bbdo.fr website review

33 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.9 s.

About 151 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 900 ms faster on a phone.

Your mobile performance score is 64 (desktop: 96). Pages that score under 90 lose visitors before the first paint.

16 images could be 363 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 350 ms faster on a phone.

2 files are served with short cache lifetimes, so returning visitors download them again (19 KiB).

About 19 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

2 third-party services load with your homepage (cdn-cookieyes.com and elementor.com), adding 80 KiB and 28 ms of main-thread time.

Desktop scores 96 but mobile only 64. A gap that wide usually means heavy scripts and images that hit phones hardest.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Your largest element takes 10.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “MCDONALD'S DISCOVER”.

The page becomes fully interactive after 10.3 s. Good is under 3.8 s.

The first text or image appears after 3.6 s on a phone. Good is under 1.8 s.

Visually, the page fills in at 5.3 s (Speed Index). Good is under 3.4 s.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

Your homepage downloads 2.4 MB in 112 requests on a phone: images 1.6 MB (34), scripts 509 KiB (33) and fonts 139 KiB (4). Under 2 MB keeps phones on slow connections fast.

1 image is downloaded at several times the size a phone draws it, for example GL_logo_blanc.png at 2,359 px wide, shown at 86 px. Resized copies would save about 63 KiB.

1 image (50 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

1 image further down the page (43 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.

By the Sustainable Web Design model, a visit to your homepage emits about 0.68 g of CO₂e: 81.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Certain ARIA roles must contain particular children: 1 element on the page fails this check, rated critical by axe-core.

1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.

All page content should be contained by landmarks: 15 elements on the page fail this check, rated moderate by axe-core.

Banner landmark should not be contained in another landmark: 1 element on the page fails this check, rated moderate by axe-core.

Contentinfo landmark should not be contained in another landmark: 1 element on the page fails this check, rated moderate by axe-core.

Document should not have more than one banner landmark: 1 element on the page fails this check, rated moderate by axe-core.

Document should not have more than one contentinfo landmark: 1 element on the page fails this check, rated moderate by axe-core.

The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

Headings skip levels (h1 → h3), which makes the page harder to scan with a screen reader.

No meta description, so Google writes its own snippet from whatever text it finds.

No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.

No twitter:card tag. X falls back to Open Graph, which is incomplete here.

The homepage links to 16 pages on bbdo.fr and 2 external pages.

There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

/work-that-works, /carrieres, /contact, /client/mcdonalds, /client/volkswagen and /client/salomon and 3 others have no meta description, so Google writes the search snippet from whatever text it finds.

/contact and /cookie-policy have no <h1> headline, so visitors and search engines get no clear main topic.

/contact, /client/mcdonalds, /client/salomon, /client/tagheuer, /client/aperol and /cookie-policy have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

We fetched 9 pages linked from your homepage and read each the way a search engine does.

1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

1 link from your homepage to your own site is broken, for example https://bbdo.fr/cdn-cgi/l/email-protection (404).

No Strict-Transport-Security header, so browsers may still try plain http first on a return visit.

X-Content-Type-Options: nosniff is missing, so browsers may guess file types.

No Referrer-Policy header, so full URLs can leak to the sites you link to.

No Permissions-Policy header to switch off camera, microphone and location for embedded content.

There is no /.well-known/security.txt telling researchers how to report a security problem to you.

bbdo.fr has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

The homepage has only about 163 words of visible text; thin pages give Google and first-time buyers little to go on.

Your phone number appears as text but isn't a tel: link, so phone visitors can't tap to call.

There is no form on the homepage, so every lead has to click through to another page first.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

DMARC is set to p=none, so mail pretending to be bbdo.fr is still delivered. Reports are on, so moving to quarantine is the next step.

Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

Opening the homepage sets 2 cookies (measured from a US location before any click).

Loading the homepage contacts 3 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.