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baseball.ca website review

Visit site (opens in a new tab)Reviewed 23 October 202651 issues · 105 checks

This review found 51 issues worth fixing on baseball.ca, 20 of them high impact, across 105 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.8 s1.2 sMay 2Oct 171.7 s
Show as table
DateReal-visitor load time (LCP)
May 2, 20261.7 s
May 9, 20261.7 s
May 16, 20261.6 s
May 23, 20261.5 s
May 30, 20261.4 s
Jun 6, 20261.3 s
Jun 13, 20261.4 s
Jun 20, 20261.4 s
Jun 27, 20261.5 s
Jul 4, 20261.5 s
Jul 11, 20261.4 s
Jul 18, 20261.4 s
Jul 25, 20261.4 s
Aug 1, 20261.5 s
Aug 8, 20261.6 s
Aug 15, 20261.5 s
Aug 22, 20261.4 s
Aug 29, 20261.4 s
Sep 5, 20261.3 s
Sep 12, 20261.3 s
Sep 19, 20261.3 s
Sep 26, 20261.4 s
Oct 3, 20261.4 s
Oct 10, 20261.6 s
Oct 17, 20261.7 s
Real-visitor tap response (INP)75th percentile, phones
144 ms50 msMay 2Oct 1771 ms
Show as table
DateReal-visitor tap response (INP)
May 2, 202661 ms
May 9, 202662 ms
May 16, 202662 ms
May 23, 202662 ms
May 30, 202661 ms
Jun 6, 202661 ms
Jun 13, 202662 ms
Jun 20, 202664 ms
Jun 27, 202666 ms
Jul 4, 202669 ms
Jul 11, 202671 ms
Jul 18, 202673 ms
Jul 25, 202674 ms
Aug 1, 202679 ms
Aug 8, 2026101 ms
Aug 15, 2026104 ms
Aug 22, 2026122 ms
Aug 29, 2026126 ms
Sep 5, 2026128 ms
Sep 12, 2026133 ms
Sep 19, 2026116 ms
Sep 26, 202666 ms
Oct 3, 202666 ms
Oct 10, 202668 ms
Oct 17, 202671 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Live view · interaction off

Speed

8 to fix47
  • Improve image delivery

    21.9 s · 23.2 MB

    18 images could be 23.2 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 21.9 s faster on a phone.

  • Render-blocking requests

    4.7 s

    8 files block the first paint until they finish downloading. Deferring or inlining them could save about 4.7 s.

  • Reduce unused JavaScript

    3.0 s · 525 KiB

    About 525 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 3.0 s faster on a phone.

  • Font display

    3.0 s

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 3.0 s).

  • Reduce unused CSS

    1.6 s · 275 KiB

    About 275 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 1.6 s faster on a phone.

  • Use efficient cache lifetimes

    1.2 s · 225 KiB

    7 files are served with short cache lifetimes, so returning visitors download them again (225 KiB).

  • Mobile performance score: 47

    47/100

    Your mobile performance score is 47 (desktop: 66). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Minify JavaScript

    450 ms · 21 KiB

    21 KiB could be saved by minifying JavaScript.

  • 5 third-party services on the page

    5 third-party services load with your homepage (Google Tag Manager, Twitter and FontAwesome CDN and others), adding 616 KiB and 281 ms of main-thread time.

  • 3 long tasks on the main thread

    3 long tasks block the main thread while loading, the longest for 109 ms. During a long task the page ignores taps.

  • Document request latency

    27 KiB

    The HTML itself could arrive sooner: redirects, a slow server response or missing compression delay everything after it.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Minify CSS

    2 KiB

    2 KiB could be saved by minifying CSS.

2 checks passed
  • Main-thread work: 1.2 s

    A phone's processor spends 1.2 s on main-thread work while loading, 348 ms of it running JavaScript. That is comfortably low.

  • Server response: 33 ms

    33 ms

    Your server sent the HTML in 33 ms, well inside Google's 600 ms guideline.

Core Web Vitals

8 to fix100
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 58.8 s

    58.8 s

    Your largest element takes 58.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Baseball Canada Reveals Selection Camp Roster Ahead of 2026…”.

  • Time to Interactive: 61.2 s

    61.2 s

    The page becomes fully interactive after 61.2 s. Good is under 3.8 s.

  • First Contentful Paint: 5.3 s

    5.3 s

    The first text or image appears after 5.3 s on a phone. Good is under 1.8 s.

  • Speed Index: 9.2 s

    9.2 s

    Visually, the page fills in at 9.2 s (Speed Index). Good is under 3.4 s.

  • Real-user TTFB: 942 ms

    942 ms

    Real visitors wait 942 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • 43 images without width and height

    43 images have no width and height attributes, so the layout jumps as each one loads.

  • Cumulative Layout Shift: 0.201

    0.201

    The layout shifts by 0.201 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • Tap response (INP) got 13% slower for real visitors

    +13%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 61 ms to 71 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    -2%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 1.7 s to 1.7 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

5 checks passed
  • Real-user LCP: 1.8 s

    1.8 s

    Real visitors wait 1.8 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 74 ms

    74 ms

    Real visitors wait 74 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.03

    0.03

    For real visitors the layout shifts by 0.03 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.6 s

    1.6 s

    Real visitors see the first content after 1.6 s (75th percentile). Good is under 1.8 s.

  • Total Blocking Time: 94 ms

    94 ms

    Scripts block the page for only 94 ms while loading. Good is under 200 ms.

Images and page weight

5 to fix18
  • 9 images over 500 KB

    9 images weigh 71.1 MB together. On a phone connection a single image that size takes seconds.

  • 12 images far larger than shown

    65.5 MB

    12 images are downloaded at several times the size a phone draws them, for example Roster Release Graphics(7).png at 5,000 px wide, shown at 360 px. Resized copies would save about 65.5 MB.

  • Page weight: 25.5 MB in 59 requests

    25.5 MB

    Your homepage downloads 25.5 MB in 59 requests on a phone: images 24.1 MB (26), scripts 822 KiB (16) and stylesheets 323 KiB (7). Under 2 MB keeps phones on slow connections fast.

  • 16 images in older formats

    16 images (72.7 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 10 images below the first screen load straight away

    10 images further down the page (12.3 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 7.2 g of CO₂ per visit

    7.24 g

    By the Sustainable Web Design model, a visit to your homepage emits about 7.24 g of CO₂e: 868.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

8 to fixGoogle 5784
  • 26 text elements with low contrast

    26 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 1 image without alt text

    1 image has no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (14 elements)

    All page content should be contained by landmarks: 14 elements on the page fail this check, rated moderate by axe-core.

  • No main landmark

    The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

  • Zoom is disabled

    The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

  • Page should contain a level-one heading (1 element)

    Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

  • 13 links without text

    13 visible links have no text or label, so screen readers cannot say where they go.

  • 1 form field without a label

    1 form field has no label, so screen readers announce an empty box and autofill guesses.

1 checks passed
  • 24 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 31 WCAG 2.2 A/AA and best-practice rules on the phone render: 24 passed and 7 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

9 to fixGoogle 7558
  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • Title is short (22 characters)

    Your title is only 22 characters: “Baseball Canada | Home”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • Meta description is short (15 characters)

    Your meta description is only 15 characters: “Baseball Canada”. 70 to 160 characters is enough to sell the click.

  • No canonical URL

    No canonical URL, so duplicate versions of the homepage (with or without www, with tracking parameters) can split ranking signals.

  • No social preview image

    No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • No XML sitemap

    No XML sitemap at https://baseball.ca/sitemap.xml, so Google discovers your pages only by following links.

  • No robots.txt

    There is no robots.txt at baseball.ca/robots.txt, the first file search crawlers ask for.

  • 8 links with vague text

    8 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is incomplete here.

  • 102 internal links, 52 external

    The homepage links to 102 pages on baseball.ca and 52 external pages.

AI search readiness

1 to fix81
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

1 checks passed
  • Text is in the HTML

    Your server sends the page's text in the HTML (823 words), so crawlers that don't run JavaScript still read it.

Other pages

3 to fix86
  • 2 pages share a title

    / and /home all use the title “Baseball Canada | Home”. Search engines can't tell which page to show for a search, so each competes with the others.

  • 15 pages share a meta description

    /home, /about-baseball-canada, /news, /sponsors, /board-of-directors and /membership-fee and 9 others use the same meta description. A description written for each page earns more clicks.

  • 1 page without an H1

    /home has no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 38 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9291
  • 11 small tap targets

    11 of 45 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 1 distorted image

    1 image is displayed at the wrong aspect ratio, so it looks stretched or squashed.

2 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

3 to fix75
  • 3 broken external links

    3 links to other sites are dead, for example http://twitter.com/baseballcanada (520).

  • No HSTS header

    No Strict-Transport-Security header, so browsers may still try plain http first on a return visit.

  • No Content-Security-Policy

    No Content-Security-Policy header, the main browser-side defence against injected scripts.

  • HTTP/1.1 only

    The server only offers HTTP/1.1, so browsers open several connections and load files more slowly. Most hosts and CDNs turn on HTTP/2 with a setting.

  • No clickjacking protection

    Neither X-Frame-Options nor a CSP frame-ancestors policy is set, so any site can embed yours in a frame.

  • 6 links through redirect chains

    6 links go through two or more redirects, for example http://cup.baseball.ca/.

  • No X-Content-Type-Options

    X-Content-Type-Options: nosniff is missing, so browsers may guess file types.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

3 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (baseball.ca).

  • Valid certificate (67 days left)

    The certificate from Let's Encrypt · YR1 verifies for baseball.ca and is valid for another 67 days.

  • http:// redirects to https

    http://baseball.ca redirects to the secure version.

Domain and trust

  • No CAA record

    baseball.ca has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    baseball.ca's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

2 checks passed
  • Domain is 26 years old

    26 years

    baseball.ca was registered in Sep 2000 through Internic.ca Inc.. An established domain carries more trust with email providers and search engines.

  • Registered until Mar 2027

    baseball.ca is registered until Mar 2027.

Content and conversion

2 to fix67
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 938 words of copy

    The homepage carries about 938 words of visible text.

4 checks passed
  • 6 calls to action

    The homepage has 6 calls to action, for example “Contact”, “Register!” and “Shop”.

  • 1 short form

    A short form (1 field at most) is right on the homepage.

  • Analytics in place

    Analytics detected: Google Analytics.

  • Direct contact links

    Visitors can reach you directly: 1 phone link and 2 email links.

Email authentication

1 to fix70
  • DMARC is monitor-only (p=none)

    DMARC is set to p=none, so mail pretending to be baseball.ca is still delivered. Reports are on, so moving to quarantine is the next step.

  • Email authentication score: 70/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

2 checks passed
  • SPF in place (~all)

    An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 mx a ptr ip4:76.12.0.1/16 ip4:24.114.0.1/16 ip4:173.209.133.106 ip4:67.205.111.75 ip4:67.43.225.213 ip4:173.209…”.

  • DKIM signing found

    A DKIM key is published (selector “mail”), so receivers can verify mail really came from you.

Privacy and tracking

1 to fix
  • 3 trackers load before any consent

    3

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 3 cookies set on arrival

    3

    Opening the homepage sets 3 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 8 other companies contacted

    Loading the homepage contacts 8 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Upkeep, stack and company

Stack

Analytics
Google Analytics

Company

Founded
1964
Headquarters
Ottawa

Upkeep, stack, hiring and company data from programmable.info

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