaviyo Email Marketing Sms · Elevar Conversion Tracking · Gdpr Cookie Consent · Bactrack App · Aftersell · Delivery Timer · Bluecart Upsell Progress Bar · Reviews Co Uk Product And Merchant Review Collection

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.

Stack

E-commerce
Shopify
Hosting
Shopify

Company

Employees
29
Founded
2001
Headquarters
San Francisco

Upkeep, stack, hiring and company data from programmable.info

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This review found 30 issues on bactrack.com, including 15 speed issues, 3 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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