Website review, no card needed
benebone.com website review
Visit site (opens in a new tab)Reviewed 6 November 202648 issues · 115 checks
This review found 48 issues worth fixing on benebone.com, 20 of them high impact, across 115 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
74C- #56,225 of 81,295 reviewed websitesbeats 27%
- #31,239 of 40,185 online storesbeats 18%
- #28,802 of 35,573 Shopify storesbeats 16%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 1.8 s |
| May 23, 2026 | 1.8 s |
| May 30, 2026 | 1.7 s |
| Jun 6, 2026 | 1.8 s |
| Jun 13, 2026 | 1.7 s |
| Jun 20, 2026 | 1.7 s |
| Jun 27, 2026 | 1.7 s |
| Jul 4, 2026 | 1.7 s |
| Jul 11, 2026 | 1.8 s |
| Jul 18, 2026 | 1.7 s |
| Jul 25, 2026 | 1.7 s |
| Aug 1, 2026 | 1.7 s |
| Aug 8, 2026 | 1.7 s |
| Aug 15, 2026 | 1.7 s |
| Aug 22, 2026 | 1.7 s |
| Aug 29, 2026 | 1.8 s |
| Sep 5, 2026 | 1.8 s |
| Sep 12, 2026 | 1.8 s |
| Sep 19, 2026 | 1.9 s |
| Sep 26, 2026 | 1.9 s |
| Oct 3, 2026 | 1.9 s |
| Oct 10, 2026 | 2.0 s |
| Oct 17, 2026 | 2.0 s |
| Oct 24, 2026 | 2.0 s |
| Oct 31, 2026 | 1.9 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 320 ms |
| May 23, 2026 | 336 ms |
| May 30, 2026 | 320 ms |
| Jun 6, 2026 | 335 ms |
| Jun 13, 2026 | 333 ms |
| Jun 20, 2026 | 317 ms |
| Jun 27, 2026 | 338 ms |
| Jul 4, 2026 | 262 ms |
| Jul 11, 2026 | 212 ms |
| Jul 18, 2026 | 183 ms |
| Jul 25, 2026 | 164 ms |
| Aug 1, 2026 | 163 ms |
| Aug 8, 2026 | 162 ms |
| Aug 15, 2026 | 163 ms |
| Aug 22, 2026 | 163 ms |
| Aug 29, 2026 | 163 ms |
| Sep 5, 2026 | 164 ms |
| Sep 12, 2026 | 165 ms |
| Sep 19, 2026 | 170 ms |
| Sep 26, 2026 | 170 ms |
| Oct 3, 2026 | 171 ms |
| Oct 10, 2026 | 173 ms |
| Oct 17, 2026 | 171 ms |
| Oct 24, 2026 | 172 ms |
| Oct 31, 2026 | 171 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
1.2 s
2.5 s
3.7 s
5.0 s
6.2 s
7.5 s
8.7 s
9.9 s
benebone.com does not allow embedding, so this is Google's rendering of the page.
Speed
Reduce unused JavaScript
3.9 s · 1.3 MBAbout 1.3 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 3.9 s faster on a phone.
Use efficient cache lifetimes
1.4 s · 621 KiB34 files are served with short cache lifetimes, so returning visitors download them again (621 KiB).
Improve image delivery
1.1 s · 754 KiB8 images could be 754 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.1 s faster on a phone.
Render-blocking requests
1.1 s25 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.1 s.
Mobile performance score: 45
45/100Your mobile performance score is 45. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Main-thread work: 8.0 s
A phone's processor spends 8.0 s on main-thread work while loading, 4.7 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
8 third-party services on the page
8 third-party services load with your homepage (Shopify, Klaviyo and rebuyengine.com and others), adding 4.4 MB and 1.6 s of main-thread time.
Minify JavaScript
700 ms · 171 KiB171 KiB could be saved by minifying JavaScript.
Shopify adds 668 ms
668 msShopify costs a phone 668 ms of main-thread work and 1.6 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Reduce unused CSS
550 ms · 243 KiBAbout 243 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 550 ms faster on a phone.
Legacy JavaScript
300 ms · 107 KiBPolyfills for old browsers add 107 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 300 ms faster on a phone.
Klaviyo adds 290 ms
290 msKlaviyo costs a phone 290 ms of main-thread work and 621 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
rebuyengine.com adds 180 ms
180 msrebuyengine.com costs a phone 180 ms of main-thread work and 667 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
cloudfront.net adds 134 ms
134 mscloudfront.net costs a phone 134 ms of main-thread work and 623 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
rise-ai.com adds 136 ms
136 msrise-ai.com costs a phone 136 ms of main-thread work and 567 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
1,790 HTML elements
The page has 1,790 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Minify CSS
250 ms · 13 KiB13 KiB could be saved by minifying CSS.
20 long tasks on the main thread
20 long tasks block the main thread while loading, the longest for 159 ms. During a long task the page ignores taps.
Font display
50 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 15 ms
15 msYour server sent the HTML in 15 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Largest Contentful Paint: 26.9 s
26.9 sYour largest element takes 26.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below.
Speed Index: 19.8 s
19.8 sVisually, the page fills in at 19.8 s (Speed Index). Good is under 3.4 s.
Time to Interactive: 44.2 s
44.2 sThe page becomes fully interactive after 44.2 s. Good is under 3.8 s.
First Contentful Paint: 3.9 s
3.9 sThe first text or image appears after 3.9 s on a phone. Good is under 1.8 s.
Real-user LCP: 3.3 s
3.3 sReal visitors wait 3.3 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Total Blocking Time: 500 ms
500 msScripts block taps and scrolling for 500 ms in total while the page loads. Good is under 200 ms.
5 images without width and height
5 images have no width and height attributes, so the layout jumps as each one loads.
Largest content (LCP) held steady for real visitors
+6%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.8 s to 1.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
6 checks passed
Real-user INP: 161 ms
161 msReal visitors wait 161 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.05
0.05For real visitors the layout shifts by 0.05 (75th percentile). Good is under 0.1.
Real-user FCP: 1.2 s
1.2 sReal visitors see the first content after 1.2 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 409 ms
409 msReal visitors wait 409 ms for your server to start answering (75th percentile). Good is under 800 ms.
Tap response (INP) got 48% faster for real visitors
-48%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 320 ms to 171 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Cumulative Layout Shift: 0.039
0.039The layout barely moves while loading (CLS 0.039, good is under 0.1).
Images and page weight
Page weight: 7.9 MB in 515 requests
7.9 MBYour homepage downloads 7.9 MB in 515 requests on a phone: scripts 3.9 MB (183), other files 1.3 MB (201) and images 1.3 MB (33). Under 2 MB keeps phones on slow connections fast.
1 image in older formats
1 image (210 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
1 image below the first screen load straight away
1 image further down the page (209 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.
About 2.2 g of CO₂ per visit
2.24 gBy the Sustainable Web Design model, a visit to your homepage emits about 2.24 g of CO₂e: 268.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
1 button without a name
1 button has no accessible name, so screen readers announce just “button”.
Hidden but focusable
1 element hidden from screen readers can still receive keyboard focus.
Interactive controls must not be nested (1 element)
Interactive controls must not be nested: 1 element on the page fails this check, rated serious by axe-core.
63 images without alt text
63 images have no alt text, which hurts accessibility and image search.
All page content should be contained by landmarks (2 elements)
All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.
1 link without text
1 visible link has no text or label, so screen readers cannot say where it goes.
Headings skip levels
Headings skip levels (h1 → h3), which makes the page harder to scan with a screen reader.
1 checks passed
50 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 55 WCAG 2.2 A/AA and best-practice rules on the phone render: 50 passed and 5 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Title is short (24 characters)
Your title is only 24 characters: “Benebone | Dog Chew Toys”. Between 30 and 65 characters leaves room to say what you do and for whom.
Meta description is long (280 characters)
Your meta description is 280 characters; Google truncates after about 160, so the end of your pitch is cut.
121 internal links, 6 external
The homepage links to 121 pages on benebone.com and 6 external pages.
6 checks passed
One H1 headline
Your main headline reads: “PLAYTIME JUST GOT AN UPGRADE”.
Canonical URL set
The canonical URL is https://www.benebone.com/.
Structured data in place
Structured data found: Organization and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.benebone.com/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (523 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes /llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
1 linked page is broken
Your homepage links to /collections/treat-toys, which answers with an error. Visitors hit a dead end and search engines drop it.
2 pages share a title
/products/treat-pod-for-tongue-twister and /products/tongue-twister-peanut-butter-treat-pod-refill all use the title “Treat Pod Refills: Lasting Enrichment and Mental Stimulation | Benebo…”. Search engines can't tell which page to show for a search, so each competes with the others.
11 pages without a meta description
/collections/all, /policies/shipping-policy, /products/build-a-box, /collections/plush, /collections/durable-nylon-chews and /collections/plant-based-chews and 5 others have no meta description, so Google writes the search snippet from whatever text it finds.
2 pages share a meta description
/products/treat-pod-for-tongue-twister and /products/tongue-twister-peanut-butter-treat-pod-refill use the same meta description. A description written for each page earns more clicks.
3 pages without an H1
/products/tongue-twister, /products/treat-pod-for-tongue-twister and /products/tongue-twister-peanut-butter-treat-pod-refill have no <h1> headline, so visitors and search engines get no clear main topic.
1 page with very little text
/products/tongue-twister has under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 50 found) and read each the way a search engine does.
3 checks passed
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 14 pages that loaded have a <title>.
Best practices
1 third-party cookie
1 third-party cookie is set on load; browsers are restricting these, so whatever relies on them breaks.
5 JavaScript errors while loading
5 errors were logged to the browser console while the page loaded, for example “Cannot read properties of null (reading 'toLowerCase')”.
Browser-reported issues
Chrome logged issues while loading the page (“Cookie”).
2 checks passed
Tap targets are thumb-sized
19 of 20 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Security and trust
6 broken links to your own pages
6 links from your homepage to your own site are broken, for example https://www.benebone.com/collections/all (network).
Short HSTS lifetime
HSTS is set, but max-age is 91 days; one year is the recommended minimum.
2 links through redirect chains
2 links go through two or more redirects, for example https://instagram.com/mybenebone.
No Referrer-Policy
No Referrer-Policy header, so full URLs can leak to the sites you link to.
No Permissions-Policy
No Permissions-Policy header to switch off camera, microphone and location for embedded content.
Deprecated X-XSS-Protection
X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
6 checks passed
Served over HTTPS
The homepage is served over HTTPS (benebone.com).
Valid certificate (61 days left)
The certificate from Let's Encrypt · YE1 verifies for benebone.com and is valid for another 61 days.
Protected from clickjacking
X-Frame-Options or a frame-ancestors policy stops other sites framing yours.
Content-Security-Policy set
A Content-Security-Policy is set, the main browser-side defence against injected scripts.
http:// redirects to https
http://benebone.com redirects to the secure version.
HTTP/2 and HTTP/3
The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.
Domain and trust
DNSSEC is off
benebone.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.
3 checks passed
Domain is 14 years old
14 yearsbenebone.com was registered in Mar 2012 through GoDaddy.com, LLC. An established domain carries more trust with email providers and search engines.
Certificate issuers are restricted
CAA records allow only globalsign.com, letsencrypt.org, pki.goog and ssl.com to issue certificates for benebone.com, so a mis-issued certificate from anyone else is refused.
Registered until Oct 2029
benebone.com is registered until Oct 2029.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
No phone number on the homepage
A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
Only about 249 words
The homepage has only about 249 words of visible text; thin pages give Google and first-time buyers little to go on.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
4 checks passed
13 calls to action
The homepage has 13 calls to action, for example “Shop All Chews →”, “Shop All →” and “Shop All Treats →”.
2 short forms
2 short forms (1 field at most) are right on the homepage.
Analytics in place
Analytics detected: Google Tag Manager.
Opening hours shown
Your opening hours are on the homepage.
Email authentication
Email authentication score: 85/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
3 checks passed
DMARC policy: quarantine
DMARC tells receivers to quarantine mail that fails authentication, and sends you reports.
SPF in place (~all)
An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 include:spf.protection.outlook.com include:em6913.customerfields.com include:sendgrid.net ~all”.
DKIM signing found
A DKIM key is published (selector “selector1”, “selector2” and “s1”), so receivers can verify mail really came from you.
Privacy and tracking
2 trackers load before any consent
2Before a visitor clicks anything, the page loads Google Tag Manager and Klaviyo (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
10 cookies set on arrival
10Opening the homepage sets 10 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
51 other companies contacted
Loading the homepage contacts 51 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Apps on your store
Your storefront loads 29 apps. Each one is code from another company running for your shoppers.
None of the apps your storefront loads is on the list of apps with a known security problem.
Apps your storefront loads
Wishlist Hero · Wrapped · Wisepops Popup Builder Cro · Triplewhale · Variant Image Wizard Swatch · C Hub Customer Accounts · Minmaxify Order Limits · Go Product Page Gallery Zoom · Ushopaid Bundle Builder · Klaviyo Email Marketing Sms · Helium Customer Fields · Slider Revolution · Quick Announcement Bar Prod · Cartbite · Smart Menu · Tabs Plus · pwztag.com · rechargecdn.com · rise-ai.com · elfsight.com · nfcube.com · addons.business · gorgias.chat · cloudfront.net · hextom.com · rebuyengine.com · kxcdn.com · 9gtb.com · bazaarvoice.com
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.
Stack
- CMS
- WordPress
- E-commerce
- Shopify
- Analytics
- Google Tag Manager
- Hosting
- Shopify
Company
- Headquarters
- Edison
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 48 issues on benebone.com, including 24 speed issues, 2 SEO issues and 6 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.