Website review, no card needed
bbsi.com website review
Visit site (opens in a new tab)Reviewed 29 October 202630 issues · 107 checks
This review found 30 issues worth fixing on bbsi.com, 15 of them high impact, across 107 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
79CClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 9, 2026 | 1.6 s |
| May 16, 2026 | 1.5 s |
| May 23, 2026 | 1.4 s |
| May 30, 2026 | 1.4 s |
| Jun 6, 2026 | 1.4 s |
| Jun 13, 2026 | 1.4 s |
| Jun 20, 2026 | 1.4 s |
| Jun 27, 2026 | 1.4 s |
| Jul 4, 2026 | 1.4 s |
| Jul 11, 2026 | 1.4 s |
| Jul 18, 2026 | 1.4 s |
| Jul 25, 2026 | 1.4 s |
| Aug 1, 2026 | 1.4 s |
| Aug 8, 2026 | 1.4 s |
| Aug 15, 2026 | 1.4 s |
| Aug 22, 2026 | 1.4 s |
| Aug 29, 2026 | 1.4 s |
| Sep 5, 2026 | 1.4 s |
| Sep 12, 2026 | 1.4 s |
| Sep 19, 2026 | 1.4 s |
| Sep 26, 2026 | 1.4 s |
| Oct 3, 2026 | 1.4 s |
| Oct 10, 2026 | 1.4 s |
| Oct 17, 2026 | 1.4 s |
| Oct 24, 2026 | 1.4 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 9, 2026 | 148 ms |
| May 16, 2026 | 152 ms |
| May 23, 2026 | 149 ms |
| May 30, 2026 | 150 ms |
| Jun 6, 2026 | 154 ms |
| Jun 13, 2026 | 154 ms |
| Jun 20, 2026 | 156 ms |
| Jun 27, 2026 | 159 ms |
| Jul 4, 2026 | 157 ms |
| Jul 11, 2026 | 156 ms |
| Jul 18, 2026 | 153 ms |
| Jul 25, 2026 | 152 ms |
| Aug 1, 2026 | 152 ms |
| Aug 8, 2026 | 154 ms |
| Aug 15, 2026 | 156 ms |
| Aug 22, 2026 | 158 ms |
| Aug 29, 2026 | 163 ms |
| Sep 5, 2026 | 163 ms |
| Sep 12, 2026 | 168 ms |
| Sep 19, 2026 | 168 ms |
| Sep 26, 2026 | 168 ms |
| Oct 3, 2026 | 171 ms |
| Oct 10, 2026 | 171 ms |
| Oct 17, 2026 | 176 ms |
| Oct 24, 2026 | 179 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Reduce unused JavaScript
2.0 s · 1.4 MBAbout 1.4 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.0 s faster on a phone.
Use efficient cache lifetimes
1.9 s · 655 KiB57 files are served with short cache lifetimes, so returning visitors download them again (655 KiB).
Google Tag Manager adds 1.0 s
1.0 sGoogle Tag Manager costs a phone 1.0 s of main-thread work and 1,018 KiB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Mobile performance score: 28
28/100Your mobile performance score is 28. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Main-thread work: 9.3 s
A phone's processor spends 9.3 s on main-thread work while loading, 5.6 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
3,614 HTML elements
The page has 3,614 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, Google CDN and Wistia and others), adding 4.7 MB and 2.7 s of main-thread time.
Google CDN adds 786 ms
786 msGoogle CDN costs a phone 786 ms of main-thread work and 1.1 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Render-blocking requests
600 ms12 files block the first paint until they finish downloading. Deferring or inlining them could save about 600 ms.
Wistia adds 335 ms
335 msWistia costs a phone 335 ms of main-thread work and 2.2 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
20 long tasks on the main thread
20 long tasks block the main thread while loading, the longest for 295 ms. During a long task the page ignores taps.
Legacy JavaScript
29 KiBPolyfills for old browsers add 29 KiB JavaScript that modern phones do not need.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 92 ms
92 msYour server sent the HTML in 92 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 15.0 s
15.0 sYour largest element takes 15.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Locally-Supported Solutions Built for Every Business”.
Time to Interactive: 27.4 s
27.4 sThe page becomes fully interactive after 27.4 s. Good is under 3.8 s.
First Contentful Paint: 6.5 s
6.5 sThe first text or image appears after 6.5 s on a phone. Good is under 1.8 s.
Speed Index: 13.2 s
13.2 sVisually, the page fills in at 13.2 s (Speed Index). Good is under 3.4 s.
Total Blocking Time: 1.8 s
1.8 sScripts block taps and scrolling for 1.8 s in total while the page loads. Good is under 200 ms.
Tap response (INP) got 18% slower for real visitors
+18%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 148 ms to 179 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
8 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 1.3 s
1.3 sReal visitors wait 1.3 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 200 ms
200 msReal visitors wait 200 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.02
0.02For real visitors the layout shifts by 0.02 (75th percentile). Good is under 0.1.
Real-user FCP: 1.3 s
1.3 sReal visitors see the first content after 1.3 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 482 ms
482 msReal visitors wait 482 ms for your server to start answering (75th percentile). Good is under 800 ms.
Largest content (LCP) got 10% faster for real visitors
-10%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 1.6 s to 1.4 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Cumulative Layout Shift: 0.016
0.016The layout barely moves while loading (CLS 0.016, good is under 0.1).
Images and page weight
Page weight: 6.4 MB in 186 requests
6.4 MBYour homepage downloads 6.4 MB in 186 requests on a phone: scripts 3.3 MB (58), media 1.8 MB (1) and other files 460 KiB (71). Under 2 MB keeps phones on slow connections fast.
About 1.8 g of CO₂ per visit
1.81 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.81 g of CO₂e: 216.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
3 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
1 button without a name
1 button has no accessible name, so screen readers announce just “button”.
4 text elements with low contrast
4 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
All page content should be contained by landmarks (138 elements)
All page content should be contained by landmarks: 138 elements on the page fail this check, rated moderate by axe-core.
2 form fields without a label
2 form fields have no label, so screen readers announce an empty box and autofill guesses.
2 links without text
2 visible links have no text or label, so screen readers cannot say where they go.
Headings should not be empty (1 element)
Headings should not be empty: 1 element on the page fails this check, rated minor by axe-core.
Headings skip levels
Headings skip levels (h3 → h6, h2 → h5 and h2 → h6), which makes the page harder to scan with a screen reader.
2 checks passed
Every image has alt text
All 51 images in the HTML carry an alt attribute.
54 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 60 WCAG 2.2 A/AA and best-practice rules on the phone render: 54 passed and 6 failed. 6 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Title is long (66 characters)
Your title is 66 characters, so Google will cut it off around 60: “BBSI PEO | Locally Supported Payroll, HR, Workers’ Comp & Benefits”.
2 links crawlers can't follow
2 links have no real href, so search engines can't follow them.
1 link with vague text
1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.
217 internal links, 18 external
The homepage links to 217 pages on bbsi.com and 18 external pages.
7 checks passed
Meta description: 133 characters
Your meta description is 133 characters: “Discover BBSI PEO: Integrated payroll, HR, workers’ compensation, and risk services backed by local expertise and natio…”.
One H1 headline
Your main headline reads: “Locally-Supported Solutions Built for Every Business”.
Canonical URL set
The canonical URL is https://www.bbsi.com/.
Structured data in place
Structured data found: FAQPage and Organization.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.bbsi.com/sitemap.xml.
AI search readiness
Parts of the site are closed to 2 AI crawlers
Your robots.txt lets ChatGPT search (OAI-SearchBot) and Perplexity (PerplexityBot) read the homepage but closes other sections to them, so answers about those pages can't cite you.
No llms.txt
There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
2 checks passed
Organization data: 6 of 6 facts
Your Organization JSON-LD gives name, url, logo, sameAs (social profiles), description and contact details.
Text is in the HTML
Your server sends the page's text in the HTML (3,988 words), so crawlers that don't run JavaScript still read it.
Other pages
15 internal pages checked
We fetched 15 pages linked from your homepage (of 53 found) and read each the way a search engine does.
7 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 15 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
1 broken image
1 image failed to load on a phone, for example https://bat.bing.com/action/0?ti=187121273&tm=gtm002&Ver=2&mid=5374c728-9164-4a6e-b4f9-6c42bc708884&bo=1&sid=ed655be0d3aa11f198beafe04d218d92&vid=ed655fc0d3aa11f1a21193ee1285ae27&vids=1&msclkid=N>m_.
6 JavaScript errors while loading
6 errors were logged to the browser console while the page loaded, for example “Cannot read properties of null (reading 'addEventListener')”.
Missing source maps
Large scripts ship without source maps.
Browser-reported issues
Chrome logged issues while loading the page (“Content security policy”).
2 checks passed
Tap targets are thumb-sized
61 of 68 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Security and trust
No clickjacking protection
Neither X-Frame-Options nor a CSP frame-ancestors policy is set, so any site can embed yours in a frame.
No X-Content-Type-Options
X-Content-Type-Options: nosniff is missing, so browsers may guess file types.
No Permissions-Policy
No Permissions-Policy header to switch off camera, microphone and location for embedded content.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
7 checks passed
Served over HTTPS
The homepage is served over HTTPS (bbsi.com).
Valid certificate (78 days left)
The certificate from Google Trust Services · WE1 verifies for bbsi.com and is valid for another 78 days.
Content-Security-Policy set
A Content-Security-Policy is set, the main browser-side defence against injected scripts.
HSTS enabled
Strict-Transport-Security is set, so browsers always use https.
http:// redirects to https
http://bbsi.com redirects to the secure version.
HTTP/2 and HTTP/3
The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.
All 52 links work
All 52 links checked from your homepage (40 internal, 12 external) answered without errors; 1 did not answer within 5 s.
Domain and trust
No CAA record
bbsi.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.
DNSSEC is off
bbsi.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.
2 checks passed
Domain is 30 years old
30 yearsbbsi.com was registered in Feb 1996 through GoDaddy.com, LLC. An established domain carries more trust with email providers and search engines.
Registered until Feb 2029
bbsi.com is registered until Feb 2029.
Content and conversion
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 1,767 words of copy
The homepage carries about 1,767 words of visible text.
8 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Contract-to-Hire Try before you hire” and “Talk to Local Expert”.
43 calls to action
The homepage has 43 calls to action, for example “Talk to Sales”, “Learn more →” and “Contract-to-Hire Try before you hire”.
3 short forms
3 short forms (1 field at most) are right on the homepage.
Social proof on the page
Social proof on the homepage: 5 customer or partner logos and 2 trust badges.
Analytics in place
Analytics detected: Google Tag Manager, Google Analytics and HubSpot.
Direct contact links
Visitors can reach you directly: 2 phone links and 2 email links.
Opening hours shown
Your opening hours are on the homepage.
Phone number on the homepage
Your phone number is on the homepage as a tap-to-call link.
Email authentication
Email authentication score: 85/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
3 checks passed
DMARC policy: quarantine
DMARC tells receivers to quarantine mail that fails authentication, and sends you reports.
SPF in place (~all)
An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 ip4:206.71.71.196 ip4:161.129.91.153 ip4:35.80.141.6 ip4:44.229.121.55 ip4:149.72.41.52 ip4:148.59.100.16/28 inc…”.
DKIM signing found
A DKIM key is published (selector “s1” and “s2”), so receivers can verify mail really came from you.
Privacy and tracking
8 trackers load before any consent
8Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Hotjar and HubSpot and 3 mores (measured from a US location before any click). A consent tool (HubSpot cookie banner) is installed; check it blocks these until visitors agree where the law requires it.
9 cookies set on arrival
9Opening the homepage sets 9 cookies (measured from a US location before any click).
49 other companies contacted
Loading the homepage contacts 49 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
Consent tool: HubSpot cookie banner
A consent management tool (HubSpot cookie banner) loads with the page.
Upkeep, stack and company
- It loads jQuery 1.7.1, older than 3.5 (which fixed known security holes).
Stack
- CMS
- HubSpot
- Framework
- jQuery
- Analytics
- Google Analytics | Google Tag Manager
- Hosting
- HubSpot
Company
- Employees
- 880
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 30 issues on bbsi.com, including 16 speed issues, 3 SEO issues and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.