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benebone.com website review

Visit site (opens in a new tab)Reviewed 6 November 202648 issues · 115 checks

This review found 48 issues worth fixing on benebone.com, 20 of them high impact, across 115 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.0 s1.6 sMay 16Oct 311.9 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20261.8 s
May 23, 20261.8 s
May 30, 20261.7 s
Jun 6, 20261.8 s
Jun 13, 20261.7 s
Jun 20, 20261.7 s
Jun 27, 20261.7 s
Jul 4, 20261.7 s
Jul 11, 20261.8 s
Jul 18, 20261.7 s
Jul 25, 20261.7 s
Aug 1, 20261.7 s
Aug 8, 20261.7 s
Aug 15, 20261.7 s
Aug 22, 20261.7 s
Aug 29, 20261.8 s
Sep 5, 20261.8 s
Sep 12, 20261.8 s
Sep 19, 20261.9 s
Sep 26, 20261.9 s
Oct 3, 20261.9 s
Oct 10, 20262.0 s
Oct 17, 20262.0 s
Oct 24, 20262.0 s
Oct 31, 20261.9 s
Real-visitor tap response (INP)75th percentile, phones
364 ms136 msMay 16Oct 31171 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026320 ms
May 23, 2026336 ms
May 30, 2026320 ms
Jun 6, 2026335 ms
Jun 13, 2026333 ms
Jun 20, 2026317 ms
Jun 27, 2026338 ms
Jul 4, 2026262 ms
Jul 11, 2026212 ms
Jul 18, 2026183 ms
Jul 25, 2026164 ms
Aug 1, 2026163 ms
Aug 8, 2026162 ms
Aug 15, 2026163 ms
Aug 22, 2026163 ms
Aug 29, 2026163 ms
Sep 5, 2026164 ms
Sep 12, 2026165 ms
Sep 19, 2026170 ms
Sep 26, 2026170 ms
Oct 3, 2026171 ms
Oct 10, 2026173 ms
Oct 17, 2026171 ms
Oct 24, 2026172 ms
Oct 31, 2026171 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of benebone.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. benebone.com at 1.2 s1.2 s
  2. benebone.com at 2.5 s2.5 s
  3. benebone.com at 3.7 s3.7 s
  4. benebone.com at 5.0 s5.0 s
  5. benebone.com at 6.2 s6.2 s
  6. benebone.com at 7.5 s7.5 s
  7. benebone.com at 8.7 s8.7 s
  8. benebone.com at 9.9 s9.9 s

benebone.com does not allow embedding, so this is Google's rendering of the page.

Speed

16 to fix45
  • Reduce unused JavaScript

    3.9 s · 1.3 MB

    About 1.3 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 3.9 s faster on a phone.

  • Use efficient cache lifetimes

    1.4 s · 621 KiB

    34 files are served with short cache lifetimes, so returning visitors download them again (621 KiB).

  • Improve image delivery

    1.1 s · 754 KiB

    8 images could be 754 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.1 s faster on a phone.

  • Render-blocking requests

    1.1 s

    25 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.1 s.

  • Mobile performance score: 45

    45/100

    Your mobile performance score is 45. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 8.0 s

    A phone's processor spends 8.0 s on main-thread work while loading, 4.7 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Shopify, Klaviyo and rebuyengine.com and others), adding 4.4 MB and 1.6 s of main-thread time.

  • Minify JavaScript

    700 ms · 171 KiB

    171 KiB could be saved by minifying JavaScript.

  • Shopify adds 668 ms

    668 ms

    Shopify costs a phone 668 ms of main-thread work and 1.6 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    550 ms · 243 KiB

    About 243 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 550 ms faster on a phone.

  • Legacy JavaScript

    300 ms · 107 KiB

    Polyfills for old browsers add 107 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 300 ms faster on a phone.

  • Klaviyo adds 290 ms

    290 ms

    Klaviyo costs a phone 290 ms of main-thread work and 621 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • rebuyengine.com adds 180 ms

    180 ms

    rebuyengine.com costs a phone 180 ms of main-thread work and 667 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • cloudfront.net adds 134 ms

    134 ms

    cloudfront.net costs a phone 134 ms of main-thread work and 623 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • rise-ai.com adds 136 ms

    136 ms

    rise-ai.com costs a phone 136 ms of main-thread work and 567 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 1,790 HTML elements

    The page has 1,790 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Minify CSS

    250 ms · 13 KiB

    13 KiB could be saved by minifying CSS.

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 159 ms. During a long task the page ignores taps.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 15 ms

    15 ms

    Your server sent the HTML in 15 ms, well inside Google's 600 ms guideline.

Core Web Vitals

8 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 26.9 s

    26.9 s

    Your largest element takes 26.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below.

  • Speed Index: 19.8 s

    19.8 s

    Visually, the page fills in at 19.8 s (Speed Index). Good is under 3.4 s.

  • Time to Interactive: 44.2 s

    44.2 s

    The page becomes fully interactive after 44.2 s. Good is under 3.8 s.

  • First Contentful Paint: 3.9 s

    3.9 s

    The first text or image appears after 3.9 s on a phone. Good is under 1.8 s.

  • Real-user LCP: 3.3 s

    3.3 s

    Real visitors wait 3.3 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Total Blocking Time: 500 ms

    500 ms

    Scripts block taps and scrolling for 500 ms in total while the page loads. Good is under 200 ms.

  • 5 images without width and height

    5 images have no width and height attributes, so the layout jumps as each one loads.

  • Largest content (LCP) held steady for real visitors

    +6%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.8 s to 1.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

6 checks passed
  • Real-user INP: 161 ms

    161 ms

    Real visitors wait 161 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.05

    0.05

    For real visitors the layout shifts by 0.05 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.2 s

    1.2 s

    Real visitors see the first content after 1.2 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 409 ms

    409 ms

    Real visitors wait 409 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Tap response (INP) got 48% faster for real visitors

    -48%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 320 ms to 171 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Cumulative Layout Shift: 0.039

    0.039

    The layout barely moves while loading (CLS 0.039, good is under 0.1).

Images and page weight

1 to fix70
  • Page weight: 7.9 MB in 515 requests

    7.9 MB

    Your homepage downloads 7.9 MB in 515 requests on a phone: scripts 3.9 MB (183), other files 1.3 MB (201) and images 1.3 MB (33). Under 2 MB keeps phones on slow connections fast.

  • 1 image in older formats

    1 image (210 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 1 image below the first screen load straight away

    1 image further down the page (209 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.

  • About 2.2 g of CO₂ per visit

    2.24 g

    By the Sustainable Web Design model, a visit to your homepage emits about 2.24 g of CO₂e: 268.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

6 to fixGoogle 9091
  • 1 button without a name

    1 button has no accessible name, so screen readers announce just “button”.

  • Hidden but focusable

    1 element hidden from screen readers can still receive keyboard focus.

  • Interactive controls must not be nested (1 element)

    Interactive controls must not be nested: 1 element on the page fails this check, rated serious by axe-core.

  • 63 images without alt text

    63 images have no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (2 elements)

    All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.

  • 1 link without text

    1 visible link has no text or label, so screen readers cannot say where it goes.

  • Headings skip levels

    Headings skip levels (h1 → h3), which makes the page harder to scan with a screen reader.

1 checks passed
  • 50 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 55 WCAG 2.2 A/AA and best-practice rules on the phone render: 50 passed and 5 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 9288
  • Title is short (24 characters)

    Your title is only 24 characters: “Benebone | Dog Chew Toys”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • Meta description is long (280 characters)

    Your meta description is 280 characters; Google truncates after about 160, so the end of your pitch is cut.

  • 121 internal links, 6 external

    The homepage links to 121 pages on benebone.com and 6 external pages.

6 checks passed
  • One H1 headline

    Your main headline reads: “PLAYTIME JUST GOT AN UPGRADE”.

  • Canonical URL set

    The canonical URL is https://www.benebone.com/.

  • Structured data in place

    Structured data found: Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.benebone.com/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (523 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes /llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

5 to fix57
  • 1 linked page is broken

    Your homepage links to /collections/treat-toys, which answers with an error. Visitors hit a dead end and search engines drop it.

  • 2 pages share a title

    /products/treat-pod-for-tongue-twister and /products/tongue-twister-peanut-butter-treat-pod-refill all use the title “Treat Pod Refills: Lasting Enrichment and Mental Stimulation | Benebo…”. Search engines can't tell which page to show for a search, so each competes with the others.

  • 11 pages without a meta description

    /collections/all, /policies/shipping-policy, /products/build-a-box, /collections/plush, /collections/durable-nylon-chews and /collections/plant-based-chews and 5 others have no meta description, so Google writes the search snippet from whatever text it finds.

  • 2 pages share a meta description

    /products/treat-pod-for-tongue-twister and /products/tongue-twister-peanut-butter-treat-pod-refill use the same meta description. A description written for each page earns more clicks.

  • 3 pages without an H1

    /products/tongue-twister, /products/treat-pod-for-tongue-twister and /products/tongue-twister-peanut-butter-treat-pod-refill have no <h1> headline, so visitors and search engines get no clear main topic.

  • 1 page with very little text

    /products/tongue-twister has under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 50 found) and read each the way a search engine does.

3 checks passed
  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 14 pages that loaded have a <title>.

Best practices

2 to fixGoogle 7391
  • 1 third-party cookie

    1 third-party cookie is set on load; browsers are restricting these, so whatever relies on them breaks.

  • 5 JavaScript errors while loading

    5 errors were logged to the browser console while the page loaded, for example “Cannot read properties of null (reading 'toLowerCase')”.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

2 checks passed
  • Tap targets are thumb-sized

    19 of 20 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

1 to fix86
  • 6 broken links to your own pages

    6 links from your homepage to your own site are broken, for example https://www.benebone.com/collections/all (network).

  • Short HSTS lifetime

    HSTS is set, but max-age is 91 days; one year is the recommended minimum.

  • 2 links through redirect chains

    2 links go through two or more redirects, for example https://instagram.com/mybenebone.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • Deprecated X-XSS-Protection

    X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

6 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (benebone.com).

  • Valid certificate (61 days left)

    The certificate from Let's Encrypt · YE1 verifies for benebone.com and is valid for another 61 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • Content-Security-Policy set

    A Content-Security-Policy is set, the main browser-side defence against injected scripts.

  • http:// redirects to https

    http://benebone.com redirects to the secure version.

  • HTTP/2 and HTTP/3

    The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.

Domain and trust

  • DNSSEC is off

    benebone.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

3 checks passed
  • Domain is 14 years old

    14 years

    benebone.com was registered in Mar 2012 through GoDaddy.com, LLC. An established domain carries more trust with email providers and search engines.

  • Certificate issuers are restricted

    CAA records allow only globalsign.com, letsencrypt.org, pki.goog and ssl.com to issue certificates for benebone.com, so a mis-issued certificate from anyone else is refused.

  • Registered until Oct 2029

    benebone.com is registered until Oct 2029.

Content and conversion

6 to fix60
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No phone number on the homepage

    A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • Only about 249 words

    The homepage has only about 249 words of visible text; thin pages give Google and first-time buyers little to go on.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

4 checks passed
  • 13 calls to action

    The homepage has 13 calls to action, for example “Shop All Chews →”, “Shop All →” and “Shop All Treats →”.

  • 2 short forms

    2 short forms (1 field at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager.

  • Opening hours shown

    Your opening hours are on the homepage.

Email authentication

85
  • Email authentication score: 85/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

3 checks passed
  • DMARC policy: quarantine

    DMARC tells receivers to quarantine mail that fails authentication, and sends you reports.

  • SPF in place (~all)

    An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 include:spf.protection.outlook.com include:em6913.customerfields.com include:sendgrid.net ~all”.

  • DKIM signing found

    A DKIM key is published (selector “selector1”, “selector2” and “s1”), so receivers can verify mail really came from you.

Privacy and tracking

1 to fix
  • 2 trackers load before any consent

    2

    Before a visitor clicks anything, the page loads Google Tag Manager and Klaviyo (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 10 cookies set on arrival

    10

    Opening the homepage sets 10 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 51 other companies contacted

    Loading the homepage contacts 51 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Apps on your store

Your storefront loads 29 apps. Each one is code from another company running for your shoppers.

None of the apps your storefront loads is on the list of apps with a known security problem.

Apps your storefront loads

Wishlist Hero · Wrapped · Wisepops Popup Builder Cro · Triplewhale · Variant Image Wizard Swatch · C Hub Customer Accounts · Minmaxify Order Limits · Go Product Page Gallery Zoom · Ushopaid Bundle Builder · Klaviyo Email Marketing Sms · Helium Customer Fields · Slider Revolution · Quick Announcement Bar Prod · Cartbite · Smart Menu · Tabs Plus · pwztag.com · rechargecdn.com · rise-ai.com · elfsight.com · nfcube.com · addons.business · gorgias.chat · cloudfront.net · hextom.com · rebuyengine.com · kxcdn.com · 9gtb.com · bazaarvoice.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.

Stack

CMS
WordPress
E-commerce
Shopify
Analytics
Google Tag Manager
Hosting
Shopify

Company

Headquarters
Edison

Upkeep, stack, hiring and company data from programmable.info

Go beyond the website

What your $25 Growth Playbook adds

This review found 48 issues on benebone.com, including 24 speed issues, 2 SEO issues and 6 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

  • 28 research agents read your site, reviews, competitors, communities and public filings
  • Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
  • Competitor intelligence with battlecards for your closest rivals
  • Ideal customer profile, buyer segments and buying-stage funnel
  • Ranked channels, outreach sequences and content angles
  • Live Reddit threads where buyers ask for what you sell, with draft replies
  • Earned media and PR openings
  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
  • PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
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