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badabulle.com website review

Visit site (opens in a new tab)Reviewed 10 November 202631 issues · 78 checks

This review found 31 issues worth fixing on badabulle.com, 13 of them high impact, across 78 checks. The most urgent: shopify adds 1.2 s. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.6 s1.3 sMay 23Nov 71.5 s
Show as table
DateReal-visitor load time (LCP)
May 23, 20261.4 s
May 30, 20261.4 s
Jun 6, 20261.4 s
Jun 13, 20261.4 s
Jun 20, 20261.4 s
Jun 27, 20261.4 s
Jul 4, 20261.4 s
Jul 11, 20261.5 s
Jul 18, 20261.5 s
Jul 25, 20261.5 s
Aug 1, 20261.4 s
Aug 8, 20261.3 s
Aug 15, 20261.3 s
Aug 22, 20261.3 s
Aug 29, 20261.3 s
Sep 5, 20261.3 s
Sep 12, 20261.3 s
Sep 19, 20261.3 s
Sep 26, 20261.3 s
Oct 3, 20261.4 s
Oct 10, 20261.4 s
Oct 17, 20261.5 s
Oct 24, 20261.5 s
Oct 31, 20261.5 s
Nov 7, 20261.5 s
Real-visitor tap response (INP)75th percentile, phones
177 ms124 msMay 23Nov 7171 ms
Show as table
DateReal-visitor tap response (INP)
May 23, 2026130 ms
May 30, 2026137 ms
Jun 6, 2026141 ms
Jun 13, 2026144 ms
Jun 20, 2026144 ms
Jun 27, 2026145 ms
Jul 4, 2026145 ms
Jul 11, 2026147 ms
Jul 18, 2026147 ms
Jul 25, 2026145 ms
Aug 1, 2026143 ms
Aug 8, 2026139 ms
Aug 15, 2026140 ms
Aug 22, 2026141 ms
Aug 29, 2026141 ms
Sep 5, 2026140 ms
Sep 12, 2026139 ms
Sep 19, 2026137 ms
Sep 26, 2026138 ms
Oct 3, 2026141 ms
Oct 10, 2026144 ms
Oct 17, 2026147 ms
Oct 24, 2026155 ms
Oct 31, 2026163 ms
Nov 7, 2026171 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of badabulle.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. badabulle.com at 1.0 s1.0 s
  2. badabulle.com at 2.0 s2.0 s
  3. badabulle.com at 2.9 s2.9 s
  4. badabulle.com at 3.9 s3.9 s
  5. badabulle.com at 4.9 s4.9 s
  6. badabulle.com at 5.9 s5.9 s
  7. badabulle.com at 6.9 s6.9 s
  8. badabulle.com at 7.8 s7.8 s

Speed

10 to fix53
  • Shopify adds 1.2 s

    1.2 s

    Shopify costs a phone 1.2 s of main-thread work and 7.6 MB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Render-blocking requests

    1.1 s

    10 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.1 s.

  • Main-thread work: 9.0 s

    A phone's processor spends 9.0 s on main-thread work while loading, 2.7 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 3,130 HTML elements

    The page has 3,130 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Shopify, tolk.ai and tncapp.com and others), adding 8.2 MB and 1.6 s of main-thread time.

  • Mobile performance score: 53

    53/100

    Your mobile performance score is 53. Pages that score under 90 lose visitors before the first paint.

  • Reduce unused JavaScript

    330 ms · 638 KiB

    About 638 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 330 ms faster on a phone.

  • 8 long tasks on the main thread

    8 long tasks block the main thread while loading, the longest for 890 ms. During a long task the page ignores taps.

  • Improve image delivery

    287 KiB

    8 images could be 287 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • tolk.ai adds 212 ms

    212 ms

    tolk.ai costs a phone 212 ms of main-thread work and 395 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Use efficient cache lifetimes

    150 ms · 176 KiB

    14 files are served with short cache lifetimes, so returning visitors download them again (176 KiB).

  • Minify JavaScript

    30 ms · 52 KiB

    52 KiB could be saved by minifying JavaScript.

  • Legacy JavaScript

    31 KiB

    Polyfills for old browsers add 31 KiB JavaScript that modern phones do not need.

  • Reduce unused CSS

    22 KiB

    About 22 KiB of CSS is downloaded but never applied on this page.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 71 ms

    71 ms

    Your server sent the HTML in 71 ms, well inside Google's 600 ms guideline.

Core Web Vitals

5 to fix100
  • Time to Interactive: 21.7 s

    21.7 s

    The page becomes fully interactive after 21.7 s. Good is under 3.8 s.

  • Speed Index: 10.9 s

    10.9 s

    Visually, the page fills in at 10.9 s (Speed Index). Good is under 3.4 s.

  • Largest Contentful Paint: 6.0 s

    6.0 s

    Your largest element takes 6.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Total Blocking Time: 631 ms

    631 ms

    Scripts block taps and scrolling for 631 ms in total while the page loads. Good is under 200 ms.

  • Tap response (INP) got 25% slower for real visitors

    +25%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 130 ms to 171 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) got 13% slower for real visitors

    +13%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.4 s to 1.5 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

8 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.3 s

    1.3 s

    Real visitors wait 1.3 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 193 ms

    193 ms

    Real visitors wait 193 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.07

    0.07

    For real visitors the layout shifts by 0.07 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.2 s

    1.2 s

    Real visitors see the first content after 1.2 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 475 ms

    475 ms

    Real visitors wait 475 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Cumulative Layout Shift: 0.042

    0.042

    The layout barely moves while loading (CLS 0.042, good is under 0.1).

  • First Contentful Paint: 1.2 s

    1.2 s

    The first text or image appears after 1.2 s, inside the 1.8 s “good” threshold.

Images and page weight

2 to fix55
  • Page weight: 9.6 MB in 312 requests

    9.6 MB

    Your homepage downloads 9.6 MB in 312 requests on a phone: images 6.6 MB (46), scripts 1.5 MB (86) and other files 1.0 MB (139). Under 2 MB keeps phones on slow connections fast.

  • 1 image over 500 KB

    huile_anti_vergeture.svg weighs 4.4 MB. On a phone connection a single image that size takes seconds.

  • 3 images below the first screen load straight away

    3 images further down the page (87 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 2.7 g of CO₂ per visit

    2.73 g

    By the Sustainable Web Design model, a visit to your homepage emits about 2.73 g of CO₂e: 327.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

3 to fixGoogle 10094
  • 1 image without alt text

    1 image has no alt text, which hurts accessibility and image search.

  • Zoom is disabled

    The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

  • 3 form fields without a label

    3 form fields have no label, so screen readers announce an empty box and autofill guesses.

1 checks passed
  • 28 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 29 WCAG 2.2 A/AA and best-practice rules on the phone render: 28 passed and 1 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 10088
  • Title is long (69 characters)

    Your title is 69 characters, so Google will cut it off around 60: “Babymoov® Site Officiel | Puériculture & Produits bébé garantis à vie”.

  • Meta description is long (320 characters)

    Your meta description is 320 characters; Google truncates after about 160, so the end of your pitch is cut.

  • 230 internal links, 5 external

    The homepage links to 230 pages on badabulle.com and 5 external pages.

6 checks passed
  • One H1 headline

    Your main headline reads: “Babymoov”.

  • Canonical URL set

    The canonical URL is https://babymoov.com/.

  • Structured data in place

    Structured data found: Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://babymoov.com/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,046 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://babymoov.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

3 to fix83
  • 1 linked page hidden from search

    https://babymoov.com/pages/contact is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.

  • 1 page without a meta description

    https://babymoov.com/collections/nos-imparfaits has no meta description, so Google writes the search snippet from whatever text it finds.

  • 5 pages without an H1

    https://babymoov.com/pages/contact, https://babymoov.com/pages/re-babymoov, https://babymoov.com/pages/marque-badabulle, https://babymoov.com/pages/doomoo-grow-in-comfort and https://babymoov.com/pages/la-boutique-a-cadeaux have no <h1> headline, so visitors and search engines get no clear main topic.

  • 1 page slow to respond

    https://babymoov.com/collections/soins-grossesse-hydratation-doomoo-shinncare took over 3 s to send its HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 116 found) and read each the way a search engine does.

4 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9687
  • 15 small tap targets

    15 of 38 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 4 JavaScript errors while loading

    4 errors were logged to the browser console while the page loaded, for example “[Regios Discounts] [USER ERROR] You must embed the "Discounts Embed" for this feature to work: CollectionPage”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

3 to fix58
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 841 words of copy

    The homepage carries about 841 words of visible text.

3 checks passed
  • 6 calls to action

    The homepage has 6 calls to action, for example “Contact”, “Shop” and “Babyphone caméra essentiel Yoo Start”.

  • 2 short forms

    2 short forms (1 field at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager.

Privacy and tracking

1 to fix
  • 5 trackers load before any consent

    5

    Before a visitor clicks anything, the page loads Amazon Ads, Meta Pixel, Pinterest Tag, Snap Pixel and TikTok Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 17 cookies set on arrival

    17

    Opening the homepage sets 17 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 34 other companies contacted

    Loading the homepage contacts 34 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at badabulle.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 19 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Consentmo Gdpr · Ufe · Hoppy Popups · Hoppy Free Shipping · Regios Discounts · Tnc Terms Checkbox · Gdpr Backpack · Revenuehunt · Pushowl · Upsell Funnel Engine Upsells · Hextom Sales Boost · Quizify · Essential Post Purchase Upsell · cloudfront.net · klaviyo.com · herokuapp.com · amazonaws.com · jsdelivr.net · baback.co

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
jQuery
E-commerce
Shopify
Analytics
Google Tag Manager
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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