beamwholesale.com website review

About 1.2 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 10.5 s faster on a phone.

15 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.8 s.

11 files are served with short cache lifetimes, so returning visitors download them again (181 KiB).

8 third-party services load with your homepage (YouTube, Bold Commerce and Google CDN and others), adding 3.0 MB and 1.0 s of main-thread time.

11 images could be 532 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 700 ms faster on a phone.

YouTube costs a phone 821 ms of main-thread work and 2.0 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

Your mobile performance score is 51. Pages that score under 90 lose visitors before the first paint.

About 134 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 750 ms faster on a phone.

A phone's processor spends 2.7 s on main-thread work while loading, 1.4 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

Shopify costs a phone 17 ms of main-thread work and 644 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

Polyfills for old browsers add 45 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 250 ms faster on a phone.

8 long tasks block the main thread while loading, the longest for 186 ms. During a long task the page ignores taps.

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

9 KiB could be saved by minifying JavaScript.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

1 KiB JavaScript is shipped twice across bundles.

The first text or image appears after 12.5 s on a phone. Good is under 1.8 s.

Your largest element takes 24.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

The page becomes fully interactive after 25.9 s. Good is under 3.8 s.

Visually, the page fills in at 12.5 s (Speed Index). Good is under 3.4 s.

Scripts block taps and scrolling for 222 ms in total while the page loads. Good is under 200 ms.

1 image have no width and height attributes, so the layout jumps as each one loads.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

Your homepage downloads 4.7 MB in 225 requests on a phone: scripts 2.4 MB (74), images 1.0 MB (48) and other files 639 KiB (77). Under 2 MB keeps phones on slow connections fast.

7 images are downloaded at several times the size a phone draws them, for example imgpsh_fullsize_anim_30.png at 1,976 px wide, shown at 130 px. Resized copies would save about 376 KiB.

4 images further down the page (284 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

By the Sustainable Web Design model, a visit to your homepage emits about 1.33 g of CO₂e: 160.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 buttons have no accessible name, so screen readers announce just “button”.

2 elements use ARIA attributes their role does not allow, which confuses screen readers.

13 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

5 elements hidden from screen readers can still receive keyboard focus.

2 tap targets are too small or too close together to hit reliably with a finger.

26 images have no alt text, which hurts accessibility and image search.

All page content should be contained by landmarks: 11 elements on the page fail this check, rated moderate by axe-core.

Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

4 visible links have no text or label, so screen readers cannot say where they go.

Elements with visible text labels do not have matching accessible names. (1 element).

No meta description, so Google writes its own snippet from whatever text it finds.

Your title is only 14 characters: “BEAM Wholesale”. Between 30 and 65 characters leaves room to say what you do and for whom.

No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

No Open Graph image (also missing: og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.

5 links have no real href, so search engines can't follow them.

No favicon is declared in the HTML, so browser tabs and Google's mobile results may show a generic icon.

Your <h1> is empty.

The homepage links to 61 pages on beamwholesale.com and 14 external pages.

There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

https://beamwholesale.com/products/beam-flyers and https://beamwholesale.com/collections/frontpage have no meta description, so Google writes the search snippet from whatever text it finds.

https://beamwholesale.com/products/insta-lytes and https://beamwholesale.com/products/2oz-insta-lytes%E2%84%A2 use the same meta description. A description written for each page earns more clicks.

Your homepage links to 6 pages by a URL that isn't their canonical one, for example https://beamwholesale.com/products/electrolyze%E2%84%A2%EF%B8%8F-full-case, whose canonical is https://beamwholesale.com/products/electrolyze%e2%84%a2%ef%b8%8f-full-case. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

https://beamwholesale.com/products/beam-flyers has under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

We fetched 15 pages linked from your homepage (of 25 found) and read each the way a search engine does.

3 images failed to load on a phone, for example https://cdn.shopify.com/s/files/1/0483/9728/7582/files/121624439_391228068928049_845616559354070719_n.jpg?v=1602948453.

On a 390 px-wide phone the page scrolls sideways, a sign that something is wider than the screen.

8 of 31 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

5 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.

6 errors were logged to the browser console while the page loaded, for example “Refused to apply style from 'https://beamwholesale.com/cdn/shop/t/2/assets/tiny.content.min.css?v=5779' because its MIM…”.

Chrome logged issues while loading the page (“Cookie”).

Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

Social proof on the homepage: 2 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

The homepage has only about 186 words of visible text; thin pages give Google and first-time buyers little to go on.

The homepage shows no opening hours. If customers visit or call, show when.

Your phone number appears as text but isn't a tel: link, so phone visitors can't tap to call.

There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

Before a visitor clicks anything, the page loads Google Ads and Klaviyo (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 12 cookies, 2 of them by other companies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 25 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.