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barbecook.com website review
Visit site (opens in a new tab)Reviewed 19 October 202632 issues · 94 checks
This review found 32 issues worth fixing on barbecook.com, 11 of them high impact, across 94 checks. The most urgent: main-thread work: 4.7 s. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
82B- #24,616 of 88,522 reviewed websitesbeats 67%
- #15,259 of 45,998 online storesbeats 60%
- #14,669 of 41,271 Shopify storesbeats 58%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| Apr 25, 2026 | 1.4 s |
| May 2, 2026 | 1.4 s |
| May 9, 2026 | 1.4 s |
| May 16, 2026 | 1.4 s |
| May 23, 2026 | 1.4 s |
| May 30, 2026 | 1.5 s |
| Jun 6, 2026 | 1.5 s |
| Jun 13, 2026 | 1.5 s |
| Jun 20, 2026 | 1.5 s |
| Jun 27, 2026 | 1.5 s |
| Jul 4, 2026 | 1.5 s |
| Jul 11, 2026 | 1.5 s |
| Jul 18, 2026 | 1.5 s |
| Jul 25, 2026 | 1.5 s |
| Aug 1, 2026 | 1.5 s |
| Aug 8, 2026 | 1.5 s |
| Aug 15, 2026 | 1.5 s |
| Aug 22, 2026 | 1.6 s |
| Aug 29, 2026 | 1.6 s |
| Sep 5, 2026 | 1.6 s |
| Sep 12, 2026 | 1.5 s |
| Sep 19, 2026 | 1.5 s |
| Sep 26, 2026 | 1.5 s |
| Oct 3, 2026 | 1.5 s |
| Oct 10, 2026 | 1.5 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| Apr 25, 2026 | 89 ms |
| May 2, 2026 | 88 ms |
| May 9, 2026 | 87 ms |
| May 16, 2026 | 95 ms |
| May 23, 2026 | 96 ms |
| May 30, 2026 | 103 ms |
| Jun 6, 2026 | 109 ms |
| Jun 13, 2026 | 104 ms |
| Jun 20, 2026 | 109 ms |
| Jun 27, 2026 | 105 ms |
| Jul 4, 2026 | 104 ms |
| Jul 11, 2026 | 100 ms |
| Jul 18, 2026 | 94 ms |
| Jul 25, 2026 | 89 ms |
| Aug 1, 2026 | 86 ms |
| Aug 8, 2026 | 85 ms |
| Aug 15, 2026 | 83 ms |
| Aug 22, 2026 | 88 ms |
| Aug 29, 2026 | 87 ms |
| Sep 5, 2026 | 93 ms |
| Sep 12, 2026 | 95 ms |
| Sep 19, 2026 | 95 ms |
| Sep 26, 2026 | 96 ms |
| Oct 3, 2026 | 95 ms |
| Oct 10, 2026 | 97 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.7 s
1.3 s
2.0 s
2.7 s
3.3 s
4.0 s
4.7 s
5.4 s
barbecook.com does not allow embedding, so this is Google's rendering of the page.
Speed
Main-thread work: 4.7 s
A phone's processor spends 4.7 s on main-thread work while loading, 2.5 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
3,753 HTML elements
The page has 3,753 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
8 third-party services on the page
8 third-party services load with your homepage (ZenDesk, Google Tag Manager and Klaviyo and others), adding 1.0 MB and 1.1 s of main-thread time.
Mobile performance score: 54
54/100Your mobile performance score is 54 (desktop: 83). Pages that score under 90 lose visitors before the first paint.
Improve image delivery
803 KiB12 images could be 803 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Render-blocking requests
450 ms5 files block the first paint until they finish downloading. Deferring or inlining them could save about 450 ms.
ZenDesk adds 389 ms
389 msZenDesk costs a phone 389 ms of main-thread work and 392 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Reduce unused JavaScript
406 KiBAbout 406 KiB of JavaScript is downloaded but never used on this page.
12 long tasks on the main thread
12 long tasks block the main thread while loading, the longest for 317 ms. During a long task the page ignores taps.
Reduce unused CSS
80 ms · 30 KiBAbout 30 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 80 ms faster on a phone.
Use efficient cache lifetimes
57 KiB10 files are served with short cache lifetimes, so returning visitors download them again (57 KiB).
Font display
50 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).
Legacy JavaScript
18 KiBPolyfills for old browsers add 18 KiB JavaScript that modern phones do not need.
Phones get a much slower page than desktops
Desktop scores 83 but mobile only 54. A gap that wide usually means heavy scripts and images that hit phones hardest.
Minify JavaScript
6 KiB6 KiB could be saved by minifying JavaScript.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 112 ms
112 msYour server sent the HTML in 112 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Time to Interactive: 18.2 s
18.2 sThe page becomes fully interactive after 18.2 s. Good is under 3.8 s.
Largest Contentful Paint: 6.6 s
6.6 sYour largest element takes 6.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Speed Index: 6.8 s
6.8 sVisually, the page fills in at 6.8 s (Speed Index). Good is under 3.4 s.
First Contentful Paint: 3.1 s
3.1 sThe first text or image appears after 3.1 s on a phone. Good is under 1.8 s.
Total Blocking Time: 456 ms
456 msScripts block taps and scrolling for 456 ms in total while the page loads. Good is under 200 ms.
3 images without width and height
3 images have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) held steady for real visitors
+8%Over the last 25 four-week periods to 2026-10-10, real Chrome visitors' tap response (inp) went from 89 ms to 97 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
+7%Over the last 25 four-week periods to 2026-10-10, real Chrome visitors' largest content (lcp) went from 1.4 s to 1.5 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
7 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 1.5 s
1.5 sReal visitors wait 1.5 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 109 ms
109 msReal visitors wait 109 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 1.1 s
1.1 sReal visitors see the first content after 1.1 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 584 ms
584 msReal visitors wait 584 ms for your server to start answering (75th percentile). Good is under 800 ms.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 3.9 MB in 229 requests
3.9 MBYour homepage downloads 3.9 MB in 229 requests on a phone: images 1.6 MB (40), scripts 1.3 MB (75) and other files 771 KiB (101). Under 2 MB keeps phones on slow connections fast.
4 images below the first screen load straight away
4 images further down the page (612 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
4 images far larger than shown
176 KiB4 images are downloaded at several times the size a phone draws them, for example IMG_2005.jpg at 1,024 px wide, shown at 288 px. Resized copies would save about 176 KiB.
About 1.1 g of CO₂ per visit
1.09 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.09 g of CO₂e: 131.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Accessibility
Unlabelled dropdowns
1 dropdown has no label.
2 text elements with low contrast
2 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
2 tap targets too small
2 tap targets are too small or too close together to hit reliably with a finger.
ARIA dialog and alertdialog nodes should have an accessible name (1 element)
ARIA dialog and alertdialog nodes should have an accessible name: 1 element on the page fails this check, rated serious by axe-core.
2 checks passed
Every image has alt text
All 107 images in the HTML carry an alt attribute.
51 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 55 WCAG 2.2 A/AA and best-practice rules on the phone render: 51 passed and 4 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Title is short (20 characters)
Your title is only 20 characters: “Welcome to Barbecook”. Between 30 and 65 characters leaves room to say what you do and for whom.
Meta description is long (161 characters)
Your meta description is 161 characters; Google truncates after about 160, so the end of your pitch is cut.
Structured data has 1 problem
Structured data found (BreadcrumbList, Organization and WebSite) but with 1 problem, for example “Organization: url points at a different host (https://www.barbecook.be/)”.
254 internal links, 12 external
The homepage links to 254 pages on barbecook.com and 12 external pages.
5 checks passed
One H1 headline
Your main headline reads: “Colder days, warmer fires”.
Canonical URL set
The canonical URL is https://www.barbecook.com/.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.barbecook.com/sitemap.xml.
AI search readiness
Organization data is thin (3 of 6 facts)
Your Organization JSON-LD is missing logo, description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (1,235 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes /llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
15 internal pages checked
We fetched 15 pages linked from your homepage (of 84 found) and read each the way a search engine does.
1 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Best practices
1 JavaScript error while loading
1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.
2 checks passed
Tap targets are thumb-sized
29 of 31 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Security and trust
Short HSTS lifetime
HSTS is set, but max-age is 91 days; one year is the recommended minimum.
No Referrer-Policy
No Referrer-Policy header, so full URLs can leak to the sites you link to.
No Permissions-Policy
No Permissions-Policy header to switch off camera, microphone and location for embedded content.
Deprecated X-XSS-Protection
X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
7 checks passed
Served over HTTPS
The homepage is served over HTTPS (barbecook.com).
Valid certificate (80 days left)
The certificate from Let's Encrypt · YE2 verifies for barbecook.com and is valid for another 80 days.
Protected from clickjacking
X-Frame-Options or a frame-ancestors policy stops other sites framing yours.
Content-Security-Policy set
A Content-Security-Policy is set, the main browser-side defence against injected scripts.
http:// redirects to https
http://barbecook.com redirects to the secure version.
HTTP/2 and HTTP/3
The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.
All 45 links work
All 45 links checked from your homepage (40 internal, 5 external) answered without errors.
Domain and trust
DNSSEC is off
barbecook.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.
3 checks passed
Domain is 28 years old
28 yearsbarbecook.com was registered in Jul 1998 through NameWeb BVBA. An established domain carries more trust with email providers and search engines.
Certificate issuers are restricted
CAA records allow only pki.goog, digicert.com, letsencrypt.org and ssl.com to issue certificates for barbecook.com, so a mis-issued certificate from anyone else is refused.
Registered until Jul 2027
barbecook.com is registered until Jul 2027.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
Thin social proof
Social proof on the homepage: 100 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 469 words of copy
The homepage carries about 469 words of visible text.
3 checks passed
5 calls to action
The homepage has 5 calls to action, for example “Sign up”, “Order here” and “FAQ & contact”.
29 short forms
29 short forms (2 fields at most) are right on the homepage, asking for an email.
Analytics in place
Analytics detected: Google Analytics and Microsoft Clarity.
Email authentication
DMARC is monitor-only (p=none)
DMARC is set to p=none, so mail pretending to be barbecook.com is still delivered. Add a report address, check the reports, then move to quarantine.
Email authentication score: 75/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
2 checks passed
SPF with a strict ending (-all)
An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 include:spf.protection.outlook.com include:spf.mandrillapp.com include:mail.zendesk.com include:shops.shopify.co…”.
DKIM signing found
A DKIM key is published (selector “mandrill”), so receivers can verify mail really came from you.
Privacy and tracking
4 trackers load before any consent
4Before a visitor clicks anything, the page loads Google Analytics, Google Tag Manager, Klaviyo and Microsoft Clarity (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
5 cookies set on arrival
5Opening the homepage sets 5 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
27 other companies contacted
Loading the homepage contacts 27 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Upkeep, stack and company
Stack
- E-commerce
- Shopify
- Analytics
- Google Analytics | Microsoft Clarity
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This free review found 32 issues on barbecook.com, including 15 speed issues, 3 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
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