basedbodyworks.com website review

28 files are served with short cache lifetimes, so returning visitors download them again (625 KiB).

About 492 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.5 s faster on a phone.

A phone's processor spends 5.2 s on main-thread work while loading, 2.4 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

8 third-party services load with your homepage (alia-prod.com, heatmap.com and Google Tag Manager and others), adding 1.3 MB and 922 ms of main-thread time.

Your mobile performance score is 60. Pages that score under 90 lose visitors before the first paint.

About 87 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 450 ms faster on a phone.

alia-prod.com costs a phone 414 ms of main-thread work and 270 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

Polyfills for old browsers add 61 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 350 ms faster on a phone.

5 files block the first paint until they finish downloading. Deferring or inlining them could save about 300 ms.

Shopify costs a phone 45 ms of main-thread work and 311 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

3 images could be 56 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 250 ms faster on a phone.

4 KiB could be saved by minifying JavaScript.

6 long tasks block the main thread while loading, the longest for 95 ms. During a long task the page ignores taps.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

Your largest element takes 22.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below.

The page becomes fully interactive after 23.5 s. Good is under 3.8 s.

Visually, the page fills in at 8.5 s (Speed Index). Good is under 3.4 s.

The first text or image appears after 3.1 s on a phone. Good is under 1.8 s.

Real visitors wait 204 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 146 ms to 219 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Your homepage downloads 4.2 MB in 504 requests on a phone: scripts 1.7 MB (129), other files 1.6 MB (324) and fonts 407 KiB (16). Under 2 MB keeps phones on slow connections fast.

1 image (220 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

By the Sustainable Web Design model, a visit to your homepage emits about 1.18 g of CO₂e: 141.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

7 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.

Alternative text of images should not be repeated as text: 3 elements on the page fail this check, rated minor by axe-core.

Headings skip levels (h2 → h4), which makes the page harder to scan with a screen reader.

Elements with visible text labels do not have matching accessible names. (2 elements).

The homepage links to 160 pages on basedbodyworks.com and 10 external pages.

Your Organization JSON-LD is missing logo, sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

https://based.com/pages/bogo, https://based.com/pages/faq, https://based.com/products/curl-mousse, https://based.com/products/curl-gel and https://based.com/products/curl-refresh-spray have no meta description, so Google writes the search snippet from whatever text it finds.

We fetched 15 pages linked from your homepage (of 46 found) and read each the way a search engine does.

8 of 29 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).

4 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_EMPTY_RESPONSE”.

Social proof on the homepage: 1 trust badge. Pairing it with named testimonials or customer logos makes it far more convincing.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

The homepage carries about 272 words of visible text.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 3 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 45 cookies, 2 of them by other companies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 67 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.