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baltgroup.com website review

Visit site (opens in a new tab)Reviewed 26 October 202648 issues · 108 checks

This review found 48 issues worth fixing on baltgroup.com, 21 of them high impact, across 108 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
4.0 s2.2 sMay 9Oct 243.8 s
Show as table
DateReal-visitor load time (LCP)
May 9, 20263.7 s
May 16, 20263.4 s
May 23, 20263.1 s
May 30, 20262.7 s
Jun 6, 20262.6 s
Jun 13, 20262.5 s
Jun 20, 20262.6 s
Jun 27, 20262.6 s
Jul 4, 20262.7 s
Jul 11, 20262.7 s
Jul 18, 20262.6 s
Jul 25, 20262.5 s
Aug 1, 20262.4 s
Aug 8, 20262.4 s
Aug 15, 20262.5 s
Aug 22, 20262.6 s
Aug 29, 20262.7 s
Sep 5, 20262.7 s
Sep 12, 20262.6 s
Sep 19, 20262.5 s
Sep 26, 20262.6 s
Oct 3, 20262.9 s
Oct 10, 20263.1 s
Oct 17, 20263.4 s
Oct 24, 20263.8 s
Real-visitor tap response (INP)75th percentile, phones
115 ms95 msMay 9Oct 2497 ms
Show as table
DateReal-visitor tap response (INP)
May 9, 2026104 ms
May 16, 2026107 ms
May 23, 2026106 ms
May 30, 2026106 ms
Jun 6, 2026105 ms
Jun 13, 2026101 ms
Jun 20, 2026102 ms
Jun 27, 2026103 ms
Jul 4, 2026110 ms
Jul 11, 2026113 ms
Jul 18, 2026113 ms
Jul 25, 2026105 ms
Aug 1, 2026103 ms
Aug 8, 2026102 ms
Aug 15, 2026101 ms
Aug 22, 2026103 ms
Aug 29, 202699 ms
Sep 5, 202697 ms
Sep 12, 202697 ms
Sep 19, 202699 ms
Sep 26, 2026103 ms
Oct 3, 2026101 ms
Oct 10, 2026100 ms
Oct 17, 202697 ms
Oct 24, 202697 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Live view · interaction off

Speed

13 to fix31
  • Use efficient cache lifetimes

    4.6 s · 3.0 MB

    51 files are served with short cache lifetimes, so returning visitors download them again (3.0 MB).

  • Render-blocking requests

    4.5 s

    26 files block the first paint until they finish downloading. Deferring or inlining them could save about 4.5 s.

  • Reduce unused JavaScript

    1.9 s · 2.5 MB

    About 2.5 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.9 s faster on a phone.

  • Mobile performance score: 31

    31/100

    Your mobile performance score is 31 (desktop: 58). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • 7 third-party services on the page

    7 third-party services load with your homepage (smartsheet.com, Google CDN and Other Google APIs/SDKs and others), adding 4.8 MB and 1.4 s of main-thread time.

  • Improve image delivery

    350 ms · 1.3 MB

    3 images could be 1.3 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 350 ms faster on a phone.

  • smartsheet.com adds 839 ms

    839 ms

    smartsheet.com costs a phone 839 ms of main-thread work and 3.9 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    900 ms · 240 KiB

    About 240 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 900 ms faster on a phone.

  • 9 long tasks on the main thread

    9 long tasks block the main thread while loading, the longest for 715 ms. During a long task the page ignores taps.

  • Google CDN adds 488 ms

    488 ms

    Google CDN costs a phone 488 ms of main-thread work and 734 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Main-thread work: 3.6 s

    A phone's processor spends 3.6 s on main-thread work while loading, 2.0 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Minify JavaScript

    300 ms · 56 KiB

    56 KiB could be saved by minifying JavaScript.

  • Minify CSS

    300 ms · 54 KiB

    54 KiB could be saved by minifying CSS.

  • Font display

    100 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 100 ms).

  • Document request latency

    46 KiB

    The HTML itself could arrive sooner: redirects, a slow server response or missing compression delay everything after it.

  • Phones get a much slower page than desktops

    Desktop scores 58 but mobile only 31. A gap that wide usually means heavy scripts and images that hit phones hardest.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 29 ms

    29 ms

    Your server sent the HTML in 29 ms, well inside Google's 600 ms guideline.

Core Web Vitals

12 to fix33
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user LCP: 4.1 s

    4.1 s

    Real visitors wait 4.1 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user FCP: 3.7 s

    3.7 s

    Real visitors see the first content after 3.7 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 2.0 s

    2.0 s

    Real visitors wait 2.0 s for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest Contentful Paint: 12.0 s

    12.0 s

    Your largest element takes 12.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “By continuing to use this website, you consent to the use o…”.

  • Time to Interactive: 37.7 s

    37.7 s

    The page becomes fully interactive after 37.7 s. Good is under 3.8 s.

  • Speed Index: 12.0 s

    12.0 s

    Visually, the page fills in at 12.0 s (Speed Index). Good is under 3.4 s.

  • First Contentful Paint: 5.3 s

    5.3 s

    The first text or image appears after 5.3 s on a phone. Good is under 1.8 s.

  • Total Blocking Time: 703 ms

    703 ms

    Scripts block taps and scrolling for 703 ms in total while the page loads. Good is under 200 ms.

  • Real-user CLS: 0.17

    0.17

    For real visitors the layout shifts by 0.17 (75th percentile). Good is under 0.1.

  • Cumulative Layout Shift: 0.178

    0.178

    The layout shifts by 0.178 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • 15 images without width and height

    15 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    -8%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 104 ms to 97 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    +1%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 3.7 s to 3.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

1 checks passed
  • Real-user INP: 95 ms

    95 ms

    Real visitors wait 95 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

Images and page weight

5 to fix18
  • Page weight: 7.5 MB in 75 requests

    7.5 MB

    Your homepage downloads 7.5 MB in 75 requests on a phone: scripts 4.9 MB (23), images 1.7 MB (20) and other files 355 KiB (5). Under 2 MB keeps phones on slow connections fast.

  • 1 image over 500 KB

    home-product.webp weighs 1.0 MB. On a phone connection a single image that size takes seconds.

  • 3 images far larger than shown

    927 KiB

    3 images are downloaded at several times the size a phone draws them, for example home-product.webp at 1,800 px wide, shown at 374 px. Resized copies would save about 927 KiB.

  • 4 images below the first screen load straight away

    4 images further down the page (1.4 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • 7 images in older formats

    7 images (634 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 2.1 g of CO₂ per visit

    2.12 g

    By the Sustainable Web Design model, a visit to your homepage emits about 2.12 g of CO₂e: 254.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

6 to fixGoogle 9091
  • 10 text elements with low contrast

    10 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • ARIA progressbar nodes must have an accessible name (1 element)

    ARIA progressbar nodes must have an accessible name: 1 element on the page fails this check, rated serious by axe-core.

  • Elements must only use permitted ARIA attributes (1 element)

    Elements must only use permitted ARIA attributes: 1 element on the page fails this check, rated serious by axe-core.

  • All page content should be contained by landmarks (7 elements)

    All page content should be contained by landmarks: 7 elements on the page fail this check, rated moderate by axe-core.

  • No main landmark

    The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

  • 1 form field without a label

    1 form field has no label, so screen readers announce an empty box and autofill guesses.

  • Headings skip levels

    Headings skip levels (h1 → h3, h1 → h3 and h2 → h4), which makes the page harder to scan with a screen reader.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (1 element).

2 checks passed
  • Every image has alt text

    All 19 images in the HTML carry an alt attribute.

  • 45 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 50 WCAG 2.2 A/AA and best-practice rules on the phone render: 45 passed and 5 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

4 to fixGoogle 9285
  • Meta description is short (20 characters)

    Your meta description is only 20 characters: “Inspiring Innovation”. 70 to 160 characters is enough to sell the click.

  • 3 H1 headlines

    There are 3 <h1> headlines (“Physician-inspired innovations. Patient-focused s…”, “Join a passionate team dedicated to making a diff…” and “STEM trial results in the New England Journal of …”). One clear main headline is easier for people and search engines.

  • No social preview image

    No Open Graph image (also missing: og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • 1 link with vague text

    1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

  • 32 internal links, 4 external

    The homepage links to 32 pages on baltgroup.com and 4 external pages.

5 checks passed
  • Title: 30 characters

    Your title is a healthy 30 characters: “Home - Balt Group : Balt Group”.

  • Canonical URL set

    The canonical URL is https://baltgroup.com/.

  • Structured data in place

    Structured data found: BreadcrumbList, WebPage and WebSite.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://baltgroup.com/sitemap_index.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (636 words), so crawlers that don't run JavaScript still read it.

Other pages

2 to fix90
  • 2 pages share a title

    / and /fr all use the title “Home - Balt Group : Balt Group”. Search engines can't tell which page to show for a search, so each competes with the others.

  • 11 pages share a meta description

    /products, /about-us, /our-impact, /careers, /newsroom and /news/stem-trial-results-in-the-new-england-journal-of-medicine-nejm and 5 others use the same meta description. A description written for each page earns more clicks.

  • 11 internal pages checked

    We fetched 11 pages linked from your homepage and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 11 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 11 pages that loaded have a meta description.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 11 pages that loaded have a <title>.

Best practices

1 to fixGoogle 9693
  • 6 small tap targets

    6 of 12 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

2 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

1 to fix92
  • No Content-Security-Policy

    No Content-Security-Policy header, the main browser-side defence against injected scripts.

  • HTTP/1.1 only

    The server only offers HTTP/1.1, so browsers open several connections and load files more slowly. Most hosts and CDNs turn on HTTP/2 with a setting.

  • No clickjacking protection

    Neither X-Frame-Options nor a CSP frame-ancestors policy is set, so any site can embed yours in a frame.

  • No X-Content-Type-Options

    X-Content-Type-Options: nosniff is missing, so browsers may guess file types.

  • 1 link through redirect chains

    1 link go through two or more redirects, for example https://instagram.com/balt_group_?utm_medium=copy_link.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

5 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (baltgroup.com).

  • Valid certificate (76 days left)

    The certificate from Let's Encrypt · YR2 verifies for baltgroup.com and is valid for another 76 days.

  • HSTS enabled

    Strict-Transport-Security is set, so browsers always use https.

  • http:// redirects to https

    http://baltgroup.com redirects to the secure version.

  • All 20 links work

    All 20 links checked from your homepage (16 internal, 4 external) answered without errors.

Domain and trust

  • No CAA record

    baltgroup.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    baltgroup.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

2 checks passed
  • Domain is 9 years old

    9 years

    baltgroup.com was registered in May 2017 through GoDaddy.com, LLC. An established domain carries more trust with email providers and search engines.

  • Registered until May 2027

    baltgroup.com is registered until May 2027.

Content and conversion

3 to fix50
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 294 words of copy

    The homepage carries about 294 words of visible text.

2 checks passed
  • 3 calls to action

    The homepage has 3 calls to action, for example “Contact Us”.

  • Analytics in place

    Analytics detected: Google Tag Manager and LinkedIn Insight.

Email authentication

100
  • Email authentication score: 100/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

3 checks passed
  • DMARC policy: reject

    DMARC tells receivers to reject mail that fails authentication, and sends you reports.

  • SPF with a strict ending (-all)

    An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 include:spf.protection.outlook.com ip4:185.7.39.6 ip4:180.179.25.1 ip4:187.32.116.82 ip4:217.70.178.230 ip4:37.1…”.

  • DKIM signing found

    A DKIM key is published (selector “selector1”, “selector2” and “k2”), so receivers can verify mail really came from you.

Privacy and tracking

  • 2 cookies set on arrival

    2

    Opening the homepage sets 2 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 10 other companies contacted

    Loading the homepage contacts 10 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • No known trackers before consent

    No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).

Upkeep, stack and company

  • It runs WordPress 3.7.1; the current release is 7.1.3.
  • 1 plugin is behind its latest release.contact-form-7 6.1.7 → 6.2.3

Stack

CMS
WordPress 3.7.1
Framework
jQuery
Analytics
Google Tag Manager

Hiring

Hiring
17 open roles
Teams
Quality (3), Marketing International (2), Marketing US (2), Administrative (1)
Job board
greenhouse

Upkeep, stack, hiring and company data from programmable.info

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This review found 48 issues on baltgroup.com, including 25 speed issues, 4 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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