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bbdochi.com website review

Visit site (opens in a new tab)Reviewed 29 October 202633 issues · 94 checks

This review found 33 issues worth fixing on bbdochi.com, 10 of them high impact, across 94 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
4.1 s2.3 sMay 9Oct 243.0 s
Show as table
DateReal-visitor load time (LCP)
May 9, 20263.2 s
May 16, 20263.6 s
May 23, 20263.5 s
May 30, 20263.9 s
Jun 6, 20262.9 s
Jun 13, 20262.8 s
Jun 20, 20262.9 s
Jun 27, 20262.8 s
Jul 4, 20262.8 s
Jul 11, 20262.8 s
Jul 18, 20263.1 s
Jul 25, 20263.2 s
Aug 1, 20263.0 s
Aug 8, 20262.8 s
Aug 15, 20262.5 s
Aug 22, 20262.6 s
Aug 29, 20262.6 s
Sep 5, 20262.6 s
Sep 12, 20262.6 s
Sep 19, 20262.6 s
Sep 26, 20262.7 s
Oct 3, 20262.8 s
Oct 10, 20263.1 s
Oct 17, 20263.2 s
Oct 24, 20263.0 s

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Live view · interaction off

Speed

2 to fix90
  • Render-blocking requests

    1.6 s

    2 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.6 s.

  • Improve image delivery

    50 ms · 849 KiB

    6 images could be 849 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 50 ms faster on a phone.

  • 3 third-party services on the page

    3 third-party services load with your homepage (Cloudflare CDN, Unpkg and Google Fonts), adding 202 KiB and 228 ms of main-thread time.

  • Reduce unused JavaScript

    20 ms · 78 KiB

    About 78 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 20 ms faster on a phone.

  • Reduce unused CSS

    20 ms · 22 KiB

    About 22 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 20 ms faster on a phone.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Minify CSS

    5 KiB

    5 KiB could be saved by minifying CSS.

3 checks passed
  • Mobile performance score: 90

    90/100

    Your mobile performance score is 90. That is in Google's “good” band (90 and up).

  • Main-thread work: 0.8 s

    A phone's processor spends 0.8 s on main-thread work while loading, 309 ms of it running JavaScript. That is comfortably low.

  • Server response: 5 ms

    5 ms

    Your server sent the HTML in 5 ms, well inside Google's 600 ms guideline.

Core Web Vitals

8 to fix50
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user LCP: 3.3 s

    3.3 s

    Real visitors wait 3.3 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user FCP: 2.7 s

    2.7 s

    Real visitors see the first content after 2.7 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 1.6 s

    1.6 s

    Real visitors wait 1.6 s for your server to start answering (75th percentile). Good is under 800 ms.

  • First Contentful Paint: 2.6 s

    2.6 s

    The first text or image appears after 2.6 s on a phone. Good is under 1.8 s.

  • Speed Index: 4.1 s

    4.1 s

    Visually, the page fills in at 4.1 s (Speed Index). Good is under 3.4 s.

  • Largest Contentful Paint: 2.8 s

    2.8 s

    Your largest element takes 2.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “DOING BIG THINGS”.

  • 5 images without width and height

    5 images have no width and height attributes, so the layout jumps as each one loads.

5 checks passed
  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Largest content (LCP) got 10% faster for real visitors

    -10%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 3.2 s to 3.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Time to Interactive: 2.8 s

    2.8 s

    The page is fully interactive after 2.8 s.

  • Cumulative Layout Shift: 0.011

    0.011

    The layout barely moves while loading (CLS 0.011, good is under 0.1).

  • Total Blocking Time: 0 ms

    0 ms

    Scripts block the page for only 0 ms while loading. Good is under 200 ms.

Images and page weight

3 to fix53
  • Page weight: 9.8 MB in 30 requests

    9.8 MB

    Your homepage downloads 9.8 MB in 30 requests on a phone: media 8.3 MB (1), images 1.2 MB (13) and scripts 175 KiB (7). Under 2 MB keeps phones on slow connections fast.

  • 7 images below the first screen load straight away

    7 images further down the page (1.2 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • 3 images far larger than shown

    430 KiB

    3 images are downloaded at several times the size a phone draws them, for example Extra.E2AY1Q3q.png at 1,850 px wide, shown at 359 px. Resized copies would save about 430 KiB.

  • 1 image in older formats

    1 image (75 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 2.8 g of CO₂ per visit

    2.78 g

    By the Sustainable Web Design model, a visit to your homepage emits about 2.78 g of CO₂e: 334.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

1 to fixGoogle 9397
  • 10 text elements with low contrast

    10 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

2 checks passed
  • Every image has alt text

    All 16 images in the HTML carry an alt attribute.

  • 29 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 30 WCAG 2.2 A/AA and best-practice rules on the phone render: 29 passed and 1 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

5 to fixGoogle 8366
  • No meta description

    No meta description, so Google writes its own snippet from whatever text it finds.

  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • Title is short (12 characters)

    Your title is only 12 characters: “BBDO Chicago”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • No social preview image

    No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is incomplete here.

  • 19 internal links, 8 external

    The homepage links to 19 pages on bbdochi.com and 8 external pages.

3 checks passed
  • Canonical URL set

    The canonical URL is https://bbdochi.com/.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://bbdochi.com/wp-sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (300 words), so crawlers that don't run JavaScript still read it.

Other pages

2 to fix90
  • 13 pages without a meta description

    /about, /work, /news, /contact, /work/kerrygold-make-it-gold and /work/tequila-herradura-we-leave-nothing-to-luck-and-everything-to-craft and 7 others have no meta description, so Google writes the search snippet from whatever text it finds.

  • 5 pages without an H1

    /about, /cookies-notice, /privacy-notice, /scam-notice and /terms-notice have no <h1> headline, so visitors and search engines get no clear main topic.

  • 9 pages with very little text

    /about, /work, /contact, /work/kerrygold-make-it-gold, /work/instacart-just-how-you-like and /cookies-notice and 3 others have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

  • 13 internal pages checked

    We fetched 13 pages linked from your homepage and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 13 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 13 pages that loaded have a <title>.

Best practices

3 to fixGoogle 9283
  • 2 small tap targets

    2 of 5 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 2 JavaScript errors while loading

    2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

  • No HTML doctype

    The page has no <!DOCTYPE html>, so browsers render it in quirks mode.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

2 to fix86
  • No HSTS header

    No Strict-Transport-Security header, so browsers may still try plain http first on a return visit.

  • No Content-Security-Policy

    No Content-Security-Policy header, the main browser-side defence against injected scripts.

  • No clickjacking protection

    Neither X-Frame-Options nor a CSP frame-ancestors policy is set, so any site can embed yours in a frame.

  • No X-Content-Type-Options

    X-Content-Type-Options: nosniff is missing, so browsers may guess file types.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

5 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (bbdochi.com).

  • Valid certificate (79 days left)

    The certificate from Google Trust Services · WE1 verifies for bbdochi.com and is valid for another 79 days.

  • http:// redirects to https

    http://bbdochi.com redirects to the secure version.

  • HTTP/2 and HTTP/3

    The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.

  • All 21 links work

    All 21 links checked from your homepage (15 internal, 6 external) answered without errors.

Domain and trust

  • No CAA record

    bbdochi.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    bbdochi.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

2 checks passed
  • Domain is 9 months old

    9 months

    bbdochi.com was registered in Jan 2026 through Wild West Domains, LLC. An established domain carries more trust with email providers and search engines.

  • Registered until Jan 2027

    bbdochi.com is registered until Jan 2027.

Content and conversion

4 to fix57
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 278 words of copy

    The homepage carries about 278 words of visible text.

3 checks passed
  • 2 calls to action

    The homepage has 2 calls to action, for example “Contact” and “contact us”.

  • Direct contact links

    Visitors can reach you directly: 1 phone link and 0 email links.

  • Phone number on the homepage

    Your phone number is on the homepage as a tap-to-call link.

Email authentication

2 to fix0
  • No DMARC policy

    bbdochi.com has no DMARC record, so nothing tells receivers what to do with mail that fails SPF or DKIM. Gmail and Yahoo require DMARC from bulk senders.

  • No SPF record

    bbdochi.com has no SPF record, so mail servers can't tell which servers may send email as you. Your mail lands in spam more often, and anyone can send mail pretending to be you.

  • No DKIM key on the usual selectors

    We found no DKIM key on the selectors the big email providers use. If you send through one of them, turning on DKIM signing improves delivery.

  • Domain receives no email

    bbdochi.com has no MX record, so it receives no email. SPF -all and DMARC reject still matter: they stop others sending mail as you.

  • Email authentication score: 0/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

Privacy and tracking

  • 1 cookie set on arrival

    1

    Opening the homepage sets 1 cookie (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 4 other companies contacted

    Loading the homepage contacts 4 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • No known trackers before consent

    No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).

Upkeep, stack and company

  • It runs WordPress 7.1.3; the current release is 7.1.4.

Stack

CMS
WordPress 7.1.3
Hosting
Cloudflare

Upkeep, stack, hiring and company data from programmable.info

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